Residential city of Rotterdam

What Residential city of Rotterdam does

Woonstad Rotterdam is a Dutch non-profit housing corporation (woningcorporatie) headquartered in Rotterdam, Netherlands, providing affordable and market-rate housing to residents of the city. The organization manages approximately 100,000 housing units serving over 100,000 residents — roughly 1 in 6 Rotterdammers — across 28 neighborhoods, and complements its residential portfolio with approximately 1,500 commercial spaces (bedrijfsruimtes) and parking facilities. Its core product offering is segmented across social housing rentals (regulated by Dutch housing law, allocated to income-qualifying households), free-sector market rentals (no minimum contract duration, no intermediary fees), property sales (koopwoningen from €125,000 with priority for existing tenants), commercial space rentals, parking (from €25/month), and a maintenance service subscription (€6.80/month for minor repairs).

The company's technology and service backbone centers on the MijnWoonstad tenant portal, a self-service platform for repair requests, rent payment, energy cost tracking, and nuisance reporting, alongside conventional property management systems for housing operations. Woonstad Rotterdam also operates Stadswonen Rotterdam as a wholly-owned subsidiary focused on student and recent-graduate housing, and runs engagement programs such as the Woonstad Meedenkers advisory panel (engaging ~50,000 residents with ~7 surveys per year) and the Klantenraad customer council. Sustainability initiatives — 494 homes already gas-free, with 427 ready for use — plus fiber-optic roll-out and solar/insulation programs extend the product surface within the existing stock. A Responsible Disclosure policy is in place, signaling formal information-security posture.

Woonstad Rotterdam's business model is overwhelmingly recurring-rental, supplemented by one-time property sales, commercial space rent, parking, and service subscriptions. The company spent €188.9M on maintenance in 2025 and handled 325,868 customer contacts in the same period, indicating substantial operating scale. Strategic execution is tightly coupled with the Municipality of Rotterdam via multi-year performance agreements (2026-2027 prestatieafspraken) and is supported by external partnerships with heat metering firms (Ista, Techem), Vattenfall (district heating), and authorized heating technicians. The corporation funds new construction, renovation, and sustainability investments in part through targeted divestiture of selected rental homes. Leadership is provided by Chair of the Board Mohamed el Achkar (since May 2025) and interim board member Hélène Pragt (since June 9, 2026), under the supervision of a Raad van Commissarissen.

Name

Residential city of Rotterdam

Legal name

Woonstad Rotterdam

Website

https://woonstadrotterdam.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Woonstad Rotterdam is a non-profit Dutch housing corporation managing approximately 100,000 homes across Rotterdam, serving 1 in 6 local residents with social housing, free-sector rentals, property sales, commercial spaces, and parking.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Social Housing Rentals: Woonstad Rotterdam generates revenue through renting approximately 100,000 social housing units to Rotterdam residents at affordable rental rates regulated by Dutch housing law.
2. Free Sector Rental: Renting properties in the free sector (vrije sector) at market rates, offering more flexibility with no minimum contract duration and no intermediary fees.
3. Property Sales: Selling properties (koopwoningen) to eligible buyers including existing tenants, private owners, and local investors, with starting prices from €125,000.
4. Business Space Rental: Renting approximately 1,500 commercial spaces (bedrijfsruimtes) throughout Rotterdam to businesses and social enterprises, with custom support and growth opportunities.
5. Parking Rental: Renting parking spaces (parkeerplaatsen) across Rotterdam starting from €25 per month with no registration or intermediary fees.
6. Service Subscription: Monthly service subscription for minor repairs in rental properties at €6.80 per month.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Woonstad Rotterdam is a Dutch housing corporation that rents and sells residential properties across Rotterdam, providing approximately 100,000 social and free-sector rental homes to qualifying residents. In addition to housing, it leases roughly 1,500 commercial spaces and parking spots, and operates the MijnWoonstad tenant portal for service, payment, and maintenance interactions.

Product overview

Woonstad Rotterdam is a 100% Rotterdam-based housing corporation offering a comprehensive portfolio of residential and commercial property services. Core offerings include social rental housing, free-sector rentals, properties for purchase, commercial spaces (approximately 1,500 units), and parking. The MijnWoonstad tenant portal serves as the primary digital interface for repair requests, rent payments, energy cost management, and nuisance reporting. Supporting services include maintenance (with optional service subscription at €6.80/month), sustainability programs (gas-free conversions, solar panels), new construction projects, and resident participation initiatives. The WoningDelen shared housing program helps housing-seeking pairs find accommodation together.

Differentiator

Problem solved

Functional benefit

Brands

• Stadswonen Rotterdam: Student housing brand under Woonstad Rotterdam, specifically serving students and recent graduates with housing in Rotterdam.
• Woonstad Meedenkers

Products and services

• Social rental housing (Sociale huurwoning) Affordable rental housing for Rotterdam residents meeting Dutch-law income and eligibility criteria, allocated via the municipal housing allocation system.
• Free-sector rental housing (Vrije sector huurwoning) Rental housing at market rates for residents who do not qualify for social housing, with no minimum contract duration and no intermediary fees.
• Properties for sale (Koopwoning) Residential properties (apartments and maisonnettes) offered for purchase across Rotterdam neighborhoods, with starting prices from €125,000 and priority access for existing Woonstad and Stadswonen tenants.
• Commercial space rental (Bedrijfsruimte) Approximately 1,500 commercial spaces for rent throughout Rotterdam, offered to small businesses, entrepreneurs, and social enterprises with advisory and customized support, including growth opportunities.
• Parking space rental (Parkeerplaats) Parking spaces available for rent across Rotterdam, starting from €25 per month, with no registration or intermediary fees.
• MijnWoonstad tenant portal Online tenant portal providing access to repair requests, rent payments, energy costs, nuisance reporting, and personal account management for Woonstad Rotterdam tenants.
• Repair and maintenance service (Reparatie & Onderhoud) Property maintenance services covering repair requests, planned maintenance, home improvements, and an optional service subscription for minor repairs at €6.80 per month, sign-up and cancellation via MijnWoonstad.
• WoningDelen (shared housing initiative) Housing allocation program launched in June 2026 that allows housing-seeking pairs to apply together for housing, increasing their chances of finding accommodation.

Quantifiable outcome

• 1 in 6 Rotterdammers lives in a Woonstad home
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Gemeente Rotterdam (Municipality of Rotterdam)coreStrategic or Co-development Partner · 21 January 2026Woonstad Rotterdam works closely with the municipality of Rotterdam on housing policy, urban development, and neighborhood livability. They signed performance agreements (prestatieafspraken) for 2026-2027 outlining cooperation on better rental housing and livable neighborhoods. The municipality also operates a complaints point for unwanted landlord behavior.
• Klantenraad (Customer Council)coreStrategic or Co-development PartnerThe Klantenraad consists of 12 volunteers representing Woonstad Rotterdam's customers. They provide solicited and unsolicited advice on policy topics including service delivery, rental policy, and sustainability. They are an independent and critical discussion partner for the board and management.
• Stichting Huurdersbelang Stadswonen (SHS)coreStrategic or Co-development PartnerThe tenants of Stadswonen Rotterdam are organized in the Stichting Huurdersbelang Stadswonen (SHS). SHS serves as the discussion partner for matters exclusively relating to Stadswonen Rotterdam and its tenants (students and recent graduates).
• Mampaey, Roveco, Saman Groep (Heating Technicians)minorImplementation/ SI/ Consulting PartnerAuthorized heating technicians serving different Rotterdam neighborhoods. Mampaey covers Hillegersberg, Noord, Schiebroek, Prinsenland and others. Roveco covers Noordereiland, Bloemhof, Feyenoord and southern areas. Saman Groep covers Middelland, Oude Westen and western areas.
• Social Enterprises and Community InitiativesminorStrategic or Co-development PartnerWoonstad Rotterdam rents approximately 20 spaces to social initiatives at affordable rates. These organizations contribute to neighborhood vitality, social connection, and equal opportunities for residents. Examples include Krachtvrouwen and other community organizations.
• Voor Goed AgencyminorStrategic or Co-development PartnerAgency that defines social entrepreneurship criteria. Woonstad Rotterdam uses the same definition of social entrepreneur as Voor Goed Agency when evaluating applications for affordable community spaces.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rochdale: Amsterdam-based housing corporation managing tens of thousands of rental units with social and free-sector offerings. Comparable in portfolio structure and operational complexity.
• de Alliantie: Dutch housing corporation operating in multiple municipalities, providing social housing, free-sector rentals, and property sales. Comparable in regulatory framework, scale, and revenue model mix.
• Ymere: Major Dutch housing corporation with a large portfolio across the Randstad including social and free-sector housing. Comparable in tenant segments, product diversification, and sustainability programs.
• Eigen Haard: Amsterdam-based Dutch housing corporation with social and free-sector rental portfolios. Comparable in mandate, regulatory environment, and operational model to Woonstad Rotterdam.
• Mitros: Utrecht-based Dutch housing corporation providing social housing, free-sector rentals, and commercial spaces. Directly comparable business model and regulatory regime.
• Havensteder: Dutch housing corporation active in the greater Rotterdam area providing social housing, free-sector rentals, and commercial spaces. Closely comparable to Woonstad in portfolio mix, regulatory regime, and municipal partnership model.
• Vestia: Large Dutch housing corporation operating across multiple regions including Zuid-Holland. Comparable in scale, social housing mandate, and multi-product offering (rental, sales, commercial).
• Woonbron: Major Dutch housing corporation operating in the Rotterdam/The Hague region, managing tens of thousands of social and free-sector rental units. Directly comparable in business model, regulatory environment, and tenant base to Woonstad Rotterdam.
• Bo-Ex: Utrecht-based Dutch housing corporation with social housing and student housing offerings. Comparable in regulatory framework and rental portfolio focus.

Others

• Stadswonen Rotterdam: Wholly-owned subsidiary of Woonstad Rotterdam focused on student housing. Included as an ecosystem/portfolio extension rather than a true peer, illustrating how Woonstad structures specialized housing verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/woonstad
• Facebookfacebook.com/woonstadrotterdam
• LinkedInlinkedin.com/company/woonstad-rotterdam
• Instagraminstagram.com/woonstad_rotterdam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Residential city of Rotterdam