Diez
Diez is a Mexico City-based distributor and project developer of high-end decorative and architectural lighting, representing 80+ international brands and serving luxury hospitality, retail, and residential clients alongside architects and interior designers through showrooms and project-based sales.
- Company typePrivate
- Founded2006
- HeadquartersMiguel Hidalgo, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Diez does
Diez (legally Exportaciones Diez SA de CV, operating as Diez Company) is a privately held Mexican company founded in 2006 and based in the Miguel Hidalgo district of Mexico City. Despite firmographic descriptions labeling it a lighting manufacturer, the source data indicates the company operates as a curated distributor and project developer of high-end decorative and architectural lighting, representing over 80 international brands including Santa & Cole, Bocci, Flos, Artemide, FontanaArte, Louis Poulsen, Moooi, Tom Dixon, Zafferano and Pablo Designs. It does not manufacture its own products; instead it sources, specifies, and sells third-party luminaires featuring technologies such as LED, low-voltage systems, hand-blown glass, and wireless rechargeable designs.
The company serves a B2B/B2C base concentrated in luxury verticals: hospitality and hotel chains, luxury retail, and high-end residential, with architects and interior designers acting as key specifier personas. Go-to-market is project-based enterprise field sales supported by a permanent showroom in Polanco, a dedicated Galería Santa & Cole space, an e-commerce catalog site (pricing in MXN, payments via Openpay), and physical/digital catalogs (The Lighting Box). Named projects span luxury hospitality and retail clients such as Marriott, Waldorf Astoria Cancún, Rosewood Mayakoba, Four Seasons Mexico City, Belmond Maroma, Cartier, Gucci and Carolina Herrera.
Revenue is generated primarily through one-time product sales of luminaires (individual prices ranging from roughly MXN $4,000 to over MXN $1,670,000) and complete project-based lighting solutions including specification, procurement and installation guidance. The company differentiates through exclusive brand access, a design-community ecosystem built around the annual Maison Diez Company event (co-founded by Gina Diez Barroso and Rodrigo Fernández) and The Light Report editorial platform, and free delivery within Mexico City with a 12-month factory defect warranty. Revenue figures are not publicly disclosed.
Diez firmographics
Firmographics- Name
- Diez
- Legal name
- Exportaciones Diez SA de CV
- Website
- https://diezcompany.mx
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diez is a Mexico City-based distributor and project developer of high-end decorative and architectural lighting, representing 80+ international brands and serving luxury hospitality, retail, and residential clients alongside architects and interior designers through showrooms and project-based sales.
- Ownership category
- akta.pro rank
Diez industry classification
Industry- Product category
- Architectural & Decorative Lighting Distribution
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Interior Design Services (541410)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Lighting Design Services (BPAHAKAJ)
Keywords
Where Diez is headquartered
LocationHeadquarters
- HQ city
- Miguel Hidalgo
- HQ country
- Mexico
- HQ region
- Latin America
Offices3 records
Markets served
Diez business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Lighting Product Sales: Diez Company generates revenue through the sale of decorative and architectural luminaires from international brands they represent. Products are sold as one-time transactions for projects with delivery times ranging from 1-2 weeks for stocked items to 10-12 weeks or longer for made-to-order pieces. The company offers free delivery within Mexico City.
- Project-Based Lighting Solutions: The company provides complete lighting project solutions for hospitality, retail, and residential clients, including specification, procurement, and installation guidance for luxury projects such as hotels, restaurants, and high-end retail spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Diez product offering
Product offeringCore offering
Diez Company is a Mexico-based lighting distributor and project developer that curates and sells high-end decorative and architectural luminaires from over 80 international brands. The company provides expert lighting project design and specification services for hospitality, luxury retail, residential, and architectural projects, supported by permanent showrooms in Polanco, Mexico City. It complements product distribution with editorial content via The Light Report, a physical/digital catalog called The Lighting Box, and the annual Maison Diez Company exhibition.
Product overview
Diez Company is a Mexican lighting distributor and design company established in 2006 that specializes in architectural and decorative luminaires. The company operates as a B2B/B2C platform offering high-end imported lighting fixtures from over 80 international brands including Bocci, Zafferano, FontanaArte, Pablo, and Santa & Cole. Their product portfolio spans architectural luminaires (outdoor, indoor, bathroom applications) and decorative luminaires (suspended, table, floor, wall, portable battery-powered lamps). Beyond product distribution, they offer The Lighting Box as a comprehensive catalog service, The Light Report as an editorial platform, and organize the annual Maison Diez Company exhibition. The company serves interior designers, architects, and specifiers for both residential and commercial projects, and maintains showrooms in Mexico City's Polanco district.
Differentiator
Problem solved
Functional benefit
Brands
- Maison Diez Company: An ephemeral project founded by Gina Diez Barroso and Rodrigo Fernández that redefines how we experience lighting. Every autumn, an unexpected space in the city is transformed to welcome the national and international creative community where design, technology and sustainability coexist.
- The Light Report
Products and services
- Architectural Luminaires High-end architectural lighting fixtures for outdoor, indoor, and bathroom applications, available for both residential and commercial projects. Distributed through Diez Company's website and Polanco showroom.
- Decorative Luminaires Decorative lighting solutions including suspended lamps, table lamps, floor lamps, wall lamps, and portable battery-powered lamps for interior and exterior spaces, sourced from international designer brands.
- The Lighting Box A comprehensive product catalog containing architectural and decorative luminaires for indoor and outdoor use, offered as a physical or digital catalog with periodic updates on new products and trends for design professionals.
- The Light Report Editorial platform specializing in lighting, featuring blog content, print editions, and a professional directory connecting designers, architects, and specifiers with industry-relevant news and trends.
- Maison Diez Company Annual ephemeral exhibition project founded by Gina Diez Barroso and Rodrigo Fernández that transforms an unexpected urban space each autumn to welcome the creative community, showcasing design, technology, and sustainability narratives in lighting.
- Bocci Products Hand-blown glass pendant luminaires including the iconic Series 14 by Omer Arbel, plus Series 100, 118, 73, and 76 pendant systems featuring LED technology and artistic glass craftsmanship, distributed by Diez Company in Mexico.
- Zafferano Products Wireless, rechargeable portable lamps including the Pina Pro and Poldina Pro, plus related charging accessories with minimalist design and USB-C charging capabilities.
- FontanaArte Products Italian architectural and decorative lighting including suspension, table, and wall fixtures designed by notable designers such as Gio Ponti, distributed by Diez Company in Mexico.
- Pablo Products Modern lighting designs including the Luci portable table lamp with machined aluminum body and Warm to Dim LED technology, distributed by Diez Company in Mexico.
- Santa & Cole Products Spanish lighting fixtures including the Tekiò series that fuses Japanese artisan techniques with Warm to Dim LED technology using handmade Japanese paper, distributed by Diez Company with a dedicated gallery space in CDMX.
Companies that use Diez
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Diez technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Diez partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- Santa & ColecoreSanta & Cole is a key brand represented by Diez Company, with a dedicated gallery space (Galería Santa & Cole) at Campos Elíseos 158, CDMX. The partnership includes exclusive display and sales of Santa & Cole's minimalist lighting designs.
- BoccicoreBocci is a major brand partner offering hand-blown glass luminaires including the iconic Series 14 by Omer Arbel, Series 100, 118, 73, and 76 pendant systems. Products feature LED technology and artistic glass craftsmanship.
- FlosmajorFlos is one of the internationally recognized lighting brands represented by Diez Company, offering contemporary and designer luminaires for residential and commercial applications.
- ArtemidemajorArtemide is an internationally recognized lighting brand represented by Diez Company, known for innovative and design-forward luminaires.
- FontanaArtemajorFontanaArte is represented by Diez Company, offering Italian-designed architectural and decorative lighting including designs by Gio Ponti.
- Louis PoulsenmajorLouis Poulsen is an internationally recognized Danish lighting brand represented by Diez Company, known for Scandinavian design luminaires.
- Pablo DesignsmajorPablo Designs is an American lighting brand represented by Diez Company, offering contemporary portable luminaires including the Luci portable table lamp.
- ZafferanomajorZafferano is represented by Diez Company, offering the popular Pina Pro wireless portable lamp and related charging solutions.
- Tom DixonmajorTom Dixon is a British lighting and furniture brand represented by Diez Company, known for distinctive industrial-inspired designs.
- MoooimajorMoooi is a Dutch luxury lighting brand represented by Diez Company, known for innovative and artistic fixture designs.
- Lee BroomcoreLee Broom is a celebrated British designer represented by Diez Company. The company hosted 'The Resident: Lee Broom at Diez Company' exhibition in 2026 Mexico City.
- Omer ArbelcoreOmer Arbel is the founder of Bocci and a key designer whose products (Series 14, 100, 118, 73, 76) are prominently featured. His work includes innovative glass-blowing techniques and low-voltage lighting systems.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Diez competitors and assessment
Company assessmentBroad incumbents
- Lamps Plus: Large US specialty lighting retailer carrying hundreds of brands across decorative and architectural categories; comparable to Diez as a multi-brand lighting distributor but at significantly greater scale and without Diez's project-design and editorial ecosystem.
- Restoration Hardware (RH): Luxury home furnishings retailer with a substantial lighting assortment and galleries targeting affluent residential and hospitality buyers; overlaps with Diez on premium aesthetic and high-net-worth customer base, though RH is much broader in category scope.
Direct peers
- YLighting: US online specialty retailer of premium designer lighting fixtures from brands including Moooi, Flos, Artemide and Louis Poulsen — same multi-brand premium-lighting distribution playbook as Diez but US-focused and digital-first.
- Lumens.com: Online retailer specializing in modern and designer lighting with curated brands like FontanaArte and Louis Poulsen; directly comparable business model of distributing premium international lighting brands to design-aware buyers.
- Lightology: Chicago-based modern lighting retailer and design resource carrying hundreds of premium brands with strong specifier relationships; comparable to Diez as a curated multi-brand lighting distributor serving architects and designers.
Others
- Flos: Iconic Italian architectural and decorative lighting brand whose products Diez distributes; included because Flos is simultaneously a key supplier and a potential competitive threat if it expands direct distribution in Mexico.
- Artemide: Major Italian architectural lighting manufacturer represented by Diez; comparable as a premium international lighting brand and potential alternative distribution channel in Mexico.
- Santa & Cole: Spanish decorative lighting and editorial furniture brand with a dedicated gallery operated by Diez in Polanco; included because Santa & Cole is a flagship supplier whose continued partnership underpins much of Diez's differentiation.
- Moooi: Dutch luxury lighting brand carried by Diez; comparable as a premium international lighting supplier with potential to bypass distributors via direct Mexico expansion.
Regional players
- Vibia: Spanish contemporary architectural lighting manufacturer with strong presence in Latin American hospitality and residential projects; comparable as a premium international lighting brand active in the same luxury specification ecosystem Diez serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Diez social profiles
Digital presenceDiez financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diez leadership team
Management profileNumber of profiles
Profiles2 records
Diez funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diez M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diez
What does Diez do?
Diez Company is a Mexico-based lighting distributor and project developer that curates and sells high-end decorative and architectural luminaires from over 80 international brands. The company provides expert lighting project design and specification services for hospitality, luxury retail, residential, and architectural projects, supported by permanent showrooms in Polanco, Mexico City. It complements product distribution with editorial content via The Light Report, a physical/digital catalog called The Lighting Box, and the annual Maison Diez Company exhibition.
Is Diez a public or private company?
Diez is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diez founded?
Diez was founded in 2006. It employs 11 to 50 people.
Where is Diez based?
Diez is headquartered in Miguel Hidalgo, Mexico, in the Latin America region.
How does Diez make money?
Two revenue lines are on record. Lighting Product Sales are the primary driver. The others are project-Based Lighting Solutions.
Who are Diez's main competitors?
Broad incumbents on record are Lamps Plus and Restoration Hardware (RH). Direct peers are YLighting, Lumens.com and Lightology. Others are Flos, Artemide, Santa & Cole and Moooi. Vibia is listed as a regional player.
Does Diez have an API?
No public API is recorded for Diez.
What industry is Diez in?
Diez's product category is Architectural & Decorative Lighting Distribution. Its primary akta.pro industry code is BPAHAKAJ, Lighting Design Services. Its NAICS code is 33513 and its SIC code is 3640.