Wellborn Management Co

What Wellborn Management Co does

Wellborn Management Co., Inc. is a privately held, full-service commercial and residential real estate firm headquartered in Reston, Virginia, that has operated continuously since its 1993 founding by Bob Howard and Kim Alexander. The company serves property owners, investors, tenants, and developers across Northern Virginia — specifically Fairfax, Loudoun, Prince William, Arlington, and Fauquier Counties — offering an integrated stack of services: residential brokerage, commercial leasing, commercial property buying and selling, commercial property management, and real estate consulting. Its go-to-market is sales-led and relationship-driven, relying on direct outreach by licensed REALTORS, referrals, and active memberships in NVAR, VAR, NAR, and two local chambers; listings are placed on Bright MLS and Co-Star, which serve as the firm's core technology platforms alongside standard brokerage tools.

The business generates revenue through four primary streams: brokerage commissions on buying, selling, and leasing transactions; ongoing property management fees (typically a percentage of managed property value) for approximately nine commercial buildings plus a residential book; tenant placement fees charged only upon successful placement; and professional-services consulting for market and investment analysis. Pricing is not publicly tiered; the only disclosed commercial rate is $23.50 per square foot (plus janitorial) at The Cary Building in Springfield. Kim Alexander, the President and Principal Broker, assumed full ownership after founder Bob Howard's passing in November 2022. The firm operates with approximately nine team members spanning leadership, licensed agents, financial/accounting, and administrative roles, with a stated bench of nearly 100 years of combined brokerage experience and credentials including CCIM, CPM, CRB, and GRI.

Name

Wellborn Management Co

Legal name

Wellborn Management Co., Inc.

Website

https://wellbornmanagement.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellborn Management Co. is a privately held, full-service commercial and residential real estate firm founded in 1993 in Northern Virginia, providing brokerage, leasing, property management, and consulting services to property owners, investors, tenants, and developers across the DC metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brokerage Commissions: The company earns commissions on the buying, selling, and leasing of commercial and residential properties. Agents represent owners and tenants in transactions, with fees typically based on a percentage of the transaction value or as negotiated.
2. Property Management Fees: Ongoing property management services for commercial buildings, including building operations, lease administration, rent collection, maintenance coordination, and financial reporting. Fees are typically a percentage of managed property value or flat management fees.
3. Tenant Placement Fees: The company places tenants in commercial and residential properties. According to their FAQ, they charge only when a tenant has been placed (no set-up fees).
4. Consulting Services: Real estate consulting services including market analysis, investment analysis, and advisory support for property transactions and portfolio management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wellborn Management Co., Inc. is a full-service commercial and residential real estate company serving Northern Virginia since 1993. The firm delivers brokerage, leasing, property management, and consulting services, addressing all phases of commercial and residential real estate for owners, investors, tenants, and developers. Its integrated model combines expert brokerage with property management under a single roof.

Product overview

Wellborn Management Co is a full-service commercial and residential real estate company serving Northern Virginia since 1993. The company offers a unified service model combining brokerage services (residential and commercial sales, leasing) with property management. The core product portfolio consists of five integrated service lines: Residential Real Estate (brokerage for home buyers and sellers), Commercial Leasing (tenant and landlord representation), Commercial Real Estate Selling (investment property sales), Commercial Real Estate Buying (acquisition advisory), and Commercial Property Management (full-service building and property administration). This integrated approach allows the company to handle all phases of real estate transactions and property ownership for clients.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supportive.

• Northern Virginia Association of Realtors (NVAR)coreOthersWellborn Management is a member of NVAR. The company is represented on NVAR's Commercial Council, with Kimberly Alexander having served as Vice Chair and then Chair. Membership provides access to MLS, professional development, and industry networking.
• Virginia Association of Realtors (VAR)coreOthersWellborn Management holds membership in the Virginia Association of Realtors, providing professional credentials and industry standards alignment.
• National Association of Realtors (NAR)coreOthersWellborn Management is a member of the National Association of Realtors, which provides the GRI (Graduate REALTOR Institute) designation earned by team members.
• Greater Reston Chamber of CommercesupportiveOthersWellborn Management supports the Greater Reston Chamber of Commerce, utilizing community connections for business development and networking.
• Mount Vernon Springfield Chamber of CommercesupportiveOthersWellborn Management supports the Mount Vernon Springfield Chamber of Commerce for local business networking and community engagement.
• Mid-Atlantic Real Estate Marketing Association (MAREMA)supportiveOthersGeorgianna Hallheimer is a long-time member of MAREMA and has served on the board for over 20 years, providing professional networking and industry knowledge.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Long & Foster Real Estate: Long & Foster is a large Mid-Atlantic residential and commercial brokerage headquartered in the DC region that directly competes with Wellborn in Northern Virginia for residential sales, commercial leasing, and property management. Strong product overlap with Wellborn's five service lines.
• Weichert, Realtors: Weichert is a major Mid-Atlantic residential and commercial real estate firm with deep Northern Virginia presence. Directly comparable to Wellborn across residential brokerage, commercial sales/leasing, and property management services.
• TTR Sotheby's International Realty: TTR Sotheby's is a luxury-leaning Northern Virginia/DC brokerage competing for the same residential and high-end commercial clients in Fairfax, Arlington, and Loudoun counties. Comparable for residential luxury and commercial representation.
• McEnearney Associates Realtors: McEnearney is a well-established Northern Virginia independent brokerage serving the same counties as Wellborn. Direct competitor for residential and commercial representation in the Reston-Herndon and Dulles Corridor submarkets.
• Samson Properties: Samson Properties is a rapidly growing NoVA-based residential brokerage with significant overlap in Fairfax, Prince William, and Loudoun counties. Competes for the same agent talent and buyer/seller relationships as Wellborn.

Broad incumbents

• Avison Young: Avison Young is a global commercial real estate services firm offering brokerage, property management, and consulting across asset classes. Overlaps with Wellborn's commercial leasing and property management lines in the DC metro, but operates at a vastly larger scale.
• CBRE Group: CBRE is the world's largest commercial real estate services firm offering brokerage, property management, and consulting. Operates in Northern Virginia and competes for the same commercial leasing and management clients as Wellborn.
• Cushman & Wakefield: Cushman & Wakefield is a global real estate services firm with significant Northern Virginia presence. Competes for commercial tenant and landlord representation contracts that Wellborn also services.
• JLL (Jones Lang LaSalle): JLL is a global real estate investment management and services firm with a major DC metro operation. Overlaps with Wellborn across commercial leasing, investment sales, and property management enterprise mandates.

Emerging players

• Greysteel: Greysteel is a DC-based commercial real estate investment sales firm specializing in multifamily and net-lease properties. Overlaps with Wellborn's commercial investment sales and advisory services in the DC metro area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wellbornmanagement
• LinkedInlinkedin.com/company/wellborn-management-company-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellborn Management Co