Dinoflex
Dinoflex is a Canadian manufacturer founded in 1989 that produces recycled rubber flooring from post-consumer truck tires for commercial, institutional, sport, and hospitality applications, selling through distributor networks and direct enterprise sales.
- Company typePrivate
- Founded1989
- HeadquartersSalmon Arm, Canada
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dinoflex does
Dinoflex is a privately held Canadian manufacturer of recycled rubber surfacing products headquartered in Salmon Arm, British Columbia. Founded in 1989 on the principle of environmental stewardship, the company operates a single manufacturing facility converting post-consumer commercial truck tires and other recycled rubber inputs into flooring sold under multiple product brands.
The company's product portfolio spans indoor flooring (Sport Mat, Evolution Commercial Flooring, Nature's Collection cork-infused line, NEXT STEP® WalkSoft/High Impact/Extreme variants, Stride Fitness Tiles, Vulca-NO! variants, Armor-X), outdoor surfacing (NuVista® Tiles, PlayTiles® for playgrounds), specialty applications (Custom Floor Design, Vulca-NO! BARN MAT), and a DinoCare maintenance line (DinoGuard 2.0, DinoClean, DinoGrip). Products target vertical segments including commercial/retail, education, fitness/sports, healthcare, hospitality, ice arenas, ski resorts, and play areas. Dinoflex's core technology is a non-vulcanized manufacturing process with water-jet cut precision edges, marketed under the Made Flat, Stays Flat™ guarantee. The company holds FloorScore®, third-party verified HPDs (first in recycled rubber flooring), EPD, and ASTM certifications that qualify products for LEED credits. The Color Innovator digital tool offers 39 EPDM color options for custom color swatches and sample requests.
Dinoflex sells through a global distributor network of flooring dealers and contractors, complemented by direct enterprise sales targeting architecture and design firms, general contractors, and large end customers. Pricing is quote-based with no minimum order sizes and value engineering options. The company also partners with over a dozen specification, BIM, sample, and continuing-education platforms (BIM Objects, AIA, Canada Green Building Council, U.S. Green Building Council, AEC Daily, Material Bank, Mindful Materials, RIB Spec Link, SpecSimple, Archello, Design Guide) to embed products within architect workflows.
Dinoflex firmographics
Firmographics- Name
- Dinoflex
- Legal name
- Dinoflex
- Website
- https://dinoflex.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dinoflex is a Canadian manufacturer founded in 1989 that produces recycled rubber flooring from post-consumer truck tires for commercial, institutional, sport, and hospitality applications, selling through distributor networks and direct enterprise sales.
- Ownership category
- akta.pro rank
Dinoflex industry classification
Industry- Product category
- Commercial Flooring
- NAICS
- Rubber Product Manufacturing (3262), Other Rubber Product Manufacturing (32629)
- SIC
- Fabricated Rubber Products, Nec (3060)
- akta.pro primary industry
- Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)
- akta.pro secondary industries
- Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF), Rubber Recycling (Crumb Rubber, Devulcanization) (IMANAMAE)
Keywords
Where Dinoflex is headquartered
LocationHeadquarters
- HQ city
- Salmon Arm
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Dinoflex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Recycled Rubber Flooring Products: Primary revenue from manufacturing and selling recycled rubber flooring products including tiles, mats, and custom designs for commercial, institutional, sport, and hospitality applications. Products sold through distributors and direct inquiries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard recycled rubber flooring products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Dinoflex product offering
Product offeringCore offering
Dinoflex manufactures and sells recycled rubber flooring and surfacing products made primarily from post-consumer and post-industrial commercial truck tires. The company produces indoor tiles and mats, outdoor surfacing tiles, playground safety tiles, and specialty products (including barn mats and custom-designed floors) for commercial, institutional, sport, and hospitality applications, complemented by a DinoCare line of floor maintenance products.
Product overview
Dinoflex is a manufacturer of recycled rubber surfacing products offering a portfolio of indoor, outdoor, and specialty flooring solutions. The indoor product line includes entry-level options (Sport Mat, Performance Regrind), commercial flooring (Evolution Commercial Flooring, NEXT STEP® series with WalkSoft, High Impact, and Extreme variants), premium solutions (Nature's Collection cork-infused flooring, Stride Fitness Tiles, Vulca-NO! series, Armor-X), and Comfort Cushion Underlayment. Outdoor products include NuVista® Tiles for climate-resistant surfacing and PlayTiles® for playground safety. Specialty offerings include Custom Floor Design for logos/patterns and Vulca-NO! BARN MAT for animal enclosures. The DinoCare line provides maintenance products including DinoGuard 2.0 (sealer), DinoClean (cleaner), and DinoGrip (slip resistance enhancer). All products feature the 'Made Flat, Stays Flat™' guarantee and are manufactured from recycled commercial truck tires.
Differentiator
Problem solved
Functional benefit
Brands
- Color Innovator by Dinoflex: Color customization tool and studio offering 39 diverse EPDM colors to choose from and engineer into personal swatches.
- NEXT STEP®
- Vulca-NO!
- NuVista® Tiles
- PlayTiles®
- Sport Mat
- Evolution Commercial Flooring
- Nature's Collection
- Stride Fitness Tiles
- Armor-X
- DinoCare
- Made Flat, Stays Flat™
Products and services
- Sport Mat Entry-level recycled rubber fitness flooring for athletes, offering shock absorption and traction; suitable for home gyms through major sporting arenas; moisture resistant and guaranteed never to curl.
- Performance Regrind
- Evolution Commercial Flooring
- Nature's Collection
- NEXT STEP WalkSoft
- NEXT STEP High Impact
- NEXT STEP Extreme
- Stride Fitness Tiles
- Vulca-NO! High Density
- Vulca-NO! Skate
- Vulca-NO! Extreme
- Armor-X
- Comfort Cushion Underlayment
- NuVista Tiles
- PlayTiles
- Custom Floor Design
- Vulca-NO! Barn Mat
- DinoGuard 2.0
- DinoClean
- DinoGrip
Quantifiable outcome
- Products can last 15-20 years with proper maintenance
- +4 more outcomes
Companies that use Dinoflex
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles6 records
Dinoflex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Dinoflex partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered supporting and core.
- ARCHELLOsupportingPlatform for finding products through inspirational projects, serving as a marketing and visibility partnership for Dinoflex's architectural community reach.
- BIM ObjectscoreProvides free Revit families and BIM content for Dinoflex recycled rubber flooring, integrated into SketchUp, Autodesk, Vectorworks, and ArchiCAD platforms for specification workflows.
- AIA (American Institute of Architects)coreAIA is the largest network of architects and design professionals (98,000+ members). Partnership provides visibility and credibility within the specifier community.
- Canada Green Building CouncilcorePartnership supports green building initiatives and LEED certification, aligning with Dinoflex's sustainability positioning.
- U.S. Green Building CouncilcorePartnership connects Dinoflex with green building practitioners and supports LEED credit qualification for products.
- ASTM InternationalsupportingGlobal leader in voluntary consensus standards. Dinoflex is a proud member, supporting safety and quality standards.
- AEC DailycoreCEU accredited training program for architects and designers discussing rubber manufacturing, green building certification programs, and product specifications.
- SCS Global ServicescoreInternational leader in sustainability certifications that third-party verified Dinoflex's HPDs for recycled rubber flooring products.
- Design GuidesupportingShowcase platform for quality building products and furnishings for commercial and residential projects.
- Material BanksupportingSample ordering platform allowing designers to search across brands and order samples for next-day delivery.
- Mindful MaterialssupportingFree platform aggregating information on human health and environmental impacts for products from leading manufacturers.
- RIB – Spec LinksupportingSpecification-writing software with integrated, continuously updated industry specification content.
- SpecSimple – Virtual LibrarysupportingPremium library of curated content helping architects and designers find the best products for projects.
- Canadian Standards AssociationsupportingNot-for-profit standards organization serving business, industry, government, and consumers in Canada.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Dinoflex competitors and assessment
Company assessmentDirect peers
- Ecore International: Ecore is one of the largest North American manufacturers of recycled rubber flooring, offering sport, commercial, and acoustic flooring under multiple brands (Ecore, Mondo, Everlast). Directly comparable product portfolio, customer base, and sustainability positioning to Dinoflex.
- Regupol (BSW GmbH): German-based manufacturer of recycled rubber flooring, underlayments, and sport surfaces sold globally under the Regupol and WARCO brands. Closest international direct peer with analogous recycled-content, sustainability-led positioning.
- Mondo America: Mondo produces vulcanized rubber sport and commercial flooring used in tracks, gymnasiums, and ice arenas globally. Direct competitor in the sport/fitness and ice arena segments where Dinoflex's Vulca-NO! SKATE and Sport Mat compete.
- nora by Interface: nora rubber floor coverings serve healthcare, education, and commercial markets with a similar commercial rubber tile proposition. Direct peer with deeper healthcare and education penetration than Dinoflex.
Broad incumbents
- Gerflor: Gerflor is a global resilient flooring manufacturer offering vinyl, LVT, linoleum, and rubber flooring. Their rubber sport/fitness lines (e.g., Recreation, Taraflex) overlap directly with Dinoflex's sport and ice arena segments.
- Tarkett: Tarkett is a global flooring manufacturer with broad resilient flooring portfolios including rubber, LVT, vinyl, and carpet. Competes with Dinoflex on commercial projects where recycled content is requested, though rubber is a smaller share of their portfolio.
- Forbo Flooring Systems: Forbo produces Marmoleum (linoleum), Flotex, and vinyl flooring for commercial markets with strong sustainability positioning. Competitor on green-building projects where Dinoflex is specified.
- Shaw Industries: Shaw is one of the largest flooring manufacturers globally, with broad commercial portfolios including carpet tile, LVT, and resilient flooring. Competes indirectly via commercial project specifications and big-box dealer channels.
- Interface, Inc. Interface is a global carpet tile leader with expanding LVT and rubber offerings and a strong sustainability mission (Climate Take Back). Competes for the same A&D-led commercial specification dollars as Dinoflex.
Regional players
- SafePath Products: SafePath is a US-based manufacturer of recycled rubber walkway, playground, and stair treads. Smaller, regional peer with comparable recycled-content positioning for outdoor and accessibility applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dinoflex social profiles
Digital presenceDinoflex compliance and trust
Trust signalCompliance3 records
Dinoflex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dinoflex leadership team
Management profileNumber of profiles
Profiles1 record
Dinoflex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dinoflex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dinoflex
What does Dinoflex do?
Dinoflex manufactures and sells recycled rubber flooring and surfacing products made primarily from post-consumer and post-industrial commercial truck tires. The company produces indoor tiles and mats, outdoor surfacing tiles, playground safety tiles, and specialty products (including barn mats and custom-designed floors) for commercial, institutional, sport, and hospitality applications, complemented by a DinoCare line of floor maintenance products.
Is Dinoflex a public or private company?
Dinoflex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dinoflex founded?
Dinoflex was founded in 1989. It employs 101 to 250 people.
Where is Dinoflex based?
Dinoflex is headquartered in Salmon Arm, Canada, in the North America region.
How does Dinoflex make money?
One revenue line is on record: recycled Rubber Flooring Products.
Who are Dinoflex's main competitors?
Direct peers on record are Ecore International, Regupol (BSW GmbH), Mondo America and nora by Interface. Broad incumbents are Gerflor, Tarkett, Forbo Flooring Systems, Shaw Industries and Interface, Inc.. SafePath Products is listed as a regional player.
Does Dinoflex have an API?
No public API is recorded for Dinoflex.
What industry is Dinoflex in?
Dinoflex's product category is Commercial Flooring. Its primary akta.pro industry code is IMANALAI, Industrial Matting, Flooring & Safety Rubber Products, with a secondary code of IMANAMAF, Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock). Its NAICS code is 3262 and its SIC code is 3060.