Peter Pane Burgergrill & Bar
- Company typePrivate
- Founded2012
- HeadquartersLübeck, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Peter Pane Burgergrill & Bar does
Peter Pane Burgergrill & Bar is a German fast-casual restaurant chain operated by Paniceus Gastro Systemzentrale GmbH, a private limited company headquartered in Lübeck, Schleswig-Holstein, founded in 2012 by Patrick Junge of the Lübeck merchant family Junge. The Peter Pane brand launched in 2016 and operates 58 locations across Germany and Austria (with one Vienna site), supported by a workforce expected to exceed 2,500 by end-2025. The core menu is built around gourmet burgers spanning beef (17+ varieties), chicken (6+ varieties), vegetarian, vegan, and breadless 'naked' formats, complemented by bowls, salads, loaded fries, a full cocktail bar, and the Café Pane dessert sub-brand. Operational technology is conventional for the segment: a proprietary online ordering and delivery platform ('Peter Bringt's') fulfilled via E-bikes and E-smart electric vehicles, augmented by a new partnership with mocci for Smart Pedal Vehicles piloted in Siegen.
The company monetizes through multiple transaction-based revenue streams: dine-in restaurant sales, in-house delivery and pickup (with a 20% pickup discount under the 'Burger to you' offering), corporate/event party packages (Heroes at €49/person and Legends at €59/person for three hours), gift cards sold through the BON BON platform, and a merchandise shop that includes own-brand honey from a beekeeping initiative. Promotional pricing is a core traffic driver, with weekly calendar deals (Meatless Monday and Chicken Wednesday at €9.90, Family Sunday kids menu at €5.90, and the €10 Peter's Pause weekday lunch combo). Two cause-marketing pillars—'Peter pflanzt' (404,423 trees planted, 1,000 hectares protected since 2021) and 'Peter hilft' (€760,000+ to 450+ youth projects since 2019)—function as brand-differentiating assets rather than revenue lines. Distribution combines company-operated and franchised units, with franchise targeting cities of 50,000+ population and minimum 250 m² ground-floor footprints, supporting a stated expansion plan of 6-8 new restaurants per year toward 75 units by 2027.
Peter Pane Burgergrill & Bar firmographics
Firmographics- Name
- Peter Pane Burgergrill & Bar
- Legal name
- Paniceus Gastro Systemzentrale GmbH
- Website
- https://peterpane.de
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Peter Pane Burgergrill & Bar industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where Peter Pane Burgergrill & Bar is headquartered
LocationHeadquarters
- HQ city
- Lübeck
- HQ country
- Germany
- HQ region
- Europe
Offices42 records
Markets served
Peter Pane Burgergrill & Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Dine-in Restaurant Sales: Traditional sit-down dining experience with full table service, cocktail bar, and diverse menu of burgers, salads, and desserts
- Delivery and Takeout: Online ordering through Peter Bringt's delivery service and pickup, delivering sustainable soul food to homes and offices using E-bikes and E-smarts
- Gift Cards: Sustainable, rechargeable gift cards sold through BON BON platform, redeemable at all Peter Pane locations in Germany and Austria
- Merchandise: Online merch shop selling Peter Pane branded merchandise including honey products from their own beekeeping initiative
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Meatless Monday - All vegetarian and vegan burgers |
| Unit Pricing | Pay-as-you-go | Chicken Wednesday - All chicken burgers |
| Unit Pricing | Pay-as-you-go | Family Sunday - Kids menu discounted |
| Unit Pricing | Pay-as-you-go | Peter's Pause - Lunch deal |
| Unit Pricing | Pay-as-you-go | Individual burger prices |
| Unit Pricing | Pay-as-you-go | Heroes Package - Party deal |
| Unit Pricing | Pay-as-you-go | Legends Package - Premium party deal |
| Unit Pricing | Pay-as-you-go | Cocktails To Go |
| Unit Pricing | Pay-as-you-go | Café Pane - Dessert and coffee |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Peter Pane Burgergrill & Bar product offering
Product offeringCore offering
Peter Pane Burgergrill & Bar is a German fast-casual burger restaurant chain operating 58 locations across Germany and Austria, serving gourmet burgers in beef, chicken, vegetarian, and vegan varieties alongside a full cocktail bar. The chain complements dine-in with the proprietary Peter Bringt's sustainable delivery service using E-bikes and E-smarts, takeaway pickup, gift cards, and private event packages, all wrapped in a sustainability-focused brand identity.
Product overview
Peter Pane Burgergrill & Bar is a German fast-casual restaurant chain founded in 2012, operated by Paniceus Gastro Systemzentrale GmbH, headquartered in Lübeck. The core offering centers on gourmet-quality burgers available in beef (17+ varieties), chicken (6+ varieties), vegetarian, and vegan options, complemented by naked (breadless) burgers, bowls, salads, and loaded fries. The portfolio includes the Café Pane dessert concept and a full cocktail bar. Ancillary services include the Peter Bringt's delivery service (eco-friendly via E-bikes and E-smarts), takeaway with pickup discounts, and private event packages. Promotional offerings include Meatless Monday (€9.90 veggie/vegan burgers), Chicken Wednesday (€9.90 chicken burgers), Family Sunday (€5.90 kids' meals), and the Peter Bringt's lunch deal (€10). Sustainability initiatives Peter pflanzt (tree planting) and Peter hilft (children's charity) serve as cause marketing pillars.
Differentiator
Problem solved
Functional benefit
Brands
- Peter Bringt's: Delivery service for Peter Pane restaurants, delivering burgers and food to customers' homes using e-bikes and e-smarts
- Peter's Resort
- Dünenhaus
Products and services
- Peter Pane Restaurant (Burgergrill & Bar) Fast-casual burger restaurant chain with cocktail bar serving gourmet burgers in beef, chicken, vegetarian, and vegan varieties, along with sides, salads, and beverages at 58 locations across Germany and Austria.
- Peter Bringt's Delivery Service Proprietary food delivery and pickup service offering online ordering for restaurant meals delivered by eco-friendly E-bikes and E-smarts to homes and offices.
- Café Pane Café and dessert concept featuring pancakes, frozen yogurt, Basque cheesecake, and specialty coffee drinks at select Peter Pane locations.
- Cocktails & Bar Service Full bar service featuring classic cocktails (Hook, Wellengang, Mojito), non-alcoholic cocktails (Rainbow, Tropical Dream), aperitifs, and cocktails-to-go.
- Peter Pane Gift Cards (Gutscheine) Rechargeable gift cards redeemable at all participating Peter Pane restaurants in Germany and Austria, available as printable or physical cards via the BON BON platform.
- Peter's Party Deals (Private Event Packages) Private event packages for groups of 4+ featuring 3 hours of food and drinks. Two tiers: Helden-Paket at 49 EUR per person (burger, side, frozen yogurt, soft drinks/aperitifs/beer/wine flatrate) and Legenden-Paket at 59 EUR per person (adds long drinks and cocktails).
- Burger to you (Takeaway Service) Takeaway service for burgers and cocktails to go, with 20% discount for pickup orders.
- Peter Pane Merch Shop Online shop selling Peter Pane branded merchandise including honey products from their own beekeeping initiative.
Quantifiable outcome
- 404,423 trees planted since 2021 through customer purchases of vegetarian/vegan burgers
- +2 more outcomes
Companies that use Peter Pane Burgergrill & Bar
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Peter Pane Burgergrill & Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Peter Pane Burgergrill & Bar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MOWIcorePartnership with Norwegian premium salmon supplier MOWI for the 'Viking Peter' salmon burger featuring sustainably farmed ASC-certified Norwegian salmon. Includes sweepstakes partnership with MOWI and Seafood from Norway for a Hurtigruten cruise to Norway.
- HeinzcorePartnership with Heinz for Korean BBQ-style sauces for Kimchi burgers (Kimchi BBQ and Vimchi BBQ). Heinz provides exclusive sauces including Korean BBQ Style Sauce and Spicy Chicken Sauce, with free sauce included with each burger purchase.
- OpenTableminorReservation platform partnership allowing customers to book tables at Peter Pane locations through OpenTable's booking system.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Peter Pane Burgergrill & Bar competitors and assessment
Company assessmentBroad incumbents
- Shake Shack: US fast-casual burger brand with strong sustainability and ESG narrative; comparable to Peter Pane on quality and ethos, representing a global template for the segment.
- McDonald's Germany: Dominant German QSR incumbent setting baseline consumer expectations on price, speed, and footprint density; defines the upper bound of competition for fast-casual players like Peter Pane.
- Five Guys: US-founded premium-burger incumbent expanding in Germany; competes on customizable premium burgers and is a key category benchmark for Peter Pane's positioning and pricing.
- Vapiano: German-origin casual-dining chain with dine-in restaurant footprint across German cities; relevant comparator for urban casual-dining unit economics and consumer occasions.
- Burger King Germany: Major QSR burger competitor with national density in Germany; relevant for category pricing and promotional cadence against which Peter Pane's premium positioning is benchmarked.
Direct peers
- Jim Block: Established German burger-grill chain operating dine-in restaurants with similar premium-casual positioning; direct competitor in German city centers.
- Dean & David: German fast-casual chain focused on bowls, salads, and healthier fare; overlaps with Peter Pane's bowls/salads offering and shares the sustainability/health-conscious positioning.
- Burgermeister: Berlin-origin premium burger chain with dine-in and delivery; competes head-to-head with Peter Pane in major German cities on gourmet burger quality and delivery experience.
- Hans im Glück: Germany-based burger-grill chain with full cocktail/bar program and comparable premium-casual positioning. Closest direct competitor to Peter Pane's burgergrill-and-bar concept in the German DACH market.
Regional players
- Block House: Established German steakhouse chain; relevant as a German casual-dining peer on consumer occasions (dine-in, family meals) and city-center real estate strategy, though beef-focused rather than burger-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Peter Pane Burgergrill & Bar social profiles
Digital presencePeter Pane Burgergrill & Bar compliance and trust
Trust signalCompliance2 records
Peter Pane Burgergrill & Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peter Pane Burgergrill & Bar leadership team
Management profileNumber of profiles
Profiles1 record
Peter Pane Burgergrill & Bar subsidiaries and ownership
Company hierarchySubsidiaries3 records
Peter Pane Burgergrill & Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peter Pane Burgergrill & Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peter Pane Burgergrill & Bar
What does Peter Pane Burgergrill & Bar do?
Peter Pane Burgergrill & Bar is a German fast-casual burger restaurant chain operating 58 locations across Germany and Austria, serving gourmet burgers in beef, chicken, vegetarian, and vegan varieties alongside a full cocktail bar. The chain complements dine-in with the proprietary Peter Bringt's sustainable delivery service using E-bikes and E-smarts, takeaway pickup, gift cards, and private event packages, all wrapped in a sustainability-focused brand identity.
Is Peter Pane Burgergrill & Bar a public or private company?
Peter Pane Burgergrill & Bar is a private company. It is classified as family owned and is currently operating.
When was Peter Pane Burgergrill & Bar founded?
Peter Pane Burgergrill & Bar was founded in 2012. It employs 101 to 250 people.
Where is Peter Pane Burgergrill & Bar based?
Peter Pane Burgergrill & Bar is headquartered in Lübeck, Germany, in the Europe region.
How does Peter Pane Burgergrill & Bar make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are delivery and Takeout, gift Cards and merchandise.
Who are Peter Pane Burgergrill & Bar's main competitors?
Broad incumbents on record are Shake Shack, McDonald's Germany, Five Guys, Vapiano and Burger King Germany. Direct peers are Jim Block, Dean & David, Burgermeister and Hans im Glück. Block House is listed as a regional player.
Does Peter Pane Burgergrill & Bar have an API?
No public API is recorded for Peter Pane Burgergrill & Bar.
What industry is Peter Pane Burgergrill & Bar in?
Peter Pane Burgergrill & Bar's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 72251 and its SIC code is 5812.