What Galup does

Galup SRL is a privately held Italian artisan pastry company founded in 1922 in Pinerolo, Turin, by Pietro Ferrua, who invented the low-rise panettone with hazelnut glaze that remains the company's signature. The firm produces traditional Italian Christmas (panettone, pandoro) and Easter (colomba) baked goods alongside its Piaceri Quotidiani daily biscuit line, Krumiri biscuits, spreadable creams (pistachio, hazelnut, zabaione), jams, and chocolate items. It holds Italian Trademark Registration #37173 dated 1928 and was registered in the Special Register of Historic Brands of National Interest in 2022 by the Italian Patent and Trademark Office; the original Fornitore della Real Casa designation was earned shortly after founding. The portfolio operates through three brands: the flagship Galup label, the historical Streglio chocolate brand (gianduiotti, cremini, praline, fruit jellies), and Pasticceria Cuneo (gluten-free and lactose-free pastries).

The company serves three segments: Italian individual consumers purchasing for personal consumption and gifting (DTC), business customers seeking private-label Italian production (hotels, restaurants, catering, corporate gifting), and HORECA professionals engaged via trade events such as Horeca Expoforum at Lingotto Fiere. Distribution combines a Shopify-based e-commerce storefront at galup.it (free domestic shipping over €39.90), two flagship retail locations — the Pinerolo headquarters at Stradale Fenestrelle 34 and the newly opened Turin caffetteria at Via Andrea Doria 7 — and a dedicated B2B professional area (Area Professionisti) with active catalogs for Galup Piaceri Quotidiani 2025, Pasqua 2026, and Streglio 2026. Unit pricing ranges broadly from €4.50 to €38.80.

The business model combines direct-to-consumer unit-priced retail, branded physical experiences (most recently the Turin caffetteria), B2B private-label production services with Italian manufacturing guarantees, and event-driven HORECA engagement. Galup has executed a consolidation strategy, acquiring Golosi – Il Laboratorio del Gusto and integrating Streglio in 2024 alongside the return of CEO Stefano Borromeo. Operations remain domestic to Italy only, with stated share capital of €50,000 i.v. and a disclosed headcount band of 11–50 employees. No public listing, venture capital, or private equity ownership is indicated in the source material.

Name

Galup

Legal name

galup srl

Website

https://galup.it

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Galup SRL is a 100-year-old Italian artisan pastry company founded in 1922 in Pinerolo (Turin), specializing in traditional panettone, colomba, pandoro and biscuits sold to Italian consumers via e-commerce, flagship retail stores, B2B/private-label services, and acquired brands Streglio and Pasticceria Cuneo.

Ownership category

akta.pro rank

Product category

Artisan Italian Confectionery and Pastry

NAICS

Sugar and Confectionery Product Manufacturing (3113), Cookie, Cracker, and Pasta Manufacturing (31182), Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Sugar & Confectionery Products (2060), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

akta.pro secondary industry

Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)

Keywords

• Italian artisan pastries
• Panettone production
• Traditional baked goods
• Private label confectionery
• Chocolate manufacturing

Headquarters

HQ city

Pinerolo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Galup operates its own Shopify-based e-commerce store selling directly to consumers. Products include panettoni, colombe, pandori, biscuits, spreads, and merchandising items with prices ranging from €4.50 to €38.80. The company offers free shipping in Italy for orders over €39.90.
2. Private Label / B2B: Galup offers private label services to business customers, supporting them from raw material selection to finished product customization, packaging design, and distribution logistics. Catalogs available for Galup Piaceri Quotidiani 2025, Pasqua 2026, and Streglio 2026.
3. Retail Store Sales: Galup operates physical flagship stores in Pinerolo (headquarters) and Turin (Via Andrea Doria 7, opened October 2025) featuring store and caffetteria services, allowing in-person purchases and customer engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Galup is an Italian confectionery manufacturer founded in 1922 in Pinerolo, producing traditional artisan panettone (including the signature low-rise Panettone D'Amare with hazelnut glaze), colomba pasquale (Easter dove cake), pandoro, biscuits (Krumiri and Piaceri Quotidiani), spreadable creams, chocolates, and extra jams. The company sells its own manufactured brands (Galup, Streglio, Pasticceria Cuneo) through e-commerce, flagship retail stores, and B2B private label services for hospitality and retail partners.

Product overview

Galup is an Italian confectionery company founded in 1922 by Pietro Ferrua in Pinerolo, specializing in traditional Christmas and Easter baked goods along with daily confectionery products. The product portfolio centers on panettone (including the innovative Panettone d'Amare summer line), colomba pasquale (Easter dove cake), and pandoro, supplemented by a diverse range of biscuits (Krumiri, Piaceri Quotidiani), spreadable creams, chocolate products, and jams. The company operates multiple brands including the main Galup label, acquired brands Streglio (Turinese chocolate excellence), and Pasticceria Cuneo (gluten-free and lactose-free offerings). Galup also provides B2B private label services and operates flagship retail stores with café facilities. The company was awarded recognition in the Registro Speciale dei Marchi Storici di interesse nazionale (Special Register of Historic Brands of National Interest) in 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Streglio: Signature of Turin's chocolate excellence - a tradition taking shape in meticulously crafted creations including gianduiotti, pralini, and fruit jellies.
• Pasticceria Cuneo

Products and services

• Panettoni d'Amare (Panettone Line) Galup's signature low-rise panettone line, including traditional 750g variants and the seasonal Panettoni d'Amare collection with candied fruit and yogurt pairings (€19.90 each). Targeted at Italian consumers seeking premium artisan panettone for Christmas and gifting.
• Panettone Gran Galup Tradizionale e Varianti (750g) Traditional 750g panettone made with the original Pietro Ferrua recipe featuring the characteristic low profile with hazelnut glaze, plus filled variants (pear-chocolate, peach-amaretto-chocolate). For individual consumers and gifting.
• Colomba Gran Galup (Easter Dove Cake) Traditional Italian Easter dove cake (colomba), 750g, in variants including lemon and apricot and the premium Colomba Paradiso. Targeted at Italian consumers for Easter celebrations and gifting.
• Pandoro Galup Classic Venetian-style Christmas bread distinct from panettone, offered in various sizes and formats. For individual consumers seeking traditional Italian Christmas cakes.
• Biscotti Krumiri Traditional Piedmontese biscuits offered in various formats (tin, flowpack) and flavors including classic, coffee, and hazelnut. For individual consumers and gifting.
• Biscotti Piaceri Quotidiani Daily pleasure biscuits including cinnamon (€4.60), hazelnut (€5.90), cocoa, corn, coconut, and lemon varieties, plus artisanal biscuits and assorted cookie tins. For everyday consumption and gifting.
• Tostatelle Innovative 400g mix of toasted panettone and pandoro (€7.80), created to repurpose leftover Christmas sweets into an everyday snack. For individual consumers.
• Creme Spalmabili (Spreadable Creams) Spreadable creams including pistachio 41%, hazelnut and cocoa, hazelnut 50%, zabajone with Marsala, and mini formats (€7.56–€11.12 after discount). For individual consumers and breakfast use.
• Cioccolateria (Chocolate Products) Chocolate products including gianduiotti, cremini, praline, fruit jellies, and chocolate-covered grissini. For individual consumers and gifting.
• Streglio (Sub-brand Chocolate Line) Historic Turinese chocolate brand acquired by Galup, specializing in gianduiotti, cremini, praline, and fruit jellies representing excellence in Turinese chocolate tradition. For individual consumers and gifting.
• Pasticceria Cuneo (Gluten-Free and Lactose-Free Pastries) Brand reinterpreting classic Italian pastries in a contemporary key with gluten-free and lactose-free formulations. For consumers with dietary restrictions seeking traditional Italian taste.
• Confetture Extra (Premium Jams) Extra jams in varieties including pear and lemon, fig and almond, and peach-amaretti-cocoa spreads (350g). For individual consumers, breakfast, and gifting bundles.
• Special Edition Colazione (Breakfast Gift Bundle) Limited breakfast gift set (€32.90, regular €38.80) containing a red tin with machine, tablecloth, Gianduja spreadable cream 80g, corn biscuits 150g, extra pear and lemon jam 350g, and heart-shaped slices with ancient grains 300g. For individual consumers and corporate gifting.
• Galup Merchandising Galup-branded collector's merchandise including ceramic plates, trays, and collectible bowls featuring Galup designs. For collectors and brand enthusiasts.
• Private Label Services (Area Professionisti) B2B private label service offering custom Italian pastry manufacturing, from raw material selection through finished product customization, packaging design, and distribution logistics. Catalogs available for Galup Piaceri Quotidiani 2025, Pasqua 2026, and Streglio 2026. For hotels, restaurants, retailers, and corporate gifting clients.
• Galup Flagship Store & Cafetteria (Retail) Physical retail locations (Pinerolo HQ + Turin flagship with caffetteria, opened October 2025) offering the full Galup product range and café service for direct in-person purchases. For walk-in consumers and tourists.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Golosi - Il Laboratorio del GustocoreStrategic or Co-development Partner · 1 January 2024Galup acquired Golosi - Il Laboratorio del Gusto in January 2024, expanding its product portfolio and production capabilities in the Italian pastry market.
• Exclusive Brands TorinominorGTM or Marketing PartnerGalup is proudly part of Exclusive Brands Torino, an initiative promoted by the Unione Industriale of Turin that promotes excellence brands in the Turin area.
• StregliocoreStrategic or Co-development PartnerGalup acquired the historic Streglio brand, known for gianduiotti, cremini, praline, and fruit jellies. This acquisition brought Turin's chocolate excellence under the Galup portfolio.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bauli: Leading Italian manufacturer of panettone, colomba, and seasonal baked goods. Direct head-to-head competitor in the same product categories (traditional panettone, Christmas/Easter cakes) with much larger scale and national mass-market distribution.
• Motta: Historic Italian confectionery brand (founded 1919) specializing in panettone, pandoro, colomba, and other traditional baked goods. Competes directly with Galup across the same seasonal categories and Italian retail channels.
• Vergani Pasticceria: Artisan Italian patisserie from Pavia, known as a historic panettone specialist. Competes with Galup in premium artisan panettone and seasonal Italian baked goods, with similar heritage positioning.
• Pandolfo Panettoni: Italian artisan panettone producer specializing in traditional and gourmet varieties. Direct peer in the premium/artisan panettone segment with overlapping customer base of gifting and connoisseur consumers.
• Caffarel: Historic Turin chocolate maker (gianduiotto inventor) acquired by Lindt. Closely comparable to Galup's Streglio sub-brand across Turinese chocolate tradition, gianduiotti, cremini, and praline categories.
• Pernigotti: Italian confectionery company specializing in chocolate, nougat, and gianduiotto. Comparable to Galup's Streglio chocolate line and broader premium Italian confectionery positioning.
• Sperlari: Historic Italian confectionery brand (nougat, caramelle, mostarda) with similar heritage-driven positioning to Galup in the traditional Italian sweets/gifting category.
• Venchi: Italian premium chocolate and confectionery brand with strong heritage, retail stores, and gift positioning. Comparable to Galup in premium artisanal positioning, Italian heritage storytelling, and flagship retail/caffetteria experience.

Broad incumbents

• Barilla: Italy's largest food manufacturer with broad pasta, bakery, and confectionery portfolio (including Pandoro and Panettone lines). Operates as a much larger incumbent across the same seasonal cake categories, with far greater distribution scale.
• Lindt & Sprüngli (Italy): Global premium chocolate manufacturer with a significant Italian presence (owns Caffarel). Overlaps with Galup's Streglio chocolate portfolio and competes in premium gifting chocolate end-markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/galup.pinerolo
• LinkedInit.linkedin.com/company/galup-pinerolo
• Instagraminstagram.com/galup1922
• Pinterestit.pinterest.com/galup1922

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galup