Holdit

What Holdit does

Holdit is a Swedish direct-to-consumer mobile fashion brand founded in 2004 and headquartered in Varberg, Sweden. The company designs, manufactures, and retails phone cases and related mobile accessories — including chargers, crossbody straps, wallets, and MagSafe-compatible products — under its own label. Its product catalogue exceeds 1,010 SKUs spanning price points from roughly 159 SEK to 599 SEK, with a stated emphasis on vegan materials and GRS-certified recycled inputs as a sustainability differentiator.

The company operates its own multilingual e-commerce platform serving 10+ European countries, bypassing third-party marketplaces to retain direct customer relationships and full margin capture. Go-to-market combines owned digital channels with seasonal collection drops (e.g., Spring/Summer 2026), promotional campaigns (such as a 20%-off summer deal in 2025), and influencer-led capsules, including a collaboration with Philippa Parnevik. The Holdit Society community program functions as a repeat-purchase and retention layer for engaged consumers. The company is privately held and reports an employee count in the 11–50 range.

Holdit's revenue model is standard DTC e-commerce: unit sales of branded accessories at consumer price points, distributed across European markets without disclosed enterprise or wholesale channels. There is no public financial reporting, funding history, or AI/ML capability disclosure in the available data, limiting visibility into scale, unit economics, or growth rate beyond qualitative commercial activity signals.

Name

Holdit

Legal name

Holdit AB

Website

https://holdit.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Holdit is a Swedish direct-to-consumer mobile fashion brand, founded in 2004 and based in Varberg, selling phone cases and accessories across 10+ European countries via its own multilingual e-commerce platform.

Ownership category

akta.pro rank

Product category

Mobile Phone Cases & Accessories

NAICS

Electronics and Appliance Retailers (4492), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

Keywords

• Mobile phone cases
• Phone accessories
• Sustainable phone covers
• MagSafe compatible cases
• Direct-to-consumer accessories

Headquarters

HQ city

Varberg

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time product sales through owned e-commerce storefront. Revenue generated from selling phone cases, accessories, laptop sleeves, AirPods cases, screen protectors, and watch bands directly to consumers. Currently running 20% sitewide summer promotion.
2. Newsletter Subscription: Newsletter marketing driving customer engagement and repeat purchases through 10% discount incentive for subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Holdit designs and sells mobile phone cases (silicone, wavy, transparent, MagSafe, wallet, printed styles) and complementary accessories such as screen protectors, laptop sleeves, AirPods cases, watch bands, charging cables, card holders, phone straps, and stickers. The brand sells directly to consumers through its own multilingual e-commerce storefront spanning 10+ European markets, with all products made from 100% vegan and GRS-certified recycled materials.

Product overview

Holdit is a Swedish direct-to-consumer mobile fashion brand offering a comprehensive portfolio of phone cases and accessories. The core product line includes Silikonskal (silicone cases) in over 20 color shades, Wavy Cases with ergonomic designs, Seethru transparent cases, and MagSafe-compatible cases - all made from GRS-certified recycled materials. Supporting accessories include AirPods cases, laptop sleeves, watch bands, charging cables, screen protectors, card holders, phone straps, stickers, and pouches. The company also offers wallet cases with integrated card slots and seasonal collaborations. All products are 100% vegan, and the company emphasizes sustainability through recycled materials and eco-friendly packaging. The product portfolio is distributed through multiple European language storefronts.

Differentiator

Problem solved

Functional benefit

Brands

• Holdit Society: Community program where customers can join and engage with the brand.

Products and services

• Silikonskal (Silicone Phone Cases) Soft, slim matte-finish silicone phone cases made from 100% GRS-certified recycled PC with 60% recycled silicone coating; available in 20+ color shades for fashion-conscious individual consumers seeking protective and stylish phone cases.
• Wavy Cases (Formade skal) Ergonomic phone cases with a wavy/organic textured design that provides natural grip and reduces the risk of slipping; made from 100% recycled TPU with raised edges for screen and camera protection, targeted at consumers wanting both style and functional grip.
• Seethru (Transparent Cases) Transparent phone cases made from 100% recycled GRS-certified TPU with reinforced bumper edges for enhanced shock absorption; for consumers who want to show the original device design while keeping it protected.
• MagSafe Compatible Cases Phone cases with built-in magnets compatible with Apple MagSafe technology (iPhone 12 and later), enabling seamless wireless charging and magnetic attachment of accessories; targeted at iPhone users in Apple's ecosystem.
• Graphic Print Cases (Printed Cases) MagSafe-compatible phone cases with graphic prints and patterns that combine style with protective functionality; targeted at consumers seeking expressive, design-led cases.
• Wallet Cases (Plånboksfodral) Phone cases with integrated card slots and magnetic closure, including MagSafe-compatible variants; made from 100% vegan materials, targeted at consumers who want phone protection combined with wallet functionality.

Quantifiable outcome

• Silicone cases are only 0.8mm thick while providing protection against scratches and impact damage
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Casetify: Casetify is a direct peer — a Hong Kong–based DTC fashion phone case brand offering trend-driven, designer-collaboration cases across global markets, with very similar product breadth, sustainability messaging, and influencer-led go-to-market.
• dbrand: dbrand is a direct peer selling customizable phone cases, skins, and accessories DTC online with a strong design-forward brand identity, competing for the same fashion-conscious, device-aware consumer.
• Speck Products: Speck is a direct peer producing fashion and protective phone cases sold through DTC, retail, and carrier channels, with overlapping iPhone/Samsung case lines and comparable accessory adjacencies.

Broad incumbents

• OtterBox: OtterBox is the broad incumbent in protective phone cases with a much wider distribution footprint (carrier, retail, online), offering overlapping case and accessory categories but specializing in rugged protection rather than fashion.

Emerging players

• Pela Case: Pela Case is an emerging player in compostable/biodegradable phone cases, directly competing on the sustainability positioning Holdit emphasizes with its GRS-certified recycled materials.
• PopSockets: PopSockets is an emerging player in mobile fashion accessories (grips, wallets, cases), competing for the same fashion-conscious smartphone user's accessory wallet and frequently co-marketed in the same retail context.
• Sonix: Sonix is an emerging player in fashion-forward phone and AirPods cases for a female-skewing, trend-driven audience, with a similar DTC-led, design-first go-to-market model and influencer-driven brand positioning.
• MOFT: MOFT is an emerging player in minimalist phone and laptop accessories (stands, wallets, sleeves), overlapping with Holdit's laptop sleeves, card holders, and MagSafe-compatible accessory categories.

Regional players

• Richmond & Finch: Richmond & Finch is a Nordic/European peer brand offering fashion phone cases and accessories through DTC e-commerce, comparable in style, price band, and target demographic to Holdit's core assortment.
• Cygnett: Cygnett is an Australasian/European peer offering phone cases, screen protectors, and charging accessories through both DTC and retail, with comparable breadth in mobile device protection categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/holditbrand
• LinkedInlinkedin.com/company/holditbrand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holdit