Virginia Association of REALTORS

What Virginia Association of REALTORS does

Virginia REALTORS® (Virginia Association of REALTORS), founded in 1920 and headquartered in Glen Allen, Virginia, is a private nonprofit professional trade association serving licensed real estate professionals — agents, brokers, and property managers — across the Commonwealth of Virginia. It is the state-level affiliate of the National Association of REALTORS (NAR) and distributes its membership and services through a network of 18+ local REALTOR® associations, serving what the organization characterizes as tens of thousands of members statewide.

The association's core products fall into four functional pillars: (1) Legal resources, including the Legal Hotline staffed by Virginia-licensed attorneys, the Standard Forms Library, broker policy manuals, and the Code of Ethics enforcement process; (2) Education and credentials, delivered via The Learning Center online platform and encompassing the Graduate REALTOR® Institute (GRI) designation, PM Certified property management certification, the Virginia Leadership Academy, and Digital Badges; (3) Research and market data, including monthly Home Sales Reports, Commercial Market Reports, Multifamily Market Reports, Flash Surveys, and infographics; and (4) Advocacy, delivered through RPAC, legislative agenda execution, and the REALTOR® Party. Underlying technology is a member portal ("My Dashboard") and the Learning Center LMS, supporting class history, committee participation, certification summaries, and digital badge issuance. Member-benefit integrations with Forewarn, REALTOR® Property Resource (RPR), SkySlope, Pearl E&O Insurance, RentSpree, and Tech Helpline layer third-party tools on top of the core stack.

The business model is subscription-recurring membership dues, augmented by event fees (Annual Convention, Broker Plus, PMX), paid education programs, and research/sponsorship income. Pricing is not publicly disclosed. The go-to-market is community-led and event-driven: members are acquired through local association affiliations and engaged via the annual convention cycle, leadership academies, committee structures, and a multi-channel content marketing presence (website, blog, email newsletter, webinars, social media, research publications).

Name

Virginia Association of REALTORS

Legal name

Virginia REALTORS®

Website

https://varealtor.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Virginia REALTORS® is a Virginia-based nonprofit trade association serving licensed real estate agents, brokers, and property managers statewide via membership dues, delivering legal resources, education programs, research reports, advocacy, and bundled third-party member benefits.

Ownership category

akta.pro rank

Product category

Professional Trade Association / Real Estate Association Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Other Activities Related to Real Estate (531390), Offices of Lawyers (541110)

SIC

Real Estate (6500), Services-Legal Services (8111)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Real Estate & Construction Law (BPAHAAAE)

Keywords

• Real estate professional association
• Real estate legal resources
• Real estate continuing education
• Standard real estate forms
• REALTOR advocacy services

Headquarters

HQ city

Glen Allen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees collected from real estate professionals (agents, brokers, property managers) who join through local associations. Membership provides access to legal resources, forms, education, advocacy, and member benefits.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Virginia REALTORS® is a professional trade association that sells membership access to licensed real estate agents, brokers, and property managers across Virginia. Core deliverables include Virginia-specific legal resources (Legal Hotline, Standard Forms Library, broker policy manuals), professional education programs (GRI designation, PM Certified, Virginia Leadership Academy), legislative advocacy via RPAC, market research reports, and discounted member benefits through partner technology platforms (SkySlope, Forewarn, RPR, Tech Helpline, Pearl E&O Insurance).

Product overview

Virginia REALTORS is a professional trade association offering a portfolio of member services for real estate practitioners in Virginia. The core offering centers on Legal Resources (Legal Hotline, Standard Forms Library, Legal Case Studies, Legal FAQs, Broker Policy Manuals), Professional Education (The Learning Center with GRI designation, PM Certified property management certification, Virginia Leadership Academy, Digital Badges), Research & Market Data (Home Sales Reports, Commercial Market Reports, Multifamily Market Reports), and Advocacy Services. Member benefits include access to partner platforms like REALTOR Property Resource (RPR), SkySlope transaction management, Forewarn safety verification, Tech Helpline support, and Pearl E&O Insurance. The association also hosts major annual events including the Annual Convention, Broker Plus, and PMX Property Management Conference.

Differentiator

Problem solved

Functional benefit

Products and services

• Legal Hotline Telephone legal advisory service providing Virginia-licensed attorney guidance on real estate law, ethics, and regulatory compliance questions for member practitioners.
• Standard Forms Library Digital repository of standardized Virginia-specific real estate forms and contracts, including residential purchase contracts, commercial documents, and broker office policy manuals for member practitioners.
• The Learning Center Online education platform offering self-serve course registration, education calendars, webinars, continuing education, and digital badge issuance for member real estate professionals.
• Graduate REALTOR® Institute (GRI) Designation Professional designation program offering comprehensive real estate education covering marketing, finance, investment, and risk management, available to members through The Learning Center.
• PM Certified Designation Property management certification program teaching leasing, tenant relations, maintenance, and financial management, available through The Learning Center to members.
• Virginia Leadership Academy Leadership development program helping real estate professionals build management and association leadership skills, delivered via The Learning Center.
• Virginia Real Estate Manual Comprehensive reference guide covering Virginia real estate laws, regulations, and best practices, available to members.
• Annual Convention (Remix 2026) Annual in-person gathering featuring education, networking, and industry celebration, held annually for members. The 2026 edition is branded as Remix, a reimagined format.
• Broker Plus 2026 Annual professional development event focused on broker and leadership topics for brokerage principals and team leaders.
• PMX 2026 Property Management Conference Annual conference dedicated to property management education and networking for property management professionals and brokers in Virginia.
• Home Sales Reports Monthly and annual reports on Virginia residential home sales data and market trends, published for members.
• Commercial Market Reports Market analysis reports covering Virginia commercial real estate trends and data, published for members.
• Multifamily Market Reports Specialized reports on Virginia multifamily housing market conditions and investment activity, published for members.
• Digital Badges Digital credential system allowing members to display verified professional designations and certifications online, issued via The Learning Center.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• ForewarncoreGTM or Marketing PartnerForewarn is offered as a member benefit providing safety and security services for real estate professionals during property showings and client meetings.
• REALTOR® Property Resource (RPR)coreTechnology or IntegrationRPR provides members with access to property data, market analytics, and valuation tools as an exclusive member benefit.
• SkySlopecoreGTM or Marketing PartnerSkySlope transaction management software is offered as a member discount benefit for transaction and document management.
• Pearl E&O InsurancecoreGTM or Marketing PartnerPearl Insurance provides errors and omissions (E&O) insurance specifically designed for real estate professionals as a member benefit.
• RentSpreeminorGTM or Marketing PartnerRentSpree tenant screening and rental verification services are offered at partner rates for members dealing with rental properties.
• Tech HelplinecoreTechnology or IntegrationTech Helpline provides members with technology support and troubleshooting for real estate software and systems.
• National Association of REALTORS (NAR)flagshipStrategic or Co-development PartnerAs the state-level affiliate of NAR, Virginia REALTORS® operates under the national REALTOR® brand, follows NAR Field Guides for Brokerages, and participates in NAR initiatives including the REALTOR® Party and broker involvement programs.
• Local AssociationsflagshipChannel Partner/ Reseller/ Distributor18+ local REALTOR® associations throughout Virginia serve as the primary channel for recruiting and serving individual real estate professional members.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• California Association of REALTORS: Largest state REALTOR® association in the U.S. Operates the same membership, legal, education, and advocacy model for California agents, making it the most direct functional peer to Virginia REALTORS®.
• Texas REALTORS: Texas state REALTOR® association providing legal forms, education, advocacy, and member benefits to a large agent base. Closely comparable in mission, structure, and revenue model to Virginia REALTORS®.
• Florida REALTORS: Florida's state REALTOR® association, the largest by membership. Offers a parallel mix of legal resources, MLS advocacy, professional development, and partner benefits for Florida real estate professionals.
• North Carolina Association of REALTORS: Regional state-level REALTOR® association serving North Carolina agents. Geographic neighbor to Virginia with a comparable member-services portfolio, making it a strong comparable for mid-Atlantic market dynamics.
• New York State Association of REALTORS (NYSAR): State REALTOR® association for New York offering legal forms, lobbying, and education. Comparable in structure and value proposition, though operating in a more heavily regulated market environment.
• Pennsylvania Association of REALTORS: State-level REALTOR® trade association for Pennsylvania, offering legal hotline, forms, advocacy, and education. Highly comparable operating model in a neighboring mid-Atlantic jurisdiction.
• Georgia Association of REALTORS: Georgia's state REALTOR® association providing professional development, legal resources, and legislative advocacy. Operates the same membership-association model in a fast-growing Sun Belt state.
• Illinois REALTORS: State REALTOR® association serving Illinois real estate professionals with legal, education, and advocacy services. Similar scale and structure to Virginia REALTORS® in a different regional market.
• Maryland REALTORS: State REALTOR® association serving Maryland agents and brokers. Adjacent mid-Atlantic peer with a directly comparable member-services and advocacy portfolio.

Broad incumbents

• National Association of REALTORS (NAR): The national federation to which Virginia REALTORS® is a state affiliate. Not a direct competitor — NAR operates at the national level — but it is the parent organization whose brand, programs, and policy framework shape Virginia REALTORS®'s offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/realshowva
• Facebookfacebook.com/varbuzz
• LinkedInlinkedin.com/company/virginiarealtors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Association of REALTORS