New Times

Local Newspapernewtimesslo.com

Company typePrivate
Founded1986
HeadquartersSan Luis Obispo, United States
Headcount11–50
GTM typeB2C
OfferingServices

New Times firmographics

Firmographics

Name: New Times
Legal name: New Times San Luis Obispo
Website: https://newtimesslo.com
Company type: Private
Founded year: 1986
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

New Times industry classification

Industry

Product category: Local Newspaper
NAICS: Newspaper Publishers (513110)
SIC: Newspapers: Publishing Or Publishing & Printing (2711)
akta.pro primary industry: Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

Local newspaper
Weekly print edition
Community journalism
Arts and culture coverage
Local advertising

Where New Times is headquartered

Location

Headquarters

HQ city: San Luis Obispo
HQ country: United States
HQ region: North America

Offices1 record

Markets served

New Times business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Advertising: Local advertising revenue from businesses targeting San Luis Obispo County readers
Subscriptions and Newsletters: Email newsletter subscriptions including News Wire, Events Wire, and My805Tix
Classifieds: Free classifieds and paid advertising sections
Special Issues and Contests: Annual special issues including Best of SLO, Winning Images photography contest, Wedding guides, Student guides

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

New Times product offering

Product offering

Core offering

New Times San Luis Obispo is a local weekly newspaper serving San Luis Obispo County with print and digital editions covering local news, government, politics, arts, music, food, and community events. It sells advertising space to local businesses, distributes three recurring email newsletters, runs annual community contests and awards (Winning Images photography, New Times Music Awards, 55 Fiction writing), and publishes seasonal special issues and guides.

Product overview

New Times is a local weekly newspaper serving San Luis Obispo County, operating as a print and digital publication with a unified content strategy. The core offering consists of weekly news coverage (delivered via print and digital editions), supported by a portfolio of newsletter products (News Wire, Events Wire, My805Tix Ticket Wire), annual awards and contests (Winning Images photography contest, New Times Music Awards, 55 Fiction writing contest), and seasonal special issues (Best of SLO County, Wedding guides, Student Guide, Pride Issue, etc.). The company also maintains a community calendar, arts and culture coverage, food and drink features, and opinion sections, all distributed through its website and weekly print publication.

Differentiator

Problem solved

Functional benefit

Brands

New Times Music Awards: Annual music awards program celebrating local Central Coast musicians and music scene
Winning Images
News Wire
Events Wire
My805Tix

Products and services

New Times Weekly Print Edition Weekly print newspaper covering local San Luis Obispo County news, government, politics, arts, music, food, opinion, and community events, distributed throughout SLO County including San Luis Obispo, Morro Bay, Pismo Beach, Grover Beach, Paso Robles, Atascadero, Arroyo Grande, Los Osos, Cambria, and San Simeon.
Digital Edition Online digital editions of the weekly New Times publication accessible through Issuu, complementing the print edition and the newtimesslo.com website.
News Wire Newsletter Weekly email newsletter delivering the latest San Luis Obispo County news and entertainment headlines every Thursday morning to subscribed readers.
Events Wire Newsletter Weekly email newsletter previewing upcoming local San Luis Obispo County events, delivered every Friday morning to subscribed readers.
My805Tix Ticket Wire Newsletter Weekly email newsletter highlighting upcoming local events with ticket access information for the Central Coast, delivered every Wednesday.
Winning Images Photography Contest Annual community photography contest organized by New Times Media Group since 2015, with categories including Animals, Landscape/Seascape, In Motion, and People, featuring local photographers capturing the Central Coast.
New Times Music Awards Annual music awards program run by New Times Media Group recognizing local and regional musicians and the music scene across the Central Coast.
55 Fiction Writing Contest Annual short fiction writing contest run by New Times, accepting entries from local writers.
Special Issues and Guides Seasonal and thematic publications including Best of SLO County, Holiday Guide, Summer Guide, Student Guide, Weddings, Pride, Pet Issue, Health & Wellness, Education Today, and other guides covering aspects of Central Coast life.
Local Advertising Placement Display and classified advertising placements sold to local businesses in San Luis Obispo County across the weekly print edition, the newtimesslo.com website, email newsletters, and free/paid classifieds sections.

Companies that use New Times

Customer profile

Segments2 records

Ideal customer profiles2 records

New Times technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

New Times partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

New Times competitors and assessment

Company assessment

Direct peers

Monterey County Weekly: A locally-owned weekly print and digital newspaper serving Monterey County, California. Same format (weekly alternative newspaper), same California Central Coast regional geographic market, same SMB advertising + special issues revenue model — the most direct comparable.
Santa Barbara Independent: A weekly alternative newspaper serving Santa Barbara County, California, with print, digital, newsletter, and event products. Same publication cadence, similar California coastal market, comparable community-events focus.
Sacramento News & Review (SN&R): A California alt-weekly newspaper operating on a similar print + digital + newsletter model in the Sacramento market. Same publishing format and revenue mix, comparable scale and editorial mission to New Times.
Pacific Sun: A community weekly serving Marin County, California, covering local news, arts, and community events. Directly comparable alt-weekly format, scale, and content verticals.
Pasadena Weekly: An independently owned weekly print and digital community newspaper in Southern California. Same alt-weekly cadence, community-events-led content mix, and SMB-advertising revenue model.
LA Weekly: A storied California alt-weekly newspaper (originally founded 1978), most similar in publication format and editorial mix to New Times, with larger scale and broader SoCal reach; provides a sense of brand-equity upper bound for the alt-weekly model.
Village Voice Media / Voice Media Group: Historic operator of major-market alt-weeklies (Miami New Times, Dallas Observer, LA Weekly earlier in its history). Same alt-weekly publishing model, with scale and chain operations providing a relevant comparison for independent alt-weekly economics.

Regional players

San Luis Obispo Tribune: The legacy daily newspaper serving exactly the same San Luis Obispo County market as New Times, now operated by a national chain. Directly competitive for local news advertising and readership in the same geography.

Broad incumbents

Lee Enterprises: A large publicly-traded US newspaper chain operating daily and weekly publications across many markets. Same core product (local news publishing) but much broader portfolio, providing industry-level reference points on multiples and ad trends.
Gannett Co. The largest US newspaper publisher (USA TODAY network, hundreds of local titles including SLO Tribune). Operates directly in New Times' home market via the SLO Tribune, making it both a competitor and a strategic acquirer reference point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

New Times financial estimates

Financial estimate

Revenue estimate

Valuation estimate

New Times leadership team

Management profile

Number of profiles

New Times funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

New Times M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Times

What does New Times do?

Is New Times a public or private company?

New Times is a private company. It is classified as unknown and is currently operating.

When was New Times founded?

New Times was founded in 1986. It employs 11 to 50 people.

Where is New Times based?

New Times is headquartered in San Luis Obispo, United States, in the North America region.

How does New Times make money?

Four revenue lines are on record. Advertising is the primary driver. The others are subscriptions and Newsletters, classifieds and special Issues and Contests.

Who are New Times's main competitors?

Direct peers on record are Monterey County Weekly, Santa Barbara Independent, Sacramento News & Review (SN&R), Pacific Sun, Pasadena Weekly, LA Weekly and Village Voice Media / Voice Media Group. San Luis Obispo Tribune is listed as a regional player. Broad incumbents are Lee Enterprises and Gannett Co..

Does New Times have an API?

No public API is recorded for New Times.

What industry is New Times in?

New Times's product category is Local Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.