What Sympac Solutions does

Sympac Solutions Pty Ltd is an Australian business management software vendor founded in 1991 and headquartered in Warragul, Victoria. The company sells a single integrated platform — branded Sympac — that unifies point of sale, customer and debtor management, inventory, suggested ordering and TBO procurement, margin management, back-office financials (general ledger, creditors, payroll, bank reconciliation), multi-store operations, mobility (Sympac GO), and trade eCommerce (SympacMax) around a common data environment, with integrated payments provided via Till Payments and adjacent integrations spanning Zip, humm, mx51, xai, Slyp, MessageMedia, Phocas, OZEDI, CRASH Technology, and Solutionists. The platform is purpose-built for Australian trade-retail workflows, including measurement-based pricing (m², lineal metre, timber tally, packs), timber pack/rack handling, complex customer-account pricing, and ATO/BAS reporting.

Sympac monetises through software licensing and subscription agreements bundled with a signed SLA covering upgrades, 7am-6pm seven-day help desk support, remote diagnostics, and maintenance, supplemented by time-and-materials professional services such as custom programming, training, consulting, on-site support, and data rebuilding. The go-to-market is sales-led: a national inbound phone line (1800 796 722), website quote requests, and direct field engagement with Australian SMB and mid-market retailers, supported by an online learning platform (symlearning.com.au) for customer enablement.

The company serves approximately 1,300+ retail stores and businesses across Australia with 10,000+ daily users, concentrated in timber, hardware, and trade retail, with additional exposure to industrial and construction supply, electrical and appliance retail, rural and agricultural retail, and buying-group networks (Mitre 10, Home Hardware, Metcash, BSR Group, Total Tools & Hardware Group, Hardware & Building Traders, Betta Home Living, CRT, Leading Appliances, Aussie Disposals) where Sympac is an approved supplier. Sympac is a subsidiary of Vela Software Group, an operating group of Constellation Software, which provides long-term capital backing while local operations remain Australian-led.

Name

Sympac Solutions

Legal name

Sympac Solutions Pty Ltd

Website

https://sympac.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Sympac Solutions is an Australian integrated business management software vendor founded in 1991, selling a unified POS, inventory, ordering, financials, and eCommerce platform to approximately 1,300+ SMB and mid-market timber, hardware, and trade retailers across Australia, and operating as a subsidiary of Vela Software Group / Constellation Software.

Ownership category

akta.pro rank

Product category

Retail Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Retail management software
• Point of sale systems
• Inventory management software
• Integrated business software
• Trade retail software

Headquarters

HQ city

Warragul

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses / Subscriptions: Sympac operates on a software licensing and subscription model with active paid accounts required to have a signed SLA (Service Level Agreement). The SLA covers software upgrades, help desk support (7am-6pm, 7 days), remote diagnostics, and maintenance. Additional professional services (custom programming, training, on-site support, consulting) are charged separately on a time and materials basis.
2. Professional Services: Additional services beyond standard SLA include custom programming, consulting, financial/accounting advice, training, on-site support, system re-installation, forms alterations, data rebuilding, and out-of-hours support — charged on a time and materials basis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sympac sells an integrated business management software platform for Australian retailers and trade businesses, combining Point of Sale, customer and debtor management, inventory, ordering and purchasing, margin management, back-office financials, multi-store operations, mobile (Sympac GO) and eCommerce (SympacMax) into one connected system sold under service-level agreements with subscription licensing plus time-and-materials professional services.

Product overview

Sympac is a single, fully integrated business management software platform designed for Australian businesses. The core Sympac platform brings together Point of Sale (POS), Customer Management, Inventory, Ordering & Purchasing, Margin Management, Back Office/Financials, Multi-store Management, Sympac Go (mobility), and eCommerce (SympacMax) as interconnected modules within one unified system. Smarter Payment Options extends the platform with integrated payment capabilities powered by Till Payments. All modules share a common data environment, eliminating duplicate entry and enabling information to flow across the business in real time.

Differentiator

Problem solved

Functional benefit

Brands

• sympacmax: eCommerce solution built for trade and retail environments, supporting complex pricing and stock visibility - fully integrated with the Sympac system.

Products and services

• Sympac Core Platform Integrated business management software platform for Australian retailers and trade businesses, combining POS, customer and debtor management, inventory, ordering and purchasing, margin management, back-office financials, multi-store operations, mobility, and eCommerce into a single unified system sold under subscription licences with SLA support.
• SympacMax eCommerce Trade-ready eCommerce solution integrated with the Sympac platform, supporting measurement-based pricing (square metres, lineal metres, timber tally, packs), bulk pricing and promotions, customer-specific pricing, quick ordering for repeat trade customers, unified order history, and account-based purchasing. Built and supported in partnership with Solutionists.
• Sympac GO Mobile extension of the Sympac system enabling staff to serve customers on the floor, process sales, conduct real-time stocktakes, make adjustments, look up product details, pricing, availability, and location without returning to the POS.
• Sympac Professional Services Time-and-materials professional services supplementing the Sympac platform SLA, covering custom programming, training, on-site support, consulting, financial/accounting advice, system re-installation, forms alterations, data rebuilding, and out-of-hours support for Sympac customers.

Named customers21 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Till PaymentscoreTechnology or IntegrationSympac's smarter payment options (Pay-by-Link, registered card payments) are powered by Till Payments. Pay-by-Link is embedded in statements, invoices, and debtor letters, enabling customers to pay via secure link or QR code. Registered card payments allow account customers to securely store card details for automatic processing when due. Fully integrated with Sympac's financials and reporting for automatic invoice allocation and reconciliation.
• SolutionistscoreTechnology or IntegrationSympac partners with Solutionists to deliver SympacMax, a purpose-built eCommerce solution for Sympac customers. Solutionists developed and support the sympacmax platform enabling businesses to extend online while keeping operations aligned with existing Sympac workflows — supporting trade pricing, complex products, and consistent customer experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NetSuite (Oracle): Cloud ERP suite from Oracle covering financials, inventory, CRM, and commerce for SMB through mid-market. Competes at the upper end of Sympac's market where customers outgrow Sympac's financials and require broader enterprise functionality.
• SAP Business One: Mid-market ERP from SAP explicitly referenced in Sympac's customer data (Nubco uses TBO integrated with SAP). Comparable as a back-office / procurement incumbent that mid-market Sympac customers already operate alongside.

Direct peers

• Lightspeed Commerce: Canadian-headquartered cloud POS and retail commerce platform serving retail, hospitality, and golf merchants globally, including Australia. Directly comparable as a multi-store POS with inventory, payments, and eCommerce aimed at SMB and mid-market retailers.
• Cin7: Cloud inventory and order management platform serving retail, wholesale, and light-manufacturing businesses in Australia and New Zealand. Comparable to Sympac's inventory and ordering modules for multi-channel retail operations.
• Square (Block): Cloud-based POS and payments platform serving small and mid-sized retailers globally with strong penetration in Australia. Competes with Sympac for the same SMB retail customer with integrated POS, inventory, and payments functionality.
• Impos: Australian-based POS and venue management software for hospitality and select retail verticals. Comparable as a locally-headquartered POS competitor serving Australian SMBs with integrated payments.
• Shopify POS: Retail-focused POS extension of Shopify's commerce platform, strong in Australia and increasingly serving multi-store retailers. Competes with Sympac for omnichannel retail merchants needing integrated eCommerce and in-store POS.

Regional players

• Pronto Software: Australian ERP and retail management software vendor serving wholesale, distribution, and retail with on-premise and cloud options. Directly comparable as an Australian-headquartered competitor in retail and trade ERP/POS for SMB to mid-market.
• MYOB: Australian-headquartered accounting, payroll, and retail/back-office software provider serving SMBs. Comparable to Sympac's back-office/financials module and competes for the same Australian small-business wallet.

Emerging players

• Hike POS: Cloud-based POS targeting small and growing retail and hospitality businesses, with growing Australian footprint. Comparable as a lower-end cloud-native POS competitor Sympac may displace when customers modernise from legacy systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sympac
• LinkedInlinkedin.com/company/sympac-solutions-pty-ltd/posts/?feedView=all
• Xx.com/SYMPACAU

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sympac Solutions