Sweet Fish Media
Sweet Fish Media is a B2B video marketing agency producing video podcasts, video ads, YouTube content, and thought-leadership videos for enterprise and mid-market marketing teams via monthly retainers.
- Company typePrivate
- Founded2015
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sweet Fish Media does
Sweet Fish Media is a B2B video marketing agency founded in 2015 and headquartered in Orlando, Florida, that operates as an end-to-end production partner for B2B marketing teams. The company produces video podcasts, video ads, live event coverage, social shorts, YouTube content, executive thought-leadership videos, customer testimonials, and audio-only podcasts, supporting clients through strategy, production, editing, and distribution. Its technology stack is built around in-studio, on-site, and remote production capabilities (branded as Sweet Fish Studios) using standard professional video and audio equipment rather than proprietary software platforms.
The firm serves a diverse B2B client base including enterprise names such as Atlassian, Datadog, Deloitte, Mastercard, Cognizant, Coreweave, Axonius, PandaDoc, Shutterstock, and Upstart, alongside mid-market and nonprofit accounts in healthcare, education, and financial services. Sweet Fish operates a recurring retainer model, with most clients paying $7,000–$12,000 per month for biweekly or weekly posting schedules, and assigns a dedicated team of three or more specialists per engagement. The company also bundles paid growth and YouTube strategy into its core packages rather than treating them as separate services.
Go-to-market is consultative and sales-led: prospects enter through a 'Book a call' funnel and work directly with the sales team (notably Ben Sprouse) to scope custom video programs. The company markets itself through content marketing (a B2B video marketing blog), the B2B Growth Show podcast (5M+ downloads), the VideoBrief newsletter on Beehiiv, and LinkedIn organic social. Ownership is founder-led by James Carbary, with no disclosed external investors or institutional backing; the firm is organized as Sweet Fish Media LLC, a private US LLC.
Sweet Fish Media firmographics
Firmographics- Name
- Sweet Fish Media
- Legal name
- Sweet Fish Media LLC
- Website
- https://sweetfishmedia.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sweet Fish Media is a B2B video marketing agency producing video podcasts, video ads, YouTube content, and thought-leadership videos for enterprise and mid-market marketing teams via monthly retainers.
- Ownership category
- akta.pro rank
Sweet Fish Media industry classification
Industry- Product category
- Video Production Services
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Sweet Fish Media is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Markets served
Sweet Fish Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Video and Podcast Production Services: Full-service video production retainer model with customized pricing based on client growth goals and publishing cadence. Most clients pay between $7k-$12k for biweekly and weekly posting schedules. Services include strategy, production, editing, distribution, and paid growth support bundled into packages. The model emphasizes long-term partnerships with dedicated teams per client.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customized retainer packages based on client needs and publishing frequency |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Sweet Fish Media product offering
Product offeringCore offering
Sweet Fish Media is a B2B video marketing agency that produces video podcasts, video ads, live event coverage, social shorts, YouTube channel content, executive thought leadership pieces, customer testimonials, and audio podcasts. Services are bundled into end-to-end recurring-retainer packages covering strategy, production, editing, distribution, and paid growth for B2B marketing teams. Each client is supported by a dedicated production team with capabilities spanning in-studio (Sweet Fish Studios), on-site, and remote production.
Product overview
Sweet Fish Media is a B2B video marketing agency offering a comprehensive suite of video production services delivered end-to-end. The company provides eight core service offerings: Video Podcast (full-service video podcast production), Video Ads (advertising campaigns), Events (live event coverage), Social Shorts (short-form social content), YouTube (channel growth services), Executive Thought Leadership, Customer Testimonials, and Audio (podcast production). The company positions itself as a one-partner video solution supporting the entire video lifecycle from strategy through production to promotion, with capabilities spanning in-studio, on-site, and remote production.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Podcast Full-service video podcast production for B2B marketing teams, including strategy, filming, editing, and distribution across YouTube and streaming platforms.
- Video Ads
- Events
- Social Shorts
- YouTube
- Executive Thought Leadership
- Customer Testimonials
- Audio
Quantifiable outcome
- 450+ B2B companies have partnered with Sweet Fish Media for video production
- +4 more outcomes
Companies that use Sweet Fish Media
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Sweet Fish Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sweet Fish Media partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
Sweet Fish Media competitors and assessment
Company assessmentEmerging players
- Ripple Studios: B2B video production agency focused on SaaS and tech brands producing explainers, customer stories, and product videos — emerging peer in a similar niche.
- Vidyard: Video messaging and hosting platform increasingly used by B2B marketing and sales teams; overlaps with Sweet Fish's video distribution and thought-leadership use cases as a tooling competitor to agency-built workflows.
Direct peers
- Caspian Studios: B2B video and podcast production studio serving enterprise and mid-market clients — directly comparable end-to-end video offering to Sweet Fish Media.
- Content Allies: B2B podcast and content production agency cited by Sweet Fish's own data as a recognized comparator; both serve B2B marketing teams with packaged podcast production retainers.
- Lower Street: Specialized B2B podcast production agency offering strategy, production, and distribution services to similar enterprise and mid-market B2B marketing clients.
- Fame: B2B podcast agency producing branded shows for SaaS and tech companies, with a similar retainer-style engagement model targeting marketing leaders.
- Quill (Grizzle): B2B branded podcast and content production agency offering full-service strategy, production, and promotion for SaaS and technology clients.
Broad incumbents
- Lemonlight: Larger-scale video production agency serving brands with subscription video content, social, and ad creative — broader portfolio but overlapping B2B video services.
- 90 Seconds: Global video production marketplace/platform working with brands and agencies on on-demand video — adjacent B2B video production services with broader geographic footprint.
- Casual Films: Corporate and B2B video production company producing branded content, case studies, and thought leadership films for enterprise clients — overlapping service categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sweet Fish Media social profiles
Digital presenceSweet Fish Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweet Fish Media leadership team
Management profileNumber of profiles
Profiles10 records
Sweet Fish Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweet Fish Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweet Fish Media
What does Sweet Fish Media do?
Sweet Fish Media is a B2B video marketing agency that produces video podcasts, video ads, live event coverage, social shorts, YouTube channel content, executive thought leadership pieces, customer testimonials, and audio podcasts. Services are bundled into end-to-end recurring-retainer packages covering strategy, production, editing, distribution, and paid growth for B2B marketing teams. Each client is supported by a dedicated production team with capabilities spanning in-studio (Sweet Fish Studios), on-site, and remote production.
Is Sweet Fish Media a public or private company?
Sweet Fish Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sweet Fish Media founded?
Sweet Fish Media was founded in 2015. It employs 11 to 50 people.
Where is Sweet Fish Media based?
Sweet Fish Media is headquartered in Orlando, United States, in the North America region.
How does Sweet Fish Media make money?
One revenue line is on record: video and Podcast Production Services.
Who are Sweet Fish Media's main competitors?
Emerging players on record are Ripple Studios and Vidyard. Direct peers are Caspian Studios, Content Allies, Lower Street, Fame and Quill (Grizzle). Broad incumbents are Lemonlight, 90 Seconds and Casual Films.
Does Sweet Fish Media have an API?
No public API is recorded for Sweet Fish Media.
What industry is Sweet Fish Media in?
Sweet Fish Media's product category is Video Production Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies.