ComReal
ComReal is a privately held South Florida commercial real estate brokerage founded in 1979, offering brokerage, tenant representation, investment acquisition, and asset management across office, retail, and industrial sectors to local, national, and international clients via four offices and a franchise model.
- Company typePrivate
- Founded1979
- HeadquartersDoral, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ComReal does
ComReal is a privately held commercial real estate brokerage founded in 1979 and headquartered in South Florida, serving local, national, and international clients across office, retail, and industrial property sectors. The firm operates through four offices in Coral Gables, Doral, Miami, and Fort Lauderdale/Weston, structured as wholly-owned LLC and corporate subsidiaries (ComReal | Miami-Coral Gables, LLC; ComReal | Miami-Doral, LLC; ComReal Miami Inc; ComReal Fort Lauderdale). Its service portfolio spans brokerage, tenant representation, investment acquisition and disposition (including net lease portfolios and 1031 exchanges), asset management, property management, leasing, and consultation. The company also offers franchise opportunities, agent training, and recruiting systems to extend its brand and operating model to other regions.
Underlying the brokerage services is a technology stack that includes an extranet-based portfolio management system for multi-location clients, a proprietary lead generation system, and algorithm-based property marketing that uses public records to identify likely buyers (business owners and landlords) from an 8,500+ commercial property owner database. The ComReal website receives over 30 million monthly hits and publishes quarterly market reports across Miami-Dade, Broward, and Palm Beach counties. The firm emphasizes digital-first marketing, SEO-driven inbound, email/newsletter distribution, and referral-based agent networks.
ComReal's revenue model is transaction-fee based, earning commercial real estate brokerage commissions on sales and leasing deals, with pricing negotiated per transaction rather than published in standardized tiers. Customer segments range from local businesses with single-space requirements to multinational firms with complex multi-location portfolios and 1031 exchange needs. The firm is led by Founder and CEO Steve Smith (SIOR) and staffed with multiple CCIM- and SIOR-designated advisors across its offices.
ComReal firmographics
Firmographics- Name
- ComReal
- Legal name
- ComReal
- Website
- https://comreal.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ComReal is a privately held South Florida commercial real estate brokerage founded in 1979, offering brokerage, tenant representation, investment acquisition, and asset management across office, retail, and industrial sectors to local, national, and international clients via four offices and a franchise model.
- Ownership category
- akta.pro rank
ComReal industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industry
- Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)
Keywords
Where ComReal is headquartered
LocationHeadquarters
- HQ city
- Doral
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
ComReal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commercial Real Estate Brokerage Commissions: ComReal generates revenue through commercial real estate brokerage commissions on sales and leasing transactions, working with local companies with single requirements to national and international firms with large real estate portfolios and complex transactional needs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ComReal product offering
Product offeringCore offering
ComReal is a commercial real estate brokerage firm providing full-service leasing, purchase and sale, tenant representation, investment acquisition and disposition, asset management, and property management for office, retail, and industrial properties across South Florida. The firm also offers commercial real estate marketing, international reach marketing, market research reports, and franchise opportunities to expand its brand.
Product overview
ComReal is a commercial real estate services company offering a unified platform of brokerage and consulting services. The core offering consists of commercial real estate brokerage including leasing, purchase and sale, investment acquisition and disposition, tenant representation, asset management, and property management across office, retail, and industrial sectors. Supporting the core brokerage services are sub-products including an Agent Training Program, Lead Generation System, Portfolio Extranet Management System, Market Research and Reports, Commercial Real Estate Marketing, International Reach Marketing, Franchise Opportunities, and Recruiting Systems. The company operates multiple office locations in South Florida (Coral Gables, Doral, Miami, Fort Lauderdale/Weston) serving local, national, and international clients.
Differentiator
Problem solved
Functional benefit
Brands
- ComIT: Agent portal/login system for ComReal agents
Products and services
- Commercial Real Estate Brokerage Services Full-service commercial real estate brokerage for leasing, purchase and sale, and investment acquisition and disposition across office, retail, and industrial properties in South Florida.
- Tenant Representation
Companies that use ComReal
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles3 records
ComReal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ComReal partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CCIM InstitutecoreComReal team members actively participate in CCIM Institute programs. Several advisors hold the CCIM designation (Certified Commercial Investment Member), and ComReal supports employees pursuing CCIM certification by reimbursing class expenses. John Lonardo has served on the CCIM Miami-Dade/Monroe Florida District Chapter Board for 14 years. Patricia Quintana presented at the 2021 CCIM Outlook Conference.
- FranchiseesminorComReal offers franchising opportunities to expand its commercial real estate brokerage brand across regions. Franchisees receive over 30-year reputation, training programs, website marketing (30M+ hits/month), lead generation systems, recruiting systems, and public relations support.
- American Consolidation & LogisticsminorInternational produce importer represented by ComReal Industrial Team in leasing cold storage warehouse at 3200 NW 67th Avenue in South Florida Logistics Center.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ComReal competitors and assessment
Company assessmentDirect peers
- SVN International: SVN operates a global commercial real estate franchise network with a similar model to ComReal's franchising approach. Both provide branding, technology, and operational support to broker franchisees, and both emphasize specialty CRE verticals across multiple U.S. markets.
- NAI Global: NAI Global is one of the largest CRE service networks built on a franchise/affiliate model. Like ComReal, NAI operates through member firms serving local markets with shared brand, technology, and referral infrastructure for commercial brokerage.
- Marcus & Millichap: Marcus & Millichap is a publicly traded CRE investment sales and financing brokerage with strong institutional client overlap. While significantly larger, it competes with ComReal for investment property sales, net lease portfolios, and 1031 exchange mandates.
Regional players
- Blanca Commercial Real Estate: Blanca CRE is a South Florida-based commercial real estate services firm offering brokerage across office, industrial, and retail. It directly competes with ComReal in the same Miami-Dade geography with similar asset class coverage.
- Stiles Corporation: Stiles is a diversified South Florida real estate firm offering brokerage, development, and property management. It overlaps with ComReal on commercial brokerage in Miami-Dade, Broward, and Palm Beach markets.
Broad incumbents
- Colliers International: Colliers is a global CRE services platform offering brokerage, valuation, and project management. It competes with ComReal for institutional South Florida mandates while offering substantially broader capital markets capabilities.
- Cushman & Wakefield: Cushman & Wakefield is a global CRE services firm with significant South Florida presence. It competes for enterprise leasing, tenant representation, and investment sales mandates where ComReal is also active.
- CBRE Group: CBRE is the world's largest commercial real estate services firm. It competes with ComReal for enterprise and institutional mandates in South Florida across office, industrial, and retail brokerage.
- JLL (Jones Lang LaSalle): JLL is a global CRE and investment management firm with strong Florida presence. It competes with ComReal for institutional brokerage, property management, and tenant representation engagements.
- Avison Young: Avison Young is a global CRE services firm structured around principal-led, partnership-style operations. Its mid-market enterprise focus and regional office model place it in direct competition with ComReal for South Florida mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ComReal social profiles
Digital presenceComReal financial estimates
Financial estimateRevenue estimate
Valuation estimate
ComReal leadership team
Management profileNumber of profiles
Profiles10 records
ComReal subsidiaries and ownership
Company hierarchySubsidiaries4 records
ComReal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ComReal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ComReal
What does ComReal do?
ComReal is a commercial real estate brokerage firm providing full-service leasing, purchase and sale, tenant representation, investment acquisition and disposition, asset management, and property management for office, retail, and industrial properties across South Florida. The firm also offers commercial real estate marketing, international reach marketing, market research reports, and franchise opportunities to expand its brand.
Is ComReal a public or private company?
ComReal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ComReal founded?
ComReal was founded in 1979. It employs 11 to 50 people.
Where is ComReal based?
ComReal is headquartered in Doral, United States, in the North America region.
How does ComReal make money?
One revenue line is on record: commercial Real Estate Brokerage Commissions.
Who are ComReal's main competitors?
Direct peers on record are SVN International, NAI Global and Marcus & Millichap. Regional players are Blanca Commercial Real Estate and Stiles Corporation. Broad incumbents are Colliers International, Cushman & Wakefield, CBRE Group, JLL (Jones Lang LaSalle) and Avison Young.
Does ComReal have an API?
No public API is recorded for ComReal.
What industry is ComReal in?
ComReal's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of FSAEAJAJ, Real Estate Transaction Advisory & Due Diligence. Its NAICS code is 53121 and its SIC code is 6531.