Beda
BEDA IMPEX SRL, founded 1997 in Târgoviște, Romania, operates an integrated multi-service automotive center (repair, ITP, DPF cleaning, parts retail, tire service, towing) and a wholly-owned logistics subsidiary running 70+ trucks across Romania and Europe, with €2.5M of EU funding secured in 2025 for a new service facility.
- Company typePrivate
- Founded1997
- HeadquartersTargoviste, Romania
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Beda does
BEDA IMPEX SRL is a Romanian private limited company founded in 1997 and headquartered in Târgoviște, Dâmbovița County. The company operates as an integrated multi-service automotive center offering mechanical and electrical repair, computerized diagnostics, bodywork and painting, RAR-authorized ITP inspections (classes II, III, and GPL), hydrodynamic DPF/FAP/SCR filter cleaning (recovering up to 98% efficiency with a 12-month warranty), tire service, and 24/7 towing, alongside an auto parts retail store stocking original and aftermarket components for passenger cars, trucks, and industrial vehicles. Authorized partnerships with Bosch and Castrol, together with the proprietary hydrodynamic DPF cleaning system and counter-pressure testing, form the core technical stack of the service business.
The company's wholly-owned subsidiary, Beda Logistics, provides domestic and international freight transport using a fleet of 70+ trucks (50 domestic, 20 international) covering over 2.2 million km annually across Romania and Europe. The logistics operation is supported by 24/7 GPS real-time monitoring, AI-assisted route optimization, and CMR insurance coverage up to €2.5 million per transport underwritten by ASKO, serving retail, industrial, construction, and FMCG B2B customers.
Revenue is generated through professional service fees (repairs, ITP, DPF cleaning, tire mounting), one-time parts sales, transaction-based freight charges, and tow/roadside fees. Pricing is quote-based across vehicle categories and service types, distributed through the company's two physical locations in Târgoviște, direct phone and online booking, and direct B2B logistics sales. In November 2025, BEDA signed an EU Regional Program financing contract for a €7.36M, 3,388.21 sqm new auto service facility in Târgoviște, signaling a multi-year capacity expansion funded in part by €2.5M of non-reimbursable EU contribution, with implementation running from December 2025 to November 2028.
Beda firmographics
Firmographics- Name
- Beda
- Legal name
- BEDA IMPEX SRL
- Website
- https://bedaimpex.ro
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BEDA IMPEX SRL, founded 1997 in Târgoviște, Romania, operates an integrated multi-service automotive center (repair, ITP, DPF cleaning, parts retail, tire service, towing) and a wholly-owned logistics subsidiary running 70+ trucks across Romania and Europe, with €2.5M of EU funding secured in 2025 for a new service facility.
- Ownership category
- akta.pro rank
Beda industry classification
Industry- Product category
- Automotive Services and Logistics
- NAICS
- General Automotive Repair (811111)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Terminal Maintenance Facilities For Motor Freight Transport (4231)
- akta.pro primary industry
- Trailer Maintenance, Inspection & Roadside Programs (as part of lease/rental) (TLABACAK)
- akta.pro secondary industries
- Towing, Impound & Vehicle Relocation Services (BPABAKAJ), Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM)
Keywords
Where Beda is headquartered
LocationHeadquarters
- HQ city
- Targoviste
- HQ country
- Romania
- HQ region
- Europe
Offices2 records
Markets served
Beda business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Automotive Repair and Maintenance Services: Comprehensive auto repair services including mechanics, electrical systems, bodywork, painting, and specialized services for cars, trucks, and industrial vehicles. Revenue generated through service fees for labor and repairs.
- Auto Parts Sales: Sale of original and aftermarket auto parts for passenger cars, vans, and trucks from inventory or on order. Products include consumables, components, hydraulic/pneumatic hoses, and accessories.
- Transport and Logistics Services: Domestic and international freight transport services using owned fleet of 70+ trucks. Services include groupage, dedicated transport, and integrated logistics solutions for retail, industrial, construction, and FMCG sectors.
- Technical Inspection (ITP) Services: Periodic technical inspection services authorized by RAR for passenger vehicles, vans, and vehicles with LPG installations. Classes II, III and GPL authorized station.
- DPF Filter Cleaning Services: Professional DPF/FAP/SCR filter cleaning with 12-month warranty. Hydrodynamic cleaning method recovers up to 98% filter efficiency without thermal intervention.
- Towing and Roadside Assistance: 24/7 towing services for passenger vehicles and trucks using authorized platforms in Dâmbovița county and surrounding areas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Service pricing based on vehicle type and service complexity |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Beda product offering
Product offeringCore offering
BEDA IMPEX operates an integrated multi-service automotive center in Târgoviște, Romania, providing auto repair and maintenance (mechanics, electrical, bodywork, painting, tire service), RAR-authorized ITP inspections, hydrodynamic DPF/FAP/SCR filter cleaning, retail auto parts sales, and 24/7 towing. Through its Beda Logistics subsidiary, it also provides domestic and international freight transport services with a fleet of over 70 trucks across Romania and Europe.
Product overview
BEDA IMPEX operates a multi-service automotive center in Târgoviște, Romania, offering integrated services under three main divisions: BEDA Service Auto (comprehensive vehicle repair, maintenance, ITP inspections, DPF cleaning, and auto parts retail), BEDA Logistics (domestic and international freight transport with a 70+ truck fleet), and tire services. The company has over 25 years of experience serving cars, trucks, and industrial vehicles, with authorized partnerships including Bosch and Castrol. The logistics division leverages AI-assisted route optimization for efficient delivery planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Brand Auto Repair Service Full-service auto repair and maintenance for cars, trucks, and industrial vehicles, including mechanical and electrical work, computerized diagnostics, braking/suspension/steering repairs, engine/transmission/clutch interventions, bodywork, and painting. Targets individual vehicle owners and fleet operators in Târgoviște.
- RAR-Authorized ITP Periodic Technical Inspection Periodic technical inspection station authorized by RAR for classes II, III and GPL installations. Performs inspections for passenger vehicles, vans, trucks, and vehicles with LPG systems, including brake, suspension, steering, and emissions tests with pre-ITP verification.
- DPF/FAP/SCR Filter Cleaning Service Professional hydrodynamic filter cleaning for diesel particulate filters, FAP, and SCR catalytic converters without motor disassembly. Uses water, detergent, and compressed air, recovers up to 98% filter efficiency, includes counter-pressure testing with printed reports and 12-month warranty. Targets diesel vehicle owners and fleet operators.
- Tire Service Complete tire service for passenger cars and trucks including mounting, balancing, and seasonal changes at the Târgoviște service center.
- Towing and Roadside Assistance 24/7 towing services for passenger vehicles and trucks using authorized platforms in Dâmbovița County and surrounding areas. Targets vehicle owners needing emergency transport of disabled vehicles.
- Auto Parts Retail Store Retail store selling original and aftermarket auto parts for passenger cars, vans, trucks, and industrial vehicles, including consumables, components, hydraulic and pneumatic hoses, and accessories. Parts available from inventory or on order. Targets individual vehicle owners, fleet operators, and agricultural/industrial equipment owners.
- Beda Logistics Freight Transport Domestic and international freight transport services operated by the wholly-owned Beda Logistics subsidiary with an owned fleet of over 70 trucks (20 international, 50 national), covering over 2.2 million km annually across Romania and Europe. Services include groupage, dedicated transport, and integrated logistics solutions with GPS tracking, AI route optimization, and CMR insurance up to 2.5 million EUR. Targets retail, industrial, construction, and FMCG companies.
- Bodywork and Painting Service Authorized bodywork and painting service with a professional paint booth and controlled-drying PPG paints, covering body element alignment, welding, preparation, full painting, scratch and minor collision repair, professional polishing, and ceramic protection. Includes insurance claims handling support. Targets vehicle owners needing collision or cosmetic repair.
Quantifiable outcome
- DPF filter efficiency recovery up to 98%
- +3 more outcomes
Companies that use Beda
Customer profileSegments4 records
Ideal customer profiles3 records
Beda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Beda partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AM_PRSM / ADR Sud-MunteniacoreRegional development agency managing European Union funding through Programul Regional Sud-Muntenia 2021-2027. Provides 2.5M EUR non-reimbursable funding for BEDA IMPEX's new auto service facility construction project (SMIS code 329419).
- BoschcoreAuthorized service partner for Bosch automotive technologies and products. BEDA IMPEX displays Bosch partnership logo and provides Bosch-quality service for vehicle diagnostics and repairs.
- CastrolcoreAuthorized partner for Castrol lubricants and automotive fluids. Partnership ensures supply of quality lubricants for vehicle maintenance and service operations.
- ASKOcoreCMR insurance provider offering coverage up to 2.5 million EUR for all BEDA Logistics transport operations. ASKO provides cargo insurance ensuring protection of transported goods throughout Europe.
Scale indicators9 records
Recent moves4 records
Expansion highlights5 records
Beda competitors and assessment
Company assessmentDirect peers
- Norauto: European multi-service automotive center chain (part of Mobivia group) offering auto repair, maintenance, parts, and tire services across multiple countries including Romania. Directly comparable multi-service business model serving both passenger and commercial vehicle customers under one roof.
- Euromaster: European tire and vehicle maintenance service network operating across multiple countries. Comparable combination of tire services and general vehicle maintenance offered by BEDA IMPEX, including fleet and passenger vehicle customers.
- First Stop: European tire and vehicle service brand owned by Bridgestone, operating across multiple markets. Comparable service offerings in tires, wheel services, and vehicle maintenance for both passenger and commercial customers.
- Speedy: French multi-service auto repair chain with European presence offering comprehensive vehicle services. Similar multi-brand auto service center business model to BEDA IMPEX, combining mechanical, electrical, and tire services.
- Inter Cars: Polish auto parts distributor with extensive Central and Eastern European operations including Romania. Comparable aftermarket parts distribution and service support for both passenger and commercial vehicles in the same regional market.
- Autonet Group: Central and Eastern European auto parts distributor with operations in Romania. Comparable aftermarket auto parts retail and distribution business serving the same regional customer base as BEDA's parts store.
- Autodoc: European online auto parts retailer operating across multiple countries including Romania. Comparable parts sales business, though delivered through digital channels rather than physical store presence.
Regional players
- Cargus: Romanian courier and logistics company offering domestic and international transport services. Comparable logistics operations in the Romanian market with similar B2B focus and regional delivery capabilities.
- Fan Courier: Major Romanian courier and logistics company with domestic and international operations. Comparable B2B and B2C transport services in the Romanian market, though with a different scale and primary focus on courier/parcel rather than freight.
Broad incumbents
- Bosch Car Service: Bosch's global authorized independent garage network operating in Romania and across Europe. BEDA IMPEX is already a Bosch partner, making this network directly comparable in service standards, quality positioning, and authorized service offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights8 records
Customer concentration
Beda social profiles
Digital presenceBeda compliance and trust
Trust signalCompliance1 record
Beda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beda leadership team
Management profileNumber of profiles
Profiles4 records
Beda subsidiaries and ownership
Company hierarchySubsidiaries1 record
Beda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beda
What does Beda do?
BEDA IMPEX operates an integrated multi-service automotive center in Târgoviște, Romania, providing auto repair and maintenance (mechanics, electrical, bodywork, painting, tire service), RAR-authorized ITP inspections, hydrodynamic DPF/FAP/SCR filter cleaning, retail auto parts sales, and 24/7 towing. Through its Beda Logistics subsidiary, it also provides domestic and international freight transport services with a fleet of over 70 trucks across Romania and Europe.
Is Beda a public or private company?
Beda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beda founded?
Beda was founded in 1997. It employs 101 to 250 people.
Where is Beda based?
Beda is headquartered in Targoviste, Romania, in the Europe region.
How does Beda make money?
Six revenue lines are on record. Automotive Repair and Maintenance Services are the primary driver. The others are auto Parts Sales, transport and Logistics Services, technical Inspection (ITP) Services, DPF Filter Cleaning Services and towing and Roadside Assistance.
Who are Beda's main competitors?
Direct peers on record are Norauto, Euromaster, First Stop, Speedy, Inter Cars, Autonet Group and Autodoc. Regional players are Cargus and Fan Courier. Bosch Car Service is listed as a broad incumbent.
Does Beda have an API?
No public API is recorded for Beda.
What industry is Beda in?
Beda's product category is Automotive Services and Logistics. Its primary akta.pro industry code is TLABACAK, Trailer Maintenance, Inspection & Roadside Programs (as part of lease/rental), with a secondary code of BPABAKAJ, Towing, Impound & Vehicle Relocation Services. Its NAICS code is 811111 and its SIC code is 7500.