What Ionna does

IONNA is a privately held joint venture founded in July 2023 and headquartered in Durham, North Carolina, that is building a high-power direct-current (DC) fast-charging network for electric vehicles across North America. The company was formed by seven major automakers — BMW Group, General Motors, Honda, Hyundai, Kia, Mercedes-Benz Group, and Stellantis — with Toyota joining as the eighth founding partner in July 2024. IONNA's product is the "Rechargery," a branded charging station concept deployed in four formats: standalone Rechargery Relay sites along highways and urban corridors, Rechargery @ co-branded locations inside large retail chains (Circle K, Sheetz, Wawa, Casey's, Schnucks, Hy-Vee, Wally's), premium flagship Rechargery Beacon sites, and Rechargery Market locations featuring Amazon Just Walk Out cashierless convenience retail.

The underlying platform is built around proprietary IONNA Genuine Charge Dispensers delivering up to 400kW per dispenser (200kW per vehicle when charging two cars simultaneously), with every station supporting both NACS and CCS connectors. IONNA owns and operates its stations directly rather than relying on franchisees, and is targeting 99.5% operational uptime against an industry benchmark of 90–95%. Plug & Charge functionality is integrated with BMW, GM, Hyundai, Kia, Mercedes-Benz, Rivian, Ford, and Volvo vehicles, and stations are also accessible via ChargePoint, ChargeHub, EV Connect, Google Maps, Apple Maps, and Plugshare.

IONNA generates revenue on a usage-based per-kilowatt-hour model (standard rate $0.29–$0.39/kWh, with promotional rates as low as $0.20/kWh at new location launches) supplemented by idle fees and, at Rechargery Market sites, automated retail sales. End customers are individual EV drivers reached through automaker brand apps, in-car navigation, and OEM-specific discount programs (GM 10%, BMW 20%). As of March 2026, IONNA had over 100 sites live, nearly 1,000 live charging bays, more than 4,700 bays contracted, and 1,500 in construction or beyond, with a stated goal of 30,000 charging bays across North America by 2030.

Name

Ionna

Legal name

IONNA LLC

Website

https://ionna.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

IONNA is an eight-automaker joint venture (BMW, GM, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, Toyota) building a high-power DC fast-charging network for electric vehicles across North America, operating branded Rechargery stations with 400kW capability and retail site-host partnerships.

Ownership category

akta.pro rank

Product category

Electric Vehicle Charging Infrastructure

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

EV Charging Make-Ready & Distribution Interconnection Works (EUAEACAO), EV Managed Charging as Demand Response (Residential, Fleet, Workplace) (EUAFAGAL), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)

Keywords

• EV charging network
• DC fast charging
• High-power charging stations
• Automaker-backed charging
• Retail-integrated charging

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. EV Charging Sessions: Primary revenue from per-kilowatt-hour (kWh) charging fees at Ionna Rechargery locations. Standard rate is $0.39/kWh with promotional rates during launches. Automaker discount programs (GM 10%, BMW 20%) provide preferential pricing to their customers.
2. Idle Fees: Fees applied to vehicles that remain parked after charging is complete to encourage turnover

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels9 records

Core offering

IONNA builds, owns, and operates a nationwide network of high-power DC fast EV charging stations branded as "Rechargeries" (with 400kW chargers supporting both NACS and CCS connectors) at retail partner locations, standalone highway sites, and flagship destination sites. The company sells per-kilowatt-hour charging sessions and idle fees to EV drivers, and integrates Plug & Charge authentication across vehicles from its eight founding automakers (BMW, GM, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, and Toyota).

Product overview

IONNA is building a nationwide EV charging network through its branded 'Rechargery' concept — a platform of charging station formats designed for different retail partnerships and standalone deployments. The core offering consists of high-powered DC fast charging (up to 400kW) with both NACS and CCS connectors. The product line includes four distinct Rechargery formats: (1) Rechargery — flagship locations with full amenities; (2) Rechargery Relay — standalone highway/urban sites; (3) Rechargery @ Partner Brands — charging at Circle K, Sheetz, Wawa, Casey's, Wally's, and Hy-Vee locations; and (4) Rechargery Beacon — premium flagship destinations. Supporting offerings include proprietary IONNA Genuine Charge Dispensers (400kW hardware), Automaker Discount Programs for founding OEM customers, the Rechargery Market (automated convenience stores using Amazon Just Walk Out), and an IONNA Merch Store. The network operates across the US with plans to deploy 30,000 charging bays by 2030, backed by eight major automakers (BMW, GM, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, Toyota).

Differentiator

Problem solved

Functional benefit

Brands

• Rechargery: IONNA's flagship EV charging station concept offering high-power DC fast charging with amenities. Includes Rechargery Relay (highway locations), Rechargery @ (partner locations like Circle K, Sheetz, Wawa), and Rechargery Beacon (flagship locations).
• Rechargery @ Circle K
• Rechargery @ Sheetz
• Rechargery @ Wawa
• Rechargery @ Casey's
• Rechargery @ Hy-Vee
• Rechargery @ Schnucks

Products and services

• Rechargery IONNA's flagship EV charging station concept offering high-powered DC fast charging (up to 400kW) with both NACS and CCS connectors, plus amenities such as restrooms, food, beverages, and lounges at select locations. Targeted at EV drivers seeking fast, reliable charging integrated with retail conveniences.
• Rechargery @ Circle K High-powered EV charging stations co-located at Circle K convenience stores across the US, combining IONNA's 400kW charging technology with Circle K's retail amenities under a partnership targeting over 350 sites.
• Rechargery @ Partner Brands EV charging stations at partner retail locations including Sheetz, Wawa, Casey's, Wally's, and Hy-Vee, offering high-powered 400kW charging where drivers already shop.
• Rechargery Relay Standalone high-power DC fast charging locations at independent sites including highway corridors and urban areas, providing 400kW charging with both NACS and CCS connectors without a retail host.
• Rechargery Beacon Flagship destination concept featuring premium amenities and the highest level of service for EV drivers, including driver lounges, food and beverage options, and elevated design.
• Rechargery Market Cashierless convenience store integrated with Rechargery charging sites, using Amazon Just Walk Out technology to enable checkout-free shopping while vehicles charge.
• IONNA Genuine Charge Dispensers Proprietary IONNA charging hardware operating up to 400kW, capable of charging two cars simultaneously at up to 200kW per vehicle, with both NACS and CCS connectors available at every station.

Quantifiable outcome

• 99.5% target operational uptime
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature6 records

Partnerships

18 partnerships are on record, tiered core, minor and secondary.

• VolvocoreTechnology or Integration · 18 June 2026Volvo EX90 and EX60 support Plug & Charge at Ionna Rechargeries nationwide. EX90 owners can use immediately; EX60 gaining access when US deliveries begin.
• BMWcoreGTM or Marketing Partner · 14 May 2026BMW launched preferred pricing program offering 20% discount on charging sessions for BMW and MINI EV drivers through Plug & Charge or My BMW App, running through September 30, 2026.
• Circle KcoreChannel Partner/ Reseller/ Distributor · 14 April 2026IONNA partnered with Circle K to expand high-powered EV charging across the US, targeting over 350 Rechargeries @ Circle K locations. IONNA assumed operation of ~85 existing Circle K charging sites and is deploying new chargers at premium, high-traffic Circle K locations. First sites expected by end of 2026 with scaling in 2027. Circle K operates 7,300+ US stores providing prime real estate.
• 3V3iminorImplementation/ SI/ Consulting Partner · 12 April 2026EV infrastructure developer partner that helped Ionna construct a public EV charger in just five business days, cutting previous record time in half using prefabricated construction models.
• SchnuckssecondaryChannel Partner/ Reseller/ Distributor · 17 March 2026Rechargeries @ Schnucks grocery store locations, offering charging while customers shop.
• Hy-VeesecondaryChannel Partner/ Reseller/ Distributor · 17 March 2026Rechargeries @ Hy-Vee grocery store locations, combining EV charging with grocery shopping.
• General MotorscoreGTM or Marketing Partner · 17 March 2026GM launched first automaker discount program with Ionna, offering 10% discount for Chevrolet, Cadillac, and GMC EV customers through MyChevrolet, MyCadillac, MyGMC apps and Plug & Charge.
• Wally'ssecondaryChannel Partner/ Reseller/ Distributor · 14 January 2026Rechargeries @ Wally's convenience stores in Illinois, with flagship location at Wally's in Pontiac featuring 10 bays electrified by ComEd.
• Casey'scoreChannel Partner/ Reseller/ Distributor · 22 October 20258 new Rechargery locations underway across Midwest and Southern US, planned to open by December 2025. Partnership increased contracted bays by over 100% in three months.
• Amazon (Just Walk Out Technology)secondaryTechnology or Integration · 1 April 2025Amazon's Just Walk Out cashierless shopping technology deployed at select Rechargery locations (Dallas, Garner NC) for automated convenience stores.
• WawacoreChannel Partner/ Reseller/ Distributor · 1 January 2025Rechargeries @ Wawa locations in Florida and other states. Partnership milestone: 3,000+ contracted bays with Wawa inclusion.
• SheetzcoreChannel Partner/ Reseller/ Distributor · 11 December 2024Strategic partnership with Sheetz to open over 50 Rechargeries in Midwest and Eastern US. Combines IONNA's charging technology with Sheetz's convenience store network.
• Ford (BlueOval Charge Network)coreTechnology or Integration · 1 September 2024Ford EVs integrated into BlueOval Charge Network with Plug & Charge access to all Ionna Rechargeries. Ionna joined as newest member of Ford's charging network.
• RiviancoreTechnology or IntegrationRivian vehicles fully integrated with Plug & Charge at Ionna stations as a fully integrated partner.
• Tesla SuperchargerscoreTechnology or IntegrationGM Energy Pass provides access to Tesla Supercharger network along with Ionna, covering nearly 70% of US DC fast chargers at launch.
• Electrify AmericacoreTechnology or IntegrationPart of GM Energy Pass unified charging platform, providing access to ~70% of US DC fast chargers along with Tesla Superchargers and Ionna.
• ChargePointcoreTechnology or IntegrationPart of GM Energy Pass unified charging platform. ChargePoint also provides app access for Ionna stations.
• EVgocoreTechnology or IntegrationPart of GM Energy Pass unified charging platform planned integration.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Tesla Supercharger: Tesla operates the largest US DC fast-charging network. Direct competitor to Ionna in EV charging services, with Tesla also opening its network to non-Tesla NACS-equipped vehicles, directly competing for the same EV driver demand Ionna targets.
• Shell Recharge: Shell's global EV charging business combining acquired networks (Greenlots, ubitricity) with new fast-charging sites. Comparable to Ionna as a broad energy-infrastructure incumbent deploying public fast charging at retail/fuel-station locations.
• BP Pulse: BP's global EV charging subsidiary operating public fast-charging networks in the US, UK, and other markets. Comparable to Ionna as an oil-major-backed public charging operator with similar retail/fuel-station co-location strategy.

Direct peers

• Electrify America: Operates a US DC fast-charging network with hundreds of stations. Direct peer to Ionna in high-power public charging, with comparable 350kW+ hardware and similar retail-partner strategy; part of GM Energy Pass alongside Ionna.
• EVgo: US public DC fast-charging network operator with hundreds of sites. Direct competitor to Ionna in fast-charging services, also integrated into GM Energy Pass; focuses on urban and metro deployments with similar retail-partner approach.
• ChargePoint: Operates one of the largest EV charging networks in North America, combining hardware sales with a networked software platform. Direct competitor and integration partner to Ionna (ChargePoint app provides access to Ionna stations).
• Blink Charging: Operates a US EV charging network spanning Level 2 and DC fast charging with thousands of stations. Comparable to Ionna in operating a public charging network with mixed retail and standalone locations.
• Mercedes-Benz High Power Charging: Mercedes-Benz's own branded high-power charging network deployed at dealerships and highways. Direct peer to Ionna in fast-charging services, with the notable overlap that Mercedes-Benz is simultaneously a founding Ionna JV partner.

Regional players

• FLO (formerly AddEnergie): Canadian-headquartered EV charging network operator with growing US presence. Comparable to Ionna in deploying networked DC fast charging at retail and public sites, with focus on reliability and managed charging services.
• Allego: European EV charging network operator with pan-European coverage including DC fast charging. Comparable to Ionna as a public-network operator with a focus on high-power charging and roaming/payment interoperability, though primarily serving European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ionna-official

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ionna