Martin Flyer Jewelry

What Martin Flyer Jewelry does

Martin Flyer Jewelry is a privately held, family-owned designer and manufacturer of handcrafted bridal and fine jewelry, founded in 1945 and operating for more than 80 years across three generations. The company is headquartered in New York, USA, and employs 11–50 people. Its core business is the wholesale production and distribution of engagement rings, wedding bands, and fine jewelry to a network of more than 150 authorized retail jewelers across the United States; it does not sell directly to consumers. Named retail partners include legacy multi-generational jewelers such as Smyth Jewelers, Wilson & Son Jewelers, Long's Jewelers, Richter & Phillips, and Floyd & Green Jewelers.

The company's technical and product differentiation centers on its proprietary FlyerFit® fitting system, a registered trademark and brand that ensures engagement rings are manufactured so that a matching wedding band sits flush against them, eliminating the 'dreaded gap' common to mismatched rings. FlyerFit® products pass a 12-step QC process before receiving a 'Wings' certification stamp. Martin Flyer also offers the proprietary Promise Cut™ diamond cut, which expands cushion-cut surface area without adding weight, and hand-calibrates all diamonds to 100th-of-a-millimeter precision for secure micropavé setting. The catalog includes 376 Martin Flyer branded SKUs and 1,166 FlyerFit® bridal SKUs spanning eight engagement-ring styles (Solitaire, Three Stone, Micropavé, Micropavé Halo, Split Shank, Vintage, Channel/Shared Prong, and Encore) plus wedding bands, men's bands, and Diamond Classic and Color Stone Classic fine jewelry lines.

The business model is B2B wholesale: Martin Flyer manufactures and sells to authorized retailers at wholesale unit pricing that supports retail price points ranging from approximately $599 (settings without center stone) to $57,375 (premium diamond necklaces), with complete rings spanning $1,999 to over $16,000. Revenue mechanics are entirely one-time wholesale transactions, with no subscription, recurring, or licensing component. The company supports retailers through a dedicated B2B portal (crm.martinflyer.com) and drives consumer traffic to retailers via educational content marketing, a Find-a-Retailer locator tool, and organic social presence on Instagram and Facebook. Diamond quality tiers (Standard, Premium, Exceptional) and metals (14K, 18K white/yellow/pink gold, platinum) provide price-laddering flexibility within the catalog. Leadership is provided by CEO Joshua Kaufman.

Name

Martin Flyer Jewelry

Legal name

Martin Flyer

Website

https://martinflyer.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Martin Flyer Jewelry is a privately held, family-owned designer and manufacturer of handcrafted bridal and fine jewelry founded in 1945, selling wholesale through 150+ authorized US retail jewelers via its proprietary FlyerFit® fitting technology.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Wholesale Jewelry Sales to Authorized Retailers: Martin Flyer manufactures and wholesales handcrafted engagement rings, wedding bands, and fine jewelry to a network of 150+ authorized retail jewelers. Retailers purchase inventory and sell to end consumers. The company also offers complete rings pre-set with GIA certified diamonds for immediate purchase at retail locations.
2. Direct-to-Consumer via Retailer: While Martin Flyer operates B2B, consumers purchase directly from authorized retail jewelers. Complete rings range from $2,500 to over $16,000, with engagement rings starting at $1,999 (with center diamond) and settings starting at approximately $599 (without center diamond).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Martin Flyer designs and handcrafts bridal and fine jewelry — engagement rings, wedding bands, men's bands, and diamond/color-stone jewelry — and wholesales them through a network of 150+ authorized retail jewelers across the United States. The company's FlyerFit® line uses proprietary fitting technology so wedding bands fit flush against engagement rings, and complete rings arrive pre-set with GIA certified diamonds for immediate sale at retail.

Product overview

Martin Flyer is a designer bridal jewelry company founded in 1945, operating through its FlyerFit® sub-brand for engagement and wedding rings. The FlyerFit collection offers engagement rings in 8 distinct styles (Solitaire, Three Stone, Micropave, Micropave Halo, Split Shank, Vintage, Channel/Shared Prong, and Encore), plus Complete Rings pre-set with GIA certified diamonds. Wedding bands are offered as Diamond Wedding Bands (for her) in 9 styles and Men's Bands (for him) in 2 styles. Beyond bridal, the Martin Flyer brand offers fine jewelry through Color Stone Classic and Diamond Classic collections, featuring anniversary bands, bracelets, earrings, necklaces, and pendants. All products are handcrafted by experienced artisans and distributed exclusively through 150+ authorized retail jewelers.

Differentiator

Problem solved

Functional benefit

Brands

• FlyerFit: A proprietary technology and brand ensuring engagement rings are manufactured so the wedding band fits perfectly next to the engagement ring, eliminating the 'dreaded gap' between rings that were not made for each other.

Products and services

• FlyerFit® bridal line Proprietary bridal sub-brand and fitting technology that ensures engagement rings and wedding bands are manufactured to fit perfectly next to each other, eliminating the gap between rings; every piece undergoes a 12-step QC process and earns a "Wings" certification stamp.
• Complete Rings Pre-set engagement rings with hand-picked GIA certified diamond centers, available in Round, Oval, Pear Shape, Emerald Cut, and other shapes; ready for purchase at authorized retailers.
• Diamond Wedding Band Women's wedding bands available in multiple styles including Plain, Stackers, Shared Prong, Micropave Cutdown, Channel, Micropave Bead Set, Micropave, Vintage, and Eternity designs.
• Men's Band Men's wedding bands available in Mens Classic and Mens Sophisticated styles, crafted in platinum, 14K, and 18K gold.
• Diamond Classic fine jewelry Fine diamond jewelry collection featuring anniversary bands, bracelets, earrings, necklaces, pendants, and rings crafted with hand-selected diamonds.
• Color Stone Classic fine jewelry Handcrafted fine jewelry featuring expert-selected precious stones, including anniversary bands, bracelets, earrings, pendants, and rings for various occasions.
• Solitaire engagement ring Engagement ring style featuring a single center stone, conveying timeless elegance with a choice of round diamond or fancy shapes.
• Three Stone engagement ring Engagement ring style featuring one center stone and two side stones, traditionally with smaller accent stones.
• Micropave engagement ring Engagement ring style featuring the overall antique technique with highly precise setting of very small diamonds surrounding each hand-selected stone.
• Micropave Halo engagement ring Bestselling engagement ring design that surrounds the center stone with tiny, precision-set diamonds that expand the appearance of the diamond.
• Split Shank engagement ring Engagement ring style with an eye-catching split construction that directs attention toward the center stone, available in various split and twist designs.
• Vintage engagement ring Engagement ring style featuring intricate hand engraving, lending old-world charm and glamour through delicate detailing.
• Channel and Shared Prong engagement ring Engagement ring style where diamonds are set in a continuous channel with no metal separating stones, presenting a clean, elegant, contemporary look.
• Encore engagement ring Engagement ring style designed for second-time shoppers looking to upgrade from their original bridal set, typically purchased for 5- or 10-year anniversaries.

Quantifiable outcome

• All FlyerFit® rings pass 12-step QC process and receive 'Wings' stamp certification
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered featured.

• Smyth JewelersfeaturedChannel Partner/ Reseller/ DistributorSmyth Jewelers is the largest jewelry store on the East Coast with over 100 years of experience. Located in Timonium, MD, they are a featured authorized retailer of Martin Flyer products, offering engagement rings, wedding bands, and fine jewelry. Contact: 2020 York Rd, Timonium, MD 21093, Tel: (410) 252-6666.
• Wilson & Son JewelersfeaturedChannel Partner/ Reseller/ Distributor5th generation family owned AGS Jewelry Store since 1905. Located in Scarsdale, NY, they are a featured authorized retailer of Martin Flyer products. Contact: 18 Chase Rd, Scarsdale, NY 10583, Tel: (914) 723-0327.
• Long's JewelersfeaturedChannel Partner/ Reseller/ DistributorFamily-owned and operated full-service jeweler with five stores throughout Massachusetts and New Hampshire. Featured authorized Martin Flyer retailer. Contact: 60A South Ave, Burlington, MA 01803-4904, Tel: (781) 272-5400.
• Richter & PhillipsfeaturedChannel Partner/ Reseller/ DistributorTrusted jewelers since 1896, located in Cincinnati, OH. Featured authorized Martin Flyer retailer. Contact: 601 Main Street, Cincinnati, OH 45202, Tel: (513) 241-3510.
• Floyd & Green JewelersfeaturedChannel Partner/ Reseller/ DistributorKnown as 'Aiken's Crown Jeweler' since 1992. Located in Aiken, SC. Featured authorized Martin Flyer retailer. Contact: 515 Silver Bluff Rd, Aiken, SC 29803, Tel: (803) 649-6005.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TACORI: TACORI is a designer and manufacturer of bridal engagement rings and wedding bands sold through independent jewelers across the U.S., with a similar B2B2C distribution model and comparable style taxonomy (e.g., halo, pavé, solitaire). It is the closest analog to Martin Flyer's FlyerFit® positioning in the designer bridal space.
• Verragio: Verragio designs and manufactures bridal jewelry with proprietary setting architectures and sells through authorized retailers in the U.S. Like Martin Flyer, it competes on craftsmanship, signature fit/design IP, and independent-jeweler channel depth.
• A. Jaffe: A. Jaffe is a U.S.-based bridal jewelry manufacturer specializing in engagement rings and wedding bands distributed through authorized retail jewelers, directly overlapping Martin Flyer's core product and channel strategy.
• Gabriel & Co. Gabriel & Co. is a New York-based fine and bridal jewelry designer/manufacturer selling through independent jewelers with a comparable engagement-ring, wedding-band, and fine-jewelry catalog structure.
• Henri Daussi: Henri Daussi designs and manufactures bridal and fashion jewelry, distributing through a network of authorized retailers — directly overlapping Martin Flyer's bridal wholesale business.
• Coast Diamond: Coast Diamond is a bridal jewelry designer and manufacturer with a B2B channel model targeting independent jewelers, comparable to Martin Flyer's distribution approach and engagement/wedding focus.
• Benchmark Rings: Benchmark is a wedding band manufacturer serving independent jewelers and bridal retailers with men's and women's bands, overlapping Martin Flyer's wedding-band line and channel strategy.
• Lashbrook Designs: Lashbrook Designs is a manufacturer of men's wedding bands and bridal jewelry, often sold through authorized independent jewelers — competing for the same retailer shelf space as Martin Flyer's Men's Band collection.

Broad incumbents

• Stuller: Stuller is one of the largest jewelry manufacturers and wholesalers in the U.S., offering findings, bridal mountings, and finished jewelry to retail jewelers. As a broad incumbent, it overlaps with Martin Flyer's wholesale-manufacturer role but serves a much wider product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/martinflyer
• Facebookfacebook.com/FlyerFit
• LinkedInlinkedin.com/company/martin-flyer-jewelry-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin Flyer Jewelry