Zenex

What Zenex does

Zenex (operating under ZENEX GAME LTD., founded 2022, headquartered in Estonia with a UK legal entity) is a Web3 investment platform built around the multi-chain ZNX utility token (primary on Solana, with issuance on Binance Smart Chain and Ethereum). The company targets the iGaming sector by combining payment processing, proprietary gaming operations, and tokenized investment products. Its payment arm, Next-on.pro, processes transactions for gambling and betting platforms with an advanced routing layer focused on rolling reserves, fraud prevention, and cross-border optimization. The gaming arm consists of three proprietary casinos, a sportsbook built in partnership with Betconstruct, and a Kenya-licensed operation supporting African market expansion.

The Zenex Hub unifies three consumer-facing experiences: ZNX Play (staking, lottery, cases, achievement rewards), ZNX Arena (a Web3 business-reality/prediction platform), and ZNX Invest (USDC Safe Pool and ZNX Growth Pool that share Gross Gaming Revenue with token holders). The ZNX token is designed as the access key across all platform services, with an automatic buyback program funded by casino revenues, payment fees, and ecosystem earnings. The token is listed on the XT.com centralized exchange (February 6, 2025) and is also accessible through decentralized exchanges.

Revenue is generated through five streams: payment processing fees via Next-on.pro, gaming operations across three proprietary casinos and the sportsbook, a 15% administration fee on investment pool Gross Gaming Revenue (with 40-50% of Net Gaming Revenue distributed to pool participants depending on tier), card service revenue (with a 30% ZNX-payment discount incentivizing token utility), and B2B partner integrations requiring ZNX for platform operations. Customer segments span iGaming operators, B2B service providers, crypto investors, and end-user bettors, with hybrid B2B/B2C distribution via centralized exchanges, decentralized exchanges, the Zenex Hub self-serve platform, and multi-chain token availability.

Name

Zenex

Legal name

ZENEX GAME LTD.

Website

https://zenex-coin.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Zenex is a Web3 platform that combines a multi-chain ZNX utility token, proprietary casinos, an iGaming payment processor (Next-on.pro), and investment pools that share casino GGR with token holders, serving iGaming operators, crypto investors, and bettors.

Ownership category

akta.pro rank

Product category

iGaming & DeFi Platform

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Securities and Commodity Contracts Intermediation and Brokerage (5231), Open-End Investment Funds (525910)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Tokenization Platforms (RWA, Securities, Funds) (FSAGAMAA)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Smart Contract & Token Operations Infrastructure (Lifecycle, Corporate Actions) (FSAGAMAH), Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF)

Keywords

• IGaming platform
• Utility token
• Crypto payments
• Investment pools
• Online casino

Headquarters

HQ city

Harju

HQ country

Estonia

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Fees: Zenex's Next-on.pro payment service generates revenue through transaction fees for processing payments for gambling and betting platforms. The service addresses rolling reserves, optimizes fees, and provides compliance and risk management for iGaming operators.
2. Gaming Operations: Revenue from three operational proprietary casinos, online casino operations, sports betting platforms, and partner integrations. Gaming revenue contributes to the automatic buyback program.
3. Investment Pool Participation: Investors deposit ZNX tokens into USDC Safe Pool or ZNX Growth Pool. Zenex uses these tokens for casino traffic acquisition. The company takes 15% administration fee from Gross Gaming Revenue, with investors receiving 40-50% of NGR (Net Gaming Revenue) depending on tier and pool type.
4. Card Services: Zenex Cards generate revenue from card top-ups with a 30% discount for ZNX payments. The VIP card product bridges traditional and digital payment methods.
5. B2B Partner Integrations: iGaming operators and B2B partners require ZNX for platform operations, creating demand and utility for the token.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Zenex operates a Web3 investment platform for iGaming and DeFi, anchored by the multi-chain ZNX utility token deployed on Solana, Binance Smart Chain, and Ethereum. The company offers tokenized access to real iGaming business operations through investment pools with monthly profit-sharing, specialized payment processing services for gambling operators (Next-on.pro), proprietary casino and sportsbook operations, and a VIP payment card product. The platform targets both B2B (iGaming operators needing payment infrastructure) and B2C (crypto investors and bettors) segments, with African betting markets as a primary geographic focus.

Product overview

Zenex is a Web3 investment platform for iGaming and DeFi that operates as a unified platform-plus-modules architecture. The core of the ecosystem is the ZNX token, which serves as the central utility token across multiple interconnected products. The platform consists of three main ecosystem hubs: (1) Zenex Hub as the unified investment portal, (2) ZNX Play for staking and rewards featuring Hold to Earn, Lottery, Cases & Chests, and Achievements, (3) ZNX Arena as a business reality platform for promoter competitions and prediction markets, and (4) ZNX Invest for real-world investments in casino traffic acquisition with Safe and Growth pools. Supporting infrastructure includes Next-on.pro payment processing, an iGaming platform built with Betconstruct, three operational proprietary casinos, Zenex Cards (virtual/physical payment cards), a sportsbook, and an advanced payment routing platform. The company also operates White Rabbit Casino as a target investment platform.

Differentiator

Problem solved

Functional benefit

Brands

• ZNX Hub: Integrated investment platform offering ZNX Play (staking and rewards), ZNX Arena (business reality platform), and ZNX Invest (real-world investments)
• Next-On.pro
• BitexPRO
• Zenex Cards
• Zenex Arena
• Zenex Play
• Zenex Invest

Products and services

• ZNX Token The core utility token of the Zenex ecosystem, facilitating payments and powering all ecosystem features across the iGaming and digital finance platform. Operates on Solana (primary), Binance Smart Chain, and Ethereum networks with a maximum supply of 120,300,000 ZNX.
• Next-on.pro Payment Service Specialized payment processing service for gambling and betting platforms that addresses payment friction, rolling reserve management, cross-border transactions, and fraud prevention for iGaming operators.
• Zenex Hub Unified Web3 investment platform that connects three interconnected ecosystems: Play (staking and rewards), Arena (business reality show), and Invest (real-world investments), all powered by the ZNX token.
• ZNX Play Gaming zone featuring quick games, lotteries, jackpots, and passive rewards. Includes Hold to Earn (daily passive rewards for holding ZNX), Lottery (luck-based draws), Cases & Chests (random rewards), and Achievements & Ranks (progression system).
• ZNX Arena Business reality platform (Web3 vertical business reality show) where promoters compete for real clients. Users can watch, back favorites, vote on outcomes, and share in promoter rewards through prediction markets.
• ZNX Invest

Quantifiable outcome

• 40%+ registration to deposit conversion rate for target platform
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• XT.comcoreChannel Partner/ Reseller/ Distributor · 6 February 2025XT.com is the centralized exchange listing partner for ZNX token. Zenex announced its multi-million private investment deal alongside the XT.com listing scheduled for February 6, 2025. The exchange provides trading liquidity and market access.
• BetconstructcoreTechnology or IntegrationPartnership for iGaming platform development. Betconstruct provides comprehensive gaming solutions including online casino, sportsbook, and gaming platform infrastructure. This partnership enables Zenex to offer full-spectrum gaming services through the ecosystem.
• BitexPROcoreTechnology or IntegrationBitexPRO serves as the launchpad platform for Zenex token. It is also identified as the issuer's representative financial service (bitexpro.eu). Provides financial infrastructure and launchpad services for token distribution.
• White Rabbit CasinocoreStrategic or Co-development PartnerTarget investment platform for Zenex Invest. White Rabbit Casino in Kazakhstan has 3+ years stable operations, 40%+ registration to deposit conversion, and less than 3 months payback per acquired player. Zenex invests in casino traffic acquisition through this partnership.
• Next-ONcoreTechnology or IntegrationNext-on.pro is the specialized payment service within the Zenex ecosystem for gambling and betting platforms. Zenex initiated financial license process for Next-ON in Q4 2022.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rollbit: Rollbit is a crypto-native online casino and sportsbook with its own RLB token offering revenue-sharing and staking utility. Directly comparable to Zenex as a tokenized crypto casino with revenue-backed token mechanics and on-chain gaming.
• BC.Game: BC.Game operates a crypto casino and sportsbook with a native BCD token offering staking, rewards, and rakeback. Closely comparable to Zenex's casino-plus-token model with multi-chain support and investment-style reward pools.
• BetFury: BetFury is a crypto casino and sportsbook with a native BFG token offering staking, dividends, and profit-sharing from gaming revenue. Directly comparable to Zenex's revenue-share investment pool concept and multi-product crypto gaming platform.
• Cloudbet: Cloudbet is a long-established crypto sportsbook and casino. Comparable to Zenex in operating crypto-only iGaming with token-based rewards, though lacking an RWA tokenization layer.

Broad incumbents

• Stake.com: Stake is the largest crypto casino and sportsbook globally, offering its own tokenized ecosystem and serving a similar player base. A broad incumbent in crypto iGaming whose scale dwarfs Zenex but whose product model closely overlaps.
• SOFTSWISS: SOFTSWISS is a leading iGaming software provider with a dedicated crypto casino platform. Comparable as infrastructure counterpart to Zenex's Betconstruct-powered iGaming stack and as a benchmark for crypto iGaming platform economics.

Emerging players

• FUNToken: FUNToken is a Web3 gaming token focused on gambling and GameFi with a casino ecosystem. Emerging peer comparable to Zenex's ZNX token utility in gaming, though smaller in operational footprint.
• Dexsport: Dexsport is a decentralized betting platform operating on-chain sportsbook and casino with native token utility. Comparable to Zenex as a Web3-native iGaming platform with token-driven mechanics.
• Wagerr: Wagerr is a blockchain-based decentralized sports betting protocol with a native WGR token. Adjacent peer comparable on the Web3 sportsbook and tokenized betting side of Zenex's sportsbook product.

Others

• Betconstruct: Betconstruct is a B2B iGaming platform provider and Zenex's stated technology partner. Included as an ecosystem peer rather than direct competitor — relevant as the supplier of Zenex's gaming platform infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/enzenex
• YouTubeyoutube.com/@zenexcoin
• LinkedInee.linkedin.com/company/zenexcoin
• Instagraminstagram.com/zenexcoin_en
• TikToktiktok.com/@zenexcoin

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenex