What Cornerstone Hospitality does

Cornerstone Hospitality LLC is a Williamsburg, Virginia-based hotel management, development, and consulting firm founded in 2012 by Kimberly Christner and Craig Larson. The company specializes in the adaptive reuse of historic buildings into boutique and soft-branded hotels, operating a portfolio of approximately 15 hotels and 9 food and beverage outlets across the U.S. Southeast, Mid-Atlantic, Midwest, and South. Its service offering spans three integrated lines: hotel operations management (front desk, guest services, integrated F&B for branded and independent properties), project development (turnkey hotel construction and redevelopment including historic preservation navigation), and hospitality consulting (feasibility, market research, and historic property guidance for developers and investors).

The company derives revenue through base and incentive management fees on third-party-owned properties, co-investment economics via joint ventures such as Creative Boutique Hotels LLC (formed 2013 with MB Contractors and architect Hal Craddock) and 500 Main LLC (Hotel Elkhart with Cressy Commercial Real Estate and Mno-Bmadsen), and professional services fees for consulting and development engagements. Distribution is sales-led and direct, relying on owner/developer relationships, brand partnerships with Hilton, Marriott, IHG, Wyndham, and My Place Hotels, and referral-based marketing supplemented by an active earned-media function. Pricing is negotiated contract-by-contract and not publicly disclosed.

Name

Cornerstone Hospitality

Legal name

Cornerstone Hospitality LLC

Website

https://cornerstonehospitality.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Restaurants and Other Eating Places (72251)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Select-Service Hotels (THAGABAD), Special Occasion & Destination Restaurants (THAFACAK), Hospitality & Entertainment Venue Construction (IMAFACAC)

Keywords

• Hotel management services
• Hospitality consulting
• Boutique hotel development
• Historic building renovation
• Hotel project development

Headquarters

HQ city

Williamsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Management Services: Cornerstone Hospitality manages branded and boutique hotels on behalf of property owners, likely earning management fees as a percentage of hotel revenue or profits.
2. Hotel Ownership/Investment: The company co-invests in hotel properties through partnerships, sharing in the financial returns of owned properties.
3. Hospitality Consulting: Provides consulting services for hotel development projects, including market research for boutique hotel opportunities.
4. Project Development: Turnkey hotel development services from vision through opening, managing complex renovation and construction projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cornerstone Hospitality provides three core services: Hotel Operations Management, Project Development, and Hospitality Consulting. The company manages 15 hotels and 9 food and beverage outlets across the Southeast and Mid-Atlantic United States, specializing in adaptive reuse of historic buildings as boutique and branded hotels. They deliver end-to-end hotel services from feasibility studies and development through grand opening and ongoing operations.

Product overview

Cornerstone Hospitality is a distinctive hotel consulting and hospitality management company offering three core services: Hotel Operations Management, Project Development, and Hospitality Consulting. The company manages a portfolio of 15 hotels and 9 food and beverage outlets across boutique and branded properties. Their boutique hotel portfolio includes award-winning properties like The Sessions Hotel (Marriott Tribute Portfolio, Bristol VA), Craddock Terry Hotel (Marriott Tribute Portfolio, Lynchburg VA), Hotel Elkhart (Tapestry Collection by Hilton), Hotel Monroe (Tapestry Collection by Hilton, Monroe LA), The George Washington Hotel (Wyndham Grand, Winchester VA), and Colony House Motor Lodge (Roanoke VA). They also manage restaurant venues including Shoemakers American Grille and Waterstone Pizza at Craddock Terry, Heirloom and Star Bar at Hotel Monroe, and various bars and dining outlets across their properties. Their branded hotel portfolio includes properties under Marriott, Hilton, IHG, Wyndham, My Place Hotels, Holiday Inn Express, Hampton Inn, Comfort Inn, and SpringHill Suites brands. The company specializes in historic building adaptive reuse and boutique hotel development, with two pipeline projects (The Ficklen in Greenville NC and Danville VA Masonic Temple conversion).

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Operations Management

Quantifiable outcome

• The Sessions Hotel named Marriott's Hotel of the Year for Distinctive Premium Brands and Tribute Portfolio's Hotel of the Year
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Cressy Commercial Real EstatecoreStrategic or Co-development PartnerLead developer partner for Hotel Elkhart $19 million revitalization project; co-founded 500 Main LLC with Mno-Bmadsen for historic hotel redevelopment; responsible for construction and overall project development
• MB ContractorscoreStrategic or Co-development PartnerVirginia-based construction and development company; co-founded Creative Boutique Hotels LLC with Cornerstone Hospitality and Architectural Partners to develop boutique hotels in historic buildings in small Virginia markets
• Hal Craddock (Architect)coreStrategic or Co-development PartnerDeveloper of the Craddock Terry Hotel; chief architect of boutique hotel restorations in Virginia; involved in Creative Boutique Hotels LLC partnership; led renovation of historic shoe factory and tobacco warehouse
• Resonate PRminorGTM or Marketing PartnerPublic relations firm handling media inquiries and press communications for Cornerstone Hospitality; contacts include Pam Devaney and Amanda Ensinger
• Interior Image GroupminorImplementation/ SI/ Consulting PartnerInterior design firm for Hotel Elkhart; provided design services transforming 1923 property with attention to historic preservation and modern hospitality standards
• Joseph A. Dzierla and AssociatesminorImplementation/ SI/ Consulting PartnerArchitectural services provider for Hotel Elkhart renovation project
• Heart+Matter BrandsminorImplementation/ SI/ Consulting PartnerBranding agency based in Richmond, Virginia responsible for Hotel Elkhart brand development and positioning
• 500 Main, LLCcoreStrategic or Co-development PartnerJoint venture entity formed by Cressy Commercial Real Estate and Mno-Bmadsen for Hotel Elkhart development; undertook complete renovation of historic 1923 property

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Highgate Hotels: Highgate is a major hospitality management, investment, and development firm operating luxury, lifestyle, and resort hotels across the US. Comparable in operating model and hotel ownership/co-investment activity, but at much larger scale and broader geographic scope.
• Aimbridge Hospitality: Aimbridge is the largest US third-party hotel management company, operating thousands of properties across full-service, select-service, and lifestyle segments. A broader incumbent offering similar management services but at materially greater scale and across all chain scales.
• Hersha Hospitality Management: Hersha operates boutique and lifestyle hotels across urban gateway markets under soft-brand flags. Comparable boutique/lifestyle orientation but with a more institutional investment structure and primary-market urban concentration.
• Crestline Hotels & Resorts: Crestline is a third-party hotel management company operating branded full-service, boutique, and resort properties across the US. Comparable in operating model but at significantly larger scale and broader brand mix.

Emerging players

• Kimpton Hotels & Restaurants: Kimpton is an IHG-owned boutique hotel operator with a strong F&B integration model and a storytelling-driven brand philosophy. Comparable on the boutique-lifestyle-and-F&B angle, though now operating as part of a major franchisor rather than as an independent third-party manager.

Direct peers

• Sage Hospitality Group: Sage Hospitality manages and develops boutique, lifestyle, and independent hotels with strong food and beverage programs across the US. Directly comparable in its integration of hotels with award-winning restaurants and its focus on independent/lifestyle positioning.
• Newport Hospitality Group: Newport Hospitality Group is a hotel management company operating branded and independent full-service and select-service hotels across the Eastern US. Comparable in third-party management structure, branded portfolio mix, and geographic overlap with the Southeast/Mid-Atlantic.
• Charlestowne Hotels: Charlestowne Hotels is a third-party hotel management and development firm specializing in independent boutique and soft-branded properties across the Eastern US. Directly comparable to Cornerstone in business model (management + development), customer segment (boutique hotel owners/developers), and focus on award-winning soft-brand conversions.
• Chesapeake Hospitality: Chesapeake Hospitality provides third-party hotel management, asset management, and development services for branded and independent properties primarily in the Mid-Atlantic. Closely comparable business model and regional footprint.
• PM Hotel Group: PM Hotel Group manages independent, soft-branded, and lifestyle hotels throughout the US with a comparable third-party management model. Overlapping target customers (boutique property owners) and shared brand relationships with Marriott, Hilton, and IHG soft-brand collections make it a close comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cornerstonehospitalityllc
• LinkedInlinkedin.com/company/cornerstone-hospitality-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornerstone Hospitality