EMA Consulting
EMA Consulting is a private Australian boutique consultancy founded in 1997, providing employee relations consulting, training, and the MyEms SaaS case management platform to organizations across Australia, with specialization in aged care, government, utilities, transport, and education sectors.
- Company typePrivate
- Founded1997
- HeadquartersAdelaide, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What EMA Consulting does
EMA Consulting is a private Australian boutique consultancy founded in 1997 and headquartered in Adelaide, South Australia. The firm specializes exclusively in employee relations (ER) services, offering three integrated revenue streams: consulting, training, and software. With 14+ employees and 28+ years of continuous operation, EMA serves Australian organizations across the aged care, government, utilities, transport, and education sectors, building deep specialization in workplace investigations (1,139+ conducted) and Fair Work Act compliance. The company's proprietary SaaS platform, MyEms, functions as a centralized case management and compliance system for ER matters, including Serious Incident Response Scheme (SIRS) reporting required of aged care providers. Notable customers include SA Water, SA Power Networks, V/Line, RAA, Baptcare, Journey Beyond Rail, Kelsian, Resthaven, Master Builders SA, City of Playford, University of Adelaide, and TAFE SA.
The MyEms platform is built on Azure/.NET architecture and has been extended into a modular suite including MyConcern (early intervention), MyConversations, MyERLibrary, MySafetyEvents, MyTeamStarts, and MyTeamOffers. The platform integrates with SharePoint, NetDocs, and Google Drive to fit enterprise document and collaboration workflows. EMA's consulting services are billed at $390-$405/hour, structured training workshops range from $500 to $4,900, and the TAS (Training and Support) subscription product is priced at $305-$1,240/year. The firm has built ecosystem partnerships with NeuroCapability (Neuroscience of Leadership program) and Buzz-ER Pty Ltd (platform integration), and 8,000+ managers are reported to interact with MyEms daily.
The business model is a bootstrapped, services-plus-software hybrid with no external funding. Revenue is generated through hourly consulting engagements, fixed-fee training programs, and recurring SaaS and TAS subscriptions. The combination of long-tenured practitioner expertise, proprietary methodology (including the Early Intervention Conversations Framework), a purpose-built compliance platform, and a diversified blue-chip customer base across regulated industries forms the basis of the company's competitive position. There is no disclosed AI or machine learning capability in the platform, and the firm has not pursued M&A, IPO, or external capital.
EMA Consulting firmographics
Firmographics- Name
- EMA Consulting
- Legal name
- EMA Consulting Pty Ltd
- Website
- https://emaconsulting.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EMA Consulting is a private Australian boutique consultancy founded in 1997, providing employee relations consulting, training, and the MyEms SaaS case management platform to organizations across Australia, with specialization in aged care, government, utilities, transport, and education sectors.
- Ownership category
- akta.pro rank
EMA Consulting industry classification
Industry- Product category
- Employee Relations Consulting
- NAICS
- Human Resources Consulting Services (541612), Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Labor Relations & Employment Practice Advisory (BPAHAGAK)
- akta.pro secondary industries
- HR Policy, Governance, Compliance & Risk Advisory (BPACAJAF), Enterprise Risk Management (ERM) Advisory (BPAHAFAA)
Keywords
Where EMA Consulting is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
EMA Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Consulting Services: Professional consulting fees calculated based on time spent at hourly rates ($390-$405 per hour depending on consultant level). Includes workplace investigations, enterprise bargaining, disciplinary process support, and strategic advice.
- Training Programs: Revenue from bespoke training programs, public workshops, and applied neuroscience-based leadership training. Pricing varies by course type and duration.
- Telephone Advisory Service (TAS): Fixed annual subscription service priced by organization size (ranging from $305 to $1,240 per year for first user), providing unlimited telephone advisory calls on employment matters up to 15 minutes per issue.
- MyEms Software Platform: End-to-end ER case management software with subscription-based pricing. Includes complimentary training credits for subscribers. Add-on tools available (MyConcern, MyConversations, MyERLibrary, MySafetyEvents, MyTeamStarts, MyTeamOffers).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | TAS subscription tiered by employee count |
| Unit Pricing | Multi-year contract | Bullying & Harassment Awareness training pricing |
| Unit Pricing | Other | Early Intervention Management training |
| Subscription | Multi-year contract | Neuroscience of Leadership Program |
| Unit Pricing | Multi-year contract | Aged Care Whistleblowing training |
| Unit Pricing | Other | Contact Officer training |
| Unit Pricing | Other | Absenteeism Management training |
| Unit Pricing | Other | WHS for Officers training |
| Unit Pricing | Other | Public Training Events |
| Other | Monthly | Consulting hourly rates |
| Unit Pricing | Other | Workplace Investigation pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
EMA Consulting product offering
Product offeringCore offering
EMA Consulting is a boutique Australian employee relations consultancy providing workplace investigations, enterprise bargaining and negotiation, disciplinary and dismissal support, and leadership development training. The firm complements its professional services with the MyEms software platform — an end-to-end ER case management system built on Microsoft Azure and .NET that centralises case notes, evidence, decisions, and communications with guided workflows, audit-ready reporting, and add-on modules for whistleblowing, leadership check-ins, HR policy management, hazard reporting, probationary assessments, and employment offer creation.
Product overview
EMA Consulting offers an integrated portfolio combining a flagship SaaS platform with professional services. The core product is MyEms, an end-to-end employee relations case management platform built by licensed investigators with 28+ years of Australian workplace expertise. MyEms is supported by a suite of add-on modules: MyConcern (anonymous complaints and whistleblowing), MyConversations (leadership check-ins and performance), MyERLibrary (HR policy and document management with SharePoint/NetDocs/Google Drive integration), MySafetyEvents (hazard and incident reporting), MyTeamStarts (probationary assessments), and MyTeamOffers (employment offer document creation). Complementing the software, EMA provides consulting services (workplace investigations, enterprise bargaining, discipline and dismissals, coaching) and training services (16+ courses across ER, leadership development, and applied neuroscience-based training, delivered in-person or virtually).
Differentiator
Problem solved
Functional benefit
Brands
- MyEms: End-to-end ER case management platform — flagship product of EMA Consulting that transforms complex, manual case management into clear, streamlined workflows by centralising all cases in a secure, intuitive platform.
- MyConcern
- MyConversations
- MyERLibrary
- MySafetyEvents
- MyTeamStarts
- MyTeamOffers
Products and services
- Consulting Services Expert consulting services for Australian organisations covering workplace investigations, enterprise bargaining and negotiation, employee discipline and dismissals, coaching and mentoring, discrimination/harassment/bullying advisory, strategy and advice, and restructures and redundancy support.
- Training Services Practical training programs in employee relations and leadership development with 16+ courses including bullying and harassment awareness, contact officer training, absenteeism management, WHS for officers, dismissal disputes, Fair Work fundamentals, HR skills, early intervention management and applied neuroscience-based leadership training. Delivered in-person, virtually or through public workshops.
- Telephone Advisory Service (TAS) Fixed-rate annual subscription telephone advisory service providing Australian employers with instant telephone advice on employment and workplace matters (up to 15 minutes per issue) covering rates of pay, employee management, discipline, terminations, workplace agreements, industrial disputes, restructuring and WHS. Tiered by organisation employee count.
- MyEms End-to-end employee relations case management platform built on Microsoft Azure and .NET that centralises all cases in a secure, intuitive system, replacing scattered documents, emails and paper trails. Includes guided workflows, centralised case management, compliance reporting with real-time audit-ready records, dashboards, role-based permissions, and automation for generating letters, reports and improvement plans. Serves Australian HR teams, ER specialists and managers.
- MyConcern Secure, confidential reporting add-on platform for complaints, grievances, whistleblowing and SIRS reporting, providing employees an anonymous way to raise sensitive issues through a closed reporting line with seamless handoff to MyEms or investigation teams.
- MyConversations Leadership check-in and performance management add-on tool that helps leaders build trust and drive performance through regular one-on-one check-ins tied to organisational values and purpose, capturing goals, feedback and development needs.
- MyERLibrary Secure cloud-based HR policy and document management add-on portal housing a comprehensive library of HR policies, procedures and contracts drafted and maintained by IR specialists, with real-time alerts when legislation changes and integration with SharePoint, NetDocs or Google Drive.
- MySafetyEvents Hazard and incident reporting add-on tool that streamlines safety event logging across organisations with a cloud-based interface, real-time tracking and automated reminders for follow-up tasks.
- MyTeamStarts Probationary assessment add-on tool that guides managers through consistent probationary assessments incorporating skill, ability and organisational values, with review schedules and early insights on fit and development needs.
- MyTeamOffers Employment offer document creation add-on tool that lets HR and managers create compliant, best-practice employment offer documents with full version history, access controls, and multi-stage authorisation workflows maintained by IR experts.
Quantifiable outcome
- 40%+ average efficiency improvement for MyEms users
- +4 more outcomes
Companies that use EMA Consulting
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
EMA Consulting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature10 records
EMA Consulting partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core partnership and platform integration.
- NeuroCapabilitycore partnershipEMA and NeuroCapability have partnered to deliver the Neuroscience of Leadership Program. EMA serves as the delivery partner for NeuroCapability's neuroscience-based leadership development program. The partnership combines EMA's deep knowledge in employee relations and leadership with NeuroCapability's cutting-edge neuroscience-based education approach to create a unique leadership development program.
- Buzz-ER Pty Ltdplatform integrationBuzz-ER Pty Ltd is a partner company through which EMA provides consulting services as part of product subscriptions. EMA uses the secure online platform Buzz-ER for clients subscribing to products such as MyEMS where clients enter data.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
EMA Consulting competitors and assessment
Company assessmentEmerging players
- Culture Amp: Australian-founded employee engagement and people analytics SaaS with strong global presence. Adjacent peer — overlaps with EMA on people-management software and HR buyer persona, but focuses on engagement/surveys rather than ER case management.
- Employment Hero: Australian-founded HR, payroll, and employee benefits platform with growing ER/compliance features. Comparable as a broader HR SaaS targeting Australian SMB/mid-market with overlapping buyer persona to MyEms and TAS subscribers.
Broad incumbents
- Lander & Rogers: Australian law firm with a workplace relations & safety practice handling investigations, enterprise bargaining, and employment disputes. Comparable as an incumbent competing for similar Australian enterprise and government ER work.
- Maddocks: Major Australian law firm with a dedicated workplace relations practice. Competes with EMA on enterprise bargaining, investigations, and employment law advisory, but as part of a broader legal portfolio rather than a specialized ER consultancy.
- PwC Australia (People & Organisation): Big 4 consulting practice with HR transformation, change, and workforce advisory. Competes with EMA on HR consulting for enterprise and government, but as a generalist consultancy with broader portfolio.
Direct peers
- ELMO Software: Australian HR/people SaaS platform spanning learning, performance, and core HR workflows. Comparable to MyEms as an HR-tech SaaS serving Australian mid-market and enterprise, with overlapping buyer personas (HR leaders, People & Culture teams).
- Acacia HR Solutions: Australian HR consulting firm specializing in employee relations, investigations, and HR advisory. Closely comparable to EMA's consulting practice in target market, scope of services, and boutique positioning within Australia.
- Employsure: Australia's largest employment relations and workplace health & safety advisory subscription service. Directly comparable to EMA's TAS and MyEms subscriptions on target market, value proposition (unlimited ER advice + compliance tooling), and Australian-only footprint.
- HR Assured (FCB Group): Australian HR compliance, ER advisory, and workplace investigations provider serving mid-market and enterprise. Closely aligned with EMA's consulting + software + training bundle for HR leaders, including investigations, policies, and compliance tooling.
Others
- Australian HR Institute (AHRI): Professional body for HR practitioners in Australia. Ecosystem peer — adjacent to EMA through HR thought leadership, training, and standards setting rather than direct competition for consulting or software revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EMA Consulting social profiles
Digital presenceEMA Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
EMA Consulting leadership team
Management profileNumber of profiles
Profiles12 records
EMA Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EMA Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EMA Consulting
What does EMA Consulting do?
EMA Consulting is a boutique Australian employee relations consultancy providing workplace investigations, enterprise bargaining and negotiation, disciplinary and dismissal support, and leadership development training. The firm complements its professional services with the MyEms software platform — an end-to-end ER case management system built on Microsoft Azure and .NET that centralises case notes, evidence, decisions, and communications with guided workflows, audit-ready reporting, and add-on modules for whistleblowing, leadership check-ins, HR policy management, hazard reporting, probationary assessments, and employment offer creation.
Is EMA Consulting a public or private company?
EMA Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EMA Consulting founded?
EMA Consulting was founded in 1997. It employs 11 to 50 people.
Where is EMA Consulting based?
EMA Consulting is headquartered in Adelaide, Australia, in the Oceania region.
How does EMA Consulting make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are training Programs, telephone Advisory Service (TAS) and myEms Software Platform.
Who are EMA Consulting's main competitors?
Emerging players on record are Culture Amp and Employment Hero. Broad incumbents are Lander & Rogers, Maddocks and PwC Australia (People & Organisation). Direct peers are ELMO Software, Acacia HR Solutions, Employsure and HR Assured (FCB Group). Australian HR Institute (AHRI) is listed as an others.
Does EMA Consulting have an API?
No public API is recorded for EMA Consulting.
What industry is EMA Consulting in?
EMA Consulting's product category is Employee Relations Consulting. Its primary akta.pro industry code is BPAHAGAK, Labor Relations & Employment Practice Advisory, with a secondary code of BPACAJAF, HR Policy, Governance, Compliance & Risk Advisory. Its NAICS code is 541612 and its SIC code is 8742.