MDT Marketing

What MDT Marketing does

MDT Marketing is a privately held, founder-owned enrollment marketing services and technology company headquartered in Davie, Florida, that has served US career education institutions exclusively for over 30 years. The company targets career colleges and trade schools operating in regulated environments under Title IV, TCPA, ADA, and sector governance constraints — selling strategy engagements, campaign management, and CRM implementation services to enrollment leadership, CMOs, and institutional presidents. Its core proprietary product is EnrollBoost, a five-channel automated lead nurturing platform combining email/SMS/MMS, personalized dynamic video, handwritten card automation, and digital retargeting, integrated with LeadSquared and HubSpot CRM environments. The company holds LeadSquared Premier Partner status (the highest tier) and HubSpot partner status, and provides diagnostic, workflow rebuild, and ongoing optimization services around both platforms.

The company operates a consultative, sales-led enterprise go-to-market with no published pricing — clients book "Strategy Sessions" and receive custom quotes, with annual billing cadence implied by recurring retainer engagements. Revenue is generated through a mix of subscription-style managed services (EnrollBoost platform deployment) and professional services (CRM diagnostics, workflow rebuild, SEO/AEO, paid media management). Documented client outcomes include 10x+ ROI at Aviation Institute of Maintenance, a 40.3% inquiry-to-enrollment lift at Charter College, and a 19.1% inquiry-to-start improvement at Southeastern College, validated across large sample sizes. MDT is actively developing AI capabilities — including an AI Enrollment Avatar and AI-Enhanced Thank You Pages — and has positioned itself around AI-era search via Answer Engine Optimization (AEO/GEO) services targeting ChatGPT, Perplexity, and Google AI Overviews. Leadership, led by CEO and founder Mitch Talenfeld, holds sector governance roles at CECU (Board of Directors, AI Task Force) and the Florida Association of Postsecondary Schools and Colleges (FAPSC Hall of Fame).

Name

MDT Marketing

Legal name

MDT Marketing

Website

https://mdtmarketing.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

MDT Marketing is a founder-owned enrollment marketing services and technology company serving US career education institutions. Its EnrollBoost platform provides five-channel automated lead nurturing, and it holds LeadSquared Premier Partner and HubSpot specialist status.

Ownership category

akta.pro rank

Product category

Higher Education Enrollment Marketing Services

NAICS

Advertising Agencies (541810), Computer Systems Design Services (541512)

SIC

Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYHDAEAFAB

Marketing Automation & Campaign Management CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

SECONDARYBPACAPAD

Talent Acquisition (Recruiting) & Applicant Tracking (ATS)

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

Keywords

• Enrollment marketing services
• Lead nurturing automation
• CRM diagnostic services
• Career education marketing
• Answer engine optimization

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Enrollment Marketing Strategy & Campaign Management Services: MDT provides full-service digital marketing campaign management for career education institutions, including paid search, paid social, SEO, and lead nurturing. Revenue is generated through ongoing service retainer engagements, likely billed on a monthly or project basis, focused on driving qualified enrollment outcomes (leads-to-starts).
2. CRM & Enrollment System Diagnostic Services: MDT offers structured CRM and enrollment system diagnostics that examine data integrity, workflow design, communication sequencing, attribution, and compliance. These engagements produce a prioritized remediation blueprint. Services include workflow rebuild, counselor enablement, and ongoing calibration.
3. EnrollBoost Platform Subscription: EnrollBoost is MDT's proprietary automated enrollment nurturing platform deployed for client institutions. It delivers five-channel outreach (email, SMS, MMS, handwritten cards, retargeting) at scale. Pricing is embedded within client engagements as part of the platform's deployment, likely as a bundled service component.
4. HubSpot Configuration & Optimization Services: MDT helps institutions configure and optimize HubSpot for enrollment operations, including pipeline structure, automation sequencing, landing pages, attribution reporting, and integrations. This is delivered as a professional services engagement, likely bundled within broader partnerships.
5. LeadSquared Premier Partner Services: As a LeadSquared Premier Partner, MDT provides implementation, optimization, and ongoing calibration services for LeadSquared CRM environments used by career education institutions. Includes workflow rebuild, scoring recalibration, counselor training, and documentation. Delivered as a structured engagement with ongoing partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

MDT Marketing builds AI-enabled enrollment marketing campaigns and systems for career education institutions, integrating paid search, paid social, SEO/Answer Engine Optimization, and proprietary five-channel lead nurturing (EnrollBoost) with CRM diagnostic and workflow optimization services. The company delivers custom enterprise engagements that align marketing, admissions, and CRM workflows to drive measurable lead-to-start conversion improvements for career colleges and trade schools.

Product overview

MDT Marketing operates as a unified enrollment marketing platform provider purpose-built for career education institutions. The core product is EnrollBoost, a five-channel automated nurturing platform that combines Automation & Data Cleansing, Email & MMS, Personalized Video, Handwritten Cards, and Digital Retargeting to improve lead-to-start conversion. EnrollBoost integrates Personalized Video as its primary differentiator, dynamically generating prospect-specific video content at scale. MDT also offers AI-Enhanced Thank You Pages (in development) for post-submission engagement and an AI Enrollment Avatar (in development) for conversational enrollment support. Supporting services include CRM Diagnostic Services, Enrollment Marketing Services (Paid Search, Paid Social, SEO), HubSpot Services, LeadSquared Services, and MDT SEO & AI Search Process. The company provides both platform products and implementation/optimization services, with deep CRM integrations into LeadSquared (Premier Partner) and HubSpot.

Differentiator

Problem solved

Functional benefit

Brands

• EnrollBoost: Proprietary omni-channel automated lead nurturing platform designed to improve follow-up speed, message consistency, and lead-to-start performance for career education institutions. Features automated multi-step sequences, email, SMS, personalized video, and handwritten card automation.

Products and services

• EnrollBoost Proprietary omni-channel automated enrollment nurturing platform that combines Automation & Data Cleansing, Email & MMS, Personalized Video, Handwritten Cards, and Digital Retargeting to improve follow-up speed, message consistency, and lead-to-start conversion for career education institutions.
• Enrollment Marketing Services Full-service digital marketing campaign management for career education institutions covering Paid Search & Display, Paid Social, SEO & Answer Engine Optimization, and Lead Nurturing & Conversion Optimization, integrated with the institution's enrollment operations.
• CRM Diagnostic Services Structured diagnostic engagement that evaluates CRM data integrity, workflow and automation design, communication sequencing, attribution and reporting accuracy, and compliance checkpoints, delivering a prioritized remediation blueprint tied to lead-to-start outcomes.
• CRM Workflow Rebuild & Optimization Professional service that reconfigures CRM automations, re-maps lead routing, recalibrates scoring, and rebuilds enrollment sequences, including counselor enablement and ongoing calibration to prevent performance drift.
• MDT SEO & AI Search Process Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) services that help career education institutions appear in AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews, using E-E-A-T signals, schema markup, structured data, and brand entity recognition.
• HubSpot Services HubSpot implementation and optimization for enrollment operations, including pipeline structure, lifecycle stages, automation and sequencing, landing pages and forms, attribution reporting, and integrations with SIS, call tracking, and marketing tools.
• LeadSquared Services LeadSquared Premier Partner implementation, optimization, and ongoing calibration services covering workflow rebuild, lead routing re-mapping, scoring recalibration, sequence rebuilding, counselor workflows, and pipeline reporting for the full enrollment technology stack.
• Personalized Video Dynamic video generation system that creates unique videos using each prospect's name and program of interest, delivered via email and SMS within minutes of inquiry as part of EnrollBoost automated nurturing campaigns.

Quantifiable outcome

• 10x+ ROI across all inquiry sources — Aviation Institute of Maintenance
• +7 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• LeadSquaredcoreTechnology or IntegrationMDT Marketing is a LeadSquared Premier Partner — the highest partner tier — giving MDT direct access to LeadSquared's product and technical teams, faster escalation paths to engineering, early access to new capabilities, and configuration guidance beyond public documentation. MDT leverages this status to deliver deep LeadSquared implementation, optimization, and ongoing calibration services for career education institutions. Premier Partner engagements cover the full enrollment technology stack including lead capture, routing, enrollment automation, prospect scoring, counselor workflows, pipeline reporting, program-specific journeys, and staff training.
• HubSpotcoreTechnology or IntegrationMDT Marketing is a HubSpot partner specializing in education-specific HubSpot configuration for enrollment operations. MDT helps institutions configure HubSpot enrollment pipelines, automation sequencing, landing pages, attribution reporting, and integrations with SIS, call tracking, and marketing tools. Services include training, ongoing optimization, and workflow evolution as programs change.
• Career Education Colleges and Universities (CECU)coreStrategic or Co-development PartnerMDT leadership (CEO Mitch Talenfeld) serves on the CECU Board of Directors and has co-chaired national task forces within CECU, including the 2016 APSCU/CECU Orlando Convention and the CECU AI Task Force. MDT has contributed to sector-wide guidance documents including 'How Artificial Intelligence Is Transforming Higher Education Marketing and Enrollment Management: A Best Practices Guide for Schools.' The partnership is central to MDT's thought leadership and sector stewardship role.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EAB: Large-scale education services company offering enrollment strategy, marketing services, and technology to colleges and universities through its EAB Enroll360 division. Adjacent to MDT in scope — broader portfolio, larger footprint — but competes head-to-head for enterprise enrollment marketing and CRM engagements.
• QuinStreet: Performance-marketing company operating education verticals such as education.com and a portfolio of education lead-generation programs. Comparable to MDT as a digital demand-generation partner for education brands, but operates at much larger scale with a media-network model rather than direct enterprise engagements.

Direct peers

• Sparkroom: Enrollment marketing and lead-management software platform purpose-built for higher education, combining demand generation, attribution, and CRM-grade workflows. Direct functional overlap with MDT's EnrollBoost platform and LeadSquared/HubSpot orchestration, but distributed as a SaaS rather than a service.
• Capture Higher Ed: Higher education enrollment marketing agency offering personalized, data-driven student-search and lead-nurture programs. Closely comparable to MDT in the niche of performance-driven enrollment marketing for postsecondary institutions, though Capture typically focuses on four-year and graduate programs rather than career education.
• Carnegie Dartlet: Full-service higher education marketing, branding, and enrollment agency serving colleges and universities with strategy, creative, and digital execution. Comparable to MDT as a senior enrollment marketing partner but oriented more toward traditional higher ed than the regulated career-school segment.
• OHO Interactive: Higher education marketing and design agency delivering websites, content, paid media, and enrollment campaigns for colleges and universities. Similar services model to MDT's enrollment marketing offerings, with overlapping CRM and campaign execution capabilities for the postsecondary market.
• Stamats: Higher education marketing agency and research firm providing branding, custom research, and enrollment marketing to colleges and universities. Overlaps with MDT in audience research, channel strategy, and campaign execution for postsecondary institutions.

Emerging players

• Othot: Predictive analytics and machine-learning platform applied to higher education enrollment and student success. Compares to MDT's predictive lead-scoring capabilities within LeadSquared/HubSpot, but focused purely on the analytical layer rather than full-funnel campaign execution and creative.
• Element451: AI-driven enrollment management and student-success platform for higher education that automates multi-channel communication and personalized outreach. Comparable to MDT's AI-enhanced nurture, personalized video, and AI Enrollment Avatar initiatives, but positioned as a standalone AI platform rather than a managed-services agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/mdt-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MDT Marketing