Fresno Association of Realtors

What Fresno Association of Realtors does

The Fresno Association of REALTORS (F.A.R. / FAR) is a private nonprofit professional trade association serving licensed real estate agents and brokers in Fresno County, California and the surrounding region. The organization operates as a local chapter under the National Association of REALTORS (NAR) and the California Association of REALTORS (CAR), holding the local franchise for the federally protected REALTOR® trademark and enforcing the NAR Code of Ethics. Its primary members are individual REALTORS® and real estate professionals; secondary stakeholders include affiliate vendor members (mortgage lenders, title companies, home inspectors, home warranty providers) and consumers searching the public Find a REALTOR® directory.

FAR's core products are membership-based services rather than discrete technology products. Members receive access to the local and regional Multiple Listing Service (FMLS and CRMLS Matrix), free zipForm® Plus electronic forms software, the SUPRA electronic key-box system for property access, and the Rapattoni-powered member portal (rapams.com / fres.rapams.com) for dues payment and class registration. The association runs a continuing-education catalog including New Agent Bootcamps, Know Your Forms courses in English and Spanish, Fair Housing training, and a Leadership Academy. Community and advocacy programming is delivered through the Young Professionals Network (YPN) committee, the REALTOR® Action Fund, and the affiliated FARAF (Fresno Association of REALTORS Action Fund) foundation, which manages scholarships and the annual John Scarborough REALTORS® Classic golf tournament.

FAR's revenue is generated from four streams: recurring annual REALTOR® membership dues, affiliate-membership subscriptions from real estate service vendors, registration fees from educational classes and certifications, and affiliate advertising sold to vendors seeking access to the REALTOR® membership. Distribution is community-led and event-driven: the association acquires and retains members via in-person classes, networking mixers, an annual installation ceremony, MLS Tours & Trends meetings, and email/newsletter outreach, supported by an Event Hub integrated with Google Calendar. Pricing is not publicly disclosed; the model is best characterized as a subscription/membership organization with ancillary professional-services and advertising revenue, not a venture-backed technology business.

Name

Fresno Association of Realtors

Legal name

Fresno Association of REALTORS

Website

https://fresnorealtors.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Fresno Association of REALTORS is a private nonprofit professional trade association serving licensed real estate agents and brokers in Fresno County, California, providing MLS access, education, advocacy, and member services under a local NAR franchise.

Ownership category

akta.pro rank

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees charged to REALTORS® for access to association benefits, MLS services, educational programs, and member resources
2. Affiliate Membership: Fees from affiliate members including mortgage lenders, title companies, and other real estate service providers who want to connect with the association's REALTOR® members
3. Class Registration Fees: Revenue from educational programs, certification courses, and professional development training sessions
4. Affiliate Advertising: Advertising fees paid by affiliate businesses to reach the association's member REALTORS®

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fresno Association of REALTORS (FAR) is a nonprofit professional trade association that provides real estate agents and brokers in Fresno County with Multiple Listing Service (MLS) access, continuing education and certification programs, networking events, advocacy, and member services including electronic forms (zipForm Plus) and electronic lockbox (SUPRA) systems. It also operates affiliate programs for related real estate service providers and a charitable foundation (FARAF) for scholarships and community fundraising.

Product overview

Fresno Association of REALTORS® (F.A.R.) is a professional trade association serving real estate professionals in Fresno County and surrounding regions. The organization operates as a unified membership platform providing MLS access, professional education programs, and networking opportunities. The core offerings center around the Multiple Listing Service (MLS) for property data, comprehensive education including new agent bootcamps and ongoing training, and member services like zipForm Plus for digital forms. The association supports young professionals through its YPN committee, conducts advocacy via the REALTOR Action Fund, and operates the charitable Fresno Association of REALTORS Foundation (FARAF) for scholarships. Events are managed through an Event Hub system with integration to Google Calendar. The organization leverages technology partners including SUPRA for lockbox services and Rapattoni Corporation for MLS infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• FARMLS: Multiple Listing Service for the Fresno area
• FARAF (Fresno Association of REALTORS Action Fund)

Products and services

• Multiple Listing Service (MLS) Property listing data and search platform that allows REALTOR members to access, list, and search real estate inventory in the Fresno region via FMLS Login and CRMLS Matrix.
• Member Education Programs Continuing education, certification, and professional development courses (including bilingual English/Spanish) for licensed real estate agents and brokers, delivered through class registration at the FAR office or partner venues.
• zipForm Plus Digital real estate transaction forms management platform provided free to FAR members for creating, completing, and managing real estate transaction documents.
• SUPRA Key Services Electronic lockbox key management system offered to members for secure property access during showings, including the SUPRA Agent Web digital interface.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerNational parent organization that provides trademark licensing, advocacy at the federal level, research, and professional standards. FAR operates as a local chapter under this umbrella organization.
• California Association of REALTORS® (CAR)coreStrategic or Co-development PartnerState-level association providing legislative advocacy, education standards, and professional resources for California real estate professionals. FAR is affiliated with this state organization.
• CRMLS (California Regional Multiple Listing Service)coreTechnology or IntegrationProvides the MLS Matrix platform used by FAR members for property listings and real estate transactions
• Rapattoni CorporationcoreTechnology or IntegrationTechnology provider for association management systems, member databases, and MLS services
• FARAF (Fresno Association of REALTORS® Action Fund)coreStrategic or Co-development PartnerSeparate charitable foundation affiliated with FAR that provides scholarships, community giving, and the annual golf tournament (The John Scarborough REALTORS® Classic)
• Zabe MortgageminorGTM or Marketing PartnerAffiliate advertiser promoting mortgage services to FAR members
• American Home ShieldminorGTM or Marketing PartnerHome warranty company advertising as an affiliate partner to FAR members
• Pardini's Catering & BanquetsminorOthersEvent venue partner hosting FAR's Annual June Breakfast Meeting and other special events at their Fresno location (2257 W Shaw Ave)
• Big Brothers Big SistersminorStrategic or Co-development PartnerCharitable partner benefiting from FAR's Kicks 4 Kids fundraising event
• Poverello HouseminorStrategic or Co-development PartnerCharitable organization that received support through FAR YPN fundraising initiatives
• CASA (Court Appointed Special Advocates)minorStrategic or Co-development PartnerCharitable organization benefiting from FARAF's Summer Fun Gift Card Drive
• AREAA (Asian Real Estate Association of America)minorStrategic or Co-development PartnerIndustry organization co-hosting events with FAR like the Carnival Plunge the Pro event
• Fresno State UniversityminorStrategic or Co-development PartnerEducational partner hosting Investors/Exchangors events at Fresno State campus and supporting student scholarship programs through FARAF

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• California Association of REALTORS® (CAR): State-level NAR chapter that directly oversees FAR's professional standards, legislative advocacy, and education frameworks. Operates the same membership/trade-association model at state scale and shares the REALTOR® franchise.
• Sacramento Association of REALTORS®: In-state California REALTOR® chapter with a comparable Central Valley / Northern California membership base and structure — same NAR affiliation, similar dues/MLS/education model, making it a closely comparable peer.
• San Diego Association of REALTORS® (SDAR): California-based REALTOR® association offering MLS, education, advocacy, and affiliate services — comparable operating model to FAR but at significantly larger scale, useful as an upper-bound benchmark.
• Silicon Valley Association of REALTORS® (SILVAR): California REALTOR® chapter serving a regional membership with MLS access, education, and advocacy — same NAR/CAR affiliation structure as FAR with a comparable mid-sized footprint.
• Houston Association of REALTORS® (HAR): One of the largest U.S. local REALTOR® associations, providing MLS, education, advocacy, and affiliate services under the same NAR chapter model — relevant as a scaled-up operating analog.
• Atlanta REALTORS®: Major-metro REALTOR® chapter running MLS, education, advocacy, and member services under the same NAR franchise structure — directly comparable business model to FAR.
• Greater Las Vegas Association of REALTORS® (GLVAR): Mid-sized regional REALTOR® association running MLS, education, and advocacy under the NAR model — closely matches FAR in scale and operational scope.

Broad incumbents

• National Association of REALTORS® (NAR): National umbrella organization that licenses the REALTOR® trademark to FAR and provides research, federal advocacy, and Code of Ethics standards — the broad incumbent governing the entire local-chapter system FAR belongs to.

Others

• California Regional Multiple Listing Service (CRMLS): Core MLS infrastructure partner for FAR members via the Matrix platform. While not a chapter itself, CRMLS is an ecosystem participant whose policy and pricing directly affect FAR's member services.
• Rapattoni Corporation: Association management software and MLS technology vendor used by FAR for member databases, dues, and class registration — an enabling technology provider rather than a peer association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/far_news
• Facebookfacebook.com/fresnorealtors
• Instagraminstagram.com/fresno_realtors
• LinkedInlinkedin.com/company/fresno-association-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresno Association of Realtors