Nyborg Rejser

What Nyborg Rejser does

Nyborg Rejser A/S is a Danish bus transportation and travel agency company headquartered in Nyborg on the island of Funen (Fyn), founded in 1948 by Peter Kr. Kristensen as a family business. Since January 2023 it has operated as a subsidiary of Bergholdt Group. The company runs a fleet ranging from 9-seat minibuses to 88-seat tourist coaches, complemented by a 32-seat VIP Conference Bus configured as a mobile meeting room and lift-equipped buses accommodating wheelchair users. Service lines include charter bus transport, corporate/business transport, group travel for associations and clubs, handicap/special-needs transport, day trips and concert tours, incoming tourism for international visitors, onboard catering, and travel/cancellation insurance sold in partnership with Europæiske ERV. The company holds ISO-9001 certification (since 1994, recertified 2009), is registered with Rejsegarantifonden (no. 2417) for package-travel compliance, and has been certified as a dementia-friendly transport company since 2019.

The core technology stack is operations-oriented rather than software-centric: a proprietary Web-track GPS monitoring system provides real-time fleet tracking and route guidance, every bus carries an automated external defibrillator (AED), and the company operates multilingual dispatch (Danish, English, German, Dutch) with a 24-hour emergency line. The customer-facing surface is a Danish/English website with an online 'Få et tilbud' (Get an offer) quote form, supported by phone and email sales. Marketing channels include the website, Facebook, Instagram, an email newsletter, downloadable PDF catalogs, and industry affiliations (Dansk Persontransport, Rejsegarantifonden).

The business model is transaction-based across multiple revenue streams: per-trip charter pricing (varying by distance, duration, bus type, and group size), per-person packaged tour pricing (DKK 775–1,398 typical), add-on catering billed per order, and affiliate commission on travel insurance. Customer segments are diversified across associations, corporate clients, private groups, schools/institutions, accessibility/medical transport, and incoming tourism — with no disclosed enterprise logo concentration. Go-to-market combines direct B2C sales for individual travelers and packages with inside and field-based enterprise sales for corporate and institutional contracts.

Name

Nyborg Rejser

Legal name

Nyborg Rejser A/S

Website

https://nyborg-rejser.dk

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Nyborg Rejser is a Danish bus transportation and travel agency founded in 1948, headquartered in Nyborg on Funen and operating as a Bergholdt Group subsidiary since 2023. It serves associations, corporate clients, private groups, schools, accessibility passengers, and international tourists with charter buses, group tours, and conference transport.

Ownership category

akta.pro rank

Product category

Charter Bus Transportation

NAICS

Charter Bus Industry (48551), Charter Bus Industry (4855), Special Needs Transportation (485991)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)

akta.pro secondary industries

Corporate & Employee Shuttle Charters (THAIAIAC), Religious & Community Group Charters (THAIAIAI)

Keywords

• Charter bus services
• Group transportation
• Accessible bus transport
• Coach travel agency
• Conference bus rental

Headquarters

HQ city

Nyborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Bus Transportation Services: Core revenue from bus transportation including charter services, group transport, business travel, and special needs/handicap transportation. Revenue is generated through per-trip pricing based on distance, duration, bus type, and group size.
2. Travel Agency Packages: Package tours and day trips sold directly to consumers, including cultural excursions, concerts, theater trips, and themed travel experiences. Revenue from ticket sales, transportation, and sometimes meals included in trip packages.
3. Bus Rental: Rental of buses with driver for private groups, families, and organizations. Revenue generated per rental based on duration and bus type selected.
4. Catering Services: On-board catering including breakfast, lunch, beverages, and snacks. Catering is ordered separately and added as a line item to transportation services.
5. Travel Insurance Sales: Commission revenue from sale of Europæiske ERV travel and cancellation insurance products. The company receives commission for each insurance policy sold.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nyborg Rejser provides charter bus transportation for groups of 10 to 1,900 passengers across Denmark and Europe, operating a fleet ranging from 9-seat minibuses to 88-seat coaches, VIP conference buses with onboard meeting facilities, and wheelchair-accessible lift buses. The company also operates a travel agency selling package tours, day trips, concert bus services, and incoming tourism for international visitors, with optional onboard catering and travel insurance.

Product overview

Nyborg Rejser is a Danish bus transportation and travel agency company founded in 1948, now part of the Bergholdt Group since January 2023. The company operates a portfolio of interconnected transportation and travel services centered around bus transport. Core offerings include Bus Transport for all group sizes, Bus Rental with various vehicle categories (minibuses 9-19 seats, VIP buses for 32, large buses up to 88 passengers), and VIP Conference Buses featuring mobile conference facilities. Specialized services encompass Handicap Transportation with lift-equipped vehicles, Erhverv (Business Transport) for corporate clients, and Incoming tourism for international visitors. The company enhances its transport offerings with complementary Catering Services and sells Travel Insurance through Europæiske ERV partnerships. Additional products include Group Travel arrangements, the Concert Bus service for major events, and package Tours & Excursions to Danish destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bustransport (Bus Transport) Core charter bus transportation service for groups of all sizes, providing passenger transport for business trips, excursions, private travel, and institutional transport across Denmark and internationally. Buses range from 9 to 88 seats and are equipped with AEDs, WiFi, and power outlets.
• Busudlejning (Bus Rental) Bus rental service with professional driver for families, friends, and groups exploring Denmark. Offers minibuses (9-19 seats), VIP buses (up to 32 seats), and larger buses (up to 88 seats).
• VIP Konferencebusser (VIP Conference Buses) Mobile conference room bus equipped with meeting tables, six 19-inch flat screens, WiFi, coffee/cappuccino machine, draft beer system, dishwasher, WC, and power connections. Large VIP bus seats 32 plus travel guide; Mini VIP bus seats 15. Marketed as Denmark's most mobile conference room.
• Erhverv (Business Transport) B2B bus transportation tailored for corporate clients, including business trips, hotel/airport transfers, conference transport, and company events with coordination and planning support.
• Handicapkørsel (Handicap Transportation) Accessible transportation for passengers with special needs, featuring lift buses accommodating up to 9 wheelchair users plus 25 seated passengers, with drivers trained in accessibility and securement procedures.
• Catering på turen (Catering Service) Onboard catering including breakfast, lunch/dinner options, snacks, fruit, and beverages. Options include sandwiches, salads, coffee, beer, wine, with customization for dietary requirements. Priced as a separate line item added to transportation bookings.
• Rejser og udflugter (Travels and Excursions) Package tours and day trips including cultural excursions, musical theater visits, Christmas trips, and guided tours to destinations like Sprogø, Stevnsfort, and Røsnæs. Trips include transport, meals, and entrance fees.
• Grupper (Group Travel) Customized group travel arrangements for associations, clubs, and companies, handling coordination, planning, and legal compliance under package travel law. Minimum group size 10-20 persons, with capacity up to 1,900 persons.
• Koncertbussen (Concert Bus) Specialized transport service for selected major concerts and events throughout Denmark, providing door-to-door transportation to venues.
• Incoming Incoming tourism service for international visitors, offering tailor-made tours of Denmark with multilingual staff (Danish, English, German, Dutch) and comprehensive tour arrangements.
• Rejseforsikring (Travel Insurance) Travel and cancellation insurance products sold in partnership with Europæiske ERV, providing 24-hour assistance for medical emergencies, injuries, and travel disruptions. Priced at 7% of trip cost.

Quantifiable outcome

• ISO-9001 certified since 1994 (first in Danish passenger transport)
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BergholdtcoreOthersNyborg Rejser has been part of Bergholdt Group since January 2023. Bergholdt (bergholdt.dk) is the parent company providing strategic direction, resources, and operational scale for the bus and travel agency business.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bergholdt: Parent company of Nyborg Rejser since January 2023, operating a portfolio of Danish passenger transport businesses. Comparable as a Danish charter/coach group with overlapping corporate, group, and tourism transport offerings.
• Vikingbus: Danish coach and charter bus operator serving group travel, corporate events, and excursions nationwide. Directly comparable on charter and group transport business model.
• De Grønne Busser: Established Danish bus operator offering charter, route, and corporate coach services. Comparable on full-service charter and group transport across Denmark.
• Umove: Danish operator with charter, route, and tour bus services across Denmark. Comparable on group travel, corporate, and leisure charter offerings.
• DitoBus: Danish tour and charter bus company focused on excursions, corporate travel, and group transport. Comparable on customer segments (associations, corporates, private groups) and product mix.

Broad incumbents

• Arriva Danmark: Major multi-modal Danish transport operator (bus and rail) owned by Deutsche Bahn. Comparable as a broader Danish passenger transport incumbent with overlapping charter and group capabilities, but operating at significantly larger scale.
• FlixBus: Pan-European intercity and coach mobility platform operating across multiple markets including Denmark. Comparable in coach passenger transportation category, though primarily scheduled intercity rather than bespoke charter.

Others

• Europæiske ERV: Travel insurance partner of Nyborg Rejser (commission-based distribution of cancellation/travel insurance). Adjacent ecosystem participant rather than direct competitor, but referenced as a commercial relationship shaping the company's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Nyborg-rejser-100072483910908
• Instagraminstagram.com/nyborgrejser
• LinkedInlinkedin.com/company/nyborg-rejser

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nyborg Rejser