Trainero
- Company typePrivate
- Founded2008
- HeadquartersVantaa, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Trainero firmographics
Firmographics- Name
- Trainero
- Legal name
- Trainero Oy
- Website
- https://trainero.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Trainero industry classification
Industry- Product category
- Fitness Coaching Software
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
- SIC
- Services-Prepackaged Software (7372), Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Wellness Program Design & Accountability Coaching (HSADAGAC)
Keywords
Where Trainero is headquartered
LocationHeadquarters
- HQ city
- Vantaa
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Trainero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Premium Plan: Monthly subscription at $30 (or €30) providing Coach App, Client App, Online Store, and up to 200 workout/diet plans. All features included with unlimited clients, groups, and co-trainers.
- Subscription - Ultra Plan: Monthly subscription at $60 (or €60) with all Premium features plus up to 600 workout/diet plans for higher-volume coaches.
- White Label Plan: Custom-priced White Label solution providing branded Client App with own brand, unlimited number of plans, and custom feature development including payment integrations and CRM systems. Pricing determined through sales consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Plan at $30/month with core coaching features and up to 200 plans |
| Subscription | Monthly | Ultra Plan at $60/month with expanded plan quota and all Premium features |
| Subscription | Monthly | White Label Plan with unlimited plans and custom branding |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Trainero product offering
Product offeringCore offering
Trainero is a cloud-based coaching platform that enables personal trainers, online coaches, and gyms to create workout and diet plans, build online courses, manage clients and groups, and sell products through an integrated online store. The platform consists of a Coach App for content creation and client management, a Client App for end-user engagement, a CRM for business operations, and a built-in e-commerce store, available in 38 languages with data centers on 4 continents.
Product overview
Trainero is a comprehensive coaching platform consisting of four interconnected products: the Coach App for fitness professionals to create workout/diet plans and online courses, the Client App for end-users to access their programs and track progress, the CRM for Managers to handle business operations, and the Built-in Online Store for e-commerce. The White Label add-on allows customization of the Client App with a company's own branding. All modules work seamlessly together as a unified platform for personal trainers, online coaches, gyms, and sports clubs.
Differentiator
Problem solved
Functional benefit
Brands
- Trainero Coach App: Platform for coaches and trainers to create workout and diet plans, manage clients, and communicate
- Trainero Client App
- Trainero CRM
- Trainero Online Store
- White Label Solution
Products and services
- Coach App Web application for coaches, personal trainers, and gyms to build workout and diet plans, create online courses, manage clients and groups, chat with clients, share content, and access a media library for own content.
- Client App Mobile application used by clients of personal trainers, online coaches, and gyms to view workout and diet plans, follow progress, browse the calendar, add own workouts and food diaries, and chat with the coach.
- CRM for Managers Fully integrated CRM system that works seamlessly with other parts of Trainero, enabling management of customers, coaches, online store products, orders, and payments.
- Built-in Online Store E-commerce functionality that allows selling online courses, workout and diet plans, supplements, and other services. Supports one-time payment and recurring products, voucher codes, various payment methods, and analytics.
- White Label Coaching App Custom-branded version of the Client App that matches the customer's company brand, color scheme, and special requirements. Enables businesses to offer the coaching platform as their own app with custom features and integrations.
Quantifiable outcome
- Data centers on 4 continents ensuring low latency and reliable service globally
- +2 more outcomes
Companies that use Trainero
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Trainero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Trainero partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Trainero competitors and assessment
Company assessmentDirect peers
- TrueCoach: TrueCoach is a personal trainer software for delivering custom workout programs, tracking client progress, and communicating with clients, overlapping tightly with Trainero's Coach App and Client App workflows.
- Everfit: Everfit is a coaching platform for personal trainers and fitness coaches offering customized training, habit tracking, and in-app messaging, competing head-to-head with Trainero for online coaching SMBs.
- CoachAccountable: CoachAccountable is a coaching management platform with session scheduling, client tracking, and course delivery, comparable to Trainero's combination of CRM, calendar, and online store for coaches.
- PT Distinction: PT Distinction provides personal trainers with workout programming, nutrition planning, and client management software, targeting the same individual coach and small studio segment as Trainero.
- Glofox: Glofox provides gym and studio management software with membership, booking, and branded member apps, comparable to Trainero's combination of CRM, online store, and White Label Client App for fitness facilities.
- Trainerize: Trainerize is a leading fitness coaching platform for personal trainers and gyms, offering workout/nutrition programming, client messaging, and ecommerce, directly mirroring Trainero's core offering to the same SMB coach and gym customer base.
- FitSW: FitSW provides personal trainers with workout programming, client management, and progress tracking, addressing the same independent trainer use case as Trainero's Coach and Client Apps.
Broad incumbents
- MyFitnessPal: MyFitnessPal is a broad incumbent consumer fitness and nutrition platform with an extensive food database, overlapping with Trainero's 4000+ food item diet planning and progress tracking capabilities at much larger scale.
- Mindbody: Mindbody is an established SaaS for fitness, wellness, and beauty businesses, offering booking, payments, and client management across a much wider portfolio than Trainero, including enterprise gym chains.
Others
- Nutritionix: Nutritionix is a nutrition database and API provider powering food tracking and diet planning in many third-party apps, functionally adjacent to Trainero's built-in food item collection and a potential integration partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Trainero social profiles
Digital presenceTrainero compliance and trust
Trust signalCompliance1 record
Trainero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trainero leadership team
Management profileNumber of profiles
Profiles3 records
Trainero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trainero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trainero
What does Trainero do?
Trainero is a cloud-based coaching platform that enables personal trainers, online coaches, and gyms to create workout and diet plans, build online courses, manage clients and groups, and sell products through an integrated online store. The platform consists of a Coach App for content creation and client management, a Client App for end-user engagement, a CRM for business operations, and a built-in e-commerce store, available in 38 languages with data centers on 4 continents.
Is Trainero a public or private company?
Trainero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trainero founded?
Trainero was founded in 2008. It employs 11 to 50 people.
Where is Trainero based?
Trainero is headquartered in Vantaa, Finland, in the Europe region.
How does Trainero make money?
Three revenue lines are on record. Subscription - Premium Plan is the primary driver. The others are subscription - Ultra Plan and white Label Plan.
Who are Trainero's main competitors?
Direct peers on record are TrueCoach, Everfit, CoachAccountable, PT Distinction, Glofox, Trainerize and FitSW. Broad incumbents are MyFitnessPal and Mindbody. Nutritionix is listed as an others.
Does Trainero have an API?
Yes. Trainero offers a powerful REST API that enables connecting practically anything to work seamlessly with the platform. The API documentation is available for developers at the provided URL. The API supports built-in integrations to many popular systems. Developer documentation is at crm-us.trainero.com/doc/index.html.
What industry is Trainero in?
Trainero's product category is Fitness Coaching Software. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 71394 and its SIC code is 7372.