GoodFriend Self Storage

What GoodFriend Self Storage does

GoodFriend Self Storage is a privately held operator of five physical self-storage facilities serving the Metro New York region, headquartered at 17 Goodfriend Drive in East Hampton, NY. Founded in 2001, the company runs facilities in the Upper East Side of Manhattan, Syosset and New Hyde Park on Long Island, East Hampton in the Hamptons, and Bedford Hills in Westchester County, offering standard, climate-controlled, and drive-up units ranging from approximately 5x5 to 10x30 feet. The technology footprint is physical rather than digital: facilities are equipped with 24/7 video surveillance, electronic gate access, keypad entry, indoor loading bays, and climate-control systems, while customer-facing software is provided by the Storable Storedge platform powering all five location websites, online reservations, and account management.

The business model is a straightforward recurring rental operation. Revenue is generated primarily through month-to-month storage unit rentals (subscription/recurring), with entry pricing of $15 per month at the Upper East Side and scaling up to $75 per month at East Hampton, varying by location, unit size, and climate control. Ancillary recurring revenue streams include vehicle parking (Syosset), tenant protection plans, and on-site packing supply sales, complemented by bundled services such as complimentary moving van use for new tenants (Syosset) and on-site UHaul truck rentals (Upper East Side). Go-to-market is direct-to-consumer across all five sites, with rentals completed online, by phone, or in person, and marketing conducted through SEO-optimized location pages, a blog targeting neighborhood-specific queries, Facebook and Instagram organic presence, and Google My Business listings.

GoodFriend targets a horizontally segmented customer base: residential customers needing storage for moves, renovations, decluttering, or seasonal rotation; local businesses (contractors, designers, retailers) using units for inventory, equipment, and supplies; college students in Manhattan needing semester storage; seasonal Hamptons residents managing off-season belongings; and a niche of premium wine collectors in East Hampton requiring climate-controlled preservation. The company is small in headcount (1–10 employees), privately held with no disclosed investors, funding rounds, or M&A activity, and shows no evidence of AI/ML capabilities or a public API.

Name

GoodFriend Self Storage

Legal name

GoodFriend Storage

Website

https://goodfriendstorage.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

GoodFriend Self Storage operates five self-storage facilities across Metro New York (Manhattan, Long Island, Hamptons, Westchester), offering climate-controlled and standard units plus ancillary moving, parking, and packing services to residential and small-business customers on month-to-month rentals.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Climate-Controlled Self-Storage (HSAKAGAA)

akta.pro secondary industries

Standard/Non-Climate Self-Storage (HSAKAGAB), Student & Seasonal Self-Storage (HSAKAGAE), Vehicle & RV/Boat Self-Storage (HSAKAGAC), Self-Storage Property Management (BPAJAGAM)

Keywords

• Self storage units
• Climate controlled storage
• Vehicle parking rentals
• Storage facility services
• Business storage solutions

Headquarters

HQ city

East Hampton

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Monthly Storage Unit Rentals: Primary revenue from monthly rental fees for storage units. Units are rented month-to-month with flexible terms. Pricing varies by location, unit size, and climate control requirements.
2. Tenant Protection Plans: Optional protection plan enrollment for tenants to protect their stored belongings against damage or loss.
3. Vehicle Parking: Car, truck, boat and RV parking spaces available at select locations such as Syosset.
4. Packing Supplies: On-site packing supply centers offering boxes, tape, bubble wrap and other moving supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GoodFriend Self Storage operates five owned-and-operated self-storage facilities across Metro New York (Manhattan, Long Island, the Hamptons, and Westchester County). The company rents storage units in sizes ranging from approximately 5x5 to 10x30, including climate-controlled options, and offers complementary services such as vehicle parking, on-site packing supplies, free moving van use, UHaul truck rentals, and optional tenant protection plans.

Product overview

GoodFriend Self Storage operates modern, state-of-the-art self-storage facilities across Metro New York, offering a unified storage platform with multiple add-on services. Their core product is self storage units available in standard, climate-controlled, and drive-up configurations, ranging from 5x5 to 10x30 sizes. The company complements its storage units with value-added services including indoor loading bays, free moving van use (Syosset), UHaul truck rentals (Upper East Side), on-site packing supply centers, business storage solutions, and tenant protection plans. Five locations serve customers in Manhattan, Westchester, Long Island, and the Hamptons.

Differentiator

Problem solved

Functional benefit

Products and services

• Self Storage Units Self-storage units available in multiple sizes (from 5x5 to 10x30) for personal, residential, and business use, rented on a month-to-month basis with flexible terms across five Metro New York locations.
• Climate-Controlled Storage Units Temperature and humidity-controlled storage units designed to protect sensitive items such as furniture, electronics, documents, artwork, and wine collections from environmental damage.
• Vehicle Parking Secure outdoor parking for cars, trucks, boats, and RVs at select locations such as Syosset, rented on a recurring monthly basis.
• Business Storage Storage solutions tailored for local businesses including contractors, designers, and retailers who need space for equipment, inventory, and supplies.
• Packing Supply Centers On-site retail centers offering boxes, tape, bubble wrap, and other moving and packing materials for purchase by storage customers.
• Tenant Protection Plans Optional protection plan enrollment for tenants to protect their stored belongings against damage or loss, available in two plan options.
• UHaul Truck & Van Rentals On-site UHaul truck and van rental center at the Upper East Side location, providing moving truck rentals for storage customers.

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• UHaulminorChannel Partner/ Reseller/ DistributorUHaul truck and van rentals available on-site at the Upper East Side location (166 E. 124th Street). Customers can rent UHaul vehicles for moving purposes directly at this GoodFriend Storage location. The partnership provides added convenience for customers who need both storage and moving truck services.
• StorablecoreTechnology or IntegrationStorable provides the website platform powering GoodFriend Storage's online presence (Storedge platform). This includes facility websites, online reservation systems, unit listing pages, and account management functionality. All five GoodFriend locations use Storable-powered websites.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Manhattan Mini Storage: Long-established NYC-focused self-storage operator with multiple Manhattan and borough locations. Directly comparable as a regional self-storage specialist serving Metro New York residential and business customers.
• StorageMart: Privately-held multi-site self-storage operator with locations across the US and Canada, including the Northeast. Comparable as a similarly-sized private operator focused on metropolitan markets.
• Safeguard Self Storage: Mid-sized self-storage operator with locations primarily in the Midwest and Eastern US. Comparable in scale and operational model as a multi-site private self-storage company.
• Store Space Self Storage: Growing self-storage brand with Northeast US locations. Comparable as a multi-site operator offering climate-controlled units, online reservations, and similar amenity packages to GoodFriend.
• Metro Self Storage: Independent self-storage operator with multiple Northeast US locations. Comparable as a similarly-positioned private operator providing standard and climate-controlled self-storage units to residential and small business customers.

Broad incumbents

• Public Storage: Largest publicly-traded self-storage REIT with thousands of facilities nationwide, including significant presence in the NY metro. Comparable as the dominant incumbent offering standard and climate-controlled self-storage.
• Extra Space Storage: Major self-storage REIT with extensive NYC metro coverage following its acquisition of Life Storage. Competes directly with GoodFriend across Long Island, Westchester, and Manhattan submarkets.
• CubeSmart: Public self-storage REIT with meaningful Northeast US presence including NY metro locations. Comparable in offering standard, climate-controlled, and vehicle storage units to similar customer segments.

Regional players

• Chelsea Mini Storage: NYC-focused self-storage operator with multiple Manhattan locations serving residential and commercial customers. Comparable as a regional competitor in the same Metro New York geography.

Others

• Storable: Technology provider powering GoodFriend's Storedge website, reservation, and management platform. Comparable as a strategic technology partner and an indirect ecosystem peer within the self-storage industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GFStorage.HQ
• Xx.com/GoodfriendStore
• LinkedInlinkedin.com/company/goodfriend-self-storage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodFriend Self Storage