What EHS Today does

EHS Today is a B2B trade media brand serving environment, health, and safety (EHS) professionals in manufacturing, construction, and service-sector organizations. Founded in 1938 and based in the Cleveland, Ohio area (Independence, OH), it operates as a division of Endeavor Business Media and maintains a 251–500 employee footprint. The publication delivers news, regulatory updates, best practices, and analysis across five main editorial sections — Standards & Regulatory Compliance, Safety Leadership, Health, Safety Technology, and Training & Engagement — to a horizontal audience of safety, health, and industrial hygiene decision makers.

The core product is the ehstoday.com website, built on a digital publishing platform with a membership/content management system that supports free account registration and a tiered premium subscription. Supporting offerings include the Great Question: A Manufacturing Podcast (distributed on Apple Podcasts, Spotify, iHeartRadio, and Podbean), a recurring roster of sponsored webinars, the annual Safety Leadership Conference, the annual America's Safest Companies Awards program, the Workplace Safety Academy training resource, and a portfolio of email newsletters (e.g., Construction Safety, Sustainability Update, Daily Update, Quick Manufacturing News). Content distribution extends across the wider Endeavor Business Media network through sister publications INDUSTRYWEEK, MATERIAL HANDLING & LOGISTICS, and NEW EQUIPMENT DIGEST.

The business model is a multi-stream B2B media revenue stack: (1) advertising and sponsorships — sold to manufacturers, service providers, and consultants marketing EHS products and technology, primarily through display ads, sponsored content, and sponsored webinars; (2) subscription and membership recurring revenue from magazine subscriptions and premium members-only content; and (3) event-driven and program revenue from the Safety Leadership Conference, the America's Safest Companies Awards, and the Workplace Safety Academy. Editorial partnerships with the American Society of Safety Professionals (ASSP, 36,000+ members) and the National Safety Council (NSC) further amplify reach into the regulated-safety professional community.

Name

EHS Today

Legal name

EHS Today (Endeavor Business Media)

Website

https://ehstoday.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

251–500 employees

Short description

EHS Today is a B2B trade media brand, founded in 1938 and operated as a division of Endeavor Business Media, that delivers news, regulatory updates, and best practices to environment, health, and safety professionals across manufacturing, construction, and service sectors via its website, podcasts, webinars, and the annual Safety Leadership Conference.

Ownership category

akta.pro rank

Product category

B2B Trade Media - Occupational Safety and EHS Publishing

NAICS

Information (51), Broadcasting and Content Providers (516)

akta.pro primary industry

Health, Safety & Environmental (HSE/EHS) Publishing (MPAJACAF)

akta.pro secondary industry

Environmental, Health & Safety (EHS) & Regulatory Reference (OSHA, EPA, Risk) (EDAGAGAJ)

Keywords

• Workplace safety publishing
• EHS trade media
• Occupational safety news
• Industrial hygiene journalism
• Regulatory compliance content

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorships: Sponsored content, webinar sponsorships, and display advertising sold to marketers targeting EHS decision makers
2. Subscriptions: Magazine subscriptions and premium membership providing exclusive access to in-depth articles, research, and regulatory updates

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

EHS Today is a B2B digital media publication providing news, regulatory updates, management strategies, and best practices for environment, health, and safety (EHS) professionals. The core product is the EHS Today website delivering content across Standards & Regulatory Compliance, Safety Leadership, Health, Safety Technology, and Training & Engagement verticals, supplemented by email newsletters, the Great Question manufacturing podcast, sponsored webinars, premium members-only content, an annual Safety Leadership Conference, and the America's Safest Companies Awards program.

Product overview

EHS Today is a B2B media publishing platform providing news, trends, and best practices for environment, health and safety leaders. The core product is the EHS Today website (https://www.ehstoday.com/), which delivers content across five main sections: Standards & Regulatory Compliance, Safety Leadership, Health, Safety Technology, and Training & Engagement. Supporting offerings include the Great Question: A Manufacturing Podcast for audio content, EHS Today Webinars for sponsored educational content, the Safety Leadership Conference as an annual industry event, America's Safest Companies Awards program, the Workplace Safety Academy for training resources, and Members Only premium content. Email newsletters provide additional delivery channels for content. The company was founded in 1938 and is part of Endeavor Business Media.

Differentiator

Problem solved

Functional benefit

Brands

• Great Question: A Manufacturing Podcast: A podcast offering news and information for people who make, store and move things and those who manage and maintain the facilities where that work gets done.
• America's Safest Companies Awards
• Safety Leadership Conference
• Workplace Safety Academy

Products and services

• EHS Today Website Online news and content platform delivering articles, regulatory updates, analysis, and best-practice resources for environment, health, and safety professionals across Standards & Regulatory Compliance, Safety Leadership, Health, Safety Technology, and Training & Engagement verticals.
• Great Question: A Manufacturing Podcast Podcast series offering news and information for manufacturing professionals, covering technologies, economic conditions, and best practices for running facilities to achieve operational excellence; distributed via Apple Podcasts, Spotify, iHeartRadio, and Podbean.
• EHS Today Webinars Sponsored educational webinars covering EHS topics including training maturity, AI applications, OSHA compliance, fall protection, safety culture, tariffs and safety budgets, and safety leadership, with registration and on-demand access.
• America's Safest Companies Awards Annual awards program recognizing safety excellence among companies in manufacturing, construction, and industrial sectors, including named honorees such as Sevan Multi-Site Solutions, Mangan Inc., KBR, B.L. Harbert International, Apollo Mechanical, and Albany Engineered Composites.
• Safety Leadership Conference Annual in-person conference for safety leaders featuring education sessions, media galleries, and networking opportunities focused on achieving world-class safety excellence.
• Workplace Safety Academy Training and educational resources platform for workplace safety professionals.
• Members Only Content Premium subscription content including exclusive articles, research, eBooks, regulatory updates, and member-only industry insights behind a login wall.
• EHS Today Newsletters Email newsletter offerings including Construction Safety, EHS Today Sustainability Update, EHS Today Daily Update, and Quick Manufacturing News, delivered to opt-in subscribers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and major.

• Endeavor Business MediacoreStrategic or Co-development PartnerEHS Today is a division of Endeavor Business Media, which owns multiple B2B manufacturing publications including INDUSTRYWEEK, MATERIAL HANDLING & LOGISTICS, and NEW EQUIPMENT DIGEST. Content and audience are shared across the Endeavor B2B network.
• American Society of Safety Professionals (ASSP)coreStrategic or Co-development PartnerEHS Today maintains editorial partnership with ASSP, featuring ASSP leadership, standards updates, and serving the 36,000+ member organization. ASSP President Monique Parker featured in magazine interviews and content.
• National Safety Council (NSC)coreStrategic or Co-development PartnerEHS Today covers NSC initiatives including National Safety Month, fatigue prevention grants, and NSC's Work to Zero safety innovation challenge. NSC CEO Lorraine Martin featured in podcast content.
• INDUSTRYWEEKmajorGTM or Marketing PartnerSister publication under Endeavor Business Media serving the manufacturing audience. Cross-promotion of content and shared audience engagement.
• MATERIAL HANDLING & LOGISTICSmajorGTM or Marketing PartnerSister publication under Endeavor Business Media serving logistics and warehousing audiences with overlapping EHS interests.
• NEW EQUIPMENT DIGESTmajorGTM or Marketing PartnerSister publication under Endeavor Business Media featuring new product content relevant to EHS professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• National Safety Council (NSC): U.S. safety advocacy organization that runs its own content, awards (Green Cross), and member programs. A content partner to EHS Today (joint Safety Month, podcast features) and a competing source of safety authority for the same professional audience.
• ASSPro (American Society of Safety Professionals): The 36,000+ member professional association that EHS Today partners with editorially. Functions as both a content partner and a partial alternative source of authority for EHS professionals, shaping the demand for EHS Today's editorial product.

Broad incumbents

• J.J. Keller & Associates: Large, established provider of EHS regulatory compliance products, training, and consulting with its own content publishing operation. Comparable in serving EHS professionals and competing for the same compliance-driven content and training wallet, but at much greater scale and product breadth.

Emerging players

• VelocityEHS: EHS software platform offering content resources, webinars, and a community targeted at the same EHS leader buyer. Comparable on audience and on the move from pure media to monetized EHS content + software ecosystems.
• Environment+Energy Leader: B2B media brand covering environmental management, sustainability, and energy topics for corporate leaders. Adjacent peer sharing many of the same advertisers and part of the same EHS/sustainability buyer journey.
• SafetyCulture: Leading EHS and operations software platform (iAuditor) that has built a sizable owned content and community presence to reach the same EHS decision makers. Not a direct media competitor today, but increasingly substitutes for traditional trade publications in the buyer's research workflow.

Direct peers

• EHS Daily Advisor (BLR): Business and Legal Reports' daily EHS newsletter and resource hub targets the same EHS professional buyer with regulatory news and compliance how-to content. Comparable in content-led GTM motion and reliance on advertising/subscription.
• Safety+Health Magazine: Official magazine of the National Safety Council, Safety+Health is the most direct competitor to EHS Today, serving the same U.S. EHS professional audience with news, regulatory coverage, and an annual awards program. Highly comparable on audience, editorial mission, and advertiser base.
• Occupational Health & Safety (OH&S): Long-running B2B trade publication covering occupational health, safety, and EHS management for the same industrial buyer. Directly comparable in editorial scope (regulatory compliance, PPE, industrial hygiene) and advertiser base.
• ISHN (Industrial Safety & Hygiene News): Established EHS trade publication serving industrial safety and hygiene professionals, with overlapping coverage of PPE, OSHA regulations, and industrial hygiene. Closely comparable to EHS Today on audience, content verticals, and revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EHSToday
• Facebookfacebook.com/pages/EHS-Today/66542218626?ref=ts
• LinkedInlinkedin.com/company/ehs-today

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EHS Today