What Solutionists does

Solutionists Ltd is a privately held New Zealand eCommerce solutions provider founded in 2003, headquartered in Auckland with a regional office in Melbourne, Australia. The company operates MaxCommerce, a purpose-built B2B and wholesale eCommerce platform that differentiates through an ERP Integration Hub synchronizing products, pricing, stock, and orders with customers' back-office systems, and an Account-Only Portal giving approved trade customers account-specific pricing, order history, invoices, and repeat ordering tools. Supporting features include a Limitless Content Editor, Smart Filters, Dynamic Categories, and Unified Order History that consolidates in-store and online purchases. A specialized variant, SympacMax, is co-delivered with vertical software partner Sympac for Sympac's vertical market customers.

The company serves three primary customer segments: vertical software businesses that white-label MaxCommerce to extend their own product portfolios, B2B and wholesale distributors in industrial, construction, agricultural, automotive, and retail supply sectors requiring ERP-connected trade portals, and multi-channel retailers seeking modern front-end experiences with click-and-collect and unified accounts. Its go-to-market combines a reseller channel with revenue sharing and a direct enterprise sales motion supported by a 'Talk to an Expert' engagement model. Pricing is quote-based and not publicly disclosed, with the underlying economics operating as SaaS subscriptions plus reseller revenue share.

Solutionists is privately held with no disclosed institutional investors, no subsidiaries, and no recorded M&A activity. The only recorded funding event is a NZ$43,674 grant from Callaghan Innovation in January 2014. Headcount is in the 11-50 range. The leadership team comprises CEO James Gilbert and COO Anita Marchant. The company maintains no disclosed AI/ML capabilities, patents, certifications, or regulatory actions, and operates without a mobile application.

Name

Solutionists

Legal name

Solutionists Ltd

Website

https://solutionists.co.nz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Solutionists Ltd is a New Zealand-founded eCommerce provider operating MaxCommerce, a purpose-built B2B and wholesale platform with ERP integration and trade account portals, serving vertical software partners, B2B distributors, and retailers across New Zealand and Australia.

Ownership category

akta.pro rank

Product category

B2B eCommerce Platform Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• B2B eCommerce platform
• Wholesale ecommerce software
• ERP integration solutions
• Vertical software resellers
• Trade portal software

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Solutionists operates a unified, feature-rich SaaS platform (MaxCommerce) that provides eCommerce capabilities to resellers and their end customers. The platform is offered as a subscription model with revenue-sharing for resellers.
2. Reseller Revenue Sharing: Resellers who partner with Solutionists to offer MaxCommerce benefit from a revenue-sharing model that grows financially alongside their clients' success.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Solutionists sells MaxCommerce, a purpose-built SaaS eCommerce platform designed for B2B and wholesale operations. The platform connects directly to customers' ERP systems to synchronize products, pricing, stock, and orders, and includes an Account-Only Portal that gives trade customers personalized pricing, order history, invoices, and repeat ordering tools. The company distributes MaxCommerce both directly to enterprise B2B/wholesale businesses and through a revenue-sharing reseller and vertical software partner channel.

Product overview

Solutionists offers a platform-plus-modules architecture centered on MaxCommerce, its purpose-built eCommerce platform for B2B and wholesale operations. The core platform is complemented by SympacMax, a specialized vertical variant, and two key modules: the Account-Only Portal (providing trade customers access to pricing, order history, and repeat ordering connected to their ERP) and the ERP Integration Hub (synchronizing products, pricing, stock, and orders between MaxCommerce and business ERP systems). Additional platform features include a Limitless Content Editor, Smart Filters, Dynamic Categories, and Unified Order History.

Differentiator

Problem solved

Functional benefit

Brands

• MaxCommerce: Purpose-built eCommerce platform combining cutting-edge features with seamless integration for B2B and wholesale operations, including account-specific pricing, live account balance calls, and on-account payments.
• SympacMax

Products and services

• MaxCommerce Purpose-built SaaS eCommerce platform designed for B2B and wholesale businesses. Connects directly to customer ERP systems to synchronize products, pricing, stock, and orders, and includes features for content management, smart filtering, dynamic categorisation, unified order history, account-only portals, and on-account payments. Sold via subscription with a revenue-sharing reseller channel.
• SympacMax A specialized variant of MaxCommerce tailored for Sympac's vertical software business customers, offering integrated eCommerce capabilities for their specific market needs as a co-branded or partner-branded offering.

Quantifiable outcome

• Increased customer engagement through modern, integrated eCommerce solution
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• SympaccoreTechnology or IntegrationSympac is a vertical software business that partnered with Solutionists to offer MaxCommerce as SympacMax, providing their customers with a modern, integrated eCommerce solution. The integration is seamless with purpose-built features, eliminating costly custom development for Sympac's customers.
• ProfiitPLus SolutioncoreTechnology or IntegrationERP integration partnership providing MaxCommerce customers with seamless connectivity to ProfiitPLus business management software.
• MaxCommerce Reseller PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of resellers who white-label and offer MaxCommerce to their customers under a revenue-sharing model. Resellers expand their product portfolio while Solutionists provides the platform and support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BigCommerce: BigCommerce is a leading SaaS eCommerce platform with strong B2B capabilities (price lists, customer groups, quotes) and a multi-store/headless architecture. Like Solutionists' MaxCommerce, it sells primarily to mid-market and enterprise merchants and integrates with major ERPs and vertical software, making it the closest direct SaaS competitor in the B2B eCommerce category.
• Sana Commerce: Sana Commerce is a B2B eCommerce platform built specifically for wholesale and distribution, with deep ERP integration (Dynamics, SAP, NetSuite) at its core and account-specific pricing, reorder, and portal features. Its purpose-built B2B focus and ERP-first positioning closely mirror MaxCommerce's value proposition.
• Kibo Commerce: Kibo is a composable, API-first B2B and B2C commerce platform with modules for OMS and personalization, frequently chosen by mid-market merchants for headless and ERP-integrated B2B storefronts. Its modular architecture and B2B feature set make it a directly comparable alternative to MaxCommerce.
• Shopware: Shopware is an omnichannel commerce platform with growing B2B features (B2B-Suite, rule-based pricing) and a strong presence in DACH and select APAC markets. Its mid-market positioning and B2B feature roadmap put it in direct competition with MaxCommerce for SMB and mid-market merchants.
• OroCommerce: OroCommerce is a B2B eCommerce platform built from the ground up for manufacturers, distributors, and wholesalers, with native ERP and CRM capabilities. Its exclusive focus on B2B (unlike broadened generalists) makes it a strong direct peer and a frequent shortlist competitor alongside MaxCommerce.

Broad incumbents

• Shopify (Shopify Plus): Shopify Plus extends the consumer-leading Shopify platform into enterprise and B2B (B2B pricing, draft orders, customer accounts via Shop Pay). It is a broader incumbent whose B2B suite is less purpose-built than MaxCommerce but offers superior scale, ecosystem, and brand power that Solutionists competes against.
• Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is a long-established enterprise eCommerce platform with strong B2B functionality including company accounts, negotiable quotes, and shared catalogs. As part of the Adobe Experience Cloud, it is a broad incumbent that Solutionists frequently displaces or competes against in mid-market B2B deployments.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is an enterprise-grade commerce suite deeply tied into the Salesforce CRM and Service Cloud ecosystem, with B2B Commerce capabilities. It is a broad incumbent that competes with Solutionists for large enterprise accounts prioritizing Salesforce-native integrations.

Emerging players

• commercetools: commercetools is a headless, API-first commerce platform (often MACH-aligned) used by enterprise B2B and B2C brands that want to compose their own stack. It is an emerging player whose composable approach overlaps with MaxCommerce's ERP/headless integrations but targets larger enterprise rollouts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/solutionists
• Facebookfacebook.com/solutionists
• LinkedInlinkedin.com/company/solutionists
• Instagraminstagram.com/solutionists

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solutionists