Yummy's Korean BBQ

What Yummy's Korean BBQ does

Yummy's Korean BBQ is a Utah-based, family-owned restaurant chain that operates five dine-in locations (West Valley City, Orem, Provo, Saratoga Springs, and a Stewart's Marketplace pop-up in Roosevelt) plus an event-catering business. Its flagship Orem site runs the only All-You-Can-Eat (AYCE) Korean BBQ format in Utah, featuring built-in tabletop grills, unlimited Certified Angus Prime and Choice grade beef cuts, fresh in-house sushi, and scratch-made banchan; the other locations operate as Korean BBQ plate and sushi counters with third-party online ordering (Toast, SpotOn, SkyTab, S4Shops). The company differentiates on first-mover status in Utah's AYCE Korean BBQ category (since 2012), house-cut meats sourced from LA suppliers, and Korean recipes refined via annual Korea trips, and it has extended into a fried-chicken sub-brand (Kluck's Krispy Chicken) and culture-themed catering SKUs (K-Drama Watch Party Kit, ~$199 for 8–10 people).

The business earns revenue primarily through dine-in transactions (with AYCE and à-la-carte pricing tiers), supplemented by per-person event catering priced from $15 (office lunch, 20-person minimum) to $29 (premium wedding/corporate, 50-person minimum), plus promotional marketing that converts customers into email/SMS opt-ins via free ice-cream voucher offers. Go-to-market combines direct consumer sales at owned locations, third-party online ordering for pickup, Google Reserve for AYCE reservations, and a separate B2B catering sales motion. Customer mix spans Utah families and social groups, BYU/UVU students, corporate catering clients (historical Fortune 500 logos include Adobe, American Express, Intel, and UnitedHealth), event planners, K-pop/K-drama enthusiast communities, and rural Uintah Basin customers. Operations rely entirely on owner-operated execution with 11–50 total employees, no disclosed external funding, and an integrated stack of commodity restaurant-technology vendors rather than any proprietary AI/ML systems.

Name

Yummy's Korean BBQ

Legal name

Yummy's Korean BBQ

Website

https://yummysutah.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Yummy's Korean BBQ is a family-owned Utah restaurant chain operating five dine-in locations plus catering, featuring Utah's first All-You-Can-Eat Korean BBQ at its Orem flagship and serving families, students, corporate clients, and event planners.

Ownership category

akta.pro rank

Product category

Korean BBQ Restaurant

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

BBQ & Smokehouse Fast Casual (THAFABAH)

akta.pro secondary industry

Pop-Up Food Vendors (Temporary Stands/Markets) (THAFAHAE)

Keywords

• Korean BBQ restaurant
• All-You-Can-Eat dining
• Korean catering services
• Asian fusion cuisine
• Restaurant chain operations

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-In Restaurant Sales: Traditional dine-in service at 5 Utah locations. The Orem flagship offers All-You-Can-Eat (AYCE) Korean BBQ with tabletop grills. Other locations serve Korean BBQ plates, sushi, and Korean comfort food for lunch and dinner.
2. Online Ordering: Online ordering available through third-party platforms (Toast for West Valley, SkyTab for Provo) and proprietary ordering links for pickup at all locations. Customers order ahead for quick pickup.
3. Catering Services: Korean BBQ catering for events including office lunches, weddings, graduations, church events, school lunches, and family parties. Packages range from $15/person for basic office lunch to $29/person for premium event catering. K-Drama Watch Party Kits also available at ~$199 for 8-10 people.
4. Promotional Marketing: Promotional offers including free ice cream vouchers collected through email and SMS marketing opt-ins, generating customer contact data for future marketing campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Yummy's Korean BBQ operates a multi-location restaurant chain in Utah offering All-You-Can-Eat Korean BBQ with built-in tabletop grills at the Orem flagship, individual Korean BBQ plates at four other Utah locations, fresh in-house sushi, and Korean BBQ catering services for corporate events, weddings, graduations, and parties. The chain also operates a co-located Korean-style fried chicken concept (Kluck's Krispy Chicken) at the Saratoga Springs location and serves rural Utah through a pop-up inside Stewart's Marketplace in Roosevelt.

Product overview

Yummy's Korean BBQ operates as a restaurant brand offering two primary service models: (1) All-You-Can-Eat (AYCE) Korean BBQ experience at the Orem flagship location featuring table grills, unlimited premium meats, fresh sushi, and scratch-made banchan; and (2) Korean BBQ Plates at five Utah locations (West Valley City, Provo, Saratoga Springs, Roosevelt) for individual dine-in or takeout meals. The company also provides Korean BBQ catering services starting at $15/person for events ranging from office lunches to weddings. At the Saratoga Springs location, the brand co-locates with Kluck's Krispy Chicken, offering crispy fried chicken alongside Korean BBQ options. Additional offerings include fresh sushi, K-Drama Watch Party Kits, and various Korean food menu items including Kalbi, Beef Bulgogi, Chicken Katsu, Bibimbap, and Tteokbokki.

Differentiator

Problem solved

Functional benefit

Brands

• Kluck's Krispy Chicken: Krispy chicken concept co-located at the Saratoga Springs location alongside Yummy's Korean BBQ. Features Korean-style and classic crispy fried chicken varieties.

Products and services

• Yummy's Korean BBQ AYCE Experience All-You-Can-Eat Korean BBQ dining experience at the Orem flagship location featuring built-in tabletop grills, unlimited premium meats (Prime & Choice Grade Certified Angus Beef), fresh hand-rolled sushi made in-house daily, and scratch-made banchan. Reservations available via Google Reserve.
• Korean BBQ Catering Services On-site Korean BBQ catering for offices, weddings, graduations, corporate events, church events, school lunches, and family parties. Tiered packages include Office Korean BBQ Lunch ($15/person, 20-person minimum), Yummy's Party Buffet ($22/person, 30-person minimum), and Premium Korean BBQ Event ($29/person, 50-person minimum). Serves Utah with historical reach into Nevada, Arizona, and Colorado.
• Korean BBQ Plates Individual Korean BBQ plate meals available at the non-AYCE locations including West Valley City, Provo, Saratoga Springs, and Roosevelt. Features bulgogi, galbi, spicy pork, and other Korean classics served with rice and banchan for lunch and dinner.
• Fresh Sushi Fresh hand-rolled sushi made in-house daily, included with the AYCE experience at the Orem location and available as a menu item at other Utah locations.
• Kluck's Krispy Chicken Korean-style and classic crispy fried chicken brand co-located at the Saratoga Springs Yummy's location. Offers crispy, juicy fried chicken alongside Korean BBQ options.
• K-Drama Watch Party Kit Ready-to-eat Korean BBQ spread packaged for K-drama and K-pop watch parties at home, church, school, dorm, or clubhouse. Package ideas start around $199 for 8-10 people.
• Kalbi (Korean Short Ribs) Tender Korean short ribs marinated in Yummy's signature house sauce and grilled to caramelized perfection. Identified as a fan favorite AYCE item.
• Beef Bulgogi Thinly sliced marinated ribeye with a sweet and savory flavor, a Korean BBQ classic.
• Certified Angus Brisket Prime and Choice Grade Angus brisket, hand-cut and grilled until beautifully charred. Available at the AYCE experience.
• Pork Belly Thick-cut pork belly sourced from a top LA Korean BBQ supplier, crispy on the outside and juicy on the inside. Available at AYCE.
• Spicy Pork Bulgogi Bold sliced pork marinated in a spicy house blend and grilled to a smoky, satisfying char.
• Chicken Katsu Crispy panko-breaded chicken with a golden crunch, served with house katsu sauce.
• Bibimbap Classic Korean rice bowl loaded with seasoned vegetables, egg, and gochujang sauce.
• Tteokbokki Chewy rice cakes simmered in a bold spicy-sweet gochujang sauce.

Quantifiable outcome

• 4.7 average star rating on Google across all 5 Utah locations with 3,000+ combined reviews
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Connect2KoreacoreStrategic or Co-development PartnerSister organization dedicated to Korean language education and cultural connection in Utah. Yummy's brand is connected to Connect2Korea, with mutual cross-promotion to bridge Utah communities with Korean culture. Visit Connect2Korea link featured on Yummy's website footer and blog posts.
• Kluck's Krispy ChickenminorChannel Partner/ Reseller/ DistributorCo-located restaurant concept at Saratoga Springs location (282 E Crossroads Blvd). Yummy's Korean BBQ joined with Kluck's Krispy Chicken allowing customers to enjoy both authentic Korean BBQ and crispy fried chicken at the same location.
• Stewart's MarketplaceminorChannel Partner/ Reseller/ DistributorRoosevelt location operates inside Stewart's Marketplace (245 W Hwy 40, Roosevelt, UT), a retail/grocery anchor enabling pop-up style Korean BBQ service in the Uintah Basin rural community.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cupbop: Utah-founded Korean BBQ bowl concept serving customizable Korean barbecue in fast-casual format. Closest comparable by cuisine, region, and target customer (university students, families, professionals).
• Bibibop Asian Grill: National Korean-inspired bowl chain with a build-your-own format similar in spirit to Yummy's AYCE model. Comparable by cuisine category, fast-casual service model, and healthy/ingredient-forward positioning.
• Genghis Grill: Build-your-own stir-fry chain with Mongolian/Korean grill heritage. Directly comparable unlimited-meat table-cook concept and family/casual-dining positioning.
• Waba Grill: Korean BBQ plate concept focused on healthier Korean bowls and plates. Comparable by cuisine (Korean BBQ), price-point focus, and California-originated fast-casual model.
• Tokyo Joe's: Asian-inspired fast-casual chain serving rice bowls and similar menu items. Comparable by quick-service Asian dining model and customer demographic.

Regional players

• Saekdong Korean BBQ: Utah-based Korean BBQ restaurant competing directly with Yummy's in the same local market. Highly comparable by cuisine, geography, and dine-in experience.
• Mr. Choi's Korean BBQ: Regional Utah Korean BBQ operator with a similar table-grill concept. Comparable by cuisine and Wasatch Front geographic focus.
• Cafe Rio Mexican Grill: Utah-headquartered fast-casual chain serving made-from-scratch food with catering operations. Comparable by regional Utah scale, scratch-made positioning, and catering channel.
• Seoul Garden Korean BBQ: Regional Korean BBQ operator in the Western U.S. with table-grill service. Comparable by cuisine category, table-grill format, and casual dining experience.

Broad incumbents

• Olive Garden: National full-service casual Italian chain with extensive catering. Comparable by full-service sit-down family dining model and event catering business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/yummysbbqsushi
• TikToktiktok.com/@yummyskoreanbbq
• Facebookfacebook.com/yummyssushi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yummy's Korean BBQ