More Handles
- Company typePrivate
- Founded2007
- HeadquartersWoking, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
More Handles firmographics
Firmographics- Name
- More Handles
- Legal name
- PHG Direct Limited
- Website
- https://morehandles.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
More Handles industry classification
Industry- Product category
- Architectural Ironmongery
- NAICS
- Hardware Retailers (44414)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)
- akta.pro secondary industry
- Fasteners, Nails, Screws & Anchors Retail (CRAIADAC)
Keywords
Where More Handles is headquartered
LocationHeadquarters
- HQ city
- Woking
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
More Handles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of architectural ironmongery including door handles, knobs, hinges, locks, window furniture, lighting, and related hardware. One-time transaction model for individual product purchases with volume discount options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard individual product pricing with volume discounts |
Distribution channels1 record
Marketing channels4 records
More Handles product offering
Product offeringCore offering
More Handles is an online retailer selling architectural ironmongery and door hardware directly to consumers and trade professionals. Its product range covers door handles, door knobs, cupboard handles and knobs, hinges, locks and latches, front door furniture, window furniture, sinks and taps, lighting, electrical accessories, and builders' hardware across multiple specialist brands and finishes. Products are sold via e-commerce with volume discount codes, next-day delivery, and free delivery on orders over £75 inc VAT.
Product overview
More Handles is an online e-commerce retailer specializing in architectural ironmongery and door hardware, established in 2007. The company operates as a single unified e-commerce platform offering an extensive portfolio of door handles, door knobs, cupboard handles and knobs, hinges, other ironmongery (escutcheons, finger plates, handrail brackets, bathroom fittings), front door furniture (letterplates, door knockers, bell pushes), door locks and latches, window furniture, sinks and taps, lighting (pendant lights, wall lights, table lamps), and electrical accessories (switches, sockets). The product range spans multiple sub-brands including Alexander & Wilks, From the Anvil, M. Marcus Heritage Brass, Croft Hardware, Häfele, Hettich, Finesse Design, Second Nature, Zoo Hardware, Carlisle Brass, Industville, and Buster and Punch. Products are available in diverse finishes including brass, chrome, nickel, pewter, bronze, copper, stainless steel, porcelain, ceramic, leather, and wood, serving both residential and commercial customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Door Handles
Companies that use More Handles
Customer profileSegments3 records
Ideal customer profiles3 records
More Handles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
More Handles partnerships and signals
Strategic signalScale indicators3 records
More Handles competitors and assessment
Company assessmentBroad incumbents
- B&Q: UK's largest home improvement and DIY retailer offering a wide selection of door handles, lighting, and electrical accessories; overlaps with More Handles on consumer DIY and basic trade demand across a much bigger footprint.
- Wickes: Major UK home improvement retailer offering kitchens, bathrooms, and a broad hardware/ironmongery range; competes with More Handles on trade and DIY customers but as part of a much larger portfolio including building materials.
- Screwfix: UK trade-focused hardware and tools retailer with extensive fastener, hinge, and door hardware ranges at scale; competes for trade professionals but with a far broader catalog spanning power tools and fixings.
- Amazon UK: General marketplace carrying every door-handle and ironmongery brand sold by More Handles plus private-label alternatives; competes on price, selection, and Prime delivery, posing a structural disintermediation threat.
- Toolstation: UK trade and DIY tools and hardware retailer with extensive fasteners, hinges, and ironmongery ranges; competes for trade buyers with click-and-collect scale advantages over a pure-play specialist.
Direct peers
- Ironmongery Direct: UK-based specialist online retailer of architectural ironmongery, door furniture, and hardware serving both trade professionals and DIY customers — the closest direct competitor to More Handles in product range, customer base, and digital-first delivery model.
- Door Handles UK: UK online specialist retailer focused on door handles, knobs, and door furniture across multiple finishes and brands — directly comparable niche positioning and target customer to More Handles.
- Victorian Emporium: UK specialist retailer of traditional and period architectural ironmongery, lighting, and home fittings — overlapping heritage/antique ironmongery range comparable to More Handles' From the Anvil and black antique categories.
- Handles4U: UK-based e-commerce retailer of cabinet handles, knobs, and kitchen hardware — a direct niche competitor with overlapping trade and DIY customer segments and similar product breadth.
Others
- Häfele UK: Global hardware manufacturer and distributor whose fittings More Handles resells; comparable because it is both a key supply partner and a competing distribution channel targeting the same furniture-fitters and architectural customers in the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
More Handles social profiles
Digital presenceMore Handles financial estimates
Financial estimateRevenue estimate
Valuation estimate
More Handles leadership team
Management profileNumber of profiles
More Handles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
More Handles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about More Handles
What does More Handles do?
More Handles is an online retailer selling architectural ironmongery and door hardware directly to consumers and trade professionals. Its product range covers door handles, door knobs, cupboard handles and knobs, hinges, locks and latches, front door furniture, window furniture, sinks and taps, lighting, electrical accessories, and builders' hardware across multiple specialist brands and finishes. Products are sold via e-commerce with volume discount codes, next-day delivery, and free delivery on orders over £75 inc VAT.
Is More Handles a public or private company?
More Handles is a private company. It is classified as corporate owned and is currently operating.
When was More Handles founded?
More Handles was founded in 2007. It employs 11 to 50 people.
Where is More Handles based?
More Handles is headquartered in Woking, United Kingdom, in the Europe region.
How does More Handles make money?
One revenue line is on record: product Sales.
Who are More Handles's main competitors?
Broad incumbents on record are B&Q, Wickes, Screwfix, Amazon UK and Toolstation. Direct peers are Ironmongery Direct, Door Handles UK, Victorian Emporium and Handles4U. Häfele UK is listed as an others.
Does More Handles have an API?
No public API is recorded for More Handles.
What industry is More Handles in?
More Handles's product category is Architectural Ironmongery. Its primary akta.pro industry code is CRAIAEAK, Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks), with a secondary code of CRAIADAC, Fasteners, Nails, Screws & Anchors Retail. Its NAICS code is 44414 and its SIC code is 5700.