What New Equipment Digest does

New Equipment Digest (NED) is a long-running B2B industrial media publication serving manufacturing decision-makers, including manufacturing engineers, procurement and purchasing professionals, and operations executives. Founded in 1934 and operating as a business unit within Endeavor Business Media, NED provides editorial coverage, product information, and thought leadership across 16+ industrial categories spanning automation, machine tools, material handling, safety, and software. The brand is distributed via a web-based digital publishing platform at newequipment.com, a searchable product directory of 24,000+ SKUs and 7,726 company profiles, a monthly print and digital magazine, seven targeted email newsletters, a podcast (Great Question), two video series (Off Spec and Engineering Unplugged), webinars, and white papers.

NED's revenue model is a hybrid of B2B advertising and recurring subscriptions. Manufacturers and industrial vendors pay for display ads, sponsored content, and branded content placements, while readers pay for magazine and newsletter subscriptions and a members-only gated tier introduced in 2025. The Industrial Innovation Awards program — formerly the NED Innovation Awards and now jointly run with sister brand Plant Services — provides a recurring events and sponsorship surface. NED shares infrastructure and audience overlap with Endeavor's other industrial titles, including EHS Today, IndustryWeek, Plant Services, and Smart Industry, allowing advertisers to bundle media buys across the portfolio. The company is privately held under Endeavor Business Media, with no disclosed funding events or institutional investors, and has no public API, SDK, or proprietary AI/ML product.

Name

New Equipment Digest

Legal name

New Equipment Digest

Website

https://newequipment.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

New Equipment Digest is a B2B industrial media publication and product directory serving manufacturing engineers, buyers, and operations leaders with editorial content, a 24,000+ SKU catalog, a podcast, video series, and the Industrial Innovation Awards program under Endeavor Business Media.

Ownership category

akta.pro rank

Headquarters

HQ city

Independence

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising and Sponsorships: B2B advertising revenue from manufacturers and industrial companies promoting products and services to manufacturing decision-makers through display ads, sponsored content, and branded content opportunities.
2. Subscription Revenue: Magazine subscriptions and newsletter subscriptions providing access to industrial product information, industry insights, and exclusive content.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

New Equipment Digest is a B2B media brand that publishes editorial content, a searchable product directory of 24,000+ industrial products, and a monthly magazine for manufacturing decision-makers. It connects industrial product buyers (engineers, procurement, operations leaders) with manufacturers and suppliers through sponsored content, display advertising, newsletters, webinars, white papers, podcasts, and the annual Industrial Innovation Awards program.

Product overview

New Equipment Digest is a B2B media platform for manufacturing decision-makers offering a unified portfolio of content products. The core offerings include the Product Directory (a searchable catalog of 24,000+ industrial products), the Industrial Innovation Awards program (celebrating manufacturing innovations), and the Great Question: A Manufacturing Podcast. Supporting content sections cover Industry Trends, Plant Operations, Research & Development, Videos, Webinars, White Papers, and the Magazine Archive. The platform connects engineers, buyers, and business leaders with trends, solutions, and real-world applications driving operational excellence across industrial facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Industrial Innovation Awards: Annual awards program celebrating product and technology innovations in manufacturing, formerly known as NED Innovation Awards
• Great Question: A Manufacturing Podcast

Products and services

• Product Directory A comprehensive searchable catalog of 24,000+ industrial products across categories including Automation, Machine Tools, Material Handling, Safety, and Software & Computers, sourced from 7,726 manufacturer and supplier company profiles; designed for manufacturing engineers, procurement professionals, and operations leaders to discover and evaluate industrial equipment.
• Industrial Innovation Awards An annual industry awards program (formerly NED Innovation Awards) celebrating product and technology innovations in manufacturing, open to products released between January 1 and December 31 of each year; co-run with Plant Services and culminating in a People's Choice vote.
• Great Question: A Manufacturing Podcast A manufacturing podcast offering news, technology updates, economic analysis, and best-practice discussions for people who make, store, and move things, and those who manage and maintain manufacturing facilities; distributed on Apple Podcasts, Spotify, iHeartRadio, and Podbean.
• New Equipment Digest Magazine A monthly print and digital magazine covering new industrial equipment, manufacturing technology, plant operations, and supplier innovations; available through subscription with digital archive access.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• EHS TodayminorOthersAffiliated brand within the Endeavor Business Media portfolio, providing occupational health and safety content for industrial environments.
• IndustryWeekminorOthersAffiliated brand focused on manufacturing leadership and operational excellence content.
• Plant ServicescoreStrategic or Co-development PartnerStrategic partner in the Industrial Innovation Awards program. The awards were formerly NED Innovation Awards and have expanded to include both New Equipment Digest and Plant Services brands, bringing together two trusted industry brands to spotlight breakthrough products.
• Smart IndustryminorOthersAffiliated brand covering smart manufacturing and Industry 4.0 topics.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Industrial Distribution: B2B publication covering industrial distribution channels, MRO products, and the buyer-seller relationship in industrial supply — overlapping NED's buyer-side and MRO-adjacent editorial coverage.
• Thomas Publishing (Thomasnet): Thomasnet is the largest industrial sourcing and product discovery platform in North America, with a deep product/supplier directory serving the same manufacturing engineer, buyer, and operations leader audience as NED. Both monetize via supplier-side advertising and subscription products in the same category.
• Machine Design: A peer B2B publication covering mechanical engineering and design content for product developers and manufacturing engineers — overlapping with NED's automation, robotics, and R&D editorial coverage.
• Automation World: B2B media brand dedicated to industrial automation, control systems, and smart manufacturing — directly overlapping NED's Automation and Industry 4.0 / Smart Industry editorial categories and serving the same manufacturing engineer audience.
• Modern Machine Shop: Long-running B2B media brand serving metalworking and machining professionals, with editorial, digital content, and events targeting the same manufacturing engineering buyer. Strongly overlaps NED's Machine Tools & Metal Working product category coverage.
• Control Engineering: Covers process control, instrumentation, and automation for industrial engineers — overlapping NED's coverage of industrial control systems, automation products, and process instrumentation categories.
• IndustryWeek: A flagship B2B manufacturing media brand covering operations, leadership, and technology — overlapping heavily with NED's Industry Trends, Plant Operations, and R&D content verticals. It is also an affiliated brand within the Endeavor Business Media portfolio alongside NED.
• Plant Services: A B2B media brand targeting plant maintenance, reliability, and operations professionals — directly overlapping NED's Plant Operations content vertical. Plant Services co-runs the Industrial Innovation Awards with NED, demonstrating deep audience and editorial overlap.
• Thomas Industrial Network (Engineering360/Globalspec): Engineering-focused product sourcing and technical content platform (part of the Thomas/Penton ecosystem) covering industrial components, software, and equipment. Directly comparable to NED's product directory and editorial offerings for engineers and buyers.

Emerging players

• Engineering.com: Digital-first media platform serving manufacturing and mechanical engineering professionals with news, videos, and educational content. A digital-native peer whose audience and content mix overlap with NED but with a stronger video-led, SEO-driven distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/newequipment
• YouTubeyoutube.com/channel/UCrOX3WWuHUSHFtD9yIEL8pw
• Facebookfacebook.com/NewEquipment
• LinkedInlinkedin.com/company/new-equipment-digest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Equipment Digest