Oaklandish
Oaklandish is an Oakland-based apparel and lifestyle brand founded in 2000 that designs and sells city-pride apparel, licensed sports merchandise, and artist collaborations through a Shopify e-commerce site, three Oakland retail stores, and wholesale channels. It also operates the Oaklandish MADE B2B services subsidiary.
- Company typePrivate
- Founded2000
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oaklandish does
Oaklandish is an Oakland, California-based apparel and lifestyle company founded in 2000 that designs, produces, and sells city-pride apparel and accessories under the Oaklandish brand. Its core product portfolio spans t-shirts, sweatshirts, outerwear, headwear, bottoms, kidswear, accessories, drinkware, and letterpress goods, all featuring Oakland and Bay Area iconography led by the brand's signature tree logo. The company extends its product surface through licensed sports merchandise for Oakland Roots SC, Oakland Ballers, Golden State Valkyries, and Bay FC, alongside limited-edition collaborations with Bay Area artists and organizations including Hieroglyphics, Toro y Moi (Chaz Bear), DOC, Kalani Ware, the Black Panther Party, and UCSF Benioff Children's Hospital Oakland.
Oaklandish operates a multi-channel retail and distribution model: a Shopify-powered direct-to-consumer e-commerce storefront at oaklandish.com with international shipping and curbside pickup, three brick-and-mortar retail locations in Oakland (a Downtown flagship on Broadway, the Dimond neighborhood store, and the West Oakland HQ/warehouse store), and a wholesale channel that distributes branded merchandise to other retailers. Underlying technology is primarily the Shopify e-commerce platform with integrated inventory management and order fulfillment; no proprietary software or AI components are documented. The company also operates Oaklandish MADE, a wholly-owned subsidiary that offers design, printing, third-party logistics (3PL), and sourcing services to other brands, representing a B2B services extension of the core apparel operation.
Revenue is generated through one-time unit sales of branded apparel and accessories to individual consumers, supplemented by wholesale orders and licensed team merchandise sales. Oaklandish markets through content (blog), email newsletter, organic social media, community events, and event-driven limited-edition drops such as the SF Climate Week 2026 collaboration. The company is a privately held, founder-controlled business, certified as a B Corporation, and reinvests a portion of revenue into nonprofit partners and grassroots organizations in the Oakland community.
Oaklandish firmographics
Firmographics- Name
- Oaklandish
- Legal name
- Oaklandish
- Website
- https://oaklandish.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oaklandish is an Oakland-based apparel and lifestyle brand founded in 2000 that designs and sells city-pride apparel, licensed sports merchandise, and artist collaborations through a Shopify e-commerce site, three Oakland retail stores, and wholesale channels. It also operates the Oaklandish MADE B2B services subsidiary.
- Ownership category
- akta.pro rank
Oaklandish industry classification
Industry- Product category
- City Pride Apparel
- NAICS
- Sporting Goods Retailers (459110), Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Retail-Retail Stores, Nec (5990)
- akta.pro primary industry
- Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)
- akta.pro secondary industries
- Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)
Keywords
Where Oaklandish is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Oaklandish business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: Primary revenue stream from selling apparel and accessories including t-shirts, hoodies, outerwear, headwear, accessories, drinkware, and home goods directly to consumers through e-commerce and retail stores.
- Wholesale: Wholesale distribution of Oaklandish branded merchandise to other retailers through wholesale inquiries channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for apparel and accessories |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Oaklandish product offering
Product offeringCore offering
Oaklandish designs, sources, and sells locally inspired Oakland and Bay Area apparel and accessories under its own Oaklandish brand and as licensed merchandise for local sports teams and cultural organizations. The company distributes through its own Shopify e-commerce site (oaklandish.com), three Oakland retail stores, warehouse curbside pickup at its West Oakland HQ, and a wholesale channel. It also operates Oaklandish MADE, a separate division offering design, printing, sourcing, and third-party logistics services to other brands.
Product overview
Oaklandish is an Oakland, California-based apparel and lifestyle brand that produces city pride merchandise and licensed sports team apparel. The company operates primarily through its core Oaklandish brand featuring t-shirts, sweatshirts, outerwear, headwear, bottoms, and accessories with iconic tree logos and Oakland/Bay Area graphics. The product portfolio includes multiple licensed sub-brands: Roots SC & Soul (Oakland Roots Soccer Club), Oakland Ballers (baseball team), Golden State Valkyries (WNBA team), and Bay FC (women's soccer). Additionally, Oaklandish offers collaborative collections with local artists and organizations including Hieroglyphics (hip-hop), By DOC (Bay Area Collection), and Kalani Ware (artist designs). The company also produces a Kids collection, Accessories collection featuring bags, patches, pins, stickers, flags, towels, and home goods, as well as drinkware and letterpress products. Oaklandish is a certified B Corp committed to community reinvestment.
Differentiator
Problem solved
Functional benefit
Brands
- Oaklandish MADE: Design, Print, 3PL, and Sourcing division offering manufacturing and logistics services to other brands
- Roots SC & Soul
- Oakland Ballers
- Golden State Valkyries
Products and services
- Oaklandish Core Collection Main Oaklandish-branded apparel line offering t-shirts, sweatshirts, hoodies, outerwear, headwear, bottoms, and accessories with Oakland and Bay Area pride designs including the iconic tree logo and city-inspired graphics, targeted at Oakland/Bay Area residents, fans, and gift buyers.
- Roots SC & Soul Collection Official licensed merchandise for Oakland Roots Sports Club soccer team, offering jerseys, t-shirts, headwear, bottoms, outerwear, and accessories with the club's branding and oak tree logos, targeted at Roots SC and Soul supporters and Bay Area soccer fans.
- Oakland Ballers Collection Official licensed merchandise for the Oakland Ballers Pioneer League baseball team, including heritage tees, jerseys, headwear, outerwear, accessories, and kids items in team colors, targeted at Ballers fans and Oakland baseball supporters.
- Golden State Valkyries Collection Official licensed merchandise for the WNBA Golden State Valkyries women's basketball team, including tees, outerwear, and headwear with valkyrie warrior graphics, targeted at Valkyries fans and women's basketball supporters.
- Bay FC Collection Official licensed merchandise collection for Bay FC women's soccer team, offering team-branded apparel and accessories targeted at Bay FC supporters and women's soccer fans.
- Hieroglyphics Collection Hip-hop inspired collaboration with the Hieroglyphics crew featuring camo-logo hats, t-shirts, and accessories drawing on classic Bay Area hip-hop style, targeted at Hieroglyphics fans and Bay Area hip-hop culture enthusiasts.
- By DOC Bay Area Collection The Bay Collection by DOC featuring 'They Love Me In The Bay' hoodies, tees, long sleeves, and accessories with gothic-style typography and Bay Area pride messaging, targeted at DOC fans and Bay Area pride consumers.
- SF Climate Week Official Merchandise Collection Limited-edition apparel collection co-developed with Climatebase, SF Climate Week, and Blue & Yellow, featuring Oaklandish-designed graphics celebrating Bay Area pride and climate action, with premium garments produced by Blue & Yellow. Targeted at SF Climate Week 2026 attendees (60,000+ expected) and Bay Area climate-action supporters.
- Oaklandish MADE Wholly-owned subsidiary division offering design, printing, third-party logistics (3PL), and sourcing services to other brands, leveraging Oaklandish's production infrastructure. Targeted at apparel and lifestyle brands needing local Bay Area manufacturing, printing, and fulfillment support.
Quantifiable outcome
- Certified B Corp committed to reinvesting in the community
- +1 more outcomes
Companies that use Oaklandish
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Oaklandish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Oaklandish partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- SF Climate WeekflagshipFour Bay Area organizations united by commitment to community and climate action launched the first-ever official SF Climate Week merchandise collection. Oaklandish provides the designs celebrating Bay Area pride and culture, while SF Climate Week returns for its fourth year with over 700 events expected.
- ClimatebaseflagshipClimatebase co-launched the first-ever official SF Climate Week merchandise collection with Oaklandish, Climate Week SF, and Blue & Yellow. The collaboration celebrates Bay Area pride and climate action.
- Blue & YellowflagshipSustainable apparel company Blue & Yellow supplies the premium garments for the SF Climate Week merchandise collection, featuring designs by Oaklandish celebrating Bay Area pride.
- Oakland Roots SCcoreOfficial merchandise partner for Oakland Roots Sports Club soccer team, offering Roots SC & Soul branded apparel including jerseys, t-shirts, headwear, and accessories.
- Oakland BallerscoreOfficial merchandise partner for Oakland Ballers baseball team (Pioneer League), offering branded t-shirts, caps, and collectibles.
- Golden State ValkyriescoreOfficial merchandise partner for the WNBA Golden State Valkyries women's basketball team, offering team-branded apparel.
- Bay FCcoreOfficial merchandise partner for Bay FC women's soccer team.
- HieroglyphicscoreCollaboration with the legendary hip-hop collective Hieroglyphics featuring camo-logo hats and t-shirts inspired by classic hip-hop style.
- Toro y Moi (Chaz Bear)coreOaklandish x Toro y Moi collaboration featuring the East Bay Tee inspired by Chaz Bear's unique artistic style.
- DOC (The Bay Collection)coreThe Bay Collection by DOC featuring 'They Love Me In The Bay' hoodies, tees, and accessories with gothic-style typography and Bay Area pride messaging.
- Kalani WarecoreOakland artist Kalani Ware's Urban Tropics collection featuring vibrant multicultural abstract tree designs.
- UCSF Benioff Children's Hospital OaklandcoreCentury of Caring limited-edition collection celebrating 100 years of UCSF Benioff Children's Hospital Oakland's Graduate Medical Education.
- Black Panther Party (BPPALN)coreBlack Panther Party merchandise including Black Panther Power Tees and 60th anniversary Educate to Liberate collection.
- Local Oakland OrganizationsminorPartnerships with local organizations including Oakland 68s (Fans Fest), Oakland Athletic Club, Oakland Genesis, Oakland Spiders, East Bay United SC, Never Elsewhere, NINS, Onchain Summit, Outdoor Afro, WPBA.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Oaklandish competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Oaklandish social profiles
Digital presenceOaklandish compliance and trust
Trust signalCompliance1 record
Oaklandish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oaklandish leadership team
Management profileNumber of profiles
Oaklandish subsidiaries and ownership
Company hierarchySubsidiaries1 record
Oaklandish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oaklandish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oaklandish
What does Oaklandish do?
Oaklandish designs, sources, and sells locally inspired Oakland and Bay Area apparel and accessories under its own Oaklandish brand and as licensed merchandise for local sports teams and cultural organizations. The company distributes through its own Shopify e-commerce site (oaklandish.com), three Oakland retail stores, warehouse curbside pickup at its West Oakland HQ, and a wholesale channel. It also operates Oaklandish MADE, a separate division offering design, printing, sourcing, and third-party logistics services to other brands.
Is Oaklandish a public or private company?
Oaklandish is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oaklandish founded?
Oaklandish was founded in 2000. It employs 11 to 50 people.
Where is Oaklandish based?
Oaklandish is headquartered in Oakland, United States, in the North America region.
How does Oaklandish make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale.
Does Oaklandish have an API?
No public API is recorded for Oaklandish.
What industry is Oaklandish in?
Oaklandish's product category is City Pride Apparel. Its primary akta.pro industry code is CRAMAOAE, Fan Apparel & Wearables Retail (Licensed), with a secondary code of CRAMABAO, Sports Collectibles, Fan Gear & Licensed Merchandise Retail. Its NAICS code is 459110 and its SIC code is 5990.