GluayGluay
- Company typePrivate
- Founded2010
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2C
- OfferingServices
GluayGluay firmographics
Firmographics- Name
- GluayGluay
- Legal name
- บริษัท คอมแพร์เอ็กซ์เพรส นายหน้าประกันวินาศภัย (ประเทศไทย) จำกัด
- Website
- https://gluaygluay.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GluayGluay industry classification
Industry- Product category
- Non-Life Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where GluayGluay is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
GluayGluay business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Insurance Brokerage Commissions: GluayGluay earned commissions from insurance companies for policies sold (motor, motorcycle, and other non-life insurance lines). As a broker, revenue was transaction-based, driven by policy premiums and renewal commissions.
- Referral/Affiliate Fees: GluayGluay operated a 'refer-a-friend' (เพื่อนชวนเพื่อน) referral program. Rabbit Care has taken over and rebranded this promotion under its own terms.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
GluayGluay product offering
Product offeringCore offering
GluayGluay was a Thai non-life insurance broker that enabled individual consumers to search, compare, and purchase motor vehicle (car) and motorcycle insurance policies online via its mobile app and website. The company earned commissions from insurance company partners on policies placed and operated a 'refer-a-friend' promotional program. Effective 9 May 2025, the brokerage business was transferred to Rabbit Care Broker Co., Ltd., which now services all existing GluayGluay policies under original terms.
Product overview
GluayGluay (กล้วยๆ) was a single product/service brand offering non-life insurance brokerage, specifically motor vehicle insurance (car and motorcycle). The company operated as an insurance broker, connecting customers with various insurance providers. The business has been fully acquired and transferred to Rabbit Care, which will continue serving existing GluayGluay customers under the Rabbit Care brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Motor Car Insurance Brokerage Online brokerage and comparison service for car/motor insurance policies from multiple Thai insurance company partners, targeted at individual vehicle owners in Thailand. The non-life insurance brokerage business was transferred to Rabbit Care Broker Co., Ltd. effective 9 May 2025, with Rabbit Care now servicing existing GluayGluay motor policies under original terms.
- Motorcycle Insurance Brokerage Online brokerage of motorcycle insurance policies from multiple Thai insurance company partners, for individual motorcycle owners in Thailand. Like the car insurance brokerage, this offering was transferred to Rabbit Care Broker Co., Ltd. effective 9 May 2025.
Companies that use GluayGluay
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
GluayGluay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GluayGluay partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rabbit Care Broker Co., Ltd. (แรบบิท แคร์ โบรคเกอร์ จำกัด)coreRabbit Care Broker Co., Ltd. acquired GluayGluay's non-life insurance brokerage business (Compare Express Insurance Broker Co., Ltd. / บริษัท คอมแพร์เอ็กซ์เพรส นายหน้าประกันวินาศภัย (ประเทศไทย) จำกัด) effective 9 May 2025. Rabbit Care now services all existing GluayGluay non-life insurance policies as the successor broker, continuing original policy terms without interruption. Rabbit Care is a licensed broker for both life and non-life insurance in Thailand, operating under the BTS group umbrella.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
GluayGluay competitors and assessment
Company assessmentDirect peers
- Rabbit Care Broker Co., Ltd. Licensed Thai non-life and life insurance broker (BTS group) that acquired GluayGluay's brokerage business in May 2025. Operates the same digital-first motor and multi-line insurance brokerage model and now services the GluayGluay customer book, making it the most direct functional peer.
- Roojai: Thailand-based digital-first motor insurance provider that distributes car and motorcycle insurance online, bypassing traditional intermediaries. Closely comparable to GluayGluay in target customer (Thai vehicle owners) and digital self-serve distribution, though Roojai is also an underwriter.
- Frank (Frank.co.th): Thai online insurance comparison and brokerage platform selling motor and other personal lines through a digital funnel. Directly comparable to GluayGluay as a retail-facing insurance broker targeting Thai consumers with self-serve online purchase.
- Tune Protect Thailand: Thailand arm of Tune Protect Group offering travel, motor and personal insurance distributed digitally and through partners. Comparable to GluayGluay as a multi-channel insurer/broker targeting Thai consumers with non-life personal line products.
Broad incumbents
- AXA Thailand: Large Thai general insurer offering motor, health, life and commercial coverage through agents, brokers and direct channels. Broader incumbent competitor that overlaps with GluayGluay in Thai motor distribution and partner relationships.
- MSIG Thailand: Established Thai P&C insurer (part of MS&AD group) underwriting motor, property and specialty lines. Comparable as a broad incumbent in the same Thai non-life insurance market where GluayGluay placed business.
- Bangkok Insurance: Long-standing Thai non-life insurance carrier offering motor and other P&C products via agents, brokers and direct channels. Comparable as a large incumbent carrier that brokers like GluayGluay place business with.
- Dhipaya Insurance: Major Thai non-life insurer offering motor, accident, fire and marine coverage through agent and broker networks. Relevant comparable for the carrier side of the Thai motor insurance value chain that GluayGluay served.
- Sompo Insurance Thailand: Thai subsidiary of Sompo Japan offering motor, health and commercial insurance through agents, brokers and digital channels. Comparable broad incumbent operating in the same Thai non-life market.
Emerging players
- Bolttech: Singapore-headquartered insurtech building embedded insurance and device-protection distribution across Asia-Pacific. Comparable as an emerging digital insurance distribution platform with overlapping motor and personal-line ambitions in Southeast Asia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
GluayGluay social profiles
Digital presenceGluayGluay financial estimates
Financial estimateRevenue estimate
Valuation estimate
GluayGluay leadership team
Management profileNumber of profiles
GluayGluay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GluayGluay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GluayGluay
What does GluayGluay do?
GluayGluay was a Thai non-life insurance broker that enabled individual consumers to search, compare, and purchase motor vehicle (car) and motorcycle insurance policies online via its mobile app and website. The company earned commissions from insurance company partners on policies placed and operated a 'refer-a-friend' promotional program. Effective 9 May 2025, the brokerage business was transferred to Rabbit Care Broker Co., Ltd., which now services all existing GluayGluay policies under original terms.
Is GluayGluay a public or private company?
GluayGluay is a private company. It is classified as corporate owned and is currently acquired.
When was GluayGluay founded?
GluayGluay was founded in 2010. It employs 11 to 50 people.
Where is GluayGluay based?
GluayGluay is headquartered in Bangkok, Thailand, in the Asia region.
How does GluayGluay make money?
Two revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are referral/Affiliate Fees.
Who are GluayGluay's main competitors?
Direct peers on record are Rabbit Care Broker Co., Ltd., Roojai, Frank (Frank.co.th) and Tune Protect Thailand. Broad incumbents are AXA Thailand, MSIG Thailand, Bangkok Insurance, Dhipaya Insurance and Sompo Insurance Thailand. Bolttech is listed as an emerging player.
Does GluayGluay have an API?
No public API is recorded for GluayGluay.
What industry is GluayGluay in?
GluayGluay's product category is Non-Life Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.