Media Partners
Media Partners is a Melbourne-based independent media buying agency founded in 2002, serving Australian businesses with end-to-end media strategy, planning, and buying across TV, radio, digital, social, cinema, and outdoor channels, with proprietary RROI measurement via econometric modelling.
- Company typePrivate
- Founded2002
- HeadquartersSandringham, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Media Partners does
Media Partners is a Melbourne-based, fully accredited independent media buying agency founded in 2002 by Managing Director Paul Tadich. The firm provides end-to-end media services including strategy development, media planning and buying across television, radio, press, digital, social, cinema, and outdoor channels, supported by market research, competitive analysis, and post-campaign reporting. The agency's core narrative differentiator is its claimed independence from media owners, which the firm says enables unbiased media recommendations and transparent engagement regardless of client budget. Underlying the service portfolio is a proprietary media technology platform used for campaign planning, recording, and monitoring, plus data and econometric modelling that powers an RROI (Real Return on Investment) measurement framework distinct from standard media ROI metrics.
The business operates on a professional services revenue model with bespoke, quote-based engagements and multi-year contract cadences, targeting a horizontal "General Business Clients" segment without disclosed industry specialization. Approximately 20 staff are based at the Sandringham, VIC headquarters (7/56 Bay Road), with markets served limited to Victoria, Australia. Distribution is direct-to-client via relationship-led sales and obligation-free consultations, with no intermediaries, no published digital acquisition channels, and no disclosed parent company, institutional investors, or external funding. The digital marketing offering is positioned around "AI-ready platforms" and strategy-led insights, though specific proprietary AI/ML capabilities are not documented.
Media Partners firmographics
Firmographics- Name
- Media Partners
- Legal name
- Media Partners
- Website
- https://mediapartners.net.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Media Partners is a Melbourne-based independent media buying agency founded in 2002, serving Australian businesses with end-to-end media strategy, planning, and buying across TV, radio, digital, social, cinema, and outdoor channels, with proprietary RROI measurement via econometric modelling.
- Ownership category
- akta.pro rank
Media Partners industry classification
Industry- Product category
- Media Buying and Advertising Services
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
Keywords
Where Media Partners is headquartered
LocationHeadquarters
- HQ city
- Sandringham
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Media Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Media Agency Services: Full-service media agency offering strategy, planning, and buying services. Revenue likely derived from media commissions, retainers, or fees based on client engagement and media spend managed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency services tailored to client objectives and budget |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Media Partners product offering
Product offeringCore offering
Media Partners is a Melbourne-based, fully accredited, independent media buying agency that delivers end-to-end advertising services including media strategy, planning and buying across television, radio, press, digital, social, cinema, and outdoor channels. The agency combines market research, competitive analysis, and proprietary media technology to plan, record, and monitor campaigns, and employs data and econometric modelling to measure Real Return on Investment (RROI) for clients operating within any budget range.
Product overview
Media Partners offers a unified portfolio of seven integrated media services delivered through a single agency platform. The core offering combines Media Strategy and Media Planning & Buying as the foundational services, supported by Market Research and Competitive Analysis for intelligence gathering. Digital Marketing and Industry Tools provide technology-enabled execution capabilities, while Post Analysis delivers performance reporting. The services are designed to work together as an end-to-end media solution spanning television, radio, press, digital, social, cinema, and outdoor channels, with an emphasis on delivering measurable RROI (Real Return on Investment) through data and econometric modelling.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Strategy
- Media Planning & Buying
- Market Research
- Digital Marketing
- Industry Tools
- Post Analysis
- Competitive Analysis
Quantifiable outcome
- RROI measurement through econometric modelling
Companies that use Media Partners
Customer profileSegments1 record
Ideal customer profiles1 record
Media Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Media Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JDRF AustraliaminorMedia Partners is a Proud Supporter of JDRF (Juvenile Diabetes Research Foundation) through charitable donations. This represents corporate social responsibility rather than a commercial partnership.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Media Partners competitors and assessment
Company assessmentDirect peers
- Zenith Australia: Publicis-owned media agency operating in Australia with full-service media planning and buying. Directly competes with Media Partners for the same brand client roster across channels.
- Mindshare Australia: WPP-owned media agency with strong Australian presence. Comparable full-service media planning and buying offering across TV, radio, digital, and social channels.
- PHD Australia: Media agency within Omnicom offering integrated planning and buying across all channels. Comparable in service offering to Media Partners including digital, broadcast, and emerging media planning.
- Starcom Australia: Publicis-owned media agency in Australia with data-driven planning and buying. Comparable integrated service offering to Media Partners with additional scale from global network.
- Atomic 212: Independent Australian media agency founded in 2008. Closest comparable to Media Partners as an independent, multi-channel Australian media agency without holding-company ownership.
- Mediacom Australia: WPP-owned media agency in Australia with full multi-channel planning and buying capabilities. Competes head-to-head with Media Partners for Australian brands seeking media agency services.
- Carat Australia: Dentsu-owned media agency in Australia offering multi-channel planning and buying. Directly comparable to Media Partners' service portfolio and target client base.
- OMD Australia: Major Australian media planning and buying agency within the Omnicom group. Directly competes with Media Partners for the same multi-channel media planning and buying accounts across Australian advertisers.
Broad incumbents
- Dentsu Australia: Global advertising network with significant Australian operations spanning media, creative, and other marketing services. Overlaps with Media Partners' media buying offering but is broader and significantly larger.
- WPP Australia: Global advertising holding company with major Australian operations including GroupM agencies (Mindshare, MediaCom, Wavemaker). Provides broader portfolio of services than Media Partners including creative and content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Media Partners social profiles
Digital presenceMedia Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media Partners leadership team
Management profileNumber of profiles
Profiles1 record
Media Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media Partners
What does Media Partners do?
Media Partners is a Melbourne-based, fully accredited, independent media buying agency that delivers end-to-end advertising services including media strategy, planning and buying across television, radio, press, digital, social, cinema, and outdoor channels. The agency combines market research, competitive analysis, and proprietary media technology to plan, record, and monitor campaigns, and employs data and econometric modelling to measure Real Return on Investment (RROI) for clients operating within any budget range.
Is Media Partners a public or private company?
Media Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Media Partners founded?
Media Partners was founded in 2002. It employs 11 to 50 people.
Where is Media Partners based?
Media Partners is headquartered in Sandringham, Australia, in the Oceania region.
How does Media Partners make money?
One revenue line is on record: media Agency Services.
Who are Media Partners's main competitors?
Direct peers on record are Zenith Australia, Mindshare Australia, PHD Australia, Starcom Australia, Atomic 212, Mediacom Australia, Carat Australia and OMD Australia. Broad incumbents are Dentsu Australia and WPP Australia.
Does Media Partners have an API?
No public API is recorded for Media Partners.
What industry is Media Partners in?
Media Partners's product category is Media Buying and Advertising Services. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization. Its NAICS code is 541830 and its SIC code is 7311.