Bowling This Month

What Bowling This Month does

Bowling This Month, operating as BTM Digital Media, LLC, is a privately held subscription-based online publishing company founded in 1994 and headquartered in Monroe, Ohio. The company produces an online technical resource for serious competitive bowlers, offering in-depth instructional articles (927+ as of 2026), comprehensive bowling ball reviews (1,387+), and interactive ball comparison tools (sortable tables and four-dimensional rating graphs) under a proprietary four-point performance rating system. Content is written and vetted by USBC Gold and Silver certified coaches and industry professionals, covering physical game, mental game, lane play, coaching, drilling, grip and fitting, and equipment selection.

The business operates on a self-serve, product-led growth model with direct-to-consumer online subscriptions priced at $14.95 quarterly or $42.95 annually (the latter representing approximately $3.58/month), supported by a free twice-weekly email newsletter that drives top-of-funnel acquisition. Distribution is entirely digital through the company's website, with no mobile app, public API, or third-party integrations. Customers are primarily individual serious competitive bowlers, pro shop operators, and certified bowling coaches in the US, with international subscribers in Australia, the United Kingdom, and Germany. Marketing channels rely on content marketing, the email newsletter, and organic SEO from a deep, topic-tagged article archive.

Bowling This Month has no disclosed funding, no parent company, no subsidiaries, and operates with a small team (1–10 employees). Strategic positioning centers on content depth, professional credentials, and a unified ball-rating methodology as its principal defensible assets, supplemented by a minor mutual partnership with Kegel Training Center.

Name

Bowling This Month

Legal name

BTM Digital Media, LLC

Website

https://bowlingthismonth.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Bowling This Month (BTM Digital Media, LLC) is a subscription-based online publishing company serving serious competitive bowlers, pro shop operators, and certified coaches with 927+ instructional articles, 1,387+ bowling ball reviews, and interactive comparison tools.

Ownership category

akta.pro rank

Product category

Bowling Publications and Instruction

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)

akta.pro secondary industry

Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Bowling instruction
• Bowling ball reviews
• Online subscription
• Sport magazine
• Bowling equipment

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Subscription Revenue: Recurring subscription revenue from online magazine access. Two tiers: quarterly ($14.95) and annual ($42.95). The annual plan represents approximately $3.58/month, offering savings over quarterly billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bowling This Month is a subscription-based online magazine and digital publication that delivers instructional articles, bowling ball reviews, and comparison/rating tools to competitive bowlers, pro shop operators, and bowling coaches. Content is accessed through a paid digital subscription on the company's website, offered at quarterly ($14.95) or annual ($42.95) pricing.

Product overview

Bowling This Month is a subscription-based online technical resource for serious bowlers, published by BTM Digital Media, LLC. The core product is the online subscription (starting at $3.58/month when billed annually), which provides access to a growing digital library of over 927 in-depth instructional articles and 1,387+ bowling ball reviews. The service includes interactive ball comparison tools (sortable tables and four-dimensional rating graphs) as add-on features. Content covers all aspects of competitive bowling including physical game techniques, mental strategies, lane play, equipment selection, and ball motion analysis. The publication has operated for over 25 years and serves competitive bowlers, pro shop operators, and professional coaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Bowling This Month Online Subscription Paid digital subscription providing access to instructional articles, bowling ball reviews, performance comparisons, and rating tools for serious competitive bowlers, pro shop operators, and bowling coaches. Available in quarterly ($14.95) or annual ($42.95) billing cycles on the company's website.

Quantifiable outcome

• 30-day 100% satisfaction money-back guarantee
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Kegel Training CenterminorOthersKegel Training Center is featured as a partner/resource on the Bowling This Month website, appearing in promotional placements alongside other bowling industry resources. The partnership appears to be a mutual advertising/support relationship within the bowling industry ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bowlers Journal International: Bowlers Journal International is the other long-standing bowling publication, covering competitive bowling, equipment, and instruction. It competes head-to-head with Bowling This Month for the same serious-bowler, pro-shop, and coach audience, and is the most directly comparable niche subscription media business in the category.
• The Hockey News: The Hockey News is a long-running subscription-supported niche-sport publication serving a passionate fan base. It is closely comparable to BTM in business model (subscription digital publication serving a niche sport audience), even though the sport differs.
• Baseball America: Baseball America is a subscription-driven niche-sport publication covering player development, equipment, and instruction. Its mix of instructional depth, product reviews, and paid subscriber base mirrors BTM's positioning in the bowling vertical.
• International Bowling Industry (IBI): IBI is a trade publication covering bowling center operators, manufacturers, and pro shop owners. It overlaps with BTM's pro-shop and equipment-review content, making it a direct competitor for bowling-industry media dollars, though more B2B-leaning.

Others

• Kegel LLC: Kegel is a bowling lane maintenance, oil-pattern, and training company and an established BTM partner. It is adjacent rather than competitive, but operates in the same bowling-coaching ecosystem and shares audience overlap with BTM subscribers.

Broad incumbents

• FloSports: FloSports operates subscription streaming and content for niche sports. It uses a similar subscription model targeting underserved sport-specific audiences and serves as a broader benchmark for how niche sports subscription media businesses scale.
• The Athletic: The Athletic is a large subscription sports-media outlet covering many sports. It is a comparable subscription-led niche/specialty sports publishing business model, although its scale and resources dwarf BTM's, making it a broad incumbent reference rather than a direct competitor.
• Brunswick Bowling Products: Brunswick is the largest bowling equipment and lane manufacturer in the world and produces its own ball reviews, technical content, and pro shop resources. As a broad incumbent, it competes indirectly with BTM for the attention of pro shops and serious bowlers researching equipment.

Emerging players

• CoachTube: CoachTube is a video-based subscription platform for sports coaching and instruction. It overlaps with BTM's instructional-content value proposition for bowlers seeking coaching improvement, but is broader and video-led rather than article/review-led.
• Storm Products Inc. Storm is a leading bowling ball manufacturer that also publishes significant technical and instructional content through its website and Storm Nation channels. It partially competes with BTM's ball-review and equipment-education value proposition, particularly for brand-loyal Storm ball buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/btmonline
• Facebookfacebook.com/bowlingthismonth
• LinkedInlinkedin.com/company/bowling-this-month

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bowling This Month