Series Nacionales de Padel

What Series Nacionales de Padel does

Series Nacionales de Padel (SNP), operated by the Spanish private limited company SPORTS ASSISTANT OP S.L., is the organizer of what it describes as the largest amateur padel competition in the world. The company runs a team-based amateur padel league with a structured season format comprising a zonal Regular Season, zonal Playoffs, an Interseries phase, and a culminating Master Series championship. The competition is currently in its 12th edition and connects more than 900 affiliated clubs and over 100,000 cumulative players across Spain, Portugal, Italy, Sweden, and Mexico. Clubs recruit participants and act as the primary channel, while individual amateur players of all skill levels form teams that compete locally, regionally, and ultimately internationally.

The core technology is the SNP Galaxy online platform, which handles team and player registration, competition administration, rankings tracking, and league operations. The company does not operate a mobile app and exposes a website plus SNP Galaxy portal as the main digital surfaces. Underlying distribution relies on the affiliated club network, an online self-serve registration flow, and direct corporate/enterprise sales for company-sponsored teams. Marketing channels are primarily organic social media (Facebook, TikTok, Instagram, YouTube), the corporate website, and the club referral network.

Revenue mechanics are not publicly disclosed but are inferred to combine three streams: club and team registration fees, corporate team-building packages, and sponsorship income. The sponsorship book is the most visible commercial asset, anchored by Heineken as main sponsor and Adidas as a core sponsor, and broadened by Volvo, Babolat, Lok Sports, Padel Market, Williams Humbert, BP, El Corte Inglés, Vitamin Well, Nocco, Nestlé Aquarel, Scientiff Nutrition, Besten10, and Green Moments. The company is independently owned with no disclosed external funding, parent company, or M&A activity.

Name

Series Nacionales de Padel

Legal name

SPORTS ASSISTANT OP S.L.

Website

https://seriesnacionalesdepadel.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Series Nacionales de Padel, run by Spain-based SPORTS ASSISTANT OP S.L., operates the largest amateur padel competition in the world, running a team-based league across five countries via the SNP Galaxy platform, serving 900+ affiliated clubs, 100,000+ players, and corporate team customers.

Ownership category

akta.pro rank

Product category

Amateur Sports League & Competition Management

NAICS

Spectator Sports (71121)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Amateur padel league
• Sports competition management
• Team-based sports events
• Corporate team building
• Padel club network

Headquarters

HQ city

Not specified

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Series Nacionales de Padel runs the world's largest amateur team-based padel competition, structured as seasonal leagues with a zonal regular season, zonal playoffs, interseries playoffs, and an international Master Series final. The organization enrolls padel clubs into a 900+ club network across Spain, Portugal, Italy, Sweden, and Mexico, registers amateur players and teams, and supports competition operations through the SNP Galaxy online platform for team management, rankings, and league administration. Corporate team-building packages are also offered for enterprises.

Product overview

Series Nacionales de Padel (SNP) operates a competitive amateur padel league system across Spain and international locations (Portugal, Italy, Sweden, Mexico). The organization provides a team-based competition format with structured divisions, seasonal play (Regular Season, Playoffs, Master Series), club management tools, and a player/team management platform (SNP Galaxy). The ecosystem includes club enrollment, team registration, ranking systems, and corporate/enterprise team packages.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered main sponsor, core sponsor, sponsor and collaborator.

• Heinekenmain sponsorGTM or Marketing PartnerMain sponsor of Series Nacionales de Padel competition. Brand association with amateur padel sports events.
• Adidascore sponsorGTM or Marketing PartnerSponsorship of amateur padel competition, providing sports equipment branding and visibility.
• Lok SportssponsorGTM or Marketing PartnerSports equipment sponsor for the padel competition.
• Padel MarketsponsorGTM or Marketing PartnerOnline padel equipment marketplace sponsor.
• BabolatsponsorGTM or Marketing PartnerPadel equipment and racket sponsor.
• VolvosponsorGTM or Marketing PartnerAutomotive sponsor providing brand visibility at competitions.
• Williams HumbertcollaboratorGTM or Marketing PartnerCollaborator brand supporting the competition.
• Green MomentscollaboratorGTM or Marketing PartnerCollaborator brand for sustainability initiatives.
• BPcollaboratorGTM or Marketing PartnerEnergy company collaborator.
• Scientiff NutritioncollaboratorGTM or Marketing PartnerSports nutrition collaborator.
• Besten10collaboratorGTM or Marketing PartnerCollaborator brand.
• El Corte IngléscollaboratorGTM or Marketing PartnerMajor Spanish department store collaborator.
• Vitamin WellcollaboratorGTM or Marketing PartnerBeverage brand collaborator.
• NoccocollaboratorGTM or Marketing PartnerFunctional beverage brand collaborator.
• AiballcollaboratorTechnology or IntegrationTechnology/data partner for padel sports.
• Nestlé AquarelcollaboratorGTM or Marketing PartnerBeverage brand collaborator.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Padel Nuestro: Leading Spanish padel retailer and media outlet covering the amateur padel ecosystem. Comparable as an enabler/ecosystem participant feeding the same amateur padel audience, with overlapping marketing channels and potential co-sponsorship ecosystem.
• LeagueApps: Sports league management software platform powering thousands of amateur sports leagues in the U.S. and beyond. Comparable through shared league-management functionality (registration, scheduling, payments) similar to what SNP Galaxy delivers internally.
• Tournament Software: Online tournament and league management platform used by sports federations and clubs worldwide. Comparable as an alternative technology supplier for organizing multi-stage padel tournaments — overlapping scope with SNP Galaxy from an operational standpoint.

Broad incumbents

• FIP — Federación Internacional de Padel: The international governing body for padel, running its own sanctioned amateur and professional circuits worldwide. Comparable as a multi-country padel competition organizer and rule-setter; broader scope, but competes for the same national federation partners and amateur players as SNP.

Direct peers

• Premier Padel: The leading professional padel circuit (formerly World Padel Tour), running an organized multi-country padel competition calendar. Comparable to SNP as the most prominent competitive padel property, although operating at the professional tier with broadcast/media rights rather than amateur registration fees.

Emerging players

• Playtomic: The dominant global padel/tennis ecosystem platform for court booking, matchmaking and player community. Comparable as a digital layer organizing padel participation, with overlapping audience (amateur padel players and clubs) and an indirect competitive overlap through engagement and league/community features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@seriesnacionalesdepadel
• YouTubeyoutube.com/@seriesnacionalesdepadelsnp4292
• Facebookfacebook.com/Seriesnacionalesdepadel
• Instagraminstagram.com/seriesnacionalesdepadel
• LinkedInlinkedin.com/company/series-nacionales-de-padel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Series Nacionales de Padel