Plant-Prod

What Plant-Prod does

Plant-Prod (Master Plant-Prod Inc.) is a Canadian manufacturer of 100% water-soluble fertilizers, founded in 1945 and headquartered at 314 Orenda Road, Brampton, Ontario. The company produces a broad portfolio spanning general-purpose fertilizers (e.g., 20-20-20 Classic, 12-2-14 Optimum), crop-specific formulations (poinsettia, hydrangea, orchid, pansy, garden mum), hydroponic and fertigation lines, controlled-release fertilizers, rooting hormones, and micronutrient products. Its core technical claims are chelated micronutrients for broad pH availability, a proprietary turbo milling process ensuring complete dissolution, and an A&B two-part nutrient system that prevents incompatible ingredients from forming insoluble compounds. The most differentiated commercial line is the Plant-Prod MJ cannabis nutrient system (Boost, Grow, Bloom, Finisher, Spike CaMg, Cal Kick), designed for licensed producers and requiring heavy-metal-compliant labeling and regulatory documentation.

The company operates a pure channel-partner GTM with no direct-to-grower sales, distributing through over 40 distributors across Canada, the USA (under the Plantex brand), and international markets in Europe, Asia, Africa, the Middle East, and Central/South America. Direct sales representatives layer on top of the distributor network to provide on-farm technical support, water analysis, and customized formulation development. Revenue is generated through B2B product sales of standard SKUs (25 lb bags, bulk DUO-TOTE totes) and premium-priced custom formulations, with quote-based pricing rather than published rates. In June 2013, the company spun off its distribution function to focus exclusively on manufacturing, and it remains a privately held corporation with no publicly disclosed funding, M&A, or ownership structure.

Name

Plant-Prod

Legal name

Master Plant-Prod Inc.

Website

https://plantprod.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Plant-Prod is a 77-year-old Canadian manufacturer of 100% water-soluble fertilizers serving commercial cannabis growers, greenhouse ornamental operations, orchid breeders, and hydroponic vegetable growers through a 40+ distributor network across North America and international markets.

Ownership category

akta.pro rank

Product category

Water-Soluble Fertilizers

NAICS

Fertilizer (Mixing Only) Manufacturing (325314), Fertilizer and Compost Manufacturing (32531)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL)

akta.pro secondary industry

Fertigation-Grade Specialty Fertilizers (Drip/Injector Compatible) (AFABACAE)

Keywords

• Water soluble fertilizers
• Horticultural fertilizers
• Cannabis nutrients
• Chelated micronutrients
• Greenhouse growing supplies

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Soluble Fertilizer Sales: B2B direct sales of water soluble fertilizers to commercial growers through a distributor network. Products sold in bags (25 lb standard), bulk totes, and custom formulations. Revenue generated from product sales with customized formulations available for specific grower requirements.
2. Customized Formulation Services: Customized nutrient blends and formulations developed for specific grower needs and water conditions. Premium pricing for bespoke formulations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Plant-Prod manufactures and sells 100% water-soluble fertilizers for professional horticulture, greenhouse, and cannabis growers. The portfolio includes stage-specific cannabis nutrients (Plant-Prod MJ line: Boost, Grow, Bloom, Finisher, Spike CaMg, Cal Kick), general-purpose water-soluble fertilizers, micronutrient products, controlled-release fertilizers, and fertigation solutions, all distributed through a 40+ distributor network worldwide.

Product overview

Plant-Prod (Master Plant-Prod Inc.) is a manufacturer of 100% water-soluble fertilizers with over 70 years of experience (founded 1945). The company offers a comprehensive portfolio of water-soluble fertilizers, cannabis-specific fertilizers under the Plant-Prod MJ line, micronutrient products, controlled-release fertilizers, and fertigation solutions. The core product line includes general-purpose fertilizers like 20-20-20 Classic and specialized crop formulas (18-6-20 Poinsettia Plus, 20-0-20 Hydrangea, 6-11-31 Hydroponic). The Plant-Prod MJ cannabis fertilizer line features stage-specific formulations: Boost, Grow, Bloom, Finisher, Spike (CaMg), and Cal Kick. Products are sold under the Plant-Prod brand in Canada and the Plantex brand in the USA. The company operates with over 40 distributors worldwide across Canada, USA, and international markets including Europe, Asia, Africa, Middle East, and South America.

Differentiator

Problem solved

Functional benefit

Brands

• Plant-Prod MJ: Specialized water-soluble cannabis fertilizer line for commercial and retail cannabis growers
• Plantex
• Plantex Solutions
• Plant-Prod MJ Bloom
• Plant-Prod MJ Boost
• Plant-Prod MJ Finisher
• Plant-Prod MJ Grow
• Plant-Prod MJ Spike (CaMg)
• Plant-Prod MJ Cal Kick
• Duo-Tote

Products and services

• Plant-Prod Water Soluble Fertilizers 100% water-soluble fertilizers made from the finest ingredients with relentless quality control testing (in-house, random analytical, and third-party on every lot). Products dissolve completely with no fillers, ensuring no sediment in tanks or clogged irrigation lines. Sold in Canada under the Plant-Prod brand.
• Plant-Prod MJ Cannabis Fertilizers Stage-specific A&B two-part water-soluble cannabis nutrient system covering vegetative growth, bud sizing, and finishing stages. Includes Boost, Grow, Bloom, Finisher, Spike (CaMg), and Cal Kick formulations targeted at commercial licensed cannabis producers.
• Plant-Prod MJ Boost (15-30-15) Water-soluble cannabis fertilizer (15-30-15) for seedling germination and bud set phases, providing high phosphorus for root boost and bud initiation.
• Plant-Prod MJ Grow (12-8-26) Water-soluble cannabis fertilizer (12-8-26) for vegetative growth phase (weeks 2-3), providing balanced nitrogen, phosphorus, and potassium for optimal vegetative growth.
• Plant-Prod MJ Bloom (10-30-20) Water-soluble cannabis fertilizer (10-30-20) designed for the flowering/bud sizing phase (weeks 5-10), encouraging full bud set and enhancing bud filling.
• Plant-Prod MJ Finisher (4-31-37) Water-soluble cannabis fertilizer (4-31-37) for finishing phase (weeks 11-14), with higher phosphorus and potassium to benefit plants through the reproductive stage to harvest.
• Plant-Prod MJ Spike (CaMg) Fully chelated supplemental calcium and magnesium formulation (2:1 ratio, 5.4% Ca and 2.7% Mg) for use throughout the cannabis production cycle, with EDTA chelating agents.
• Plant-Prod MJ Cal Kick (15-0-14) High calcium water-soluble cannabis fertilizer (15-0-14, 11% Ca) for use when water source calcium levels are inadequate, containing a full micronutrient package with added EDDHA iron.
• Plantex MJ Cannabis Fertilizers US-market brand for Plant-Prod MJ cannabis water-soluble fertilizers, formulated for licensed cannabis producers.
• Plantex Water Soluble Fertilizers Brand name for Plant-Prod products sold in the United States. High quality soluble fertilizers with over 40 years of service in the USA market.
• Plant-Prod Solutions Water Soluble Fertilizers Plant-Prod Solutions water-soluble fertilizer line for horticultural applications.
• Plant-Prod Micronutrient Fertilizer Micronutrient fertilizers for plants containing chelated iron and essential trace elements.
• Plant-Prod Sodium Molybdate Anhydrous Registered micronutrient product under the Canadian Fertilizers Act designed for safe application with humans, animals, plants, and the environment in mind.
• Plant-Prod Fertigation Products Fertigation products designed for application through irrigation systems.
• Plant-Prod Controlled-Release Fertilizers Controlled-release fertilizers for landscape and consumer applications.
• Plant-Prod Media Starter Premix Starter premix for growing media preparation.
• Plant-Prod Rooting Hormone Rooting hormone product for plant propagation.
• Plant-Prod Duo-Tote Bulk packaging system with two compartments that keeps incompatible ingredients apart, allowing delivery of all formulations with time savings of 75% for mixing large tanks. Suitable for larger growers.
• Plantex 12-2-14 Cal Mag + P Water-soluble fertilizer (12-2-14) with 6% Ca and 3% Mg plus high molybdenum, designed for plug production and seedling growth in multiple cells. Product number 10370, 25 lb size.
• Plant-Prod 12-2-14 Optimum Water-soluble fertilizer (12-2-14) designed for plug production with complete micronutrient package including high molybdenum, magnesium nitrate, potassium nitrate, and calcium nitrate. Product number 10489.
• Plant-Prod Basic Analysis Service Basic analysis service for water and growing media testing, supporting fertilizer recommendations for growers.

Quantifiable outcome

• 40% higher productivity compared to competing fertilizers
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• EverSingcoreChannel Partner/ Reseller/ DistributorTaiwan distributor for Plant-Prod water soluble fertilizers. EverSing supports orchid growers including Mr. Jiang Fulai who has used Plant-Prod exclusively for 30 years. Provides local sales support, technical assistance, and product distribution in Taiwan market.
• Eco GreenminorChannel Partner/ Reseller/ DistributorAlbania distributor for Plant-Prod products. Located in Shirgjan, Elbasan, Albania.
• ET Jordan Velitchkov-VladiminorChannel Partner/ Reseller/ DistributorBulgaria distributor for Plant-Prod products. Located in Sofia, Bulgaria.
• L. Lambrou Agro Ltd.minorChannel Partner/ Reseller/ DistributorCyprus and Greece distributor for Plant-Prod products. Located in Nicosia, Cyprus.
• Fertil S.A.coreChannel Partner/ Reseller/ DistributorMajor distributor covering France, Germany, Morocco, and Belgium markets. Located in Le Syndicat, France. One of the key European distribution partners.
• Orvital S.P.AminorChannel Partner/ Reseller/ DistributorItaly distributor for Plant-Prod products. Located in Settimo Milanese, Italy.
• Van Iperen BVcoreChannel Partner/ Reseller/ DistributorMajor distributor covering Netherlands, Belgium, and Germany. Located in Westmaas, Netherlands. Key strategic distribution partner in European market.
• Green VelvetminorChannel Partner/ Reseller/ DistributorUkraine distributor for Plant-Prod products. Located in Kiev, Ukraine.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Haifa Group: Israel-based global manufacturer of water-soluble specialty fertilizers for horticulture, hydroponics, and specialty crops. Highly comparable to Plant-Prod across product format (water-soluble NPK + micronutrients), target customer base (commercial growers via distributors), and focus on fertigation / hydroponic systems.
• Compo Expert: German-based manufacturer of specialty and water-soluble fertilizers serving professional horticulture, turf, and ornamentals across Europe and globally. Closely comparable to Plant-Prod in target crops, water-soluble technology, and distributor-led distribution model.
• J.R. Peters Inc. (Peters Professional): US-based manufacturer of water-soluble fertilizers (Peters Professional line) for greenhouse, nursery, and hydroponic growers. Direct comparison point for Plant-Prod's North American horticulture and controlled-environment focus.

Broad incumbents

• ICL Group (ICL Specialty Fertilizers): Global minerals and specialty fertilizer company that acquired Everris (the former Scotts professional brands including Peters). Directly competes in water-soluble and controlled-release specialty fertilizers with a much larger portfolio and global reach.
• SQM (Sociedad Química y Minera): Chile-based global specialty plant nutrition company offering water-soluble NPK, fertigation products, and micronutrients. Overlaps with Plant-Prod in specialty horticulture and hydroponic segments, particularly through iodine and potassium nitrate-derived formulations.
• Yara International: Norwegian global fertilizer major with a growing specialty / fertigation crop solutions division. Overlaps with Plant-Prod in water-soluble and fertigation-grade products but at much larger scale and broader crop focus.
• Scotts Miracle-Gro: Large US consumer and professional lawn and garden company; previously owned the Peters professional water-soluble fertilizer line before divesting to ICL. Provides a broad incumbent comparison for Plant-Prod's US-market Plantex brand and horticulture focus.
• K+S AG: German potash and salt miner with a growing specialty fertilizer business (K+S Fertilizers). Comparable on raw material access and fertilizer manufacturing scale, though with less focus on water-soluble specialty / horticultural blends.
• Nutrien Ag Solutions: World's largest crop input retailer and a major fertilizer producer. Comparable distribution scale and broad product portfolio, but with retail rather than specialty-water-soluble focus.

Regional players

• Masterblend International: US Midwest-based manufacturer of water-soluble fertilizers for greenhouse and hydroponic growers. Competes with Plant-Prod/Plantex in North American horticulture and hydroponic vegetable markets with a similar direct-distributor channel model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ProdPlant
• YouTubeyoutube.com/channel/UCFJaCbXZLcF_91td591yazQ
• Facebookfacebook.com/plantprod
• LinkedInlinkedin.com/company/master-plant-prod-inc.?trk=top_nav_home
• Instagraminstagram.com/plantprod.mppi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plant-Prod