HYFVE

What HYFVE does

HYFVE is a Los Angeles-based B2B wholesale fashion company that sells women's apparel directly to boutique owners and independent retailers. It operates two distinct brands — the flagship HYFVE, which carries contemporary collections including sweaters, outerwear, tops, bottoms, dresses, and sets, and Double Zero, a secondary line positioned around trendy and denim-forward styles — both marketed through a single curated wholesale platform. Unit pricing ranges from approximately $11.50 to $21.95 per item, with packs priced between $69 and $131.70; promotional mechanics include free shipping on first order, a 15% discount for international buyers, seasonal sales up to 30% off, and a returning-customer rewards program.

The underlying technology is a standard Shopify-hosted e-commerce storefront with account login, payment processing, and customer management, with no disclosed proprietary platform or technology differentiators beyond multi-brand merchandising under one Shopify instance. The company also maintains a presence on the Faire wholesale marketplace and on TikTok and Instagram for marketing and distribution. No mobile app, public API, or third-party-developed software platform is in evidence; the technology stack is commodity e-commerce tooling rather than a custom-built wholesale infrastructure.

Revenue is generated through one-time wholesale apparel sales to SMB boutique buyers, primarily in the US but with an explicit international discount signaling cross-border demand. The go-to-market is sales-led B2B, executed through the Shopify storefront and Faire, with email marketing and organic social as supporting channels. Pre-order programs (e.g., F/W '26) and seasonal collections drive forward ordering, and customer testimonials indicate fast reorder cycles and rapid sell-through at the boutique level. No funding rounds, investors, ownership disclosures, or revenue figures are publicly available.

Name

HYFVE

Legal name

HYFVE

Website

https://hyfve.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

HYFVE is a Los Angeles-based B2B wholesale fashion company operating two women's apparel brands (HYFVE and Double Zero) sold directly to SMB boutique owners through a Shopify storefront and the Faire marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Wholesale Apparel Sales: B2B wholesale sales of women's apparel to boutique owners and retailers. Products are sold in packs at wholesale pricing, with the company offering multiple brands (HYFVE and Double Zero) through their e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

HYFVE is a B2B wholesale apparel company that designs and distributes women's contemporary fashion to boutique retailers under two brands — HYFVE (sweaters, outerwear, tops, bottoms, dresses, and sets) and Double Zero (trendy, fashion-forward and denim-led pieces). Products are sold in packs at wholesale price points ($11.50–$21.95 per unit, $69.00–$131.70 per pack) through a Shopify storefront and the Faire wholesale marketplace, with seasonal collections, best-sellers, and a pre-order program for upcoming seasons.

Product overview

HYFVE is a B2B wholesale fashion platform based in Los Angeles, operating two distinct women's apparel brands under one roof. The HYFVE brand serves as the primary offering with a broad selection of contemporary women's clothing including sweaters, outerwear, tops, bottoms, dresses, and coordinated sets. The Double Zero brand targets boutique retailers seeking trendy, fashion-forward styles with a focus on denim and modern silhouettes. Both brands are marketed together through a unified wholesale platform that emphasizes high quality at fair prices, with offerings spanning seasonal collections, best sellers, and pre-order programs. The company also maintains a presence on multiple sales channels including Shopify, Faire, TikTok, and Instagram.

Differentiator

Problem solved

Functional benefit

Brands

• Double Zero: A women's apparel brand operated under HYFVE, featuring contemporary fashion styles including tops, bottoms, dresses, and sets.

Products and services

• HYFVE Women's Wholesale Apparel Brand Primary women's wholesale clothing brand offering contemporary apparel including sweaters, outerwear, tops, bottoms, dresses, and coordinated sets sold in packs at wholesale prices to boutique retailers.
• Double Zero Women's Wholesale Apparel Brand Secondary women's wholesale clothing brand featuring trendy, fashion-forward styles with a focus on denim and modern silhouettes, marketed to boutique retailers seeking differentiated, on-trend pieces.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform powering HYFVE's online storefront. Used for website hosting, payment processing, and customer account management.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace where HYFVE products are available alongside their direct e-commerce channel, allowing buyers to purchase through the Faire platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• BB Dakota: Contemporary women's apparel brand with an active wholesale program supplying boutiques and specialty stores. Comparable to HYFVE on target customer, contemporary price point, and seasonal wholesale cadence.
• Kancan: Wholesale boutique fashion brand best known for denim and women's bottoms, selling to boutique retailers through its own e-commerce platform. Directly comparable on boutique B2B wholesale model and contemporary women's product mix, especially the Double Zero denim line.
• David & Young: Wholesale boutique accessories and apparel brand serving small retailers across North America with a Shopify-style direct-buy platform. Comparable on the B2B boutique wholesale motion and on serving the same SMB boutique buyer.
• Tasha Apparel: LA-based wholesale women's boutique apparel brand selling contemporary tops, dresses, and sets to boutique retailers through its own e-commerce site. Directly comparable to HYFVE on customer (boutique SMBs), product category (women's contemporary), and B2B wholesale motion.
• Bernardo: Wholesale women's outerwear and fashion brand selling coats, jackets, and cold-weather styles to boutique retailers. Comparable to HYFVE on boutique wholesale channel and on product overlap in the outerwear category carried under the HYFVE brand.
• FashionGo: Wholesale fashion marketplace and B2B platform connecting boutique buyers with women's apparel and accessories brands. Comparable to HYFVE as a competing discovery and ordering surface for the same boutique buyer, and adjacent to HYFVE's use of Faire.

Broad incumbents

• Karen Kane: Long-established women's contemporary apparel brand with a dedicated wholesale division supplying boutiques and specialty stores nationwide. Overlaps with HYFVE in women's wholesale fashion but at materially larger scale and broader assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hyfve
• LinkedInlinkedin.com/company/hyfve

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HYFVE