BMW of Freeport

What BMW of Freeport does

BMW of Freeport is an authorized BMW franchise dealership operating from a single showroom at 291 W. Sunrise Highway in Freeport, NY, serving Freeport and the surrounding Long Island market. The company sells the full new BMW lineup — SUVs (X1 through X7), sedans (2 through 8 Series), coupes, convertibles, Z4, BMW M performance models, and an expanding electrified range (iX, i4, i5, i7, XM, plus PHEVs X5 xDrive50e, 330e, 750e xDrive) — alongside BMW Certified Pre-Owned and general pre-owned vehicles. It maintains a 405+ unit new-vehicle inventory and supports customers through online inventory browsing, scheduled test drives, finance applications, and Edmunds-integrated trade-in valuation. Ancillary departments include a full-service repair center staffed by BMW-trained technicians, a parts counter carrying authentic BMW parts, a collision center, a tire center, and an in-house finance center working with BMW Financial Services.

Revenue is generated across six streams: one-time new and pre-owned vehicle sales at MSRP plus a $175 documentation fee, commission-based finance and lease origination (including BMW Credit Rate Lock, 90 Days to Pay, balloon structures, College Graduate, and Military programs), professional service and maintenance work, parts sales, and collision repair. Pricing spans approximately $45,000 for entry-level X1/2 Series models to over $150,000 for high-performance M and X6 Competition vehicles, putting the average transaction likely in the $55K–$70K range given the mix weighted toward mid-line 3/5 Series and X3/X5 SUVs. Service pickup and delivery within a 15-mile radius, BMW Genius product specialists, and BMW Value Service transparent maintenance pricing extend the relationship beyond the initial sale. The company employs 101–250 staff, operates with disclosed hours of 9 AM–6 PM (sales), 7 AM–4 PM (service), and 7:30 AM–4 PM (parts), and integrates standard web tooling (reCAPTCHA, Botdoc, Mapbox, Edmunds TMV).

Strategic posture is OEM-aligned: the dealership amplifies BMW AG's EV transition through partnerships with the BMW Charging Network, IONNA ultra-fast charging, Qmerit home-installation concierge, and Electrify America. Recent reputational milestones include five consecutive years of CARFAX Top Rated Dealer recognition (2021–2025) and Cars.com 2026 Dealer of the Year / Consumer Satisfaction Awards. The single-rooftop footprint, absence of disclosed funding rounds, and absence of M&A activity mark this as a stable franchise operation focused on deepening its existing market rather than geographic expansion.

Name

BMW of Freeport

Legal name

BMW of Freeport

Website

https://bmwoffreeport.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

BMW of Freeport is an authorized BMW franchise dealership in Freeport, NY, selling new, certified pre-owned, and used BMW vehicles plus authorized service, parts, collision repair, and BMW Financial Services financing to individual consumers across Long Island.

Ownership category

akta.pro rank

Headquarters

HQ city

Freeport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new BMW vehicles including SUVs, sedans, coupes, convertibles, electric vehicles, plug-in hybrids, and BMW M performance models. Revenue generated from MSRP pricing plus dealer-added fees.
2. Pre-Owned and Certified Pre-Owned Vehicle Sales: Sale of meticulously inspected pre-owned vehicles and BMW Certified Pre-Owned vehicles with warranty benefits.
3. Finance and Lease Services: BMW Financial Services offerings including standard financing, BMW Credit Rate Lock, BMW 90 Days to Pay, and balloon financing structures. Commission revenue from facilitating customer financing.
4. Service and Maintenance: Maintenance, repairs, and ongoing care for BMW vehicles performed by skilled technicians using state-of-the-art equipment.
5. Parts Sales: Sale of authentic BMW parts to ensure vehicles run at peak performance.
6. Collision Center: Body repair and collision services for BMW vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BMW of Freeport is an authorized BMW franchised dealership in Freeport, NY that retails new BMW vehicles across the full lineup (SUVs, sedans, coupes, convertibles, electrified i-models and BMW M performance vehicles), BMW Certified Pre-Owned and pre-owned vehicles. The dealership also operates an in-house finance center, an authorized service and parts operation, a collision center, and a tire center, supported by BMW Genius product experts and service pickup/delivery within 15 miles.

Product overview

BMW of Freeport is a certified BMW dealership offering a comprehensive automotive sales and service experience. The core offering includes new BMW vehicles across all model lines (SUVs, sedans, coupes, convertibles, electrified vehicles, and BMW M performance models), along with BMW Certified Pre-Owned and general pre-owned vehicles. The dealership provides integrated services including BMW Financial Services for financing and leasing, a full-service BMW Service Center with authentic parts, BMW Value Service for ongoing maintenance, BMW Genius product experts, and service pickup/delivery within 15 miles. Supporting offerings include collision repair, tire center, and the My BMW App for vehicle management and charging network access.

Differentiator

Problem solved

Functional benefit

Products and services

• New BMW Vehicles Sale of new BMW automobiles across the full lineup, including SUVs (X1, X2, X3, X4, X5, X6, X7), sedans (2, 3, 4, 5, 7, 8 Series), convertibles (4, 8 Series, Z4), electrified models (iX, i4, i5, i7, X5 xDrive50e, 330e, 750e xDrive), and BMW M performance vehicles (M2, M3, M4, M5, M8, X3 M through XM). Targeted at individual buyers seeking new premium German-engineered vehicles.
• BMW Certified Pre-Owned Vehicles Sale of meticulously inspected pre-owned BMW vehicles meeting manufacturer certification standards, offered with certified benefits and warranty coverage under the BMW CPO program. Targeted at buyers seeking used BMW vehicles with manufacturer-backed warranty protection.
• Pre-Owned Vehicles Sale of inspected pre-owned vehicles outside the BMW Certified Pre-Owned program, catering to various budgets and preferences. Targeted at buyers seeking used vehicles with dealer inspection.
• BMW Financial Services (in-house finance and lease facilitation) Financing and leasing facilitation through BMW Financial Services offering standard financing, BMW Credit Rate Lock, BMW 90 Days to Pay, and balloon financing structures, plus the BMW College Graduate Program and BMW Military Offer. Targeted at buyers of new or pre-owned BMW vehicles who require financing or lease arrangements.
• BMW Service Center Full-service maintenance and repair facility staffed by highly skilled BMW technicians using state-of-the-art equipment to perform maintenance, diagnostics, and repairs on BMW vehicles. Targeted at BMW owners requiring authorized service.
• BMW Parts Center Sale of authentic BMW parts to keep BMW vehicles operating at manufacturer specifications, available both over the parts counter and via online ordering. Targeted at BMW owners and the dealership's own service technicians.
• BMW Collision Center Body repair and collision services for BMW vehicles performed at the dedicated Collision Center location. Targeted at BMW owners requiring accident-damage or body-work repairs.
• BMW Tire Center Tire sales and tire-related service for BMW vehicles through the BMW Tire Center network. Targeted at BMW owners needing tires or tire service.
• BMW Value Service Scheduled maintenance and ongoing care services for BMW vehicles with transparent maintenance pricing designed to keep BMW vehicles running at peak performance. Targeted at BMW owners seeking routine scheduled maintenance.
• Service Pickup and Delivery Vehicle collection from the customer, service performed at the dealership, and return delivery back to the customer within 15 miles of the dealership. Targeted at BMW owners within the 15-mile service radius who need maintenance or repair without visiting the dealership in person.

Quantifiable outcome

• 5X CARFAX Top Rated Dealer from 2021 through 2025 for outstanding customer satisfaction and trusted automotive sales experience
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BMW Charging NetworkcoreTechnology or IntegrationBMW of Freeport customers receive access to the BMW Charging Network with over 180,000 charging points across North America. Integration with My BMW App allows seamless charging session management, battery monitoring, and range planning.
• IONNAcoreTechnology or IntegrationBMW drivers receive preferential pricing at IONNA's growing ultra-fast charging network. Current offer includes 20% off charging sessions until 09/30/2026, with ongoing 10% discount thereafter. Accessible through Plug & Charge or My BMW App.
• QmeritminorImplementation/ SI/ Consulting PartnerComplimentary concierge service from America's most experienced EV charging installer Qmerit. Home charging equipment (120V or 240V outlet) included with BMW EV purchases.
• BMW Financial ServicescoreChannel Partner/ Reseller/ DistributorBMW Financial Services provides financing and lease options for BMW of Freeport customers. Options include standard financing, BMW Credit Rate Lock, BMW 90 Days to Pay, and balloon financing structures. Programs include BMW College Graduate Program and Military Offer.
• BMWcoreChannel Partner/ Reseller/ DistributorAs a certified BMW dealer, BMW of Freeport represents BMW brand and sells new BMW vehicles, BMW Certified Pre-Owned vehicles, and provides authorized service and parts. Authorized under BMW franchise to serve the Freeport, NY market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BMW of Manhattan: Authorized BMW franchise dealer in the New York City metro area. Competes with BMW of Freeport for BMW buyers in the broader NYC/Long Island region on new, certified pre-owned, service, and parts.
• Rallye BMW: Long Island BMW franchise dealer. Direct same-brand competitor for BMW new, CPO, and service business across Nassau and Suffolk counties.
• BMW of Bayshore: BMW franchise dealer on Long Island. Competes head-to-head with BMW of Freeport in the same geographic market for the same BMW customer base.
• Mercedes-Benz of Massapequa: Long Island Mercedes-Benz franchise dealer. Cross-shop competitor for luxury-vehicle buyers in the Freeport/Long Island catchment, operating an analogous new/pre-owned/service model.
• Audi of Huntington: Long Island Audi franchise dealer. Targets the same affluent luxury-buyer pool on Long Island with a parallel full-line dealership and service operation.
• Lexus of Smithtown: Long Island Lexus franchise dealer. Competes for premium/luxury segment buyers across Long Island with new, CPO, and service operations structurally analogous to BMW of Freeport.

Broad incumbents

• AutoNation: Largest U.S. automotive retailer with hundreds of franchised dealerships across multiple brands. Operates a parallel new/pre-owned/service model at scale and provides the benchmark for franchised auto retail economics.
• Penske Automotive Group: Major U.S. and international automotive retailer with a heavy concentration of premium and luxury franchises (including BMW). Public peer for valuation benchmarking of luxury franchised dealership operations.
• Lithia Motors: One of the largest U.S. franchised automotive dealership groups, operating many rooftops across brands and including luxury franchises. Comparable as a scaled franchised auto retailer benchmark.
• Group 1 Automotive: Large U.S. franchised automotive retailer with meaningful luxury and import-brand exposure. Comparable as a scaled multi-roof dealership operator with analogous revenue mix of new, used, F&I, parts, and service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bmwoffreeport
• Facebookfacebook.com/bmwoffreeport
• LinkedInlinkedin.com/company/bmwoffreeport

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMW of Freeport