What Rabbit Care Broker Co. does

Rabbit Care Broker Co. (legal name: Rabbit Care Broker Company Limited) is a Bangkok-headquartered InsurTech and FinTech marketplace that aggregates and brokers insurance and financial products from over 70–80 partner carriers and financial institutions. Founded in 2013 as ASK Hanuman (rebranded to Rabbit Finance in 2016 and to Rabbit Care in 2022), the company serves both individual consumers and corporate clients primarily in Thailand, with established subsidiaries and country-specific platforms in Vietnam, Singapore, Malaysia, and the Philippines, and planned entry into Indonesia, Laos, and Cambodia within 2025. Operating under BTS Group Holdings Plc. through VGI PLC, Rabbit Care reports 4M+ cumulative customers, 700+ staff across five offices, and USD 100M+ of insurance premium processed in 2023, with backing from VGI, Rockstone Ventures, Korea Investment Partners, Samsung Ventures, K-Growth, and Alpha Founders Capital.\n\nThe core platform is CareOS 2.0, a proprietary insurance technology operating system that enables digital product comparison, straight-through processing (STP) with partner insurers, automated system-to-system integrations, AI-based blacklist verification for fraud detection, and data-driven product personalization. The product portfolio spans six business lines: motor, health, life, other (travel, home), corporate insurance, and financial products (credit cards, personal loans, home loans, car loans), covering 1,500+ SKUs from 80+ partners. The Rabbit Care Lending BNPL add-on, launched April 2023, enables customers to spread insurance premiums across up to 10 months, with over 20% of car insurance buyers using the installment option monthly. The company has also acquired Asia Direct Broker (2021), EasyCompare (2023), and GluayGluay.com (May 2025) to consolidate Thailand's fragmented broker market.\n\nRabbit Care generates revenue primarily through insurance brokerage commissions on both life and non-life policies (brokered under OIC licenses) and affiliate referral fees from banks for credit card applications, personal loans, and other financial products; the platform processed 324,000+ credit card applications in 2023, up 42% year-on-year. Distribution is direct-to-consumer via the rabbitcare.com digital platform (1M+ monthly organic visitors) and a 24/7 Care Center hotline (1438), complemented by a B2B corporate sales team and listings on marketplaces such as Shopee, Lazada, Priceza, and Dealcha. Pricing is positioned at least 5% below traditional agent channels, leveraging digital STP and scale.

Name

Rabbit Care Broker Co.

Legal name

Rabbit Care Broker Company Limited

Website

https://corporate.rabbitcare.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rabbit Care Broker Co. is a Thailand-based InsurTech and FinTech marketplace that uses its proprietary CareOS 2.0 platform to compare and broker 1,500+ insurance and financial products from 80+ partners to 4M+ consumers across Southeast Asia.

Ownership category

akta.pro rank

Product category

Online Insurance Brokerage and Financial Product Comparison

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage
• Financial product comparison
• Online insurance marketplace
• Motor insurance comparison
• Digital insurance platform

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Insurance Brokerage Commissions: Rabbit Care earns commissions from insurance companies for placing policies (both life and non-life). Non-life broker license no. Wor00021/2557; Life insurance broker license no. Chor00011/2559. Revenue driven by premium volume — USD 100M+ insurance premium processed in 2023.
2. Financial Product Referrals: Commissions from banks and financial institutions for credit card applications, personal loans, home loans, and car loans sourced through the Rabbit Care platform. Over 324,000 credit card applications processed in 2023, a 42% increase vs 2022.
3. Rabbit Care Lending (BNPL): Buy Now, Pay Later service for insurance premium installments up to 10 months. Over 20% of car insurance buyers use the installment program monthly. Launched April 2023.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Rabbit Care Broker Company Limited operates an online insurance and financial product comparison marketplace in Thailand. The platform aggregates motor, health, life, travel, home, corporate insurance, and financial products (credit cards, personal loans, home loans, car loans) from 70+ partner carriers, enabling customers to compare quotes, purchase policies, and access claim support. Revenue is generated through brokerage commissions from insurers and referral fees from financial institution partners, supported by an in-house Buy Now Pay Later (BNPL) service for insurance premium installments.

Product overview

Rabbit Care Broker Co. operates a unified online insurance (InsurTech) and financial product (FinTech) comparison marketplace platform under the BTS Group. The core offering is the CareOS technology platform, which aggregates and compares insurance and financial products from over 70 partner carriers across six business lines: Motor Insurance, Health Insurance, Life Insurance, Other Insurance (Travel, Home), Corporate Insurance, and Financial Products (Credit Cards, Personal Loans, Home Loans, Car Loans). Supporting the marketplace are two add-on services: Rabbit Care Lending (BNPL for premium installments) and CareOS 2.0 (the proprietary operating system powering automated partner integrations, AI-driven claims processing, fraud detection, and personalized product recommendations). The company has also expanded through acquisitions including Asia Direct Insurance Broker (2022), EasyCompare (2023), and GluayGluay.com (2025).

Differentiator

Problem solved

Functional benefit

Brands

• Rabbit Care Lending: Buy Now, Pay Later service launched in April 2023, enabling customers to spread insurance premium payments over up to 10 months.
• GluayGluay.com

Products and services

• Motor Insurance Brokerage Online motor insurance comparison and brokerage covering car, motorcycle, and fleet insurance products from multiple partner carriers in Thailand, with EV insurance specialization, 24-hour roadside assistance, claim coordination, and car replacement during repairs.
• Health Insurance Brokerage Health insurance products including inpatient/outpatient (IPD/OPD) coverage, critical illness coverage, and international/expat health insurance plans available through the online brokerage platform.
• Life Insurance Brokerage Life insurance products including protection plans, savings plans, and investment-linked insurance products offered through the online brokerage platform.
• Other Insurance Brokerage (Travel, Home) Miscellaneous insurance products including travel insurance, home insurance, and other specialty coverage categories offered through the online brokerage platform.
• Corporate Insurance Brokerage Group insurance solutions for businesses covering employee health benefits, commercial general liability, and property insurance, served via a dedicated corporate sales team.
• Financial Product Comparison (Credit Cards, Personal Loans, Home Loans, Car Loans) Online comparison and brokerage of financial products including credit cards, personal loans, home loans, and car loans from banking and non-banking financial institution partners (40+ credit cards from 8 bank partners).
• Rabbit Care Lending (BNPL) Buy Now, Pay Later service enabling customers to spread insurance premium payments over up to 10 months via monthly installments, integrated within the CareOS platform.

Quantifiable outcome

• 42% growth in credit card applications vs 2022 (324,000+ applicants)
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• GluayGluay.comcoreStrategic or Co-development Partner · 16 May 2025Acquired by Rabbit Care in May 2025. One of Thailand's pioneering digital motor insurance brokerages. Acquisition provides access to 100,000+ motor insurance inquiry database and online-first customer base. Rabbit Care's third acquisition after Asia Direct Broker (2021) and EasyCompare (2023).
• EasyCompare (Thai Non-life insurance broker)coreStrategic or Co-development Partner · 1 January 2023Acquired in 2023. Non-life insurance broker business acquired to expand market share and customer base in Thai insurance distribution.
• Asia Direct Insurance Broker (ADB)coreStrategic or Co-development Partner · 1 January 2021Acquired in 2021. Insurance brokerage business integrated into Rabbit Care platform as part of market consolidation strategy.
• LINE (LINE Corporation)coreStrategic or Co-development PartnerLINE is a core ecosystem partner. Rabbit Care is listed in LINE and leverages LINE as a distribution and customer engagement channel (@rabbitcare on LINE). Also Rabbit LINE Pay mobile payment JV with Rabbit Group.
• Rabbit LINE PaycoreStrategic or Co-development PartnerMobile payment joint venture between Rabbit Group and LINE. Co-CEO Vithaya Topoyossakul serves as co-CEO of Rabbit LINE Pay. Deep ecosystem integration within BTS/Rabbit Group.
• Grab ThailandminorGTM or Marketing PartnerTechnology and media partner. Grab is a super-app platform with significant Southeast Asian reach, enabling customer acquisition and marketing synergies.
• Lazada ThailandminorGTM or Marketing PartnerMarketplace partner. Rabbit Care listed on Lazada for insurance product distribution. Co-founded by Rocket Internet alongside Michael Steibl.
• Shopee ThailandminorGTM or Marketing PartnerMarketplace partner. Rabbit Care listed on Shopee for insurance product distribution and affiliate lead generation.
• Google ThailandminorGTM or Marketing PartnerGoogle Partner for paid search and digital marketing. Partner in technology and media ecosystem.
• Facebook / Meta ThailandminorGTM or Marketing PartnerFB Preferred Partner status. Rabbit Care has won Facebook Agency League awards and runs paid social campaigns on Meta platforms.

Scale indicators15 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Igloo: Singapore-based insurtech operating across Southeast Asia, embedding insurance into digital platforms via APIs. Comparable to Rabbit Care as a regional insurance distribution and technology platform, though focused more on embedded B2B2C partnerships.
• Lifepal: Indonesian online insurance aggregator offering multi-carrier comparison of life, health, motor, and other insurance products. Operates the same digital insurance comparison marketplace model as Rabbit Care in a key adjacent Southeast Asian market.
• Franki (Thailand): Thailand-based insurtech offering digital-first consumer insurance products (motor, health, travel). Direct competitor in the Thai online insurance market, targeting a similar digitally-native consumer segment.
• Roojai: Thailand-headquartered digital insurance company offering motor, health, and travel insurance directly online. Closest direct competitor to Rabbit Care in the Thai online insurance brokerage and direct-to-consumer insurance market.

Broad incumbents

• PolicyBazaar (PB Fintech): India's largest insurance and financial product aggregator and listed on Indian stock exchanges. Operates a similar multi-carrier, multi-product comparison marketplace model, serving as a scale and public-market comparable for Rabbit Care's playbook.
• GoCompare: UK-based insurance and financial product comparison platform operating a mature multi-carrier aggregator model. Comparable as a benchmark for Rabbit Care's digital insurance comparison business model at scale, though operating in a far more mature market.
• Coverfox: India-based online insurance aggregator offering comparison of motor, health, and life insurance products from multiple carriers. Operates the same aggregator/marketplace model, useful as a comparable for Rabbit Care's product breadth and distribution strategy.

Emerging players

• Qoala: Indonesian insurance technology company offering embedded and direct online insurance products across motor, health, and lifestyle. Comparable as a Southeast Asian insurtech focused on digital distribution and embedded insurance.
• PasarPolis: Indonesia-headquartered insurance technology firm offering microinsurance and digital insurance products across Southeast Asia. Comparable as a regional insurance marketplace with both B2C and embedded distribution in adjacent ASEAN markets.
• Singlife: Singapore-headquartered digital life and health insurance company with regional ambitions across Southeast Asia. Comparable as a Southeast Asian insurance technology player, though operating more as a direct carrier than a pure broker like Rabbit Care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookmessenger.com/t/326180737483767
• LinkedInlinkedin.com/company/rabbit-internet

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabbit Care Broker Co.