Starkville Daily News

What Starkville Daily News does

Starkville Daily News is a privately held local daily newspaper serving Starkville, Oktibbeha County, and Mississippi State University in Mississippi. Its roots trace to the East Mississippi Times founded around 1875; the publication became a daily under the Starkville Daily News name on October 31, 1960, and is positioned as the oldest daily print newspaper in the community. The core product is a print edition published Tuesday through Saturday, supplemented by a digital E-Edition hosted on PressReader, an online news and sports website, classified advertising across real estate, vehicles, jobs, and services, legal and public notices, obituaries via Legacy.com, and an archival content library licensed through NewsBank.

The technology stack is conventional community-newspaper infrastructure: the BLOX Content Management System from BLOX Digital powers the website (version 1.94.1), with no proprietary AI, ML, or data-asset components disclosed. Distribution runs through a local carrier network within Oktibbeha County, USPS mail delivery outside the county, and self-serve digital access via PressReader and the website. Marketing is concentrated in organic social (Facebook, Twitter, WhatsApp sharing), email alerts, and community-event promotion through an evvnt.com partnership.

Revenue is generated through recurring print and digital subscriptions, display and classified advertising (sales outsourced to Argent Digital), and transaction-based legal/public-notice and obituary placements. Pricing is small-ticket and consumer-direct: e-edition subscriptions range from $0.99 (one day) to $109 (52 weeks); print carrier delivery runs $19-$134 across 4- to 52-week terms; mail delivery runs $55-$218 across 12- to 52-week terms. The go-to-market is direct-to-consumer to local residents and SMB advertisers in a single-county footprint, with the MSU community as a secondary segment driven by dedicated sports and campus coverage.

Name

Starkville Daily News

Legal name

Starkville Daily News

Website

https://starkvilledailynews.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Starkville Daily News is a privately held daily newspaper, the oldest in Starkville, Mississippi, publishing print and digital editions covering local news, Oktibbeha County affairs, and Mississippi State University sports for community subscribers and SMB advertisers.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)

Keywords

• Local newspaper publishing
• Daily print journalism
• Classified advertising services
• News subscription services
• Community news coverage

Headquarters

HQ city

Starkville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Print Subscriptions: Home delivery subscriptions for print editions published Tuesday through Saturday. Carrier delivery available within Oktibbeha County at various term lengths (4, 12, 26, 52 weeks).
2. Mail Delivery Subscriptions: Mail delivery subscriptions for subscribers outside Oktibbeha County at various term lengths.
3. E-Edition Digital Subscriptions: Digital access to the newspaper's e-edition through PressReader platform, available at daily, 4-week, 12-week, 26-week, and 52-week terms.
4. Classified Advertising: Revenue from classified ads across multiple categories including real estate, vehicles, jobs, items for sale, pets, services, community, and personals. The classified advertising platform connects local buyers and sellers.
5. Display Advertising: Banner and sidebar advertisements displayed throughout the website and print publication. The company partners with argent-digital.com for advertising services.
6. Legal/Public Notices: Revenue from legal notices, public notices, and obituaries published in the classifieds section.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Starkville Daily News publishes a daily local newspaper serving Starkville, Oktibbeha County, and Mississippi State University, with print editions delivered Tuesday through Saturday via carrier and mail routes, and a digital e-edition accessible through PressReader. It operates an online classified advertising platform across categories including real estate, vehicles, jobs, and services, alongside self-service ad placement, multimedia content, and historical archives. Subscription and advertising are the primary revenue sources, with tiered pricing for delivery method and term length.

Product overview

The Starkville Daily News operates as a traditional local newspaper publisher offering both print and digital products. The core offerings include the main print newspaper published Tuesday through Sunday, supplemented by a digital E-Edition accessible through PressReader. The company provides a comprehensive classified advertising platform with multiple categories (Real Estate, Vehicles, Jobs, Pets, Services, etc.), subscription services with carrier and mail delivery options, and a self-service advertising system for placing various types of print and online ads. Additional offerings include multimedia content (photo galleries and video series), email alert notifications, historical archives via NewsBank, local weather information, and seasonal promotional campaigns like the annual Best of readers' choice awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Starkville Daily News (Print Newspaper) The main daily print newspaper serving Starkville, Oktibbeha County, and Mississippi State University, published Tuesday through Saturday covering local news, sports, and MSU coverage. Available through home delivery, mail delivery, and digital e-edition subscriptions.
• E-Edition (Digital Newspaper)

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BLOX DigitalcoreTechnology or IntegrationBLOX Digital provides the BLOX Content Management System (CMS) powering the starkvilledailynews.com website. The platform handles all content management, digital publishing, and website operations for the newspaper.
• PressReadercoreTechnology or IntegrationPressReader hosts the digital e-edition of the Starkville Daily News, enabling subscribers to access the newspaper digitally across multiple devices and platforms.
• evvnt.comminorChannel Partner/ Reseller/ Distributorevvnt.com provides event promotion services for local events featured on the Starkville Daily News platform, enabling organizations to promote community events.
• Argent Digital (Advertising)minorChannel Partner/ Reseller/ DistributorArgent Digital handles advertising sales and services for the Starkville Daily News, managing display and classified advertising partnerships.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Commercial Dispatch: Daily newspaper serving Columbus, Mississippi, located ~30 miles from Starkville. Comparable in scale, format (daily print + digital), and market type (small Mississippi city with a university-adjacent readership), making it the closest geographic and operational peer.
• Hattiesburg American: Gannett-owned daily newspaper serving Hattiesburg, Mississippi and the University of Southern Mississippi. Highly comparable in business model (daily print, digital subscriptions, classifieds, display ads) and university-town demographic.
• The Meridian Star: Daily newspaper serving Meridian, Mississippi. Similar mid-sized Mississippi community paper with print and digital subscription models, classifieds, and local government coverage.
• Daily Journal (Tupelo): Daily newspaper serving Tupelo, Mississippi — a comparable small-city Mississippi daily with print + e-edition subscriptions, classifieds, and local sports coverage. Operates in a similar community-newspaper model.

Regional players

• The Clarion-Ledger: Mississippi's statewide daily newspaper based in Jackson. Overlaps Starkville Daily News on state-level coverage but serves a much broader Mississippi audience rather than a single community.
• The Oxford Eagle: Locally owned Mississippi newspaper serving Oxford and Lafayette County, home of the University of Mississippi. Highly comparable as a small-market Mississippi newspaper tightly integrated with a flagship state-university athletics program.

Broad incumbents

• Gannett: Largest U.S. newspaper publisher (USA Today Network), operating hundreds of community dailies including several Mississippi papers. Uses a similar print + digital subscription + classifieds model at massive scale, with comparable technology stack.
• Lee Enterprises: Publicly traded newspaper chain operating daily and weekly newspapers across the U.S., including Mississippi properties. Highly comparable business model focused on local journalism with digital subscription transitions.
• Ogden Newspapers: Family-owned newspaper company operating community dailies across multiple states. Operates with a similar community-newspaper model focused on local coverage, subscriptions, and local advertising.
• Community Newspaper Holdings Inc. (CNHI): Operates community newspapers and related digital platforms across the U.S. Directly comparable in its focus on small-market local journalism with print, digital, and classified revenue models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/StarkvilleDaily
• Facebookfacebook.com/starkville.daily

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starkville Daily News