All For Padel

What All For Padel does

All For Padel S.L. is the exclusive global licensee of adidas for padel, pickleball, and beach tennis products, operating a direct-to-consumer e-commerce storefront (allforpadel.com) headquartered in Barcelona, Spain (with firmographics listing Madrid). The company designs, manages, and commercializes the full adidas product range for these racket sports, spanning seven core padel racket series (METALBONE, ADIPOWER, CROSS IT, ARROW HIT, DISCOVERY, RX SERIES, ESSNOVA) plus footwear (Barricade, Adizero Ubersonic, CourtJam Control), technical apparel (AEROREADY, HEAT.RDY), bags, balls, grips, and wristbands, alongside pickleball and beach tennis paddle lines. Its proprietary racket technologies include a customizable Weight and Balance System (six screws, 12 grams total), eXoskeleton and Dual eXoskeleton carbon-fiber reinforcement, Octagonal Structure frame geometry, Power Embossed, Structural Power, Spin Blade, Smart Holes Curve, three EVA rubber densities (High Memory, Soft Energy, Soft Performance), and six fiber types ranging from Glass Fiber to Carbon Aluminum 24K.

The company monetizes primarily through unit-priced e-commerce sales with entry-level Discovery rackets around €137-200 and pro-level PRO EDT 2026 limited editions up to €450, supplemented by consumer financing via Sofinco (up to €2,500 across 48 installments, Spain only). Go-to-market combines direct-to-consumer e-commerce with an event-driven community layer: the adidas Padel Tour runs 45+ tournaments annually engaging 8,000+ participants, anchored by an ambassador roster including Ale Galán, Marta Ortega, Ari Sánchez, and Álex Ruiz. The AFP CREW loyalty program (Discovery, Advanced, Pro tiers, 10 points per €1 spent) drives repeat purchase, while B2B revenue includes an official ball-supply contract with Series Nacionales de Padel and branded AFP Courts installations offered to clubs.

Operating geographies span 70-80+ countries with localized storefronts in eight languages and EUR/USD dual-currency pricing, anchored in Spain and the Iberian Peninsula but with active fulfillment across Europe, the Americas, Africa, Asia, and Oceania. Headcount is 11-50 employees, no external funding rounds or parent company are disclosed, and the company is privately held. The firm was founded circa 2011 (per firmographics data; company-history source cites 2015) and operates without disclosed AI/ML capability, APIs, or third-party platform integrations.

Name

All For Padel

Legal name

All For Padel S.L.

Website

https://allforpadel.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

All For Padel S.L. is the exclusive global licensee of adidas for padel, pickleball, and beach tennis, selling proprietary racket series, footwear, apparel, and accessories direct-to-consumer across 70-80+ countries, supported by the adidas Padel Tour, AFP CREW loyalty program, and professional player ambassadors.

Ownership category

akta.pro rank

Product category

Padel and racket sports equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Pickleball Equipment & Accessories Retail (CRAMAFAB)

Keywords

• Padel equipment retail
• Racket sports ecommerce
• Adidas licensed products
• Pickleball accessories
• Sports apparel sales

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Paddle and Equipment Sales: Primary revenue stream from direct e-commerce sales of adidas padel paddles, pickleball paddles, beach tennis rackets, bags, balls, and accessories. Products range from entry-level to professional competition-grade equipment.
2. Apparel and Footwear Sales: Sales of adidas padel-specific clothing including jerseys, shorts, and specialized padel shoes with technologies like AEROREADY and HEAT.RDY.
3. Official Ball Supplier: All For Padel serves as the official ball supplier for the National Padel Series (Series Nacionales de Padel), providing consistent revenue from tournament and league supply contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

All For Padel S.L. is the official and exclusive global licensee of adidas for padel, pickleball, and beach tennis, selling branded rackets, footwear, apparel, bags, balls, and accessories direct-to-consumer via its own online store. The portfolio covers all player levels (Discovery beginner, Intermediate, Advanced, Pro) across series such as METALBONE, ADIPOWER, CROSS IT, ARROW HIT, RX, and ESSNOVA, supplemented by limited-edition pro-player signature lines, a tiered loyalty club, and the adidas Padel Tour tournament circuit.

Product overview

All For Padel is the official licensee and exclusive distributor of adidas products for padel, pickleball, and beach tennis. The company offers a comprehensive product portfolio centered on padel paddles (raquets) across multiple series including METALBONE, ADIPOWER, CROSS IT, ARROW HIT, DISCOVERY, RX SERIES, and ESSNOVA, each featuring distinct technologies like the Weight and Balance System, Dual eXoskeleton, and Octagonal Structure. Beyond paddles, the offering encompasses paleteros (bags), mochilas (backpacks), padel-specific footwear (Barricade, Adizero Ubersonic, CourtJam Control), technical apparel with AEROREADY/HEAT.RDY technologies, balls, grips, and wristbands. The company also offers pickleball paddles (METALBONE line) and beach tennis paddles across skill levels. Complementary programs include the AFP CREW loyalty club (3 tiers), the adidas Padel Tour (45+ international tournaments), AFP Courts branded facilities, and AFP Academy training programs. Financing is available via Sofinco partnership. Products are available across all skill levels from Discovery (beginner) through Pro (professional competition), with numerous limited edition collaborations featuring pro players like Ale Galán, Marta Ortega, Ari Sánchez, Álex Ruiz, and others.

Differentiator

Problem solved

Functional benefit

Brands

• AFP CREW: Official adidas padel club community offering exclusive benefits, discounts, special offers, giveaways and unique content to members. Features three membership tiers: Discovery, Advanced, and Pro with increasing rewards.
• AFP Academy
• adidas Padel Tour
• AFP Courts

Products and services

• METALBONE Series Padel Rackets Premium padel racket line featuring the Weight and Balance System (six screws totaling 12g for customizable weight and balance) and the Octagonal Structure (8-edge rigid carbon tube) for aggressive players. Includes limited-edition Pro EDT 2026, Metalbone Reserve 2026, and Metalbone Reserve 2025 signature models.
• ADIPOWER Series Padel Rackets High-performance padel racket series featuring Dual eXoskeleton technology with double-height ribs reinforcing the core and frame, and Multiweight models with adjustable weight system for versatile playing styles.
• CROSS IT Series Padel Rackets Premium padel racket series for players prioritizing maneuverability, control, and comfort, with advanced technologies for optimal ball feel and playability.
• ARROW HIT Series Padel Rackets 2026 padel racket series focused on personalized fit and customization, designed to allow players to feel the racket exactly as needed in each stroke, enhancing precision and stability.
• DISCOVERY Series Padel Rackets Entry-level padel racket line for beginners and those initiating padel play, featuring large hitting area, soft rubbers, and highly manageable weights that facilitate game development.
• RX SERIES Padel Rackets Performance padel racket series featuring Structural Power technology with fiber insertions in the racket heart for greater structural rigidity and enhanced power.
• ESSNOVA Series Padel Rackets Elite padel racket series featuring eXoskeleton technology with 100% carbon fibers inserted in frame and core structure for maximum power and structural rigidity.
• PRO EDT Limited Edition Padel Rackets Limited edition pro-level padel rackets co-designed with professional players, featuring exclusive designs, premium materials, and signature aesthetics.
• Copa del Mundo 2026 Collection Padel Rackets Special collection of country-specific paddle rackets inspired by national football team colors for the 2026 World Cup. Available in 13 country-specific designs.
• Pickleball Paddles (METALBONE Pickleball Line) Paddles designed specifically for pickleball, featuring the METALBONE pickleball line with advanced technologies adapted from padel rackets.
• Beach Tennis Paddles Paddles designed for beach tennis sport, available in various skill levels including Advanced, Pro, Intermediate, Discovery, and Junior categories.
• Paleteros (Padel Bags) Professional padel bags designed for safe and stylish equipment transport, featuring thermal compartments to protect paddles, ventilation for shoes, and extra space for clothing and accessories.
• Mochilas (Padel Backpacks) Lightweight and versatile padel backpacks ideal for training sessions or quick matches, made with resistant materials and premium finishes reflecting adidas style.
• Zapatillas de Pádel (Padel Footwear) Technical padel footwear with specific soles, advanced cushioning, and breathable materials guaranteeing comfort and support in every movement. Models include Barricade, Adizero Ubersonic, and CourtJam Control.
• Ropa de Pádel (Padel Apparel) Technical sportswear collection including shirts, polos, skirts, pants, jackets, and hoodies designed for freedom of movement. Features AEROREADY and HEAT.RDY moisture management technologies.
• Padel Balls (Bolas) Official padel balls meeting professional competition standards, including Speed RX ball models. Also supplied as the official ball for Spain's Series Nacionales de Padel.
• Overgrips and Replacement Grips Grip accessories for padel rackets, including overgrips and replacement grips in various textures and absorbency levels.
• Muñequeras (Wristbands) Sports wristbands for padel players featuring adidas branding and moisture-wicking properties.
• Packs de Pádel (Bundled Padel Packages) Bundled product packages combining padel rackets with accessories (bags, balls, grips, apparel) at discounted pricing.

Quantifiable outcome

• Best Padel Awards 2025 - Metalbone 3.4 won POWER category
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• adidas AGcoreOEM/ Whitelabel/ Licensing PartnerAll For Padel S.L. is the official and exclusive licensee of adidas for padel, pickleball, and beach tennis products. They design, manage, and commercialize all adidas products for these sports. This is the foundational business relationship that defines the entire company.
• SofincominorOthersFinancial services partner providing installment payment options for Spanish customers. Offers financing up to €2,500 with instant approval and up to 48 monthly installments for allforpadel.com purchases.
• descuentoestudiante.comminorGTM or Marketing PartnerStudent discount partner providing exclusive discounts to students purchasing adidas padel products through their platform.
• Series Nacionales de PadelcoreOthersAll For Padel is the official ball supplier for the National Padel Series, Spain's premier national padel competition structure.
• Padel Clubs (adidas padel tour)coreChannel Partner/ Reseller/ DistributorPartnership with numerous padel clubs across Spain and internationally to host adidas padel tour events. Clubs include Padel Colors, Padel Indoor Figueres, Nick Padel Club, Mega Sport Mallorca, Padelpoint La Nucia, and 20+ others listed on the website.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bullpadel: One of the world's largest padel racket brands, selling directly and through retail. Competes head-to-head with adidas padel across all skill tiers and sponsors top-ranked pro players, making it the closest competitive racquet brand.
• Drop Shot Padel: Spanish padel brand offering rackets, apparel, and accessories, with established pro-player sponsorships. Competes in identical product categories and pricing tiers as adidas padel, particularly in the Spanish and Latin American markets.
• Varlion: Spanish padel equipment manufacturer with decades of heritage, offering rackets, bags, and accessories across beginner to professional levels. Direct brand-side competitor to adidas padel in the European market.
• Padel Nuestro: Largest dedicated padel e-commerce retailer in Spain, offering multi-brand padel equipment, apparel, and accessories. Most direct DTC competitor to All For Padel in the same Spanish-speaking market with overlapping customer base.
• Nox: Premium padel equipment brand with strong pro-player endorsements (including Agustín Tapia) and an expanding global footprint. Operates in identical product tiers (beginner to pro) and overlaps directly with adidas padel's positioning.
• Siux Padel: Spanish-origin padel brand that has rapidly grown into a multi-tier competitor. Offers comparable racket, bag, and accessory SKUs at overlapping price points, frequently featuring in the same tournament and pro-player ecosystems as adidas padel.

Broad incumbents

• Decathlon: Mass-market sporting goods retailer with proprietary padel brands (Kuikma) and broad distribution. A relevant competitor for entry-level and intermediate padel buyers where AFP's Discovery and intermediate SKUs overlap with Decathlon's value tier.
• Head Padel: Global racket sports giant (tennis, racquetball, squash) that has aggressively expanded into padel with its Delta and Speed Motion lines. Leverages existing brand recognition and distribution to compete in the same padel category as adidas padel.
• Wilson Padel: Established tennis and racket sports brand with a growing dedicated padel line. American-owned giant with global retail distribution, competing for the same premium and advanced tier padel consumer as adidas padel.
• Babolat Padel: Long-standing tennis specialist that has built a notable padel presence, leveraging its pro-player network and racket technology R&D heritage. Targets the same advanced and competition-tier players as adidas padel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@allforpadel_
• Xx.com/adidas_padel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All For Padel