What PROMAG does

PROMAG S.A. is a privately held Polish joint-stock company headquartered in Poznań that designs, manufactures, integrates, and services intralogistics and warehouse equipment for industrial, retail, and logistics customers. Operating since the early 1980s with more than 300 qualified specialists and a nationwide footprint of 11 regional branches, a central service center in Gądki, and a manufacturing facility in Bolechowo, the company positions itself as a one-stop provider of complete warehouse solutions across Poland and selected EMEA markets.

The product portfolio spans automated warehouse systems under the proprietary AutoMAG brand (Mover for high-bay unit-load storage, Shuttle for dense container/carton storage, and Pick for automated container transport in e-commerce and distribution centers), the VERTIMAG vertical lift module, conveyor systems with robotic palletizing, an in-house WMS, PROLIFT autonomous mobile robots, and a broad base of conventional warehouse equipment (pallet racking, shelving, cantilever racks, forklifts, hoisting and reloading equipment, packaging machinery, and industrial tent halls). A separate metal furniture line produces workshop, locker-room, office, and mobile-archive products, several of which carry the 'Best in Poland' (Najlepsze w Polsce) quality certification.

PROMAG generates revenue through one-time equipment sales (pallet racking, shelving, conveyors, AMR, furniture), professional services including system integration, installation, custom engineering and project management, and recurring after-sales revenue from warranty inspections, maintenance, spare parts (via czesci-zamienne.com.pl), and the 'Bezpieczny Magazyn' training program. Distribution combines direct enterprise field sales through branch-based advisors, inside sales, two proprietary B2B/e-commerce storefronts, and an online spare-parts shop. The customer base spans pharmaceuticals, chemicals, dairy and food, e-commerce, logistics, retail, automotive, glass, and packaging, with named enterprise references including Polpharma, CLOVIN, Mlekovita, InPost, Empik, Bridgestone, Faurecia, FedEx, Amazon, and TrendGlass.

Name

PROMAG

Legal name

PROMAG S.A.

Website

https://promag.pl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

PROMAG S.A. is a privately held Polish intralogistics integrator that designs, manufactures, and services warehouse storage systems, automated storage and retrieval systems (AutoMAG), conveyors, AMRs, WMS software, and metal furniture for enterprise customers in manufacturing, food, e-commerce, logistics, and automotive across Poland and select EMEA markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Warehouse Equipment Sales: Sale of comprehensive warehouse equipment including storage systems (pallet racking, shelving, cantilever racks), automated storage systems, forklifts, conveyor systems, hoisting equipment, reloading equipment, packaging machinery, and metal furniture. Products are sold directly through sales network and via B2B e-commerce platforms.
2. System Integration and Installation: Design, integration, and installation of comprehensive intralogistics systems including automated warehouses, conveyor systems, and robotic palletizing lines. Includes project management, custom engineering, and full implementation support.
3. After-Sales Service and Spare Parts: Comprehensive service offerings including warranty inspections, repairs, maintenance, spare parts supply through dedicated online shop (czesci-zamienne.com.pl), and safety training courses ('Bezpieczny Magazyn').
4. Training Services: Warehouse safety training programs under the 'Bezpieczny Magazyn' (Safe Warehouse) brand, available as in-person sessions in Poznań and online formats.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

PROMAG S.A. manufactures, designs, integrates, and services comprehensive warehouse and intralogistics solutions, including automated storage and retrieval systems (AutoMAG Mover, Pick, Shuttle), vertical lift modules (VERTIMAG), pallet racking, shelving, cantilever racks, conveyor systems with robotic palletizing, WMS warehouse management software, forklifts and AMR autonomous mobile robots, hoisting and reloading equipment, packaging machinery, and metal furniture. The company also offers system integration, installation, after-sales service, spare parts, and warehouse safety training ('Bezpieczny Magazyn').

Product overview

PROMAG S.A. is a leading manufacturer and integrator of comprehensive warehouse solutions with over 40 years of experience, offering complete intralogistics systems from a single partner. The product portfolio centers on automated warehouse systems (AutoMAG Mover for high-bay storage, AutoMAG Shuttle for dense storage, AutoMAG Pick for container transport), complemented by storage systems (pallet racking, shelving, cantilever racks), conveyor systems with robotic palletizing, WMS warehouse management software, forklifts and AMR autonomous robots, hoisting equipment, reloading equipment (docks, gates, scissor lifts, tent halls), and packaging equipment. Additionally, PROMAG operates a metal furniture division producing workshop furniture (Future Line, Professional Line, Optima Line, Strong Line Plus with up to 3000 kg capacity), locker room furniture (SUP, L-type, compartment/personal, school lockers with PN-EN 16121+A1:2017-11 certification), office furniture (CLASSIC Line with up to 7-year warranty), and mobile archive shelving—all awarded 'The Best in Poland' quality certification. Supporting services include 3D product configurators, BEZPIECZNY MAGAZYN safety training, comprehensive service and maintenance, B2B e-commerce platform, and spare parts shop.

Differentiator

Problem solved

Functional benefit

Brands

• AutoMAG: Automated warehouse systems brand including AutoMAG Mover, AutoMAG Pick, and AutoMAG Shuttle products for automated storage and transport.
• VERTIMAG
• PROLIFT

Products and services

• AutoMAG Mover Automated storage and retrieval system (AS/RS) for unit loads; an autonomous mobile robot system for pallet transport enabling compact high-rise storage. Used by enterprise manufacturing, food, pharmaceutical, and logistics customers.
• AutoMAG Shuttle Semi-automatic dense storage system with shuttle technology for high-density storage of containers and cartons, suitable for freezer and standard environments. Targeted at food, beverage, and production customers with high SKU density.
• AutoMAG Pick Automated system for transport and storage of containers designed for e-commerce and distribution center order picking. Used by customers such as Amazon and other high-volume fulfillment operators.
• Conveyor Systems with Robotic Palletizing Comprehensive conveyor solutions for automated internal transport of pallets, containers, cartons, parcels, and production process handling, including robotic palletizing lines. Integrated into full intralogistics systems for manufacturing, food, e-commerce, and logistics customers.
• WMS Warehouse Management System Warehouse management software providing support in warehouse management and goods distribution, enabling mobile control of operations. Sold as part of integrated intralogistics solutions to enterprise customers.
• Storage Systems (Pallet Racking, Shelving, Cantilever Racking) Comprehensive static storage solutions including pallet racking (APR12, PHR), shelving systems, and cantilever racks for various cargo types. Sold directly and through the B2B platform to industrial and commercial customers.
• Forklifts, Warehouse Trucks and PROLIFT AMR Robots Warehouse and counterbalance forklifts including Combilift AiSLE MASTER articulated trucks, plus the PROLIFT line of AMR (Autonomous Mobile Robot) autonomous mobile robots for pallet transport. Used by enterprise manufacturing, food, and pharmaceutical customers.
• Hoisting Equipment Crane and lifting equipment including self-propelled gantry cranes for transport of finished products in industrial facilities. Sold to manufacturing and industrial customers.
• Reloading Equipment (Loading Docks, Gates, Dock Seals, Platforms, Industrial Tents) Loading docks, industrial gates, dock seals, loading platforms, scissor lifts, and industrial tent halls for efficient cargo handling at warehouse and logistics facilities.
• Packaging Equipment and Materials Pallet wrappers, strapping machines (semi-automatic and automatic), hand-held strapping tools, and packaging materials including stretch films, tapes, and sealing machines.
• Metal Furniture (Workshop, Locker Room, Office) Metal furniture awarded 'The Best in Poland' quality certification, including workshop furniture lines (Professional, Future, Optima, Strong Line Plus with up to 3000 kg capacity), locker room furniture, and office furniture. Manufactured at the Bolechowo production facility.
• Order Picking and Packing Tables Professional workstations for order picking and packing zones with adjustable height (750-1050 mm), 300 kg load capacity, CE certification for electrical equipment, and online 3D configurator. Sold to warehouses and distribution centers.
• Mobile Archive Shelving Mobile archive rack systems that maximize space utilization by eliminating corridors between shelves. Suitable for archives, offices, warehouses, and museums.
• Pallets and Containers Storage and transport pallets and containers for warehouse logistics operations. Sold via direct sales and the B2B platform.
• Warehouse Ladders and Scaffolding Warehouse ladders and scaffolding for safe access to elevated storage areas in warehouses and production halls.
• Wheels and Wheel Sets (Blickle) Industrial wheels and wheel sets, including Blickle branded products, for material handling equipment such as trolleys and mobile racking.
• BEZPIECZNY MAGAZYN (Safe Warehouse) Training Warehouse safety training programs under the 'Bezpieczny Magazyn' (Safe Warehouse) brand for proper and safe warehouse operations, available as in-person sessions in Poznań and online formats. Sold to enterprise and mid-market customers.
• Service, Maintenance and System Integration Comprehensive after-sales service and maintenance of conveyor systems and process equipment with original parts, fast response times, and professional maintenance, plus system integration and installation of full intralogistics systems. Delivered via the central service center (SERWIS CENTRALNY) and on-call service hotline.
• Workshop Furniture Lines (Future, Professional, Optima, Strong Line Plus) Professional workshop furniture lines (Future Line, Professional Line, Optima Line, Strong Line Plus) with modular construction, load capacities up to 3000 kg, up to 7-year warranty, and extensive accessory options.
• Locker Room and School Lockers (SUP, L-type, Compartment, Certified School) Metal lockers for cloakrooms in workplaces, schools, and sports facilities, including SUP wardrobes (up to 7-year warranty), L-type space-saving lockers, compartment/personal lockers, and school lockers certified to PN-EN 16121+A1:2017-11.
• Office Furniture (CLASSIC Line) Metal office cabinets and furniture in the CLASSIC Line, with up to 7 years warranty, 500 kg load capacity, and Master cylinder lock system.
• Scissor Lifts Stationary, loading, two/three-scissors vertical lifts, car transport lifts, and self-propelled scissor lifts for vertical cargo and personnel movement.
• Industrial Tent Halls Foldable industrial tent halls with up to 30+ years lifespan, no building permit required, PVC material sheathing, hot-dip galvanized steel structure.
• B2B E-commerce Platform (b2bpromag.pl) Online B2B platform for registered business customers to browse, configure, price, and order PROMAG warehouse equipment and materials, with 3D configurators and direct purchasing for standard products.
• Spare Parts Online Shop (czesci-zamienne.com.pl) Dedicated e-commerce platform for replacement parts, accessories, and consumables for PROMAG warehouse equipment, supporting the installed base and after-sales service operations.

Quantifiable outcome

• Up to 90% space savings with VERTIMAG vertical lift modules
• +2 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dematic: Global warehouse automation integrator offering AS/RS, conveyors, robotics, and WMS. Direct competitor to PROMAG's AutoMAG family and conveyor systems, especially at the larger end of Polish enterprise RFPs.
• TGW Logistics Group: Austrian-headquartered provider of automated warehousing, including shuttle and conveyor systems, focused on European mid- and large-market customers — comparable to PROMAG's automated storage and conveyor product lines.
• Vanderlande: Warehouse automation integrator focused on AS/RS, conveyors, and parcel sortation, now part of Toyota Industries. Comparable to PROMAG in project scope and customer verticals (food, retail, parcel).
• KNAPP: Specialist in warehouse automation and order fulfillment systems (shuttle, OSR, robotics) for retail, pharma, and e-commerce — direct competitor to PROMAG's AutoMAG Pick and dense-storage solutions.
• SSI Schaefer: Major European intralogistics specialist covering racking, AS/RS, shuttle systems, and WMS. Closely comparable to PROMAG across both storage systems (pallet racking, cantilever) and automated storage products.
• Jungheinrich: German intralogistics company spanning forklifts, racking, and automated systems. Overlapping with PROMAG in warehouse trucks, pallet racking, and increasingly in automation — and competing for the same Polish/Central European mid-market customers.
• Swisslog: Provider of automated warehouse and distribution solutions including AS/RS, conveyors, and software — directly competing with PROMAG's AutoMAG Mover/Pick/Shuttle in pharma, food, and retail deployments.

Broad incumbents

• Toyota Material Handling: Larger material-handling incumbent selling forklifts, trucks, and integrated warehouse solutions. Overlaps with PROMAG's warehouse truck offering (PROLIFT AMR, Combilift AiSLE MASTER) and broader intralogistics portfolio.
• Hörmann: European manufacturer of industrial doors, loading docks, and warehouse equipment. Overlaps with PROMAG's 'reloading equipment' category (docks, gates, dock seals, scissor lifts) and is present in the same Polish industrial customer base.

Regional players

• Mecalux: Spanish-headquartered manufacturer of racking, AS/RS, and WMS serving Europe and Latin America. Comparable to PROMAG in storage systems and automated storage; primarily competes in a different Southern/Western European geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=F7qPphDRCKc
• Xx.com/PROMAG_SA
• Facebookfacebook.com/PromagSA

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROMAG