Promontory Insight

What Promontory Insight does

Promontory Insight operates in the market under the EyeQ Monitoring brand, delivering AI-powered virtual video monitoring and business intelligence solutions to B2B customers across three primary verticals: automotive dealerships (the lead segment), commercial real estate, and multi-family residential properties. The platform combines military-grade AI cameras and computer vision analytics with a U.S.-based Security Operations Center that provides 24x7 human verification and incident response, marketed internally as a "Human Automation" architecture that distinguishes real threats from benign activity while reducing reliance on on-site security guards.

The product set is structured as a platform-plus-modules offering built around two cores: Virtual Guard (remote video monitoring, intrusion response, virtual patrols, security checks, escort, concierge, visitor management, forensic investigations, incident reporting, security audits) and Business Intelligence Solutions (analytics-driven monitoring, access control, repair order initiation, guest welcoming, virtual walkaround, key customer recognition, service conquests, loaner management, car wash management, vehicle tracking, valet dispatch). Underlying AI capability centers on real-time detection and classification of people, vehicles, faces, and license plates, with voice-down remote intervention capability layered on top.

The business model is subscription-based recurring revenue from monitoring contracts, supplemented by free security audits used as a mid-funnel lead conversion tool. The company employs a sales-led GTM targeting enterprise and mid-market accounts via direct outreach, phone sales (888-675-6555), online quote requests, and demo scheduling, supported by content marketing across blog, podcast, YouTube, and social channels. The company is privately held with no disclosed institutional investors, is headquartered at 2300 Windy Ridge SE in Atlanta, Georgia, holds a Texas security contractor license (TX B25165901), and operates within a U.S.-domestic (primarily Southeast) footprint.

Name

Promontory Insight

Legal name

EyeQ Monitoring

Website

https://promontoryinsight.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Promontory Insight, operating as EyeQ Monitoring, provides AI-powered virtual video monitoring and business intelligence solutions, combining real-time computer vision analytics with a U.S.-based Security Operations Center to serve automotive dealerships, commercial real estate, and multi-family residential customers on subscription-based contracts.

Ownership category

akta.pro rank

Product category

Remote Video Monitoring Services

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Detective, Guard & Armored Car Services (7381), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Security Operations Center (SOC) & Remote Video Guarding (VSOC) (BPABAMAF)

akta.pro secondary industries

Video Alarm Verification & Remote Video Monitoring (VSaaS Monitoring) (BPAKAFAE), Video Surveillance & Security Analytics (HDAAAEAE), AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF), Remote Video Monitoring Services (Live/Virtual Guard) (HSAHACAB)

Keywords

• Real-time video surveillance
• AI security monitoring
• Virtual guard services
• Event-based alarm monitoring
• Remote video monitoring

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Virtual Guard Services: Recurring security monitoring services providing 24×7 remote video monitoring, intrusion response, virtual patrols, security checks, escort services, and incident reporting. Revenue generated through subscription-based contracts with businesses requiring continuous security coverage.
2. Business Intelligence Solutions: AI-powered analytics and monitoring services for automotive dealerships and other businesses including access control, guest welcoming, virtual walkaround, service conquests, loaner management, vehicle tracking, and valet dispatch. Delivered as an integrated service with recurring monitoring fees.
3. Security Audit Services: Free security audits offered as a lead generation tool to demonstrate value and convert prospects into paying customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Promontory Insight offers real-time event-based video and alarm surveillance that identifies events before they happen. The company combines advanced AI-powered video analytics with a U.S.-based Security Operations Center (SOC) to deliver 24x7 remote video monitoring, intrusion response, virtual patrols, and business intelligence solutions for businesses across automotive, commercial real estate, and multi-family residential sectors.

Product overview

EyeQ Monitoring is a platform-plus-modules architecture offering two core product lines: Virtual Guard (24×7 remote video monitoring with real-time threat response via U.S.-based SOC) and Virtual Service Advisor / Business Intelligence Solutions (AI-powered customer experience and operational analytics for automotive dealerships). Virtual Guard includes sub-modules for intrusion response, virtual patrols, security checks, escort services, concierge, visitor management, forensic investigations, incident reporting, and security audits. Business Intelligence Solutions includes sub-modules for analytics-driven monitoring, access control, repair order initiation, guest welcoming, virtual walkaround, key customer recognition, service conquests, loaner management, car wash management, vehicle tracking, and valet dispatch. All solutions are powered by advanced military-grade AI cameras and video analytics that detect and classify people, vehicles, faces, and license plates in real-time.

Differentiator

Problem solved

Functional benefit

Brands

• EyeQ Intelligence: Intelligence/blog category for EyeQ Monitoring content and insights.
• EyeQ's Smart Solutions
• Virtual Guard
• Virtual Service Advisor

Products and services

• Virtual Guard 24x7 Remote Video Monitoring service with real-time threat response. U.S.-based SOC experts verify and respond to incidents to help stop crimes before they start. Includes intrusion response, virtual patrols, security checks, escort services, concierge, visitor management, forensic investigations, incident reporting, and security audits for commercial properties.
• Business Intelligence Solutions Analytics-driven monitoring solutions leveraging advanced video analytics to serve complex business objectives across multiple industries, including automotive dealerships, commercial real estate, and multi-family residential.
• Virtual Service Advisor AI-powered customer experience solution for car dealerships that creates enhanced customer experiences through guest welcoming, vehicle walkarounds, and service recognition.

Quantifiable outcome

• Lower Cost of Ownership compared to traditional security guard services
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pro-Vigil: Pro-Vigil provides remote video monitoring services with AI-assisted detection and live operator intervention, directly mirroring EyeQ's Virtual Guard + U.S.-based SOC model. They serve overlapping commercial verticals including automotive dealerships, construction, and retail.
• Stealth Monitoring: Stealth Monitoring is one of the largest North American live video monitoring providers, combining AI analytics with human operators in a SOC to deliver virtual guard and remote video monitoring. Highly comparable business model, customer segments (auto, commercial, multifamily), and use cases.
• Netwatch (CalAtlantic): Netwatch operates a remote video monitoring platform with AI-assisted detection and voice-down intervention from centralized monitoring centers. Directly comparable to EyeQ's Virtual Guard offering across commercial real estate, auto, and residential verticals.
• Verkada: Verkada offers cloud-managed video surveillance with built-in AI analytics and a Command platform for centralized monitoring. While more product-led than EyeQ's service-led model, it competes head-to-head for the same B2B customers with overlapping AI-camera and analytics capabilities.
• Eagle Eye Networks: Eagle Eye Networks delivers cloud-based video surveillance with AI video analytics and integrates with third-party SOC operators for remote monitoring. Comparable in technology stack (AI cameras, cloud VMS, analytics) and target verticals including automotive and multi-family.
• Rhombus Systems: Rhombus provides cloud-managed security cameras with AI analytics (people/vehicle detection, LPR) for commercial customers. Comparable AI-camera-plus-cloud-architecture approach and similar mid-market/enterprise B2B sales motion.
• OpenEye: OpenEye delivers cloud-managed video surveillance and AI analytics with central station / SOC monitoring integrations. Comparable VSaaS architecture and customer segments (commercial security dealers, multi-site operators).
• Brivo: Brivo offers cloud-based access control integrated with video surveillance, increasingly bundling AI video analytics. Overlaps with EyeQ on access control, video monitoring, and multi-tenant commercial / multi-family property customers.

Broad incumbents

• ADT Commercial: ADT Commercial is a large-scale provider of monitored security, video surveillance, and guard services for enterprise and mid-market commercial customers. Overlaps with EyeQ on remote monitoring and access control but at much larger scale and broader portfolio.
• Avigilon (Motorola Solutions): Avigilon, part of Motorola Solutions, provides enterprise-grade video surveillance with advanced AI analytics and integrated access control. Competes with EyeQ on AI-driven analytics for commercial security but at significantly larger scale and broader product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pinsight
• YouTubeyoutube.com/channel/UC6RP3hU3qynfmZDESVgiafQ
• Facebookfacebook.com/EyeQMonitoring
• LinkedInlinkedin.com/company/promontory-insight

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promontory Insight