Murray Yacht Sales

What Murray Yacht Sales does

Murray Yacht Sales is a Gulf Coast yacht brokerage and dealership founded in 1974, operating from offices in New Orleans (Louisiana), St. Petersburg (Florida), and Clear Lake Shores/Houston (Texas) that collectively cover Texas, Louisiana, Mississippi, Alabama, and Florida. The company serves mid-market recreational boaters seeking to buy or sell vessels, operating as both a pre-owned brokerage and an authorized dealer for new Beneteau sailboats, Excess catamarans, and J Boats, supported by parts and service, marine financing referrals, and boat insurance arrangements.

The core technology stack is conventional for a regional brokerage: a WordPress-based marketing website with extensive brand-specific listing pages, broad social media presence (Facebook, X, Instagram, YouTube, Pinterest, LinkedIn), and membership in the YachtBroker.org MLS for cross-broker listing distribution. The company has built a content library of 1,000+ blog articles on boating topics as a top-of-funnel lead-generation asset.

Revenue is generated through two primary streams: commission-based brokerage fees on pre-owned powerboat and sailboat transactions (brokerage listings span brands such as Hatteras, Viking, Lagoon, Beneteau, Hunter, and Catalina at price points roughly $135K–$495K), and dealer margin plus parts and service on new Beneteau, Excess, and J Boat sales. Pricing is not publicly disclosed, and the company is privately held with no institutional ownership identified.

Name

Murray Yacht Sales

Legal name

Murray Yacht Sales

Website

https://murrayyachtsales.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Murray Yacht Sales is a privately held Gulf Coast yacht brokerage and dealership founded in 1974, operating from offices in New Orleans, St. Petersburg, and Houston to serve mid-market recreational boat buyers and sellers across five U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Yacht Brokerage Commissions: Murray Yacht Sales earns commissions on the sale of pre-owned powerboats and sailboats listed through their brokerage. They facilitate transactions between buyers and sellers, handling vessel listings across the Gulf Coast region.
2. New Boat Sales (Beneteau & Excess): As authorized dealers, they sell new Beneteau sailboats and Excess catamarans, earning dealer margins on new vessel sales along with parts and service revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Murray Yacht Sales is a Gulf Coast yacht brokerage and authorized boat dealer operating from three offices (New Orleans, LA; St. Petersburg, FL; and Houston/Clear Lake Shores, TX). The company sells new Beneteau sailboats, Excess catamarans, and J Boats, and brokers pre-owned sailboats, powerboats, and catamarans for individual buyers and sellers across Texas, Louisiana, Mississippi, Alabama, and Florida. Complementary offerings include marine financing arrangement, boat insurance arrangement, and parts and service support for Beneteau and Excess vessels.

Product overview

Murray Yacht Sales is a Gulf Coast yacht brokerage company founded in 1974, operating as both a dealer and broker. The company represents new boat lines including Beneteau sailboats, Excess catamarans, and J Boats, while also brokering used powerboats and sailboats across the Gulf Coast region. Core offerings consist of new vessel sales (Beneteau, Excess, J Boats) and comprehensive brokerage services for pre-owned vessels, complemented by marine financing, insurance, and parts/service support.

Differentiator

Problem solved

Functional benefit

Products and services

• New Beneteau Sailboats Sale of new Beneteau cruising sailboats (Oceanis line and First series) through authorized dealer representation for individual buyers in the Gulf Coast region, supported by parts and warranty service.
• New Excess Catamarans Sale of new Excess cruising catamarans through authorized dealer representation for individual buyers in the Gulf Coast region.
• New J Boats Sale of new J Boats high-performance cruising and racing sailboats through authorized dealer representation for individual buyers in the Gulf Coast region.
• Brokerage Powerboat Listings Brokerage listings of pre-owned powerboats, including trawlers, sportfish, express cruisers, motor yachts, and flybridge yachts from brands such as Hatteras, Viking, Grand Banks, and Prestige for individual buyers and sellers across the Gulf Coast.
• Brokerage Sailboat Listings Brokerage listings of pre-owned sailboats, including cruising yachts and performance boats from brands such as Beneteau, Hunter, Catalina, Island Packet, and Lagoon for individual buyers and sellers across the Gulf Coast.
• Sail Catamaran Brokerage Listings Specialized brokerage listings of pre-owned sailing catamarans from brands such as Lagoon, Leopard, Fountaine Pajot, Bali, and Gemini for individual buyers and sellers in the Gulf Coast and broader U.S. market.
• Marine Financing Services Arrangement of marine financing for boat purchases through partner lenders, supporting individual buyers of new and brokerage vessels.
• Boat Insurance Services Arrangement of boat insurance coverage for power and sail vessels through partner insurance providers, supporting individual boat buyers.
• Parts and Service Parts and service support for Beneteau sailboats and Excess catamarans, including engine service item recommendations, provided as authorized dealer service for Gulf Coast customers.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• BeneteaucoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Beneteau sailboats in the Gulf Coast region. Murray Yacht Sales sells new Beneteau sailboats and provides parts and service support for Beneteau vessels.
• Excess CatamaranscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Excess Catamarans in the Gulf Coast region. Murray Yacht Sales represents new Excess catamarans along with parts and service support.
• J BoatsminorChannel Partner/ Reseller/ DistributorRepresents new J Boats sailing yachts in the Gulf Coast region as an authorized dealer.
• YachtBroker.orgcoreTechnology or IntegrationMurray Yacht Sales is a member of YachtBroker.org MLS, utilizing their multi-listing service platform for boat listings and broker networking.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Galati Yacht Sales: Long-established yacht brokerage and new-boat dealer operating across multiple Gulf Coast locations (including Florida and Texas). Direct competitor in both new-boat representation and brokerage listings within Murray's core geography.
• HMY Yacht Sales: Large U.S. yacht brokerage with a strong Florida/Gulf Coast presence, brokering both sailboats and powerboats. Comparable in business model (commission-based brokerage) and overlapping geographic coverage.
• United Yacht Sales: Yacht brokerage network with a broker-cooperative model, listing powerboats and sailboats across the U.S. including the Gulf Coast. Directly comparable brokerage model and listings focus.
• Denison Yachting: National yacht brokerage and new-boat dealer with offices along the East Coast, Florida, and the Gulf. Overlaps with Murray in brokerage listings, new-boat representation, and a focus on premium sailboats and catamarans.
• Worth Avenue Yachts: Luxury yacht brokerage with Florida and East Coast offices that also represents new sailing yacht brands. Comparable broker model, with overlap in sailboat and catamaran inventory representation.

Broad incumbents

• MarineMax: Largest U.S. recreational boat retailer (NYSE: HZO), operating a national chain of dealerships and marinas. Competes with Murray in new-boat sales and brokerage at scale, but with a much broader product and geographic footprint.
• OneWater Marine: Public multi-brand boat dealer and brokerage group (NASDAQ: ONEW) with locations across the U.S. Sun Belt. Overlaps with Murray in new-boat representation and used brokerage, particularly in Gulf-adjacent markets.

Others

• YachtWorld: Largest online boat listings marketplace used by Murray and its peers. Not a direct competitor for full-service brokerage, but a key channel and increasingly a competitive threat as buyers search inventory directly.
• Beneteau: OEM partner and primary brand Murray represents as an authorized dealer. Not a competitor, but a key supplier relationship whose dealer-network decisions directly impact Murray's new-boat business.
• Hinckley Yachts: U.S. yacht builder that also operates a brokerage and service operation. Comparable in combining new-boat representation with brokerage, though positioned at a higher price point and concentrated in the Northeast and Florida.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/murrayyacht
• YouTubeyoutube.com/user/MurrayYachtSales
• Facebookfacebook.com/murrayyachtsales
• LinkedInlinkedin.com/company/murray-yacht-sales
• Instagraminstagram.com/murrayyachtsales
• Pinterestpinterest.com/murrayyacht

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murray Yacht Sales