Cross Coastal Advisors

What Cross Coastal Advisors does

Cross Coastal Advisors is a privately held wealth management firm headquartered in Boston, Massachusetts, founded in 2010 as Miles Logue Financial Group and renamed in 2014. The firm delivers comprehensive financial planning services to high net worth individuals and families, business owners, entrepreneurs, medical professionals, and ultra-high net worth clients through a Private Client Group offering. Core services span investment strategy, estate planning, insurance planning, cash flow management, tax planning, retirement planning, business consulting and risk analysis, executive benefits, and employee benefits, all delivered through a proprietary Six-Step Ongoing Financial Planning Model (Listen, Analyze, Design, Implement, Ongoing Planning).

The firm operates from four offices across Massachusetts (Boston, Needham, Hingham) and New Hampshire (Bedford), with insurance licensing in 35+ states and securities licensing across 38+ jurisdictions. Its technology stack is built on third-party digital wealth management platforms — WealthScape Investor, eMoney, and Investor360 — used for client account access and financial planning. The firm is not a subsidiary of MML Investors Services, LLC, through which securities and investment advisory services are offered; it also partners with Commonwealth Financial Group for specialist resources and, as of September 2025, with Highstreet Insurance Partners to expand insurance capabilities.

Cross Coastal Advisors generates revenue through a combination of investment advisory fees on managed assets, fee-based financial planning engagements, and commissions on insurance and securities products (life, disability, long-term care, business insurance). Its go-to-market is relationship-driven, relying on partner-led advisory delivery, professional networks, community involvement, referrals, and earned media such as consecutive Forbes/SHOOK Best-In-State recognitions. The firm employs 11-50 staff organized around partners, financial advisors, relationship managers, and operational support, with multi-generational client retention (up to four generations in select families) cited as a core operating outcome.

Name

Cross Coastal Advisors

Legal name

Cross Coastal Advisors

Website

https://crosscoastaladvisors.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Cross Coastal Advisors is a privately held Boston-based wealth management firm delivering comprehensive financial planning (investment, estate, tax, retirement, insurance, and business planning) to high net worth individuals, families, business owners, and ultra-high net worth clients through four offices in Massachusetts and New Hampshire.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Life Insurance (6311)

akta.pro primary industry

Estate & Legacy Planning Advisory (FSAEAAAG)

akta.pro secondary industry

Directed Trust & Trust Advisory Services (FSAAANAK)

Keywords

• Wealth management services
• Financial planning advisory
• Investment advisory services
• Retirement planning solutions
• Estate planning consulting

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: Securities and investment advisory services offered through qualified registered representatives of MML Investors Services, LLC, Member SIPC. Provides comprehensive wealth management, investment strategy, and portfolio management.
2. Financial Planning Fees: Fee-based financial planning services for individuals, families, and businesses covering estate planning, retirement planning, tax planning, and risk management.
3. Insurance Products: Insurance products including life insurance, disability insurance, long-term care, and business insurance solutions through licensed advisors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Cross Coastal Advisors is a wealth management firm offering comprehensive financial planning and advisory services to individuals, families, and business owners. The firm delivers investment strategy, estate planning, insurance planning, cash flow management, tax planning, retirement planning, and business consulting through licensed financial advisors. Securities and investment advisory services are offered through registered representatives of MML Investors Services, LLC. The firm operates a Private Client Group for ultra-high net worth clients and uses a proprietary Six-Step Ongoing Financial Planning Model (Listen, Analyze, Design, Implement, Ongoing Planning) as its service framework.

Product overview

Cross Coastal Advisors is a wealth management firm offering comprehensive financial planning and advisory services. Their core offering is a holistic financial planning approach delivered through their Six-Step Ongoing Financial Planning Model (Listen, Analyze, Design, Implement, Ongoing Planning). The firm provides services across three main client segments: Individuals & Families (investment strategy, estate planning, insurance, cash flow, tax, and retirement planning), Businesses & Organizations (consulting, executive benefits, employee benefits), and Private Client Group (premium services for high net worth clients including philanthropy, family foundations, legacy building, concentrated stock positions, and multi-generational planning). Client access is facilitated through integrated platforms including Investor 360, Wealthscape Investor, and eMoney.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Strategy Services Comprehensive investment services including education, risk assessment, portfolio construction, asset allocation, and ongoing market monitoring for individuals, families, and businesses.
• Estate Planning Guidance
• Insurance Planning
• Cash Flow Management
• Tax Planning
• Retirement Planning
• Business Consulting & Risk Analysis
• Executive Benefits
• Employee Benefits
• Private Client Group

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• Highstreet Insurance Partners (HSIP)coreStrategic or Co-development Partner · 30 September 2025Cross Coastal Advisors partnered with Highstreet Insurance Partners in September 2025. This strategic relationship enhances their ability to serve clients with expanded resources, broader capabilities, and long-term stability. The partnership provides enhanced technology platforms, broader product offerings, increased operational support, and business continuity while maintaining the CCA brand and team.
• Commonwealth Financial GroupcoreImplementation/ SI/ Consulting PartnerThrough partnership with Commonwealth Financial Group, Cross Coastal Advisors has access to specialists and resources including Estate and Business Planning Specialists, Investment Planning Strategists, Advanced Planning Strategists, and Wealth Strategy experts. Specialists provide technical support to advisors for advanced planning, estate planning, and investment strategies.
• MML Investors Services, LLCcoreChannel Partner/ Reseller/ DistributorSecurities and investment advisory services offered through qualified registered representatives of MML Investors Services, LLC, Member SIPC. Supervisory office located at 280 Congress Street, Suite 1300 Boston, MA 02210. Cross Coastal Advisors is not a subsidiary or affiliate of MML Investors Services, LLC.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Focus Financial Partners: Partnership model for independent wealth management firms, providing capital, infrastructure, and M&A support. Comparable business model and potential acquirer or strategic partner for firms of CCA's profile.
• Mariner Wealth Advisors: National RIA consolidator providing comprehensive wealth planning, estate, tax, and investment services to HNW and UHNW clients. Comparable in service breadth and HNW focus but materially larger in scale and geographic reach.
• Cetera Financial Group: Large independent advisor network offering investment, insurance, and planning through affiliated enterprises. Comparable in serving HNW individuals via independent advisor teams with multi-carrier product access.
• Bessemer Trust: Specialist multifamily office serving UHNW families with investment management, estate planning, and multi-generational wealth services. Directly comparable Private Client Group overlap with CCA's premium offering.
• Edelman Financial Engines: Large national RIA serving mass-affluent and HNW clients with financial planning, investment, and retirement services. Comparable in integrated planning positioning though broader and more mass-market in client mix.
• Wealth Enhancement Group: Acquisitive RIA platform serving HNW households with integrated financial planning, investment, tax, and retirement services. Comparable offering mix with a roll-up model that could be a comparable exit path for CCA.
• Silvercrest Asset Management: Public wealth and asset manager serving UHNW families, foundations, and endowments with investment management, estate, and family office services. Comparable in HNW/UHNW focus and integrated planning offering.

Direct peers

• Sanctuary Wealth: Independent wealth platform built for experienced advisors serving HNW and UHNW clients with comprehensive planning. Closely aligned model: independent advisor teams, holistic planning focus, and partner-provided infrastructure.
• Commonwealth Financial Group: Independent broker-dealer and RIA platform that is CCA's primary strategic partner for specialist support. Operates a near-identical model of independent financial advisors serving HNW and business-owner clients, making it the closest functional peer.
• Whittier Trust: Wealth management and trust company focused on HNW and UHNW families, with deep multi-generational and estate planning capabilities. Closely comparable in client segment, service mix, and family-office orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Coastal Advisors