Motorhuis
Motorhuis is a 105-year-old Dutch regional car dealership group headquartered in Leiden, operating 9 showrooms and 10 service centers across North and South Holland. It sells and services vehicles across 9 brands and offers private lease, business leasing, financing, and insurance to individual consumers and corporate fleet customers.
- Company typePrivate
- Founded1919
- HeadquartersLeiden, Netherlands
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Motorhuis does
Motorhuis B.V. is a regional automotive dealership group headquartered in Leiden, Netherlands, founded in 1919 by the Boon brothers and operating as the car dealer division of Spuigroep BV. The company runs 9 showrooms and 10 service centers across North and South Holland (Delft, Den Haag x2, Haarlem, Heemskerk, Hoofddorp, Katwijk, Leiden, Velserbroek), selling new and used passenger cars and commercial vehicles from 9 brands: Opel, Citroën, Fiat, Fiat Professional, Jeep, Abarth, Peugeot, Leapmotor, KGM, Isuzu, and BYD. Its core business spans vehicle sales, multi-brand maintenance and repair (open to all brands), MOT (APK) inspections, parts and accessories, towing/towbar services, and damage repair through affiliated Autoschadehuis.
The business model combines one-time vehicle sales with recurring revenue streams. Private lease subscriptions start from 24 months at €169-€499/month with 48-hour delivery and no BKR registration. Business leasing is delivered through a Multilease partnership (a Spuigroep sister company) offering Full Operational Lease, Netto Operational Lease, Shortlease, and Flexlease to corporate fleet customers. Financing is provided in-house via Motorhuis Financial Services (installment credit, 12-72 months). Insurance is offered through a Centraal Beheer (AutoZeker) referral partnership, and an annual Motorhuis Service Card at €35 bundles free MOT, tire repair, and seasonal checks. BOVAG membership provides regulatory standing and consumer protection under Dutch automotive trade terms.
The technology layer is conventional rather than differentiated: a website with real-time searchable inventory filtered by brand, fuel type, and vehicle type; online workshop appointment booking; online quote requests; and the Mijn Motorhuis customer portal providing authenticated access to vehicle data and service history. Marketing is multi-channel (website, SEO, social media, promotional campaigns, corporate business development), and customer acquisition combines physical showroom traffic with digital lead capture. Customer segments are split between individual consumers and business fleet customers, with no disclosed concentration in named enterprise accounts. The company has 101-250 employees and is privately held under Spuigroep BV.
Motorhuis firmographics
Firmographics- Name
- Motorhuis
- Legal name
- Motorhuis B.V.
- Website
- https://motorhuis.nl
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Motorhuis is a 105-year-old Dutch regional car dealership group headquartered in Leiden, operating 9 showrooms and 10 service centers across North and South Holland. It sells and services vehicles across 9 brands and offers private lease, business leasing, financing, and insurance to individual consumers and corporate fleet customers.
- Ownership category
- akta.pro rank
Where Motorhuis is headquartered
LocationHeadquarters
- HQ city
- Leiden
- HQ country
- Netherlands
- HQ region
- Europe
Offices10 records
Markets served
Motorhuis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Sales: Sale of new and used passenger cars and commercial vehicles across 9 brands (Opel, Citroën, Fiat, Jeep, Abarth, Leapmotor, KGM, Isuzu, BYD). Revenue generated from outright purchase transactions.
- Vehicle Maintenance and Repair: Workshop services including routine maintenance, repairs, APK (vehicle inspection), tire services, brake service, air conditioning, battery service, windshield repair, and distribution belt replacement. All brands welcome for service.
- Auto Parts and Accessories: Sale of original parts and accessories for vehicles. Original parts come with 2-year standard warranty.
- Private Lease: Personal vehicle leasing contracts with terms starting from 24 months/10,000 km annually. Includes road tax, WA insurance, accident insurance for passengers (optional), casco damage, maintenance, repairs, tires, roadside assistance, and replacement transport after 72 hours.
- Business Lease: Corporate leasing solutions including Full Operational Lease, Netto Operational Lease, Shortlease, and Flexlease through Multilease partnership.
- Auto Financing: Vehicle financing through Motorhuis Financial Services including installment credit with fixed term and installment credit with guaranteed residual value. Loan terms from 12 to 72 months.
- Auto Insurance: Auto insurance products offered in partnership with Centraal Beheer (AutoZeker), providing comprehensive coverage with replacement transport when repaired at Motorhuis.
- Damage Repair Services: Vehicle damage repair through affiliated Autoschadehuis, offering certified brand-specific repair services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Fiat Grande Panda Electric - RED trim level starting price |
| One time/ perpetual license | Multi-year contract | Fiat Pandina - Entry level pricing |
| One time/ perpetual license | Multi-year contract | Fiat 600 Hybrid - Urban trim |
| One time/ perpetual license | Multi-year contract | Fiat 500 Hybrid Torino |
| One time/ perpetual license | Multi-year contract | Fiat Topolino Electric |
| Subscription | Monthly | Private Lease - Basic Package |
| Subscription | Monthly | Business Lease - Full Operational Lease |
| Subscription | Monthly | Installment Credit - Fixed Term |
| Subscription | Monthly | Installment Credit with Guaranteed Residual Value |
| Subscription | Annual | Motorhuis Service Card |
| Subscription | Annual | Roadside Assistance Europe Extension |
| Other | One time/ perpetual license | Towbar Installation (Trekhaakcentrum) |
| Other | One time/ perpetual license | Summer Deals Promotion |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Motorhuis product offering
Product offeringCore offering
Motorhuis is a Dutch automotive dealer founded in 1919 operating 9 showrooms and 10 service centers across North and South Holland. The company sells new and used passenger cars and commercial vehicles across multiple brands (Opel, Citroën, Fiat, Fiat Professional, Jeep, Peugeot, Abarth, Leapmotor, KGM, Isuzu, BYD), provides maintenance, repair, and APK inspection services, and offers private lease, business lease, vehicle financing, and insurance solutions as a full-service mobility provider.
Product overview
Motorhuis is a mid-sized automotive dealer company operating as part of Spuigroep BV, offering a comprehensive mobility ecosystem with 9 showrooms and 10 service centers across North and South Holland. The product portfolio centers on vehicle sales and servicing: the core offerings include a full vehicle inventory (new and used passenger cars plus commercial vans) from brands such as Opel, Citroën, Fiat, Jeep, Abarth, Leapmotor, KGM, Isuzu, and BYD, backed by a full-service workshop providing maintenance, repairs, MOT inspections, tire services, and glass repair. Revenue is diversified through financial services (closed-end credit and guaranteed residual value financing), private and business leasing programs (Full Operational Lease, Shortlease, Flexlease), and insurance partnerships with Centraal Beheer/AutoZeker. Add-on service modules include the Motorhuis Servicepas (annual program with free MOT and discounts), free roadside assistance, tow bar installation (Trekhaakcentrum), and damage repair through Autoschadehuis. A customer portal (Mijn Motorhuis) and online vehicle valuation tool support the digital customer experience.
Differentiator
Problem solved
Functional benefit
Products and services
- New and Used Vehicle Sales Sale of new and used passenger cars and commercial vehicles across multiple brands, available through 9 showrooms and online inventory at www.motorhuis.nl. Includes financing and insurance arrangements. Used vehicles come with up to 24 months warranty.
- Private Lease Personal vehicle leasing with monthly payments starting from approximately €169/month. Includes road tax, insurance, maintenance, repairs, tires, and roadside assistance. Contracts from 24 months with 10,000 km/year included. No BKR registration and delivery within 48 hours.
- Business Lease (Zakelijke Lease) Corporate fleet leasing solutions including Full Operational Lease, Netto Operational Lease, Shortlease, and Flexlease, provided through partnership with Multilease. Includes replacement transport, winter tires, roadside assistance, full-risk insurance, and fuel card.
- Motorhuis Financial Services Vehicle financing options including installment credit with fixed terms from 12 to 72 months and installment credit with guaranteed residual value from 12 to 60 months. Available for both private and business customers.
- Auto Insurance (AutoZeker) Auto insurance products offered in partnership with Centraal Beheer (AutoZeker). Provides comprehensive coverage including WA, Limited Casco, or All Risk options with replacement transport when repaired at Motorhuis.
- Motorhuis Service Card Annual subscription service program priced at €35/year. Includes free APK inspection, light bulb replacement, tire repair, fluid top-up (max 2L/year), seasonal check, air conditioning check, and 10% discount on original accessories.
- Roadside Assistance Europe Extension Annual subscription for Europe-wide roadside assistance at €39.95/year for Motorhuis-maintained vehicles. Standard Netherlands roadside assistance is free for maintained vehicles.
- Trekhaakcentrum (Towbar Installation) Towbar installation services at Delft and Velsen locations under Trekhaakcentrum franchise. All-inclusive pricing includes towbar, wiring harness, installation, computer update if needed, caravan package, lifetime warranty on installation, mounting certificate, and free loan car during installation.
- Workshop Services (Maintenance and Repair) Full-service automotive workshop providing maintenance, repairs, APK inspection, tire services, brake service, air conditioning service, battery service, windshield repair, and distribution belt replacement. All brands welcome regardless of where vehicle was purchased.
- Damage Repair (Autoschadehuis) Vehicle damage repair services through affiliated Autoschadehuis. Certified brand-specific repairers trained by manufacturers, with 4 years BOVAG warranty on repairs and direct handling of insurance claims. Free replacement vehicle during repair.
Quantifiable outcome
- Used vehicles delivered with full warranty up to 24 months
- +2 more outcomes
Companies that use Motorhuis
Customer profileSegments3 records
Ideal customer profiles3 records
Motorhuis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Motorhuis partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship/corporate, core and minor.
- Spuigroep BVflagship/corporateMotorhuis is the car dealer division of Spuigroep BV, a holding company with multiple subsidiaries in the automotive sector including Avis Budget (car rental), Multilease (leasing company), Autoschadehuis (damage repair), Boedelbak and Pak 'n Bak (trailer rental), and Achilles Brandstoffen Maatschappij (AVIA fuel stations). Spuigroep is involved in operating fuel stations, car dealership activities, car and trailer rental, and car leasing activities.
- MultileasecoreMultilease is the leasing company within Spuigroep that partners with Motorhuis to provide business lease solutions including Full Operational Lease, Netto Operational Lease, Shortlease, and Flexlease. Motorhuis offers Multilease products under the 'Meer dan je dacht' (More than you thought) deals brand with competitive pricing on fleet solutions.
- Centraal Beheer (AutoZeker)coreMotorhuis partners with Centraal Beheer's AutoZeker to offer auto insurance products. Benefits include comprehensive Centraal Beheer coverage, up to 3 years new or purchase value protection (WA+ Limited Casco or All Risk), replacement transport when repaired at Motorhuis, immediate coverage upon delivery, and fleet discounts for employers.
- AutoschadehuiscoreAutoschadehuis is the certified damage repair partner of Motorhuis, providing brand-specific repair services for all Motorhuis brands (Opel, Citroën, Fiat, Jeep). They are certified brand-specific repairers trained by manufacturers, offer 4 years BOVAG warranty on repairs, and handle insurance claims directly with insurance companies.
- Pechonderwegservice.nlminorFor brand-independent Motorhuis locations (Delft, Den Haag Binckhorstlaan, Den Haag Kerketuinen), roadside assistance is provided through Pechonderwegservice.nl. Customers can call 085-7737737 in Netherlands or +31 85-7737737 abroad.
- Trekhaakcentrum.nlminorMotorhuis Delft and Motorhuis Velsen are franchisees of Trekhaakcentrum.nl, offering towbar solutions for almost any vehicle including hybrid and electric vehicles. Services include all-inclusive pricing, lifetime installation warranty, free loan car during installation, and next-day installation.
- Stellantis (Opel, Citroën, Fiat, Jeep, Abarth)coreMotorhuis is an authorized dealer for multiple Stellantis brands including Opel, Citroën, Fiat, Jeep, and Abarth. This includes official dealer status with access to new vehicle inventory, manufacturer warranties, promotional campaigns, and brand-specific service requirements including Takata airbag recall handling.
- LeapmotorcoreMotorhuis is an authorized Leapmotor dealer in the Netherlands, offering the Chinese electric vehicle brand's models including the Leapmotor C10.
- KGMcoreMotorhuis is an authorized KGM dealer, offering the Korean SUV and pickup truck brand including the KGM Torres.
- IsuzucoreMotorhuis is an authorized Isuzu dealer for the Isuzu D-Max pickup truck.
- BYDcoreMotorhuis is an authorized BYD dealer at the Haarlem location, offering the Chinese electric vehicle manufacturer's models including BYD ATTO 3, Dolphin, and Seal.
- PeugeotcoreMotorhuis is an authorized Peugeot dealer, primarily at the Katwijk location.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Motorhuis competitors and assessment
Company assessmentDirect peers
- Wensink Automotive Group: Family-owned Dutch dealer group with multi-brand showrooms, authorized service, and corporate leasing operations; comparable mid-sized regional peer with similar brand and service portfolio.
- Van Mossel Automotive Group: One of the largest independent multi-brand automotive dealer groups in the Netherlands, with showrooms, service, leasing and corporate fleet offerings that closely mirror Motorhuis's product set across the same Dutch market.
- Stern Groep: Dutch automotive dealer and service group operating multi-brand retail locations and corporate fleet services in the Netherlands, directly comparable in scale and business mix.
- Vakgarage: Nationwide Dutch dealer and service franchise network offering multi-brand vehicle sales, service and APK inspections across the country; comparable in service-led offering and customer segments.
- AutoBinck: Dutch automotive importer and dealer group historically distributing multiple brands in the Netherlands; comparable to Motorhuis on the multi-brand retail and service proposition.
- Louwman Group: Major Dutch family-owned automotive dealer group operating multi-brand showrooms, service centers, and leasing across the Netherlands; competes for the same retail and corporate fleet customers as Motorhuis.
- Hedin Mobility Group: Belgian-headquartered multi-brand automotive retailer with significant operations in the Netherlands; comparable as a multi-brand dealer and mobility services provider active in adjacent European markets.
- Broekhuis: Dutch regional automotive dealer group offering new and used vehicle sales, service and fleet solutions across multiple Dutch provinces with a multi-brand dealer model comparable to Motorhuis.
Broad incumbents
- D'Ieteren: Belgian mobility conglomerate with vehicle distribution and dealer operations across the Benelux; a broader incumbent operating adjacent to Motorhuis in the same regional retail and fleet market.
- Pon Holdings: Diversified Dutch mobility and automotive group that distributes vehicles, runs dealer operations, and offers leasing in the Netherlands and broader Europe; broader conglomerate but materially active in passenger vehicle retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Motorhuis compliance and trust
Trust signalCompliance3 records
Motorhuis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motorhuis leadership team
Management profileNumber of profiles
Profiles2 records
Motorhuis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motorhuis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motorhuis
What does Motorhuis do?
Motorhuis is a Dutch automotive dealer founded in 1919 operating 9 showrooms and 10 service centers across North and South Holland. The company sells new and used passenger cars and commercial vehicles across multiple brands (Opel, Citroën, Fiat, Fiat Professional, Jeep, Peugeot, Abarth, Leapmotor, KGM, Isuzu, BYD), provides maintenance, repair, and APK inspection services, and offers private lease, business lease, vehicle financing, and insurance solutions as a full-service mobility provider.
Is Motorhuis a public or private company?
Motorhuis is a private company. It is classified as corporate owned and is currently operating.
When was Motorhuis founded?
Motorhuis was founded in 1919. It employs 101 to 250 people.
Where is Motorhuis based?
Motorhuis is headquartered in Leiden, Netherlands, in the Europe region.
How does Motorhuis make money?
Eight revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Maintenance and Repair, auto Parts and Accessories, private Lease, business Lease, auto Financing, auto Insurance and damage Repair Services.
Who are Motorhuis's main competitors?
Direct peers on record are Wensink Automotive Group, Van Mossel Automotive Group, Stern Groep, Vakgarage, AutoBinck, Louwman Group, Hedin Mobility Group and Broekhuis. Broad incumbents are D'Ieteren and Pon Holdings.
Does Motorhuis have an API?
No public API is recorded for Motorhuis.