Vertical Measures

What Vertical Measures does

IDX (IDX Inc.) is a privately held, London-headquartered enterprise digital communications and marketing company founded in 2000 that delivers integrated communication solutions to 4,000+ clients globally through a team of 400+ experts. The core offering is the ConnectedContent platform, which the company describes as a single source of truth uniting data, technology, media intelligence, and creative capabilities. The platform portfolio comprises four wholly owned product lines: On-Air (live events platform, established 2005), Connect.ID (enterprise-grade CMS, established 2000), Link (data asset management, established 2023), and Augment (on-demand marketing talent network, established 2022), supplemented by the Insight by IDX analytics module and the myIDX client portal.

The company sells into enterprise corporations across more than 15 verticals, with named customers including McLaren, United, Rolls-Royce, Heineken, Domino's, Unilever, Accenture, ASOS, Diageo, Vodafone, Manchester United, Shell, bp, NatWest, St James Place, De Beers, Lululemon, Pearson, and Philips. Service lines span corporate communications, performance marketing, e-commerce, creative and brand, IR tools and feeds, and certified HubSpot partnership services. Solutions are positioned for high-stakes communication scenarios including quarterly results, global launches, investor relations, and crisis management.

IDX operates a mixed revenue model combining subscription/recurring managed services (with stated 99.8% uptime and 14 billion hits managed annually), one-time platform licensing for the proprietary product suite, and fully retained augmentation engagements where IDX acts as an integrated partner. Go-to-market is consultative direct enterprise field sales with multi-country contact infrastructure across the UK, US, Australia, and Europe. The company is independently grown with no disclosed venture capital, private equity, or parent entity, and serves markets across EMEA (primarily United Kingdom) and North America (United States).

Name

Vertical Measures

Legal name

IDX Inc.

Website

https://verticalmeasures.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

IDX (IDX Inc.) is a London-headquartered enterprise digital communications company that delivers integrated marketing, corporate communications, IR tools, and proprietary platforms (ConnectedContent, On-Air, Connect.ID, Link, Augment) to 4,000+ enterprise clients globally through 400+ experts.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Enterprise Communication Solutions: IDX provides comprehensive communication solutions including corporate communications, performance marketing, e-commerce, creative and brand services. They offer everything from one-off licenses to fully retained augmentation solutions.
2. Platform Licensing: Enterprise-grade platforms including On-Air live events, Connect.ID CMS, Link data asset management, and Augment talent network available as licensed solutions.
3. Managed Services: 24/7 managed services model with 99.8% uptime delivering 14 billion hits annually including hostile traffic management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Vertical Measures provides complete Internet marketing services designed to help businesses improve their online presence. The Phoenix-based agency, founded in 2005 and operating with 11-50 employees, delivers digital marketing solutions to business customers seeking to establish or grow their visibility in online channels.

Product overview

IDX operates as a unified digital communications and marketing platform offering a portfolio of proprietary platforms and professional services. The core ConnectedContent platform integrates data, technology, media intelligence, and creative capabilities. The platform suite includes: On-Air (live events, est. 2005), Connect.ID (enterprise CMS, est. 2000), Link (data asset management, est. 2023), and Augment (marketing talent network, est. 2022). These are complemented by professional services spanning corporate communications, performance marketing, e-commerce, creative & brand, HubSpot partnership, IR tools and feeds, and Insight analytics.

Differentiator

Problem solved

Functional benefit

Brands

• ConnectedContent: Integrated platform uniting data, technology, media intelligence, and creative into one trusted source of truth for businesses.

Products and services

• Internet Marketing Services Complete internet marketing services designed to help businesses improve their online presence and obtain digital growth. The offering addresses the need for external digital marketing expertise among business customers.

Quantifiable outcome

• 4000+ clients served since 2000
• +3 more outcomes

Named customers35 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationIDX is a HubSpot partner offering HubSpot partnership solutions as part of their service offerings. This integration partnership enables IDX to provide HubSpot-based marketing and CRM solutions to their enterprise clients.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Sitecore: Enterprise CMS and digital experience platform. Direct overlap with IDX's Connect.ID CMS offering for enterprise content management and personalization workloads.
• Contently: Enterprise content workflow and talent platform combining content production with a freelancer network, mirroring IDX's combination of Link DAM and Augment talent network.

Direct peers

• Q4 Inc. Q4 provides investor relations and capital markets communications SaaS, overlapping with IDX's IR Tools and Feeds offering and high-stakes earnings/regulatory disclosure workflows for enterprise clients.
• Notified: Notified (formerly part of West Corporation / Intrado) is an enterprise platform for corporate communications, investor relations, and PR workflow. Most directly comparable to IDX in serving high-stakes IR and corporate comms for large enterprises.

Broad incumbents

• Cision: Global PR, earned media, and corporate communications platform owned by Platinum Equity. Comparable in serving enterprise corporate communications with PR workflow, monitoring, and IR distribution tooling.
• Accenture Song: Accenture's digital creative and marketing services arm — same enterprise B2B buyer, similar performance marketing and creative/brand deliverables, but operating at vastly greater scale inside a global consulting platform.
• Publicis Groupe: Global communications group with Publicis Sapient for digital transformation and Leo Burnett/Publicis for creative. Direct competitor on enterprise integrated communications and performance marketing mandates.
• WPP: World's largest advertising holding company, owning Ogilvy, VMLY&R, GroupM, and others. Competes for the same enterprise creative, brand, and digital communications RFPs IDX bids on.
• Deloitte Digital: The digital creative and experience arm of Deloitte, serving large enterprise transformation mandates with significant overlap to IDX's corporate communications, CMS, and digital experience practice.

Others

• Mirren: UK-based new business and agency management consultancy running the Mirren Live conference (referenced in IDX's marketing channels). Adjacent ecosystem participant rather than direct competitor, but indicates overlap in the enterprise agency space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/verticalmeasure
• YouTubeyoutube.com/@idxinc
• Facebookfacebook.com/verticalmeasures
• LinkedInlinkedin.com/company/idxinc
• Instagraminstagram.com/investisdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertical Measures