Green Bay Packers Foundation
Green Bay Packers Foundation is the charitable arm of the Green Bay Packers, a community-owned NFL franchise founded in 1919. It supports Wisconsin communities through grant-making, youth football programs, and outreach via the broader Packers digital ecosystem.
- Company typePrivate
- Founded1919
- HeadquartersGreen Bay, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Green Bay Packers Foundation does
Green Bay Packers Foundation is the charitable arm of Green Bay Packers, Inc., a community-owned National Football League franchise headquartered at 1265 Lombardi Avenue in Green Bay, Wisconsin. The Packers franchise was founded in 1919 by Curly Lambeau and George Calhoun, making it the third-oldest NFL franchise, and is structured as a Wisconsin non-profit corporation with approximately 537,000 shareholders — one of the only non-profit, community-owned major professional sports organizations in the United States. The Foundation itself supports charitable causes through grant-making, youth development programs, and community outreach initiatives across Wisconsin and beyond.
The broader Packers organization operates a multi-platform digital ecosystem anchored by packers.com and complemented by mobile applications for iOS and Android, a Connected TV streaming application distributed on Apple TV, Amazon Fire TV, and Roku devices, the twice-weekly Packers Unscripted podcast, a daily video series, and active accounts across Facebook, Instagram, YouTube, TikTok, Snapchat, LinkedIn, and X. The Foundation participates in this ecosystem through community-programming tie-ins such as the Mentor-Protégé Program, the 27th annual Junior Power Pack Kids Clinic, and player-hosted youth football camps at Titletown. Underlying technology consists of connected TV streaming infrastructure, mobile ticketing through Ticketmaster, and content distribution across major social platforms rather than proprietary AI or advanced analytics systems.
The Packers' commercial business model rests on four revenue streams: ticket sales (season tickets, single-game, and premium seating at the 81,000+ capacity Lambeau Field), merchandise sales through the Packers Pro Shop and 1919 Kitchen & Tap concessions, shared NFL media and broadcasting rights, and corporate sponsorships including the Johnsonville Tailgate Village naming rights. The Foundation itself does not generate commercial revenue but receives funding from the parent organization to distribute grants. Primary customer segments are NFL football fans, Wisconsin community members engaged through Foundation programs, and corporate partners seeking premium hospitality and brand association.
Green Bay Packers Foundation firmographics
Firmographics- Name
- Green Bay Packers Foundation
- Legal name
- Green Bay Packers, Inc.
- Website
- https://packers.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Short description
- Green Bay Packers Foundation is the charitable arm of the Green Bay Packers, a community-owned NFL franchise founded in 1919. It supports Wisconsin communities through grant-making, youth football programs, and outreach via the broader Packers digital ecosystem.
- Ownership category
- akta.pro rank
Green Bay Packers Foundation industry classification
Industry- Product category
- Sports Charitable Foundation
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Corporate Foundations & CSR Grantmaking (BPAGAKAC)
- akta.pro secondary industries
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Community Foundations (BPAGAKAB)
Keywords
Where Green Bay Packers Foundation is headquartered
LocationHeadquarters
- HQ city
- Green Bay
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Green Bay Packers Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others
Revenue model
- Ticket Sales: Revenue from season tickets, single-game tickets, and premium seating at Lambeau Field. The organization operates a mobile ticketing system through Ticketmaster.
- Merchandise Sales: Revenue from Packers Pro Shop merchandise sales including apparel, memorabilia, and team gear. Also includes 1919 Kitchen & Tap concessions.
- Media and Broadcasting: NFL media rights deals contribute to revenue through shared television contracts and streaming agreements.
- Sponsorships and Advertising: Corporate sponsorships including naming rights for Johnsonville Tailgate Village and other venue partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Tickets - Annual subscription model for dedicated fans |
| Subscription | Annual | Premium Seating - Luxury suites and club-level access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Green Bay Packers Foundation product offering
Product offeringCore offering
The Green Bay Packers Foundation is the charitable arm of the Green Bay Packers organization, accepting a maximum of one grant application per charity and providing grant funding, community outreach, and youth football development programs that support Wisconsin-area nonprofits and broader community initiatives. It is wholly owned by Green Bay Packers, Inc., a community-owned non-profit corporation.
Product overview
The Green Bay Packers Foundation operates a multi-platform digital ecosystem centered around packers.com as the official team website and communication hub. The digital portfolio includes a Connected TV streaming app available on Apple TV, Amazon Fire TV, and Roku devices for television-based viewing of press conferences, game highlights, and original programming; a mobile app for iOS and Android providing on-the-go access to team content; the Packers Unscripted podcast as the official twice-weekly audio program; and the Packers Daily video series for regular team coverage. Additional digital properties include Insider Inbox (fan Q&A content), Policy's Perspective (executive column), and extensive social media presence across Facebook, Instagram, YouTube, TikTok, Snapchat, LinkedIn, and Spotify.
Differentiator
Problem solved
Functional benefit
Products and services
- Packers Foundation Grant Program A charitable grant program operated by the Packers Foundation that accepts a maximum of one grant application per charity and provides funding to support Wisconsin-area nonprofit charitable organizations and community programs.
Quantifiable outcome
- 22 sacks allowed - second lowest in NFL (2024 season)
Companies that use Green Bay Packers Foundation
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Green Bay Packers Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Green Bay Packers Foundation partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- JohnsonvillecoreJohnsonville Tailgate Village is the naming rights partner for the Packers' premium outdoor gameday entertainment area at Lambeau Field. Provides branded tailgating experience for fans and serves as venue for walk-in job fairs for gameday and seasonal positions.
- TitletowncoreTitletown is the entertainment district adjacent to Lambeau Field featuring youth football camps, community events, and the World Soccer Watch Party series. Hosts additional community programming and fan engagement activities throughout the year.
- Packers Hall of FamecoreThe Packers Hall of Fame is housed at Lambeau Field and preserves the team's history and legacy through exhibits and educational programs for fans and visitors.
- 1919 Kitchen & TapminorRestaurant and bar located at Lambeau Field providing concessions and hospitality services for gameday and year-round visitors.
- TicketmastercoreOfficial ticketing partner for Packers tickets including season tickets, single-game tickets, and mobile ticketing services.
- NFL (National Football League)coreThe Packers operate as a member franchise of the NFL, participating in shared media rights, revenue sharing, and league-wide initiatives including international expansion and NFL Draft.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Green Bay Packers Foundation competitors and assessment
Company assessmentDirect peers
- New England Patriots Foundation: Foundation of an NFL franchise running grant cycles and signature community programs (e.g., Myra Kraft Community MVP Awards). Closest functional peer to Packers Foundation with a similarly centralized, multi-program model.
- New York Giants Foundation: NFL team-affiliated foundation running community programs in youth, education, and health across its market. Direct structural analog to the Packers Foundation, though operating in a much larger metropolitan donor base.
- Pittsburgh Steelers Foundation: Charitable arm of an NFL franchise with a similar grantmaking and community outreach mission, supporting youth football, health, and education programs across its region. Highly comparable operating model and scale to the Packers Foundation.
- Chicago Bears Care Foundation: Grantmaking arm of the Chicago Bears, focused on health, youth football, and education in Illinois. Geographic and structural peer operating in an adjacent Midwest market with similar Wisconsin/Iowa donor spillover potential.
- Dallas Cowboys Foundation: Charitable arm of an NFL team that funds youth and community initiatives in its region. Comparable mission and brand-driven fundraising, though operates from a significantly larger market with bigger CSR sponsorship pipeline.
- Indianapolis Colts Foundation: NFL team-affiliated foundation running community grant and impact programs, including signature mental-health initiatives. Comparable operating scope and grantmaking discipline to the Packers Foundation.
Regional players
- Greater Green Bay Community Foundation: Local Wisconsin community foundation operating in the Packers' home geography with multi-cause grantmaking. Geographic peer and potential local co-funder, though structured as a community (rather than corporate) foundation.
Broad incumbents
- NFL Foundation: League-level non-profit that funds and coordinates community programs across all 32 NFL markets. Broader and more resourced than any single-team foundation, serving as an industry-wide incumbent relevant for partnership and funding-flow comparisons.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Green Bay Packers Foundation social profiles
Digital presenceGreen Bay Packers Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Bay Packers Foundation leadership team
Management profileNumber of profiles
Profiles3 records
Green Bay Packers Foundation subsidiaries and ownership
Company hierarchySubsidiaries1 record
Green Bay Packers Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Bay Packers Foundation M&A and investment
M&A and investmentM&A
Investments9 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Bay Packers Foundation
What does Green Bay Packers Foundation do?
The Green Bay Packers Foundation is the charitable arm of the Green Bay Packers organization, accepting a maximum of one grant application per charity and providing grant funding, community outreach, and youth football development programs that support Wisconsin-area nonprofits and broader community initiatives. It is wholly owned by Green Bay Packers, Inc., a community-owned non-profit corporation.
Is Green Bay Packers Foundation a public or private company?
Green Bay Packers Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Green Bay Packers Foundation founded?
Green Bay Packers Foundation was founded in 1919.
Where is Green Bay Packers Foundation based?
Green Bay Packers Foundation is headquartered in Green Bay, United States, in the North America region.
How does Green Bay Packers Foundation make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, media and Broadcasting and sponsorships and Advertising.
Who are Green Bay Packers Foundation's main competitors?
Direct peers on record are New England Patriots Foundation, New York Giants Foundation, Pittsburgh Steelers Foundation, Chicago Bears Care Foundation, Dallas Cowboys Foundation and Indianapolis Colts Foundation. Greater Green Bay Community Foundation is listed as a regional player. NFL Foundation is listed as a broad incumbent.
Does Green Bay Packers Foundation have an API?
No public API is recorded for Green Bay Packers Foundation.
What industry is Green Bay Packers Foundation in?
Green Bay Packers Foundation's product category is Sports Charitable Foundation. Its primary akta.pro industry code is BPAGAKAC, Corporate Foundations & CSR Grantmaking, with a secondary code of MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support). Its NAICS code is 813211 and its SIC code is 8600.