RJ Living

What RJ Living does

RJ Living is an Australian direct-to-consumer designer furniture and homewares retailer founded in 2013 and headquartered in Richmond, operating a Shopify-based e-commerce storefront at rjliving.com.au and three physical showrooms in Melbourne, Sydney, and Brisbane. The catalog lists over 4,087 products across living room, dining room, bedroom, outdoor, office, and homewares categories, supported by multi-currency checkout (AUD default, USD available) and Australia-wide delivery. David Janovic serves as founder and managing director.

The product portfolio combines 20+ proprietary sub-brand ranges — including Muro, Berg, Stretch, Addy, Melt, and Sidney modular sofas; Lune, Restore, Floss, Bound, Ritual, and Hiatus beds; Muse, Tide, and Check storage; Quart, Gather, and Pure dining; Anya rugs; and Lonnie outdoor — with 2,500+ third-party SKUs distributed from 24 partner brands such as Citta, Middle of Nowhere, The Poster Club, Studio Elwood, Ode Design, Elan & Earth, Weave Home, and Lighting Republic. Sofas range from $1,299 to $10,792 AUD; beds $999-$1,499; dining tables $1,649-$2,999; payment options include Afterpay and PayPal; periodic promotional discounts run up to 40% off.

The business serves two customer segments. The primary retail consumer base purchases contemporary, Scandinavian, industrial, and mid-century modern furniture for residential interiors via e-commerce and showroom traffic. A secondary Trade Program targets interior designers, architects, and commercial project managers with 777 commercial-rated and 346 heavy-duty commercial-rated SKUs for hospitality, office, and multi-residential projects, supported by a Trade Program portal and dedicated interior design consultations. Revenue mechanics are entirely one-time retail purchases with no subscription or recurring components; monetized channels are the Shopify storefront, three physical showrooms, and the dedicated trade/commercial program, with seasonal promotional cycles (EOFY sale) used to drive volume.

Name

RJ Living

Legal name

RJ Living

Website

https://rjliving.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

RJ Living is an Australian designer furniture and homewares retailer founded in 2013, operating a Shopify e-commerce platform plus showrooms in Melbourne, Sydney, and Brisbane, with 4,087+ SKUs across proprietary and resold third-party brands serving residential and trade customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail Furniture Sales: One-time purchase model for furniture and homewares including sofas, dining sets, beds, rugs, lighting, and decorative items. No subscription or recurring revenue components. Products sold at fixed retail prices with periodic promotional discounts (e.g., EOFY Sale 20-40% off).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RJ Living is an Australian designer furniture and homewares retailer that curates and sells a multi-brand assortment of sofas, dining, bedroom, outdoor, office, rug, lighting and homeware products through its Shopify e-commerce platform rjliving.com.au and three physical showrooms (Melbourne, Sydney, Brisbane). It sells both its own RJ Living branded lines (e.g., Muro, Berg, Stretch, Sidney sofas; Lune, Restore, Floss, Bound, Ritual, Hiatus beds; Muse, Tide, Check storage; Quart, Gather, Pure dining) and resells third-party brands such as Citta, Middle of Nowhere, The Poster Club, Studio Elwood, Ode Design, Elan & Earth, Lighting Republic and Weave Home. A Trade Program serves commercial/interior-design buyers, and the company also offers interior design consultations and periodic promotional sales.

Product overview

RJ Living is an Australian designer furniture and homewares retailer operating through a Shopify e-commerce platform with physical showrooms in Melbourne, Sydney, and Brisbane. The company offers a comprehensive furniture portfolio organized across multiple product categories: sofas and couches (2-seater through 6-seater, modular, corner, curved configurations in fabrics including velvet, boucle, and corduroy); living room furniture (TV units, coffee tables, sideboards, armchairs, shelving, console tables, ottomans, plinths); dining room furniture (tables, chairs, benches, stools, bar cabinets, complete packages); bedroom furniture (beds, bed bases, chests, bedside tables, bed heads); rugs; homewares (lighting, mirrors, cushions, art prints, vases, wall hooks, tableware); outdoor furniture; and office furniture. The brand portfolio includes proprietary sub-brands such as Muro Sofa Range, Berg Modular Sofa, Stretch Modular Sofa, Sidney Modular Range, Addy Modular Sofa, Melt Modular Sofa, Lune Bed Range, Restore Bed, Floss Bed, Bound Bed & Storage, Muse Storage Range, Tide Storage Range, Check Range, Quart Range, Gather Dining Range, Pure Dining Range, Anya Rug Collection, Lonnie Outdoor Range, Ritual Bed Range, and Hiatus Bed Range. Additionally, RJ Living resells third-party brands including Citta, Middle of Nowhere, The Poster Club, Studio Elwood, Ode Design, Elan & Earth, Weave Home, and Marcia Priestley. The company also operates trade and commercial programs for interior design professionals, offers interior design consultations, and runs periodic promotional sales events.

Differentiator

Problem solved

Functional benefit

Products and services

• Muro Sofa Range A versatile sofa collection available in various sizes and configurations, including corduroy fabric options, sold to retail consumers seeking modern seating for Australian homes.
• Berg Modular Sofa A modular sofa system designed for customization and flexibility in living spaces, targeted at retail home-furnishing consumers.
• Stretch Modular Sofa A modular sofa collection featuring various configurations including U-shape, corner, and pit designs, sold through the RJ Living website and showrooms.
• Sidney Modular Range A slipcover sofa collection available in chaise configurations, offering casual and adaptable seating for residential living rooms.
• Addy Modular Sofa A contemporary modular sofa collection with clean lines and customizable fabric options, sold to home-furnishing consumers.
• Melt Modular Sofa A curved and sculptural sofa collection featuring rounded forms and plush upholstery, sold through RJ Living showrooms and online.
• Lune Bed Range A bed collection featuring modern designs for bedroom spaces, sold by RJ Living as part of its bedroom furniture assortment.
• Restore Bed A bed frame collection designed with focus on comfort and aesthetic appeal for residential bedrooms.
• Floss Bed A contemporary bed design featuring upholstered frames and modern styling for residential bedrooms.
• Bound Bed & Storage A bed and storage collection combining sleeping solutions with integrated storage functionality for residential bedrooms.
• Ritual Bed Range A bed collection with refined, ritual-inspired design elements, sold by RJ Living as part of its premium bedroom line.
• Hiatus Bed Range A bed collection featuring distinctive design with a focus on comfort and style for Australian residential customers.
• Muse Storage Range A storage furniture collection including chests and sideboards for organized living in residential dining and living spaces.
• Tide Storage Range A contemporary storage collection featuring clean-lined cabinetry and entertainment units for living and dining rooms.
• Check Range A furniture collection featuring distinctive check-patterned tables and storage pieces for residential interiors.
• Quart Range A dining and console table collection with contemporary architectural profiles for residential dining and entry spaces.
• Gather Dining Range A dining collection designed for bringing people together, including tables and seating for residential dining rooms.
• Pure Dining Range A minimalist dining furniture collection with simple, refined aesthetics for contemporary residential dining rooms.
• Anya Rug Collection A versatile rug collection available in multiple sizes and colorways for various room styles in Australian homes.
• Lonnie Outdoor Range An outdoor furniture collection designed for durability and weather resistance for Australian outdoor living spaces.
• May Release Products New furniture pieces released in May 2025, including Lori Desk, Sora Bedside Table, Puddle Coffee Table, Tote Bar Stool, Sidney sofas in new colors, Airy Plinths, Henri Bar Stool, Anya Rug in Plum, Clara Round Dining Table, and Floss beds in new fabric stripes.
• Third-Party Brand Products Products from partner brands including Citta (298 products), Middle of Nowhere (484 products), The Poster Club (437 products), Studio Elwood (390 products), Ode Design (140 products), Elan & Earth (205 products), Weave Home (174 products), Marcia Priestley (60 products), and others, resold through the RJ Living storefront.
• Trade Program A dedicated program for trade professionals and commercial projects offering dedicated pricing and services for interior designers and architects specifying furniture across hospitality, commercial and multi-residential developments.
• Interior Design Consultations Style consultation services to help customers design their spaces using RJ Living products, delivered through showrooms and the Style Consultant page.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• AfterpayminorOthersBuy Now, Pay Later payment option allowing customers to spread purchases over installments. Integrated at checkout for customer convenience.
• PayPalminorOthersOnline payment processor option at checkout, providing customers with additional payment flexibility.
• CittacoreChannel Partner/ Reseller/ DistributorThird-party brand distributed through RJ Living platform. 298 Citta products available including stools, dining chairs, and lighting.
• Middle of NowherecoreChannel Partner/ Reseller/ DistributorArt prints and canvas brand with 484 products distributed through RJ Living platform.
• The Poster ClubcoreChannel Partner/ Reseller/ DistributorArt print brand with 437 products distributed through RJ Living platform.
• Ode DesigncoreChannel Partner/ Reseller/ DistributorFurniture brand with 140 products including entertainment units and sideboards distributed through RJ Living.
• Studio ElwoodcoreChannel Partner/ Reseller/ DistributorHomewares brand with 390 products distributed through RJ Living platform.
• Weave HomeminorChannel Partner/ Reseller/ DistributorHome textiles brand with 174 products distributed through RJ Living.
• Lighting RepublicminorChannel Partner/ Reseller/ DistributorLighting brand with 129 pendant lights and lamps distributed through RJ Living.
• Elan & EarthminorChannel Partner/ Reseller/ DistributorRug brand with 205 products distributed through RJ Living.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wayfair: Large global online home goods retailer with extensive catalog across furniture and decor. Competes with RJ Living on assortment breadth, pricing, and convenience of online delivery, though with less design curation.
• IKEA: Global furniture and homewares incumbent with a large Australian store network and online channel. Competes with RJ Living across all home categories at typically lower price points and with greater scale.

Direct peers

• CB2: Crate & Barrel's design-forward, modern furniture and homewares brand targeting younger, urban consumers. Competes with RJ Living on contemporary design aesthetic and curated multi-category assortment.
• Adairs: ASX-listed specialty retailer of home furnishings including furniture, bedding, and homewares with both online and physical store presence in Australia. Overlaps with RJ Living in homewares, bedroom furniture and decorative accessories for the same customer demographic.
• Temple & Webster: Australia's largest pure-play online furniture and homewares retailer, ASX-listed, offering a comparable multi-brand DTC assortment with similar contemporary design positioning. Directly competes with RJ Living across most product categories.
• West Elm: Williams-Sonoma-owned modern design furniture and homewares retailer with Australian operations including showrooms and online. Directly comparable to RJ Living in product style, target customer, and omnichannel model.
• Freedom Furniture: Major Australian furniture retailer with showrooms across the country selling living, dining and bedroom furniture plus homewares. Competes with RJ Living on assortment breadth, showroom experience, and target demographic of style-conscious Australian consumers.
• Anthropologie Home: Global lifestyle retailer with a strong home furnishings assortment including furniture, rugs, lighting and decor. Comparable to RJ Living in curated, design-led home assortment and target demographic.
• The Build (formerly Matt Blatt): Australian designer furniture retailer with showrooms and an online store, specialising in contemporary, Scandinavian and mid-century styles. Closely mirrors RJ Living's design-led positioning and product mix.

Regional players

• Domayne: Australian furniture and homewares retailer with showrooms, operating as part of the Harvey Norman group. Overlaps with RJ Living across living, dining and bedroom categories for Australian consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rjliving_
• Facebookfacebook.com/rjlivingfurniture
• LinkedInlinkedin.com/company/rjliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RJ Living