Burger House

What Burger House does

Burger House operates a chain of burger restaurants in Germany as part of the Ruff's Burger Gruppe, whose legal entity is Ruff's Burger Restaurant GmbH. The company's core product is 100% fresh beef burgers, offered primarily as medium-grilled or perfectly smashed preparations, served under two now-consolidated brands — Burger House and Ruff's Burger — that operate near-identical menus. As of the available data, the network spans 50+ locations across at least 12 German Bundesländer (concentrated in Munich with 17 sites and Hamburg with 6) plus one outlet in Roppenheim, France (at The Style Outlets). Three operating formats coexist: full-service restaurants with table seating, quick-service counters (Imbiss) optimized for grab-and-go, and delivery-only kitchens targeting online orders.

The business model is direct-to-consumer and multi-format, generating revenue through dine-in restaurant sales, takeaway, delivery orders placed via the company's online ordering platform, and franchise fees/royalties from licensed operators running Burger House and Ruff's Burger locations. Customers are individual German consumers seeking fresh, high-quality burger meals for casual dining, quick lunches, or at-home delivery; the customer segmentation is horizontal rather than vertical. Marketing and digital infrastructure consist of a WordPress-based corporate website, an online ordering storefront, a gift voucher (Gutscheine) system, and a "Jobs" page indicating ongoing hiring. The company has no proprietary technology or AI components disclosed, no mobile app, and no public API, and it reports no external funding or investor backing. Unit growth is organic and franchise-assisted, with new sites continuing to open (e.g., Essen on 20.11.25) and geographic reach extended across DACH and into France.

Name

Burger House

Legal name

Ruff's Burger Restaurant GmbH

Website

https://theburgerhouse.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Burger House, part of Ruff's Burger Gruppe (Ruff's Burger Restaurant GmbH), operates 50+ burger restaurants in Germany and one in France. It serves general consumers with 100% fresh beef burgers via full-service, Imbiss, and delivery-only formats, plus a franchise program.

Ownership category

akta.pro rank

Product category

Burger Restaurant Chain

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Burger QSR (THAFAAAA)

Keywords

• Burger restaurant chain
• Quick-service dining
• Fresh beef burgers
• Food delivery services
• Franchise restaurant operations

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Sales: Revenue from food and beverage sales at owned restaurant locations. Multiple format types including full-service restaurants, quick-service counters, and delivery operations.
2. Delivery Services: Revenue from delivery orders placed through the company's online ordering platform.
3. Franchise Fees: Revenue from franchise partners who operate Burger House and Ruff's Burger locations under the company's brand.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Burger House operates a chain of burger restaurants across Germany, offering 100% fresh beef burgers prepared medium grilled or perfectly smashed. The company runs multiple service formats including full-service dine-in restaurants, quick-service counters (Imbiss) for grab-and-go, and delivery-only locations. It also offers a franchise program for third-party operators and an online ordering platform for dine-in, takeaway, and delivery. Burger House operates as a sub-brand within the Ruff's Burger Gruppe (Ruff's Burger Restaurant GmbH).

Product overview

Burger House and Ruff's Burger are two burger brands that have merged under the Ruff's Burger Gruppe umbrella. The company operates a chain of burger restaurants, fast food outlets (Imbiss), and delivery services across multiple German cities. Their core products are 100% fresh beef burgers, offered primarily as medium grilled or perfectly smashed preparations. The portfolio consists of the Ruff's Burger brand (primary brand) and the Burger House sub-brand (now consolidated under Ruff's Burger), with locations ranging from full restaurants to quick-service Imbiss outlets and dedicated delivery stations.

Differentiator

Problem solved

Functional benefit

Products and services

• Ruff's Burger Restaurants Full-service dine-in restaurants across Germany serving 100% fresh beef burgers, primarily medium grilled or smashed style, with table service and expanded seating for individual consumers.
• Burger House Sub-brand Restaurants Burger House branded restaurant locations now consolidated under the Ruff's Burger Gruppe, offering the same high-quality 100% fresh beef burgers as Ruff's Burger for individual consumers seeking casual burger dining.
• Imbiss Quick-Service Counters Quick-service counter (Imbiss) format outlets offering faster meals and grab-and-go service for individual consumers across multiple German cities.
• Delivery Operations Delivery-only locations in multiple German cities (e.g., Munich, Dresden, Erfurt, Halle, Leipzig, Lüneburg, Magdeburg, Potsdam, Rotenburg, Teltow, Werder) serving online orders for individual consumers.
• Online Ordering Platform Direct online ordering platform allowing individual consumers to place orders for dine-in, takeaway, or delivery from Burger House and Ruff's Burger locations.
• Gift Vouchers Gift voucher system available through the company website for customer gifting and promotions at any Burger House or Ruff's Burger location.
• Franchise Program Franchise program allowing third-party operators to open and operate Burger House and Ruff's Burger branded locations under the company's brand and operating system.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hans im Glück: German premium casual-dining burger chain offering fresh beef burgers and cocktails in a stylized full-service restaurant format, directly competing with Burger House in the same price and quality tier across major German cities.
• Peter Pane Burgergrill & Bar: German casual-dining burger restaurant chain with 50+ locations; offers a comparable fresh-beef, full-service burger experience and is among the closest direct competitors to Burger House/Ruff's Burger in Germany.
• Burgermeister: Berlin-born premium burger chain with multiple German locations, known for high-quality beef burgers in a fast-casual/restaurant hybrid format. Operates in the same product and price tier as Burger House and Ruff's Burger.

Broad incumbents

• Hard Rock Cafe: International casual-dining chain including burgers on its menu; while broader in concept, it competes for the same casual burger dining customer in German city centers.
• Block House: Long-standing German steakhouse chain that has expanded into burgers and grill food. While broader in menu focus, it competes for the same casual-dining traffic and quality-conscious consumer in German cities.
• McDonald's Deutschland: Dominant QSR burger chain in Germany. While positioned at a lower price point, it competes directly for the everyday burger-eating occasion that Burger House's Imbiss and delivery formats also target.
• Five Guys: International premium-burger chain with a growing footprint in Germany. Targets the same fresh-beef, customized-burger segment as Burger House and competes on similar price points in major urban locations.
• Burger King Deutschland: Major QSR burger chain in Germany, competing with Burger House's quick-service and delivery formats for convenient, lower-ticket burger occasions across the country.

Regional players

• The Bird: German gourmet burger restaurant chain with locations across multiple German cities, offering comparable fresh-beef burgers in a full-service casual format. Closely comparable in product positioning and location footprint.

Others

• KFC Deutschland: While chicken-focused, KFC is a comparable QSR chain competing for the same quick-service eating-out occasion and delivery market in Germany that Burger House's Imbiss and delivery formats address.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/burgerhousemuc
• Facebookfacebook.com/BurgerHouseMunich
• LinkedInlinkedin.com/company/burger-house

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burger House