Marshall Goldsmith Partners LLC

What Marshall Goldsmith Partners LLC does

Marshall Goldsmith Partners LLC is a private New York-based executive coaching and leadership development firm operating the practice of Dr. Marshall Goldsmith, a two-time #1 Leadership Thinker on Thinkers50 and consistently ranked #1 Executive Coach globally. The firm sells multi-year, quote-based advisory and coaching engagements to senior executives and enterprise clients through MG Advisors, an offering modeled on the Mayo Clinic specialist approach that bundles named experts in succession planning, strategy, culture, and branding alongside executive coaching. The underlying methodology is Stakeholder Centered Coaching (SCC), established in 1987 and deployed with more than 250,000 individuals, supplemented by proprietary frameworks including FeedForward and the Daily Questions process.

The product portfolio spans paid advisory services (MG Advisors), the curated 100 Coaches Agency network, free leadership courses hosted on marshallgoldsmith.com and via Coaching.com, an AI-powered coaching bot (MarshallGoldsmith.ai), a documentary (The Earned Life), and over 60 authored books including four New York Times bestsellers (sold in 36 languages, 4M+ copies). The business model mixes professional services revenue from coaching contracts, book royalties, and freemium content-driven marketing; pricing for advisory work is not publicly disclosed and contracts are described as multi-year, while courses, articles, and the documentary are offered free as top-of-funnel awareness assets feeding enterprise engagements.

The firm is founder-led with 1-10 employees and no disclosed external funding, parent entity, or institutional investors. Distribution is omnichannel: enterprise field sales for advisory, e-commerce and traditional book retail for the book library, and self-serve digital channels (website, LinkedIn with 1.6M followers, YouTube, Instagram, Facebook, X, TikTok) for content. Named clients and testimonials include senior leaders from Ford, the World Bank, Zoox, McKesson, Best Buy, GSK, Guardian Life, and CBS, indicating a high-end enterprise customer base historically anchored to the founder's direct involvement.

Name

Marshall Goldsmith Partners LLC

Legal name

Marshall Goldsmith Partners LLC

Website

https://marshallgoldsmith.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Marshall Goldsmith Partners LLC operates the executive coaching practice of Dr. Marshall Goldsmith, delivering bespoke leadership development, the Stakeholder Centered Coaching methodology, MG Advisors specialist services, and a scaled content ecosystem of courses, books, and an AI coaching bot serving senior executives and global enterprises.

Ownership category

akta.pro rank

Product category

Executive Coaching and Leadership Development

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Book Publishers (513130)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industries

Compensation, Benefits & Total Rewards Advisory (BPACAJAG), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Executive coaching services
• Leadership development programs
• Stakeholder centered coaching
• Behavioral change coaching
• Executive education

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. MG Advisors Executive Coaching: Custom advisory and coaching services for senior executives and organizations, bringing together specialists in areas like succession planning, culture, strategy, branding, and executive coaching.
2. Book Sales: Sale of bestselling books including The Earned Life, Triggers, What Got You Here Won't Get You There, MOJO, and co-authored works. Books are New York Times, Wall Street Journal, and USA Today bestsellers sold in 36 languages.
3. Free Online Courses: Free leadership and coaching courses provided on the website covering Leadership, Coaching, and The Earned Life. Additional coaching-focused courses available on Coaching.com platform.
4. Documentary: The Earned Life documentary available for free viewing, produced by Patryk & Kasia Wezowski, featuring Marshall Goldsmith's life and coaching methodology.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Marshall Goldsmith Partners LLC delivers executive coaching, leadership development, and organizational advisory services built on proprietary methodologies such as Stakeholder Centered Coaching and FeedForward. Its flagship paid offering, MG Advisors, matches senior executives and organizations with a curated network of 100+ specialist coaches, while free courses, an AI chatbot, and a documentary serve as a content funnel. The firm also monetizes a backlist of 60+ books, including four New York Times bestsellers published in 36 languages.

Product overview

Marshall Goldsmith Partners LLC offers a suite of executive coaching and leadership development products centered around Dr. Marshall Goldsmith's methodologies. The portfolio includes free educational courses (Marshall Goldsmith Course and Coaching Collection), expert group coaching through MG Advisors, an AI-powered chatbot (MarshallGoldsmith.ai), and the Stakeholder Centered Coaching program established in 1987. The company also provides content products including a documentary, blog articles/videos, and a library of bestselling books. The 100 Coaches Agency extends the network to curated global coaching resources. All offerings focus on helping successful leaders achieve positive, lasting behavioral change.

Differentiator

Problem solved

Functional benefit

Products and services

• MG Advisors Expert group coaching service that brings together specialists in leadership growth, succession planning, culture, strategy, branding, and executive coaching for senior executives and organizations. Uses a deep-dive intake process to match specialists to client needs; pricing is quote-based and not publicly disclosed.
• Stakeholder Centered Coaching (SCC) Pioneering coaching process developed over more than 30 years with 250,000+ individuals from world-class organizations. Emphasizes growth-guaranteed, systematic behavioral change and is offered to leaders and organizations seeking to achieve lasting change.
• 100 Coaches Agency Curated global network of 100+ world-class executive and leadership coaches and advisors inspired by Dr. Marshall Goldsmith's work; together they prepare, develop, and energize inspired leaders and solutions for the future.
• MarshallGoldsmith.ai AI-powered bot providing leadership and coaching insights grounded in Marshall Goldsmith's methodologies. Available at marshallgoldsmith.ai to extend access to his frameworks digitally.
• Marshall Goldsmith Course Free comprehensive course covering Leadership, Coaching, and The Earned Life, with videos, articles, and practical exercises. Has reached 1,484 participants and is positioned as a top-of-funnel entry point for the practice.
• Marshall Goldsmith Coaching Collection Five coaching collections on Coaching.com based on Marshall's bestselling books, each action-oriented with homework assignments designed to help practicing coaches implement lessons with their own clients.
• Marshall Goldsmith Books Library Collection of 60+ books authored or edited by Marshall Goldsmith, including four New York Times and Wall Street Journal bestsellers (The Earned Life, Triggers, MOJO, What Got You Here Won't Get You There), published in 36 languages with 4M+ copies sold. Available via Amazon, Penguin Random House, and Barnes & Noble.
• The Earned Life Documentary 60-minute inspiring documentary with elements of comedy, action, and drama about Marshall Goldsmith's life and coaching methodology, directed by Patryk & Kasia Wezowski. Available for free viewing and has won multiple film awards.

Quantifiable outcome

• Over 200 major CEOs coached
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• 100 Coaches AgencycoreStrategic or Co-development Partner · 1 January 1987A curated global network of the world's most experienced executive and leadership coaches. Inspired by Marshall Goldsmith's work and leadership, 100 Coaches was created to amplify the collective impact of iconic leadership thinkers. Together, they prepare, develop, and energize inspired leaders and solutions for the future. Contact: [email protected]
• Stakeholder Centered Coaching (SCC)coreStrategic or Co-development Partner · 1 January 1987The foundational coaching methodology established in 1987. Pioneered the coaching field for over 30 years. The coaching process is the culmination of decades of research and development with more than 250,000 individuals from world-class organizations.
• Patryk & Kasia Wezowski (Filmmakers)flagshipStrategic or Co-development PartnerFilm directors/producers who created 'The Earned Life' documentary about Marshall Goldsmith. Have raised over $4 million to create four films and broke the record of the most funded documentary ever on Indiegogo. On a mission to inspire over ten million lives.
• MG Advisors Specialists NetworkcoreStrategic or Co-development PartnerInspired by the Mayo Clinic model where specialist doctors work together to treat the whole patient. MG Advisors brings together experts including Peter Bregman (Behavioral Change), Ayse Birsel (Work Design), Marcus Collins (Marketing), Erica Dhawan (Teamwork/Collaboration), Martin Lindstrom (Branding), Rita McGrath (Strategy), Teresa Russell (Finance), Mark Thompson (Succession Planning/IPOs), Robert Waldinger (Life Coaching), Dorie Clark (Branding/Corporate Reinvention), Laura Gassner Otting (Work Design), and Tasha Eurich (Behavioral Change).
• Coaching.comminorChannel Partner/ Reseller/ DistributorPlatform hosting the Marshall Goldsmith Coaching Collection - 5 coaching collections based on Marshall's bestselling books, action-oriented with homework assignments for implementing lessons with clients.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brené Brown: Brené Brown is a direct peer in the executive/personal-development space: a research-based thought leader who monetizes through bestselling books, keynotes, online courses, and corporate advisory work targeting senior leaders. Like MG Advisors, she operates as a personal-brand thought leader with adjacent digital content distribution.
• BetterUp: BetterUp is a direct peer in the executive and leadership coaching market, delivering on-demand 1:1 coaching through a digital platform paired with AI-driven matching and measurement. It directly competes for the same corporate leadership-development budget that MG Advisors targets, but at greater scale and a tech-enabled delivery model.
• Center for Creative Leadership (CCL): CCL is a globally recognized leadership-development research and education organization offering executive coaching, assessment, and leadership programs to Fortune 500 clients. It is a direct peer in the methodology-driven, research-backed executive-coaching segment that MG Advisors serves.
• Tony Robbins: Tony Robbins is the closest direct peer: a globally recognized personal-brand performance coach serving senior executives, entrepreneurs, and high-net-worth individuals through premium advisory engagements, books, seminars, and digital content. Both operate as single-founder brands monetizing a methodology through books, courses, and high-touch advisory work targeting C-suite buyers.

Broad incumbents

• Heidrick & Struggles: Heidrick & Struggles is a broad incumbent in executive search and leadership advisory, offering leadership assessment, coaching, and culture services to C-suite and board clients. It overlaps with MG Advisors' enterprise advisory and succession-planning offerings.
• DDI (Development Dimensions International): DDI is a broad incumbent in leadership development, providing executive coaching, assessment, and leadership training to large enterprises worldwide. It is comparable as a global B2B leadership-coaching and development provider serving similar Fortune 500 buyers.
• Korn Ferry: Korn Ferry is a broad incumbent in executive talent and leadership advisory, offering executive coaching, leadership development, and succession planning as part of a wider organizational consulting and search portfolio. It is comparable because enterprise buyers of MG Advisors' advisory services also engage Korn Ferry for adjacent talent work.
• FranklinCovey: FranklinCovey is a broad incumbent in leadership training and execution consulting, licensing proprietary methodologies (e.g., The 7 Habits) and delivering enterprise coaching and training programs. It is comparable to MG Advisors as a methodology-driven leadership development firm serving global enterprise buyers.
• Gallup: Gallup is a broad incumbent in management and leadership consulting, providing executive coaching, CliftonStrengths-based development programs, and employee engagement research. It competes for enterprise leadership-development budgets alongside MG Advisors.

Emerging players

• Coaching.com: Coaching.com is an emerging digital coaching platform that distributes the Marshall Goldsmith Coaching Collection alongside other coach-branded content programs. It is comparable as a delivery infrastructure for monetizing coaching methodologies at scale, and a channel-partner-turned-peer as it builds its own branded coaching ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coachgoldsmith
• YouTubeyoutube.com/user/marshallgoldsmith
• Facebookfacebook.com/Marshall.Goldsmith.Library
• LinkedInlinkedin.com/company/marshall-goldsmith
• Instagraminstagram.com/coachgoldsmith
• TikToktiktok.com/@drmarshallgoldsmith

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marshall Goldsmith Partners LLC