Name

Blue & Yellow

Legal name

Better Apparel LLC

Website

https://blueandyellowproject.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sustainable Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle) (CRAAAAAO)

akta.pro secondary industry

Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)

Keywords

• Sustainable apparel
• Recycled cotton clothing
• Deadstock fashion
• Eco-friendly apparel
• Recycled textile manufacturing

Headquarters

HQ city

Oakland Mills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for apparel products sold through e-commerce and retail store. Products include men's and women's clothing such as t-shirts, hoodies, sweatshirts, pants, jackets, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Blue & Yellow (Better Apparel LLC) manufactures and sells sustainable apparel made primarily from recycled cotton, deadstock fabrics, and recycled polyester from plastic bottles. The company offers men's, women's, and kids' clothing — including tees, hoodies, sweatshirts, pants, jackets, chore coats, and accessories — through a direct-to-consumer Shopify e-commerce storefront and a flagship retail store in Oakland, CA. Products are crafted in North America (Toronto, Los Angeles, North Carolina) with a focus on minimal water usage and textile waste reduction via the proprietary Recycled & Respun™ process.

Product overview

Blue & Yellow (Blue and Yellow Project) is a sustainable apparel company offering a diverse portfolio of clothing products made primarily from recycled materials, including recycled cotton, deadstock fabrics, and recycled polyester from plastic bottles. The company's products span men's, women's, and kids' categories with core offerings including outerwear (chore coats, jackets, hoodies), tops (tees, sweatshirts, polo shirts), bottoms (pants, joggers, shorts), and accessories (beanies, socks, tote bags). Key product lines include the Recycled & Respun™ collection featuring Recover™ recycled cotton fabrics, Deadstock collection made from rescued surplus fabrics, and special collaborations like the Golden Bear Varsity Jacket. Products are manufactured in North America (USA, Canada, North Carolina) with a focus on sustainability - 98% recycled fabric content and 90% less water usage compared to conventional clothing production. The company operates as a direct-to-consumer e-commerce brand with a flagship store in Oakland, CA.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Recycled Fleece Pullover Hoodie Men's pullover hoodie made from recycled fleece; part of core Muir fleece line.
• Men's Full Zip Fleece Hoodie Men's full zip fleece hoodie made from recycled cotton blend, featuring Zinc Vigore color option.
• Men's Recycled Fleece Crewneck Sweatshirt Men's recycled fleece crewneck sweatshirt with multiple color options.
• Men's Heavyweight Recycled Cotton Crewneck Tee Men's heavyweight crewneck tee made from recycled cotton with multiple color options.
• Men's Heavyweight Crewneck Pocket Tee Men's heavyweight crewneck pocket tee made from recycled cotton in multiple color options.
• Men's Heavyweight Polo Shirt Men's heavyweight polo shirt made from upcycled cotton blend.
• Stinson Button Down Shirt Button down shirt available in multiple plaids and chambray; originally $130, on sale for $79.99.
• Stinson Twill Jogger Twill jogger available in Navy and Khaki; originally $125, on sale for $99.99.
• Men's Fleece Sweat Shorts Men's fleece sweat shorts made from recycled cotton blend in BLACK, Merino, and Aluminio color options.
• Tomales Canvas 5 Pocket Pant Tomales canvas 5 pocket pant in Olive color, priced at $125.
• Japanese Selvedge 5 Pocket Pant Japanese selvedge 5 pocket pant in Light Indigo, Olive, Faded Black, and Grey Twill, priced at $180.
• Men's Japanese Denim Chore Coat Men's chore coat made from Japanese denim with Denim color option.
• Men's Scotland Halley Steveson Waxed Canvas Chore Coat Men's waxed canvas chore coat made from revived deadstock waxed canvas rescued from LA's apparel industry, in Sepia Brown. Made in LA. Priced at $195.
• Men's 14-wale Pima-Cotton Corduroy 5 Pocket Pant Men's 14-wale pima-cotton corduroy 5 pocket pant in Olive Drab, priced at $195.
• Men's 14-Wale Pima-Cotton Corduroy Chore Coat Men's 14-wale pima-cotton corduroy chore coat priced at $195.
• Men's Black Cone Denim 5 Pocket Pant Men's black cone denim 5 pocket pant priced at $195.
• Men's Black Cone Denim Chore Coat Men's black cone denim chore coat priced at $195.
• Men's Cone Bull Denim 5 Pocket Pant Men's cone bull denim 5 pocket pant in Charcoal Blue, priced at $195.
• Men's Cone Selvedge Denim 5 Pocket Pant Men's cone selvedge denim 5 pocket pant priced at $195.
• Men's Duck Brown Canvas 5 Pocket Pant Men's duck brown canvas 5 pocket pant in Brown, priced at $195.
• Men's Duck Brown Canvas Chore Coat Men's duck brown canvas chore coat priced at $195.
• Men's Japanese Sashiko Kendo Indigo Chore Coat Men's Japanese sashiko kendo indigo chore coat in Indigo color, currently sold out. Priced at $195.
• Men's Mt Vernon Dot-Brown Canvas Chore Coat Men's Mt Vernon dot-brown canvas chore coat in Dark Brown, priced at $195.
• Women's Boxy Heavyweight Crewneck Tee Women's boxy heavyweight crewneck tee made from recycled cotton and recycled polyester from plastic bottles in multiple colors. Priced at $48.
• Women's Cropped Pocket Tee Women's cropped pocket tee made from recycled cotton and recycled polyester from plastic bottles in Confetti, Caramel, Green, and Natural. Priced at $50.
• Women's Recycled Cotton French Terry Raglan Sweatshirt Women's French terry raglan sweatshirt made from recycled cotton and recycled polyester from water bottles. Made in North America. Priced at $125.
• Women's Recycled Cotton French Terry Sweat Shorts Women's French terry sweat shorts made from recycled cotton and recycled polyester from water bottles. Handcrafted in Canada. Priced at $100.
• Women's Relaxed Fit Recycled Fleece Sweatshirt Women's relaxed fit recycled fleece sweatshirt made from 59% Recover recycled cotton, 39% recycled polyester from plastic bottles, and 2% other fibers. Made in Canada. Priced at $125.
• Women's Tomales Canvas Chore Coat Women's chore coat made from revived deadstock US-milled canvas in Light Olive, Cool Grey, and Navy. Made in North America. Priced at $160.
• Women's Tomales Canvas Coverall Women's canvas coverall in Light Olive and Cool Grey, priced at $200.
• Women's Utility Jacket Women's sustainable utility jacket made from revived deadstock fabric from LA's apparel industry, in Charcoal. Priced at $175.
• Women's Utility Pant Sustainable utility pant made from revived deadstock fabric rescued from LA's apparel industry, in Navy. Priced at $160.
• Kids Recycled Cotton Sweatsuit Kids recycled cotton sweatsuit in Confetti color, priced at $125.
• Golden Bear Varsity Jacket Special collaboration Golden Bear varsity jacket priced at $595.
• Blue&Yellow Market Tote Jute bag with leather handles and 'Blue&Yellow Oakland, CA' text, priced at $84.
• Recycled Cotton Beanie (Unisex) Unisex recycled cotton beanie priced at $25.
• Sustainable Unisex Crew Socks Unisex crew socks made from recycled cotton blend, priced at $15. Available in multiple colors.
• Blue & Yellow Gift Card Gift card for Blue and Yellow Project, available in denominations starting from $10.
• SF Climate Week Merchandise Collection Limited-edition sustainable apparel collection celebrating climate action and Bay Area culture, produced in partnership with SF Climate Week, Climatebase, and Oaklandish.

Quantifiable outcome

• 98% of fabric is recycled with only 2% new materials
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• SF Climate WeekflagshipStrategic or Co-development Partner · 12 April 2026SF Climate Week collaboration for launch of first-ever official SF Climate Week merchandise collection. SF Climate Week returns for its fourth year from April 18–26, 2026, with over 700 events expected across the San Francisco Bay Area and more than 60,000 attendees.
• ClimatebaseflagshipStrategic or Co-development Partner · 12 April 2026Climatebase collaborated on the first-ever official SF Climate Week merchandise collection, working with Blue & Yellow to create limited-edition sustainable apparel celebrating climate action and Bay Area culture.
• OaklandishflagshipStrategic or Co-development Partner · 12 April 2026Oaklandish provided Bay Area-inspired designs for the SF Climate Week merchandise collection, celebrating Bay Area pride and culture through their distinctive graphic design style.
• Recover™coreTechnology or IntegrationPartnership with textile recycling company Recover™ (operating since 1947) to source post-industrial and post-consumer textile waste. Recover™ uses automated robotic sorting systems to process fabric scraps and discarded clothing, removing non-textile materials and shredding fabric while maintaining maximum thread length for re-knitting or re-weaving into new garments.
• 1% for the PlanetcoreOthersA portion of every purchase goes directly to 1% for the Planet, an organization that supports environmental causes in communities. This charitable giving partnership aligns with the company's sustainability mission.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Eileen Fisher: Established sustainable women's apparel brand with renowned Renew take-back program and circular materials initiatives—comparable circularity leadership and women's apparel overlap.
• Faherty Brand: Larger sustainable-inspired apparel brand with coastal aesthetic, recycled fabric use, and multi-channel retail—broader portfolio but overlapping sustainable-materials positioning.
• Stella McCartney: Luxury sustainable fashion brand with circular materials, Cradle to Cradle certification, and pioneering no-leather/fur positioning—comparable sustainability innovation at premium price points.

Direct peers

• Pact: Sustainable basics brand using organic cotton and recycled materials with certified factories and broad DTC distribution—comparable materials philosophy and apparel categories.
• Outerknown: Sustainable apparel brand founded by Kelly Slater focused on circular materials, organic/recycled fibers, and durable essentials—comparable product mix and ESG positioning.
• Reformation: Sustainable women's apparel DTC brand using recycled and deadstock fabrics, premium pricing, and transparent supply chain messaging—closely aligned target customer and circular materials approach.
• Patagonia: Iconic sustainable outdoor apparel brand with deep recycled-materials programs, domestic manufacturing heritage, and 1% for the Planet founding membership—directly comparable mission and product overlap.
• Kotn: Direct-trade sustainable apparel brand using Egyptian organic cotton and recycled fibers with transparent supply chain and DTC model—comparable sustainable-materials narrative.
• Christy Dawn: California-based sustainable women's apparel brand using deadstock and organic cotton, DTC-driven with strong ESG messaging and premium pricing—closely aligned operational model.
• Everlane: Sustainable basics DTC brand emphasizing transparent factories, ethical manufacturing, and modern essentials—directly comparable GTM, pricing tier, and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blueandyellowproject
• Instagraminstagram.com/blueandyellowproject
• LinkedInlinkedin.com/company/blue-yellow-project

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue & Yellow